It’s the “un-fun” stuffWe are long past “brochureware” sites [sort of]Content strategy: More than just what you’ll saySitemaps: What you need, pathwaysFunctionality: Phased functionality aligned withbusiness objectives [especially in e-commerce!]Wireframes: What lives on each page
Content strategyUser, user, user! Who are your audiences?Think about what they — not you — are expectingto see.Look at your content: how ME-centric is it?Good content is: up-to-date, user-centric, useful,u-ﬁndable
Uh, how?Plan! Work out a schedule. Who, what, why, when& where? Editorial calendar pluginYou are a goldmine of information!
Sitemap to wireframeVisualize your structure & how users will react:Flowchart it out!What is the process? What is interlinked?Consistency is key
MobileWhat works on a laptop or even a tablet doesn’t necessarilywork on a phoneK.I.S.S.! One-column themes People are used to scrolling on mobile, but how much will they read? Are the buttons big enough to touch? Text big enough to read?As with ANY site: Make it easy on the user