The good, the bad & the ugly of finding & keeping freelance work

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The good, the bad & the ugly of finding & keeping freelance work

  1. 1. The good, the bad & theugly of finding & keepingfreelance workLisa Ghisolf@gizmodesign#wcmke
  2. 2. We‟re not freelancers...We‟re qualified, independent professionals
  3. 3. • The famous Pablo Picasso was at a party. A womanrecognized him and approached the Master. She asked, “Willyou create a sketch for me?” Picasso agreed, and, as hepulled out his sketchpad, asked her for a subject. “A bird in atree will do,” she responded. So Picasso spent about a fiveminutes doing what Picasso does on the sketchpad. Finished,he ripped the sketch off the pad, handed it to the woman andsaid, “That will be $10,000.” The woman was floored. “Tenthousand dollars! Why, it only took you five minutes to drawthat sketch!” To which, Picasso replied, “No, madam. Thatsketch took me a lifetime.”
  4. 4. Get the businessYour niche(s)?NetworkAgenciesYour peersWrite & speak about your passionSocial media
  5. 5. How to get (lousy) clientsBe cheap and easySpend all your time on their work, and not on thegood clientsDon‟t establish your authorityNever bill themYou‟ll know them by the dread in your email box
  6. 6. How to be a lousyfreelancerDon‟t scope your projectsStay locked in your officeAgree to everything, have no opinionsTake responsibility for nothingDisappearSlag on your fellow „lancers
  7. 7. ContractsAlways, always, always.Did I say always?
  8. 8. Discussing moneyDon‟t be afraid to stand by your numbersLess $ = less functionality, less designDepositsPublish rates?
  9. 9. Getting paidYour contract is your best friendDepositsReasonable termsA good lawyer letter w/drafted motion is worth itsweight in gold... Or your paycheck
  10. 10. SanityShut up about work/life balance! Don‟t spreadyourself too thin & don‟t get complacent eitherMultitasking is BSDon‟t fall victim to the 80/20 rule—it definitely existsFind fallbacks for work you don‟t have to doGet out from behind the computerTake care of your health—you‟re the star player

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