Fundraising with GiveIndia

Fundraising on GiveIndia How your NGO can benefit from GiveIndia
Make a difference ! Donate Online at www.GiveIndia.org

Index Make a difference ! Donate Online at www.GiveIndia.org
Part 1
Donation Options
Feedbacks
Part 2
NGO Websites
GiveIndia Donation Process
iGive
Giving Challenges
Services of GiveIndia - Comments Feature on GiveIndia - Payroll Giving - Standing Instructions

Exercise # 1 : What would you do differently in the following donation options? Make a difference ! Donate Online at www.GiveIndia.org

Donation Option #1 - What would you do differently? Make a difference ! Donate Online at www.GiveIndia.org Tip #1: Always Include a breakup cost. Even if the title seems self-explanatory. The purpose of both is different. Possible breakup cost could be: (a) Conveyance of trainers – Rs.500 (b) Honorium for the trainers – Rs.2,000 (c) Venue - Rs.1,000 (d) Rent for sound system – Rs.500 (e) Tea and snacks for participants - Rs. 1,000 (f) Training Material and Stationary - Rs. 1,000

Donation Option #2 - What would you do differently? Make a difference ! Donate Online at www.GiveIndia.org Tip # 2: Be as descriptive as possible. Answer the basics - What are the facilities? How will the donor be contributing to expand them? How many people will benefit from the expansion etc. The title could read: Help expand an Educational Centre/Library for Children The breakup cost details could be: Contribution (towards Fund) to expand an Educational Centre/Library for Children (which will be used for salary of staff, purchase of equipment etc.)

Donation Option #3 - What would you do differently? Make a difference ! Donate Online at www.GiveIndia.org Tip #3: Use easy-to-understand language. Avoid using terms donors are unfamiliar with. The title could be: Sponsor tests for a patient undergoing kidney transplantation The breakup cost could be: Cross Match Test (to test compatibility of donor and recipient) – Rs. 1,000 , Human Leukocyte Antigent (HLA) test (to determine tissue compatibility for organ donation) – Rs. 9,000

Example # 4: What would you do differently? Make a difference ! Donate Online at www.GiveIndia.org Tip #4: Specify or make it easy to understand how many people will benefit from the donation The title could be: Donate to the corpus of Annalakshmi Scheme ( Scheme to provide a free, healthy diet to the hospital’s patients) The breakup cost could be: Donation will build the corpus and i nterest on it will generate Rs. 125 (enough to meet the dietary needs of a patient for a day)

Points to keep in mind when creating donation options on GiveIndia… Make a difference ! Donate Online at www.GiveIndia.org Communicate who/how many people will benefit. What impact will the donor make by making this donation? Be as descriptive as possible (in title and breakup cost) Give details in the breakup of the donation option, to make it comprehensible Answer the basics – What? How much? For how long? For whom? Include action verbs Include quantification and daily/weekly/yearly specifications/calculations, wherever possible

1. Be as descriptive as possible ( in title and breakup cost)
2. In the title, include the impact the donation option brings about (if there is one)
3. The breakup cost should contain detailed information
4. Answer the basics – What? How? How much? For how long? For whom?
5. Include a quantification, whenever possible, detailing out yearly/weekly/monthly calculations (This could be education for 10 students, it could be providing a kilo of rice etc.)
6. Specify how many people can benefit from the donation
7. Avoid using terms that donors would be unfamiliar with
Optionally : Try and keep the total cost of the donation option a ‘rounded’ number, as far as possible
Checklist to follow when creating donation options on GiveIndia Make a difference ! Donate Online at www.GiveIndia.org

Exercise #2 : How would you improve this Donation Option? Make a difference ! Donate Online at www.GiveIndia.org
Answer the basics - What emergency? Transportation to and from where? What kind of transportation? What is the patient suffering from? Etc.
Avoid terms that donors are unfamiliar with i.e. referred patient?
What impact will the donation make?
Include a quantification – Is it a one-time/monthly emergency cost that the donor is sponsoring?
The title could be: Save a patient’s life by sponsoring transportation costs to bring him/her to the hospital at the time of an emergency The breakup could be : Cost of ambulance/bus/van to transport a patient, in need of emergency care, from his/her village to the hospital

