Design & marketing to brand a business

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Small business marketing via branding. Given July 2011 at the Pacific College of Oriental Medicine.

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  • Design & marketing to brand a business

    1. 1. Design & Brandingto Market a Business Lisa Ghisolf, Gizmo Design, Inc.
    2. 2. What is a brand?• A collection of images and ideas representing a company, such as a name, logo and design scheme• An accumulation of experiences related to the product or service’s use, advertising and media commentary• Positive impressions create higher perceived value which boosts sales
    3. 3. Why Brand?• “Competing for eyeballs”• Think of it as a strategic business tool• It will happen by plan or by accident — which will you choose?• It helps people identify and remember your company• Convey professionalism and be memorable• Give your business a personality• Build trust
    4. 4. The fun stuff• How do you want your company to be seen? Is there an aesthetic that you like?• Think about typefaces, colors, symbolism important to your company• How long is the process?• How much does it cost?
    5. 5. Before and after
    6. 6. Before and after
    7. 7. Before and after fragrant design
    8. 8. Before and after
    9. 9. I have a logo. Now what?• Use it consistently• Branding standards guide • Set forth the acceptable usages for employees, vendors and clients so your image is consistent and not degraded• Launch your brand—event?• Promotional items, stationery, marketing materials, web sites, domain names
    10. 10. Online vs. Offline
    11. 11. Online vs. Offline• Logo
    12. 12. Online vs. Offline• Logo• Stake your claim: Website domain, email, Twitter, FaceBook
    13. 13. Online vs. Offline• Logo• Stake your claim: Website domain, email, Twitter, FaceBook• Website
    14. 14. Online vs. Offline• Logo• Stake your claim: Website domain, email, Twitter, FaceBook• Website• Content management system [CMS]?
    15. 15. Online vs. Offline• Logo• Stake your claim: Website domain, email, Twitter, FaceBook• Website• Content management system [CMS]?• Email marketing
    16. 16. Online vs. Offline• Logo• Stake your claim: Website domain, email, Twitter, FaceBook• Website• Content management system [CMS]?• Email marketing• Social media
    17. 17. Online vs. Offline• Logo• Stake your claim: Website domain, email, Twitter, FaceBook• Website• Content management system [CMS]?• Email marketing• Social media• Search engine optimization and search engine marketing
    18. 18. Online vs. Offline• Logo • Business cards, stationery, invoicing• Stake your claim: Website domain, email, Twitter, FaceBook• Website• Content management system [CMS]?• Email marketing• Social media• Search engine optimization and search engine marketing
    19. 19. Online vs. Offline• Logo • Business cards, stationery, invoicing• Stake your claim: Website domain, email, Twitter, • Brochures FaceBook• Website• Content management system [CMS]?• Email marketing• Social media• Search engine optimization and search engine marketing
    20. 20. Online vs. Offline• Logo • Business cards, stationery, invoicing• Stake your claim: Website domain, email, Twitter, • Brochures FaceBook• Website • Direct mail• Content management system [CMS]?• Email marketing• Social media• Search engine optimization and search engine marketing
    21. 21. Online vs. Offline• Logo • Business cards, stationery, invoicing• Stake your claim: Website domain, email, Twitter, • Brochures FaceBook• Website • Direct mail• Content management system • Signs—if outside, permits? [CMS]?• Email marketing• Social media• Search engine optimization and search engine marketing
    22. 22. Online vs. Offline• Logo • Business cards, stationery, invoicing• Stake your claim: Website domain, email, Twitter, • Brochures FaceBook• Website • Direct mail• Content management system • Signs—if outside, permits? [CMS]? • Leave-behinds• Email marketing• Social media• Search engine optimization and search engine marketing
    23. 23. Online vs. Offline• Logo • Business cards, stationery, invoicing• Stake your claim: Website domain, email, Twitter, • Brochures FaceBook• Website • Direct mail• Content management system • Signs—if outside, permits? [CMS]? • Leave-behinds• Email marketing• Social media • Referral cards• Search engine optimization and search engine marketing
    24. 24. Online vs. Offline• Logo • Business cards, stationery, invoicing• Stake your claim: Website domain, email, Twitter, • Brochures FaceBook• Website • Direct mail• Content management system • Signs—if outside, permits? [CMS]? • Leave-behinds• Email marketing• Social media • Referral cards• Search engine optimization and • Appointment cards search engine marketing
    25. 25. You’re Invited Enhancing the Quality of Life or People with Diabetes through Exercise and Physical Fitnesswhere5758 South Maryland Avenue • Chicago • 2nd Floor Food CourtwhenSaturday, June 2 from 8:30am - 12:15pmprogram “Preventing Diabetic George Bakris, MD Kidney Disease” Professor of Medicine and Director, Hypertension Unit “The Role of Hydration and Nutrition Amy Hess-Fischl MS, RD, in Exercise... From Endurance LDN, BC-ADM, CDE Activities to Weekend Warriors” Diabetes Educator Please RSVP to Jim Carr by May 31 at 773-702-2371 or sensordude@sbcglobal.net. This program is free and continental breakfast will be served. Complimentary valet parking will be available at the front of the building.
    26. 26. Brief primer in social media What’s right, what’s wrong?
    27. 27. And, networking...• They’re just as scared as you are• Don’t sell sell sell!• Help others & help yourself• http://www.NetworkInChicago.com
    28. 28. Any questions?Lisa Ghisolfwww.gizmo-design.comlisa@gizmo-design.com312.545.9235

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