Social Fundraising for Schools (no audio)

Social Fundraising for Schools Tuesday, May 25, 2010 1

What is Social Fundraising? Social Fundraising is the intersection of social networking and online fundraising. Co-Workers Otherwise known as the Obama model, peer‐to‐peer Family fundraising or people to people fundraising, social fundraising is the evolution of online fundraising to encompass web 2.0 techniques. Individuals are 100x more likely to give when asked by someone they know, according to a Friends Nonproﬁt report About Microphilanthropy. Tuesday, May 25, 2010 2

The Donate Button hasn’t worked • Online donations = online fundraising • Why only 10% online? • Donors want choice • How do new donors find you? • Donate buttons are static • Treats donors like a transaction versus engaging a supporter • One-way engagement model • ‘Hidden’ on your website • To find new donors outreach needs to go to where people are... givezooks! confidential 2010 Tuesday, May 25, 2010 3

So - what has worked? Be speciﬁc - show impact • Personal Storytelling • People are moved to action by the stories of your organization’s accomplishments • Linking impact to action • Show how even a small donation can have an impact • Show Progress • Let people know the goal and how they can help close the gap givezooks! conﬁdential 2010 Tuesday, May 25, 2010 4

So - what has worked? Be speciﬁc - show impact • Personal Storytelling • People are moved to action by the stories of your organization’s accomplishments • Linking impact to action • Show how even a small donation can have an impact • Show Progress • Let people know the goal and how they can help close the gap givezooks! conﬁdential 2010 Tuesday, May 25, 2010 5

So - what has worked? Empowering people... • Empower your supporters • Let them tell others why they are involved • Allow your supporters to do more than donate -- promote, fundraise • Expanding your donor base • Allow supporters to reach out to their personal networks • People are 100 times more likely to give when asked by someone they know (About MicroPhilanthropy) givezooks! conﬁdential 2010 Tuesday, May 25, 2010 6

So - what has worked? Empowering people... • Empower your supporters • Let them tell others why they are involved • Allow your supporters to do more than donate -- promote, fundraise • Expanding your donor base • Allow supporters to reach out to their personal networks • People are 100 times more likely to give when asked by someone they know (About MicroPhilanthropy) givezooks! conﬁdential 2010 Tuesday, May 25, 2010 7

Introducing givezooks! “Big organization” style fundraising for Schools Tuesday, May 25, 2010 8

givezooks! - your online fundraising platform Campaign Wish List Grassroots Events Sponsors Personalize Link Impact Empower Involve to Action givezooks! conﬁdential 2010 Tuesday, May 25, 2010 9

Personalize your message with Campaigns givezooks! conﬁdential 2010 Tuesday, May 25, 2010 10

Personalize your message with Campaigns givezooks! conﬁdential 2010 Tuesday, May 25, 2010 11

Link Impact to Action with Wish Lists givezooks! conﬁdential 2010 Tuesday, May 25, 2010 12

Link Impact to Action with Wish Lists givezooks! conﬁdential 2010 Tuesday, May 25, 2010 13

Empower your supporters with Grassroots givezooks! conﬁdential 2010 Tuesday, May 25, 2010 14

Involve your supporters with online Events givezooks! conﬁdential 2010 Tuesday, May 25, 2010 17

Involve your supporters with online Events givezooks! conﬁdential 2010 Tuesday, May 25, 2010 18

Promoting your story... Use the web - not just your website... Wish List Events Campaign Grassroots Sponsors givezooks! conﬁdential 2010 Tuesday, May 25, 2010 19

Collecting and analyzing donations Giving Options Thank You Letter Analytics Wire Transfers Stock Transfers Mailed Donations Pledges Gift Cards Recurring Donations Wish List Events Campaign Grassroots Sponsors givezooks! conﬁdential 2010 Tuesday, May 25, 2010 20

How it Works Tuesday, May 25, 2010 21

How it Works... 1 2 3 Create Connect Fundraise Personal Fundraisers Email Social web Wish Lists Campaigns Wire Transfers Stock Transfers Mailed Donations Pledges Gift Cards Recurring Donations All in just hours... Tuesday, May 25, 2010 22