Exercise #3: How would you improve this Donation Option? Make a difference ! Donate Online at www.GiveIndia.org
Answer the basics – What kind of help? Food or medical checkups?
Include a quantification - How many meals/doses of medicine etc. are being supported? Over what time period is the donor helping the child?
The title could be – ‘Feed a malnourished child’ or ‘Support dietary needs of a malnourished child’
The breakup cost could be –
Health checkup – Rs. 500
Cost of milk – Rs. 250
Supplementary Medicines – Rs. 250
Cost of Meals/Food – Rs. 1,000

Direct Comparison Example #1: Donate a Set of Spectacles Make a difference ! Donate Online at www.GiveIndia.org 1 2

What’s Right in Example #2: Donate a Set of Spectacles Make a difference ! Donate Online at www.GiveIndia.org Give rich details in the breakup of the donation option, to make it comprehensible Answer the basics – What? How much? For how long? For whom? Be as descriptive as possible (in title and breakup cost) Communicate who/how many people will benefit. What impact will the donor make by making this donation? Include quantification and daily/weekly/yearly calculations, wherever possible

Part 1
Donation Options
Feedbacks
Part 2
NGO Websites
iGive
Giving Challenges

Why are feedbacks important?
To inform the donor that their donation has been utilized as promised
Instills confidence in donors of the GiveIndia assurance, which your NGO complies by
Infact, a donor survey conducted by us shows that it is a big reason why people give
It is a listing commitment/requirement
Feedbacks Make a difference ! Donate Online at www.GiveIndia.org

Exercise #4: How would you improve this Feedback? Make a difference ! Donate Online at www.GiveIndia.org Not enough details: Details of sister’s suffering have been given; not beneficiary herself. 1-2 lines on sufferings due to Down’s syndrome can be provided. Family Background: More information about the family members could be provided. For eg, what is the mother’s salary? Names of the siblings could have been provided too. Maybe a line on what they do. Benefit Details Missing: What do the day-care expenses include? Where did she get the daycare expenses, at home or school? Impact: What was the impact/result of the donation?

How can I deliver a high-quality feedback?
1. By providing detailed information:
Provide rich details in the feedback
Providing additional details than what the feedback template/form asks for, is permitted and preferred
Getting a quote from the beneficiary on how the donation helped them would be helpful
Feedback Reports Make a difference ! Donate Online at www.GiveIndia.org

Exercise #5: Which is a better quality photograph according to you? Make a difference ! Donate Online at www.GiveIndia.org 1 2 3 4

How can I deliver a high-quality feedback?
2. By taking good photographs:
Photo should be clear; not blurred
Make beneficiary/beneficiaries look into the camera. This ensures that the face of beneficiary can be clearly seen.
Avoid stamp size/passport photos i.e. take a natural photo of the beneficiary/beneficiaries
If possible, take a picture of the beneficiary with the benefit that the donation option offers (eg: wheelchair, a meal, school supplies etc.)
Feedback Reports Make a difference ! Donate Online at www.GiveIndia.org
Importance of a photograph in a feedback report:
Donor can relate better to the benefit provided
Gives donor an image to remember the change he has made by
Photograph is not mandatory; but makes the feedback more appealing

For your reference : 2 more images of beneficiary with benefit of donation option Make a difference ! Donate Online at www.GiveIndia.org

Feedbacks Make a difference ! Donate Online at www.GiveIndia.org Benefits of providing high-quality feedbacks: - To satisfy your donors - May motivate a donor to support your NGO again - Additionally, GiveIndia randomly use such examples in our marketing material ( website, direct mailers, newsletter etc.)

