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How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
How not to hire the best people for your project
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How not to hire the best people for your project

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Was your last web project a mess? Who’s to blame, you or the people you hired? Wherever the issues started, we’ll discuss best practices to find, hire and work with a designer, WordPress developer, …

Was your last web project a mess? Who’s to blame, you or the people you hired? Wherever the issues started, we’ll discuss best practices to find, hire and work with a designer, WordPress developer, SEO “expert” or writer, and keep the relationship—and your project—great. From providing strong direction to what to do when that dev “disappears,” we’ll discuss what drives clients—and those you hire—crazy, and how to have a great project.

Wordpress Chicago 2012

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  • \n
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  • Education, expertise, experience\nUser interaction design, best practices in web design\nPartner in the process\n
  • Education, expertise, experience\nUser interaction design, best practices in web design\nPartner in the process\n
  • Education, expertise, experience\nUser interaction design, best practices in web design\nPartner in the process\n
  • Education, expertise, experience\nUser interaction design, best practices in web design\nPartner in the process\n
  • What are your expectations? Don’t just expect the person you hired to come up with the strategy, content and everything for you.\nWrite down every last thing the website should do, and anything you can think of in terms of audiences, content and design. Use your hiree as a resource.\nConcepts, revisions - what do you expect? What does the hiree usually do? Timelines are your friend! Keep on top of them!\n
  • What are your expectations? Don’t just expect the person you hired to come up with the strategy, content and everything for you.\nWrite down every last thing the website should do, and anything you can think of in terms of audiences, content and design. Use your hiree as a resource.\nConcepts, revisions - what do you expect? What does the hiree usually do? Timelines are your friend! Keep on top of them!\n
  • What are your expectations? Don’t just expect the person you hired to come up with the strategy, content and everything for you.\nWrite down every last thing the website should do, and anything you can think of in terms of audiences, content and design. Use your hiree as a resource.\nConcepts, revisions - what do you expect? What does the hiree usually do? Timelines are your friend! Keep on top of them!\n
  • What are your expectations? Don’t just expect the person you hired to come up with the strategy, content and everything for you.\nWrite down every last thing the website should do, and anything you can think of in terms of audiences, content and design. Use your hiree as a resource.\nConcepts, revisions - what do you expect? What does the hiree usually do? Timelines are your friend! Keep on top of them!\n
  • What are your expectations? Don’t just expect the person you hired to come up with the strategy, content and everything for you.\nWrite down every last thing the website should do, and anything you can think of in terms of audiences, content and design. Use your hiree as a resource.\nConcepts, revisions - what do you expect? What does the hiree usually do? Timelines are your friend! Keep on top of them!\n
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  • Working with cmss, developers, or just print? Do they GET online design?\nAttach adjectives and examples of what you like and dislike\n
  • Working with cmss, developers, or just print? Do they GET online design?\nAttach adjectives and examples of what you like and dislike\n
  • Working with cmss, developers, or just print? Do they GET online design?\nAttach adjectives and examples of what you like and dislike\n
  • What type of dev do you need? Are they experienced in Wordpress\nMind map the process through so you all know what is expected, how things work\nPhase your project with milestones\nDeadlines vs. Hours billed\n
  • What type of dev do you need? Are they experienced in Wordpress\nMind map the process through so you all know what is expected, how things work\nPhase your project with milestones\nDeadlines vs. Hours billed\n
  • What type of dev do you need? Are they experienced in Wordpress\nMind map the process through so you all know what is expected, how things work\nPhase your project with milestones\nDeadlines vs. Hours billed\n
  • SEO or SEM?\nSimilar markets?\n\n
  • SEO or SEM?\nSimilar markets?\n\n
  • SEO or SEM?\nSimilar markets?\n\n
  • Don’t spend more on domains\nDon’t be fooled by domain registry of america\nAsk your dev before purchasing, cheapest is not best\nCloud hosting is expandable\n
  • Don’t spend more on domains\nDon’t be fooled by domain registry of america\nAsk your dev before purchasing, cheapest is not best\nCloud hosting is expandable\n
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  • Spec work\nWould you work for free?\nSpec work devalues the designer’s work. Review their portfolio, get recommendations\n
  • Crowdsourcing\nWould you do it?\nDevalues designers\nYou are not creating a partner relationship where you share info, and get the best possible results that are specific to your co\nYou’ll be getting templated design\n
  • Whose fault is it? If person is still responsive, assess where damage is, what will fix it [keep going or restart with someone else] and what you want to make it right.\nIf they are not responsive - what are your options? Don’t immediately go to Yelp and threaten or give bad reviews. Still tell them what you expect. Stop payments. Keep a backup person in your sights to resolve project. Revise timelines, keep communication lines open and keep your expectations known.\n
  • Please don’t look for a rock star or guru \n\n
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  • Transcript