1 Create Creating your Fundraisers Tuesday, May 25, 2010 23

Fundraiser Information Tuesday, May 25, 2010 24

Thank You Notes Tuesday, May 25, 2010 25

Layout Tuesday, May 25, 2010 26

The Finished Product Tuesday, May 25, 2010 27

2 Connect Connecting Donors to your Fundraisers Tuesday, May 25, 2010 28

Promotion on your website Add a widget to any of your website pages • Customize your widget • Colors • Text • Donor List • Thermometer • Animation • Add it to your website or blog • Create one or many for any fundraiser • It’s always up-to-date • Give to corporate sponsors givezooks! conﬁdential 2010 Tuesday, May 25, 2010 29

Promotion on your website Add a widget to any of your website pages Donate Tab • ‘Floats’ in view of you site visitor - even as they scroll down the page • Link to any fundraiser givezooks! conﬁdential 2010 Tuesday, May 25, 2010 30

Promotion via Facebook givezooks! conﬁdential 2010 Tuesday, May 25, 2010 31

Promotion via Twitter Your Supporters Your Organization Your Donors givezooks! conﬁdential 2010 Tuesday, May 25, 2010 32

Promotion via Email For your more traditional donors... • Integrated with VerticalResponse • 10,000 email/month grant bundled in • Email analytics givezooks! conﬁdential 2010 Tuesday, May 25, 2010 33

Promotion via givezooks! local Tuesday, May 25, 2010 34

3 Fundraise Collecting and Analyzing Donations Tuesday, May 25, 2010 35

More choices = More Donations Give your donors choice... Non-credit card options increase average online donations Connect to YOUR payment provider(s). Funds ﬂow directly to YOU. givezooks! conﬁdential 2010 Tuesday, May 25, 2010 36

Analyze your Fundraising Success! Tuesday, May 25, 2010 37

Success Stories Tuesday, May 25, 2010 38

Customer Success Serving Public and Private Schools... Average Online Donation $400 $27,617,055 Tuesday, May 25, 2010 39

givezooks! Case Study - Marymount Marymount of Santa Barbara Marymount is a K-8 co-educational day school. Founded in 1938, Marymount has been raising funds for the past 70 years and has relied heavily on fundraising since becoming an independent school in 1972. Marymount’s 2007 Annual Fund was so successful utilizing givezooks! that they used it again for their 2008 and 2009 Annual Funds. “Marymount’s 2007-2008 Annual Fund was a huge success...I am certain that the campaign wouldn’t have been the huge success it was without the support of the givezooks! team, their software application, and their customer support. With givezooks! help, the Annual Fund raised $350,000, exceeding our goal of $265,000. ” -Andrea McFarling Director of Development Annual Fund 2008-2009 Annual Fund 2009-2010 •Goal: $265,000 •Goal: $265,000 •Total Raised: $325,000 •Total Raised: $214,255 (to date) Tuesday, May 25, 2010 40

Pricing Tuesday, May 25, 2010 41

Pricing $129/mo. ($1419/yr. ) $249/mo. ($2739/yr. ) $499/mo. ($5489/yr.) givezooks! conﬁdential 2010 Tuesday, May 25, 2010 42

Credit Card Processing ‣If you already accept credit cards, chances are we can integrate with your existing solution * * * ‣If you do not accept credit cards, our partner Axia offers a turnkey solution * $15/month 2.2% Transaction Fee (Visa & MC) 3.0% Transaction Fee (AMEX) $0.30 per transaction * Supports recurring donations Tuesday, May 25, 2010 43

Optional Service Packs Event Setup JumpStart Social Media JumpStart Campaign, Event & Wish List or Event Grassroots $99 one-time fee $199 one-time fee $299 one-time fee Tuesday, May 25, 2010 44

Summary • It’s not just for the ‘big guys’ anymore.... • Impact and empowerment moves people to action • Find new donors via new promotion channels • Options increase the likelihood of increased donations • Increase your capacity by tapping supporters, corporations • It’s easy - no hardware - no software - or IT help required • We develop the software - you develop your donor base givezooks! conﬁdential 2010 Tuesday, May 25, 2010 45

Questions About givezooks! Contact us www.givezooks.com 866-622-8817 or @givezooks sales@givezooks.com facebook.com/givezooks Tuesday, May 25, 2010 46

Social Fundraising for Schools (no audio)

by givezooks! on Sep 01, 2009

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