Example #1: A Good Feedback Make a difference ! Donate Online at www.GiveIndia.org Basic Details have been provided: Background details of the beneficiary and his disability have been provided. Additional details have been provided : Additional details, such as 2-3 lines on how society treats him, why it was necessary to enroll him in this special school have been given Impact : Details on the impact made by the donation have also been included. Photograph : is a good, clear one and captures the benefits that the donation option offers. Family Background: 2-3 lines background on the parents of the beneficiary have been provided Details of the benefit : Details on what the comprehensive care included have been given

Exercise #5: Why is this a good feedback? Make a difference ! Donate Online at www.GiveIndia.org Basic Details have been provided: Background details of the beneficiary, how the NGO helped him etc. have been provided Additional details, making the feedback rich, have been provided : Details on the child labour scenario, the efforts put in by the NGO to tackle the situation, family details of the beneficiary etc. have been included too. Impact: Details on the impact made by the donation have also been explained. Photograph: is a good, clear one and captures the benefits that the donation option offers. Family Background: Detailed information on the parents and siblings of the beneficiary have been provided.

1 - How to take a good, clear photograph? - Hold the camera steadily - Get close up shots with a little background; do not stand too far from the subject
2. Cropping An Image
What is it?
When you crop an image or photo, you remove part of the image. This may involve cutting some of the image from the left, right, top, bottom, or any combination thereof.
How to crop an image?
Right click on your image and open it with the photo editor installed on your computer (Eg: Microsoft Office Picture Manager)
Then go to Edit Pictures > Crop
Black dashes will appear on the image border (only at the corners and the center)
Crop the image by adjusting these handles
You may also refer to:
http://www.ehow.com/how_5861366_crop-microsoft-office-picture-manager.html
Feedback Reports - Crop an Image Make a difference ! Donate Online at www.GiveIndia.org

2 – Compressing an Image
What is it?
When you compress an image, decrease its weight and size, without removing any part from it.
How to compress an image?
Then go to Edit Pictures > Compress Pictures
Select from the options that appear in the right-hand column; select the option - (b) Web pages
http://office.microsoft.com/en-us/help/HP010186721033.aspx
http://office.microsoft.com/en-us/publisher/ha011266301033.aspx
Feedback Reports – Compress an Image Make a difference ! Donate Online at www.GiveIndia.org

3 – Resizing an Image
What is it?
When you resize an image, you increase/decrease its height/width or both, without adding/removing any part to/from it.
How to resize an image?
Then go to Edit Pictures > Resize
A blue line with small blue circles at the corner, and small blue squares at the sides (on the border) will appear. Resize the image by adjusting one of the corner circles. This ensures that the image does not get stretched on resizing. OR Fill in the percentage by which you would like to increase/decrease the image
http://www.ehow.com/how_5284259_resize-microsoft-office-picture-manager.html
Feedback Reports – Resize an Image Make a difference ! Donate Online at www.GiveIndia.org

Part 1
Donation Options
Feedbacks
Part 2
NGO Websites
iGive
Giving Challenges

Tier I and Tier II NGOs on GiveIndia Make a difference ! Donate Online at www.GiveIndia.org Tier I - Visible on the GiveIndia Site Tier II - only iGive pages Listing Donation Rs. 7,500 Rs.5,000 Listing valid for From time of going live upto 30th November From time of going live upto 31st January Approximate time frame to complete listing Three months One week Donation Options Yes, you can create 5 Donations Options along with Corpus Fund & General Fund. No, you cannot create any Donations Options Visible as a listed NGO Yes, any visitor to the site sees your NGO information and can make a donation to you. No, you can only set up iGive pages that help channel funds to your NGO so you must drive visitors to your iGive page. iGive Yes, you can set up iGive pages to rise funds for your NGO. iGive pages is is the only way for you to raise funds on GiveIndia. Feedback Yes, you must provide feedback for your Donation Options but not for iGive pages. No, you do not have to give feedback for funds raised, since they come via iGive pages. Best suited for NGOs that have the ability to provide individual feedback for each beneficiary/DO. NGOs that are able to break down their projects into DO amounts in the range of Rs.500 – Rs.15,000 - NGOs that have a base of retail donors and the ability to reach out to them. - NGOs that are participating in an event (such as a Marathon or Joy of Giving Week) and need a online payment gateway. - NGOs that have someone that wants to raise/donate a large amount to them.