    • 1. How NOT to Hire the best peoplefor Your Website Lisa Ghisolf, Gizmo Design, Inc.
    • 2. Why HireSomeone Else?
    • 3. I am an expert inWordPress,and in building anexpansive,interactive websitethat will get morehits than Google andwhose design Applewill be studying foryears
    • 4. I am an expert inWordPress,and in building anexpansive,interactive websitethat will get morehits than Google andwhose design Applewill be studying foryearsI have all the time inthe world
    • 5. I am an expert inWordPress,and in building anexpansive,interactive websitethat will get morehits than Google andwhose design Applewill be studying foryearsI have all the time inthe worldI am an island
    • 6. Let’s jump in!
    • 7. Let’s jump in!Who do I need? What do I need?
    • 8. Let’s jump in!Who do I need? What do I need?I don’t need estimates! Bill what youwant!
    • 9. Let’s jump in!Who do I need? What do I need?I don’t need estimates! Bill what youwant!Contracts are for lawyers.
    • 10. Let’s jump in!Who do I need? What do I need?I don’t need estimates! Bill what youwant!Contracts are for lawyers.Schedules are for micromanagers.
    • 11. Let’s jump in!Who do I need? What do I need?I don’t need estimates! Bill what youwant!Contracts are for lawyers.Schedules are for micromanagers.Communication is for wusses.
    • 12. Basics
    • 13. BasicsLearn a little — “Dummies”
    • 14. BasicsLearn a little — “Dummies”Review finished projects/portfolio
    • 15. BasicsLearn a little — “Dummies”Review finished projects/portfolioDeadlines vs. hours billed
    • 16. BasicsLearn a little — “Dummies”Review finished projects/portfolioDeadlines vs. hours billedRecommendations — LinkedIn,colleagues
    • 17. BasicsLearn a little — “Dummies”Review finished projects/portfolioDeadlines vs. hours billedRecommendations — LinkedIn,colleaguesMap your project
    • 18. Designers?
    • 19. Designers?Make it pretty.Design is the lastthing we careabout.
    • 20. Designers?Make it pretty.Design is the lastthing we careabout.
    • 21. Developers?
    • 22. Developers?Geeks!
    • 23. Developers?Geeks!
    • 24. SEO?
    • 25. SEO?If theyguarantee it,it has to work!
    • 26. SEO?If theyguarantee it,it has to work!
    • 27. Hosting & domains?
    • 28. Hosting & domains?
    • 29. Ok, I needsome help...
    • 30. Map your project
    • 31. Map your projectWhat you need, pathways: sitemap
    • 32. Map your projectWhat you need, pathways: sitemapWhat it has to do: phasedfunctionality aligns with businessobjectives
    • 33. Map your projectWhat you need, pathways: sitemapWhat it has to do: phasedfunctionality aligns with businessobjectivesWhat lives on each page: wireframes
    • 34. MORRIS Version 1.3 - JUNE 20, 2011 Globals [on every page] Privacy Policy Terms & Conditions Search Site map Home Designer Whats Shop Clothing Shoes Bags Luggage Accessories Mens Womens About Blog/ Customer Press/ My My My index new all travel Service media Account Wishlist Cart diary Designers A- Z Denim Belts History Order statusDesigners by category Outerwear Gloves Contact Shipping New this season Leather Keychains Events FAQs My designers Pants Sunglasses Philosophy Shorts Cufflinks Suiting Umbrellas Designer pages: -Kiton -Stefano Ricci Sport coats Wallets -Pal Zileri-Brunello Cucinelli -Hugo Boss Hats -Zilli -John Lobb -Zanella Scarves/ wraps -Brioni -Jack Victor -Luciano Barbera Jewelry KEY -Dolce Punta Blog -Babylone Calendar -Angela Caputi -Il Bisonte Regular pages -Alfred Dunhill Dynamically created pages -Edward Green -Inis Meain Caruso
    • 35. Ok, I knowwhat I want...
    • 36. You’ll work for free, right?
    • 37. Even better, you’ll work for free & go up againsthundreds of others on the off chance I might like your work?!
    • 38. When things go wrong
    • 39. Only rockstars need apply
    • 40. Any questions?Lisa Ghisolfgizmo-design.com@gizmodesign312.545.9235info@gizmo-design.com

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