Linking your Website to the GiveIndia site… Make a difference ! Donate Online at www.GiveIndia.org What do I need to do? - Upload the ‘Donate with the GiveIndia Assurance’ banner on your website - Place this banner on your homepage, on the ‘How you can help’ or ‘Donate’ section on your website Link the banner to your NGO’s donation page on GiveIndia (Eg: http://www.giveindia.org/m-174-sahaara-mumbai.aspx )

Linking your Website to the GiveIndia site… Make a difference ! Donate Online at www.GiveIndia.org What are the benefits for my NGO? - This helps visitors to your site to donate to your NGO (especially if you have no payment gateway of your own) Who can do this? The person who manages your website in-house/The company which manages your website Ask them to contact GiveIndia and we will take it forward
What are the benefits for my NGO, if I have my own payment gateway? Benefits for your donors: - Instant, online receipts - Feedback for their donations - Tax Benefits for India/US and UK donors - Additional payment gateways Benefits to you:
- You save on the time and effort of providing receipts to donors for their donations
- No need to worry about reconciliation of accounts etc.
Greatly reduces marketing efforts and paperwork on your end; not to forget costs
You can deploy your resources elsewhere
Your credibility is reinforced

Example #1: This is how it can be done… Make a difference ! Donate Online at www.GiveIndia.org Donate with Assurance Image appears on the homepage: Infact, it appears at the same spot through the site; and is linked to the NGO’s donation option page on GiveIndia

Example #2: This is how it can be done… Make a difference ! Donate Online at www.GiveIndia.org All necessary details have been mentioned: Why donate through GiveIndia? Who can donate? Do donors get a tax receipt? Image links to the NGO’s donation options page on GiveIndia.

Example #3: This is how it can be done… Make a difference ! Donate Online at www.GiveIndia.org A step-by-step procedure on how to donate online has been given.

Example #4: This is how it can be done… Make a difference ! Donate Online at www.GiveIndia.org Tier II NGOs can provide a link to their iGive pages, mentioning how one can donate through the GiveIndia site.

#1: Things to keep in mind for your “Support Us” pages Make a difference ! Donate Online at www.GiveIndia.org Have a clear break-up . It should either be: Offline/Online OR Location-Wise Have all options available in one place. Global Giving should be included in the dropdown menu too.

#2: Things to keep in mind for your “Support Us” pages Make a difference ! Donate Online at www.GiveIndia.org Do not provide email as an option to donate. This adds an extra step to the donation process, and deters people immediately ready to donate, from doing so.

#3: Things to keep in mind for your “Support Us” pages Make a difference ! Donate Online at www.GiveIndia.org Give Cheque and other details upfront. Avoid making the donor search for details.

#3: Things to keep in mind for your “Support Us” pages Make a difference ! Donate Online at www.GiveIndia.org Addresses for where to send the cheque in had been provided for different donor types.

What More Can You Do With Your GiveIndia Link? Make a difference ! Donate Online at www.GiveIndia.org 1. Add the link in all your marketing and communications material (especially, if you do not have your own website) 2. Add the link to other online/offline appeals that you create during the year 3. If you have a newsletter, dedicate a section to “How You Can Support Us” and add your link there too 4. Put it on your letterhead/business card 5. All employees can include it into their email signature lines

Generic Tips to make the most of your website Make a difference ! Donate Online at www.GiveIndia.org 1. Keep it minimalist but UPDATED at all times 2. If possible, update your website every two weeks. Updating only the latest news section is enough. 3. If not possible, only carry information that does not need constant updating (eg: What we do, Our History, Founder Details etc.) 4. Ensure all links on your website are working 5. Following details must be easy to find and correct – Email ID/Contact Number, Address, Different ways donors can support your NGO 6. Provide a link to your blog, Facebook, Orkut, Twitter etc. – so donors can choose the most convenient way to stay in touch with you 7. Whenever you do PR for your NGO, ensure that the article carries your website link in it

Part 1
Donation Options
Feedbacks
Part 2
NGO Websites
iGive
Giving Challenges

GiveIndia Donation Process: Donating to a regular donation option on GiveIndia Make a difference ! Donate Online at www.GiveIndia.org Step 1: On clicking on your NGO link, you will be taken to your NGO’s donation option page on GiveIndia Next: Click on the name of the donation option that you would like to support or on the ‘Add to Cart’ icon

GiveIndia Donation Process: Donating to a regular donation option on GiveIndia Make a difference ! Donate Online at www.GiveIndia.org Step 2: On clicking on a particular donation option, you will be taken to that donation option’s page on the GiveIndia site Next: Click on the ‘Proceed to Donate’ link

GiveIndia Donation Process: Donating to a regular donation option on GiveIndia Make a difference ! Donate Online at www.GiveIndia.org Step 3: You will be required to log into the site – if you already are a user OR sign up by providing a few details, if you are a first-time donor on GiveIndia.

GiveIndia Donation Process: Donating to a regular donation option on GiveIndia Make a difference ! Donate Online at www.GiveIndia.org Step 4: Once done, you will be taken to your donation cart, which will contain the donation option that you selected. Then: Click on ‘Checkout Now’ to complete your donation.

GiveIndia Donation Process: Donating to a regular donation option on GiveIndia Make a difference ! Donate Online at www.GiveIndia.org Step 5: Select how you would like to pay for your donation. Note: An additional 9.1% (GiveIndia’s donation) will be added to your cart at this point of time. It will be added for all selected modes of payment, except ‘My Account’.

GiveIndia Donation Process: Donating to a regular donation option on GiveIndia Make a difference ! Donate Online at www.GiveIndia.org If you select ‘Cheque’, you will reach a page with details of: - The cheque favouring details - The amount to be written on the cheque - The address to send the cheque in to

GiveIndia Donation Process: Donating to a regular donation option on GiveIndia Make a difference ! Donate Online at www.GiveIndia.org If you select ‘Net banking’, you will need to select the bank through which you wish to proceed If you select credit card, you will be taken to the credit card website, where you would need to fill in your card details directly on that site.

GiveIndia Donation Process: Donating to a regular donation option on GiveIndia Make a difference ! Donate Online at www.GiveIndia.org Once done, you will reach a ‘Payment Confirmation Page.’ If you see a transaction ID on this page, you know that your transaction was successful.

GiveIndia Donation Process: Donating to a regular donation option on GiveIndia Make a difference ! Donate Online at www.GiveIndia.org Step 1: Click on: (a) The list of certified NGOs link in the right-hand column of the site OR (b) One of the causes provided on the homepage. OR ( c) The search option in the top menu of the site a b c

GiveIndia Donation Process: Donating to a regular donation option on GiveIndia Make a difference ! Donate Online at www.GiveIndia.org Path A Step 2: On clicking on (a) above, you will be taken to an alphabetical list of all certified NGOs (i.e. tier I NGOs on GiveIndia) Next: Click on your NGO link

GiveIndia Donation Process: Donating to a regular donation option on GiveIndia Make a difference ! Donate Online at www.GiveIndia.org Path A Step 3: On clicking on your NGO link, you will be taken to your NGO’s donation option page Next: Click on the name of the donation option that you would like to support or on the ‘Add to Cart’ icon

GiveIndia Donation Process: Donating to a regular donation option on GiveIndia Make a difference ! Donate Online at www.GiveIndia.org Path A Step 4: On clicking on a particular donation option, you will be taken to that donation option’s page on the GiveIndia site Next: Click on the ‘Proceed to Donate’ link

GiveIndia Donation Process: Donating to a regular donation option on GiveIndia Make a difference ! Donate Online at www.GiveIndia.org Path A Step 5: You will be required to log into the site – if you already are a user OR sign up by providing a few details, if you are a first-time donor on GiveIndia.

GiveIndia Donation Process: Donating to a regular donation option on GiveIndia Make a difference ! Donate Online at www.GiveIndia.org Path A Step 6: Once done, you will be taken to your donation cart, which will contain the donation option that you selected. Then: Click on ‘Checkout Now’ to complete your donation.

GiveIndia Donation Process: Donating to a regular donation option on GiveIndia Make a difference ! Donate Online at www.GiveIndia.org Path A Step 7: Select how you would like to pay for your donation. Note: An additional 9.1% (GiveIndia’s donation) will be added to your cart at this point of time. It will be added for all selected modes of payment, except ‘My Account’.

GiveIndia Donation Process: Donating to a regular donation option on GiveIndia Make a difference ! Donate Online at www.GiveIndia.org Path B Step 2: If you click on (b) in step 1 (i.e. on any of the causes) you will get a list of donation options, related to that cause. (The donation options are displayed in a random order). Then: Click on a donation option OR the ‘Add to Cart’ icon.

GiveIndia Donation Process: Donating to a regular donation option on GiveIndia Make a difference ! Donate Online at www.GiveIndia.org Path B Step 3: On clicking on a donation option, you will be taken to that donation option’s page Then: Click on the ‘Proceed to Donate’ link.

GiveIndia Donation Process: Donating to a regular donation option on GiveIndia Make a difference ! Donate Online at www.GiveIndia.org Path B Step 4: You will be required to log into the site – if you already are a user OR sign up by providing a few details, if you are a first-time donor on GiveIndia.

GiveIndia Donation Process: Donating to a regular donation option on GiveIndia Make a difference ! Donate Online at www.GiveIndia.org Path B Step 5: Once done, you will be taken to your donation cart, which will contain the donation option that you selected. Then: Click on ‘Checkout Now’ to complete your donation.

GiveIndia Donation Process: Donating to a regular donation option on GiveIndia Make a difference ! Donate Online at www.GiveIndia.org Path B Step 6: Select how you would like to pay for your donation. Note: An additional 9.1% (GiveIndia’s donation) will be added to your cart at this point of time. It will be added for all selected modes of payment, except ‘My Account’.

GiveIndia Donation Process: Donating to a regular donation option on GiveIndia Make a difference ! Donate Online at www.GiveIndia.org Path C Step 2: If you click on (c) in step 1, you will reach a page where you need to fill up your specific donation criteria Then: Fill in any one (or more) of the criteria given

GiveIndia Donation Process: Donating to a regular donation option on GiveIndia Make a difference ! Donate Online at www.GiveIndia.org Path C Step 3: You will get a list of donation options that meets your search criteria Then: Click on a donation option OR the ‘Add to Cart’ icon.

GiveIndia Donation Process: Donating to a regular donation option on GiveIndia Make a difference ! Donate Online at www.GiveIndia.org Path C Step 4: On clicking on a donation option, you will be taken to that donation option’s page Then: Click on the ‘Proceed to Donate’ link.

GiveIndia Donation Process: Donating to a regular donation option on GiveIndia Make a difference ! Donate Online at www.GiveIndia.org Path C Step 5: You will be required to log into the site – if you already are a user OR sign up by providing a few details, if you are a first-time donor on GiveIndia.

GiveIndia Donation Process: Donating to a regular donation option on GiveIndia Make a difference ! Donate Online at www.GiveIndia.org Path C Step 6: Once done, you will be taken to your donation cart, which will contain the donation option that you selected. Then: Click on ‘Checkout Now’ to complete your donation.

GiveIndia Donation Process: Donating to a regular donation option on GiveIndia Make a difference ! Donate Online at www.GiveIndia.org Path C Step 7: Select how you would like to pay for your donation. Note: An additional 9.1% (GiveIndia’s donation) will be added to your cart at this point of time. It will be added for all selected modes of payment, except ‘My Account’.

Part 1
Donation Options
Feedback Reports
Part 2
NGO Websites
iGive
Giving Challenges

iGive Make a difference ! Donate Online at www.GiveIndia.org What is an iGive page? - An online fundraising tool to help you and your donors raise funds easily for your NGO Tier II NGOs please note : This is the only way for you to raise funds on the GiveIndia site. So, please do make the most of this feature! What are the benefits of an iGive page? - As it is an online tool, ANYBODY can set up an iGive page - It is an easy way to fundraise - Fundraisers can reach out to supporters across the globe too - Easy to use – takes just 5 minutes to set up; donors can donate through it in just 4 clicks - Saves on your marketing costs and efforts Who can donate through an iGive page? - India/NRI/Other donors can donate - US/UK donors cannot donate

iGive Make a difference ! Donate Online at www.GiveIndia.org When can YOU use iGive? - To raise funds for a particular project - To celebrate an event (eg: Founder’s/Annual Day) - At times of a disaster When can your supporters use iGive? - To celebrate birthdays/anniversaries/weddings - When participating in the marathon - To raise funds for a medical emergency - In memory of a loved one

iGive - Examples of pages Make a difference ! Donate Online at www.GiveIndia.org When can YOU use iGive? - To raise funds for a particular project http://www.giveindia.org/give/pledgepage/SEVALAYA1 - To celebrate an event (eg: Founder’s/Annual Day) hthttp://www.giveindia.org/give/pledgepage/Sachin200 - At times of a disaster http://www.giveindia.org/give/pledgepage/AndhraFloodRelief - To raise funds for a medical emergency When can your supporters use iGive? - To celebrate birthdays/anniversaries/weddings http://www.giveindia.org/give/pledgepage/Arush2ndBirthday - When participating in the marathon http://www.giveindia.org/give/pledgepage/anil_verma_Delhi_Marathon - To raise funds for a medical emergency http://www.giveindia.org/give/pledgepage/HelpForIntestineTransplant - In memory of a loved one http://www.giveindia.org/give/pledgepage/InMemoryOfMum

iGive – An Example Make a difference ! Donate Online at www.GiveIndia.org

iGive – Create an iGive page Make a difference ! Donate Online at www.GiveIndia.org Keep the following ready… 1. Your login ID and password for the website, as a user 2. Know these details about your fundraising project: i) How much money do you need? ii) When do you want to start collecting funds? When do you want to end collecting funds iii) A small writeup on the project – what the money raised will be used for etc. iv) An 100*100 pixel image that you would like to use on your iGive page

iGive – Create an iGive page Make a difference ! Donate Online at www.GiveIndia.org Step 1: Go to ‘Create an iGive Page’ along the top menu of the site

iGive – Create an iGive page Make a difference ! Donate Online at www.GiveIndia.org Step 2: Click on the ‘Create Page’ button that you see on the next page

iGive – Create an iGive page Make a difference ! Donate Online at www.GiveIndia.org Step 3: You will need to first sign in/sign up before you can proceed to create your page

iGive – Create an iGive page Make a difference ! Donate Online at www.GiveIndia.org Step 4 : As soon as you do so, you will reach the page where you need to fill out all the fields to set up your iGive page Step 5 : Once you fill out all the fields, click on the ‘Preview’ button to preview your page NOTE: Reset clears all the fields that you have filled in.

iGive – Create an iGive page Make a difference ! Donate Online at www.GiveIndia.org Step 6 : As soon as you do so, you will reach the PREVIEW page. This is where you need to check all the data that you filled in, in the previous step. Your page has NOT YET been created at this point. Step 7 : If you would like to edit any field, please click the ‘back’ button. If no changes are required, please click on ‘Create Pledge Page’. NOTE: The ‘Make a Donation’ field and ‘Donate Now’ button will not work on the preview page.

iGive – Create an iGive page On clicking on the ‘Create Pledgepage’ button, you will get a message saying that your page has been created, along with the URL of the page. An email with the same details will be sent to you too. Make a difference ! Donate Online at www.GiveIndia.org This is the URL of your iGive page.

iGive – Table of fields for creating an iGive page Make a difference ! Donate Online at www.GiveIndia.org Serial No. Field Editable Description 1 Page Name Y This will be the URL of your page. It is the link people will click on to get to your page. It can only consist of letters and numerical; no special characters or spaces. Example: For the page name: GiveIndia, - the URL is: http://www.giveindia.org/give/pledgepage/GiveIndia 2 Title of your iGive page Y This is the title of the page that will be displayed at the top of your screen. It can be NO MORE than 80 characters. Example: GiveIndia’s fundraising page to win the India Giving Challenge 3 Event you are participating in N For a challenge, you would need to select that particular event. Otherwise, please select ‘Personal Occasion’ from the dropdown menu 4 Foreign Contribution Status N Please select yes if your NGO has FCRA status and NO if it doesn’t. Note: This CANNOT be edited so please choose carefully. 5 Find the name of your NGO N Look in the first drop down menu if you are a GiveIndia listed NGO Look in the second drop down menu if you are a Tier II listed NGO

iGive – Table of fields for creating an iGive page Make a difference ! Donate Online at www.GiveIndia.org Serial No. Field Editable Description 6 Set a minimum amount you want supporters to donate Y This is the minimum amount that each person must donate per transaction. It is Rs. 100 by default, but you can set it higher. (We advise you to not set it too high as it then becomes difficult for individuals to donate) 7 Display list of donors on page N If you select yes, the names of people who donate through your page will displayed on this page (at the bottom of the page). Eg: www.giveindia.org/give/pledgepage/HelpMumbai 8 Personal Message that will appear on your iGive page Y The message that appears is a default message. Please delete it and put in your own details. You have 4,000 character space to put in a synopsis of why you have set up this iGive page. Please put down as many details as possible. Eg: Why is your NGO raising funds?, What will you do with the raised money? Etc. Please make this an emotional appeal that will motivate people to donate. Do not copy/paste this message from a word document. 9 Amount you wish to raise N Set the amount that you wish to raise. (i.e. your target amount) . You can collect beyond this target amount by selecting ‘yes’ to field 13 below. Note: This CANNOT be edited so please choose carefully.

iGive – Table of fields for creating an iGive page Make a difference ! Donate Online at www.GiveIndia.org Serial No. Field Editable Description 10 Thank you message Y As donors make a donation through your iGive page, a thank you mail is automatically sent to them from GiveIndia. The content on this mail is what you fill in this field here. (In the field, do thank donors and let them know that their donation does make a difference  !) 11 Start collecting money from N From this date onwards, people can donate through your page.It will remain inactive till then i.e. while you can edit the fields on the page, no one will be able to donate through it. 12 End collecting money on N People can donate through your page till this date only. It cannot be more than a year away from your start date. 13 Amount you wish to raise Y If you wish to collect beyond your target amount, select ‘Yes’. If you’d like to put a cap, select ‘No’. Your page will close automatically as soon as the target amount is raised (if you select ‘No’ to collect beyond target amount) or the end date is reached – whichever comes first. 14 Upload an image Y You could upload your organisation’s logo here. If you do not upload any image, by default, the GiveIndia logo will appear. NOTE: The image size is 100 by 100 pixels. Larger images are automatically resized by the system.

iGive – Fields when creating an iGive page Make a difference ! Donate Online at www.GiveIndia.org

iGive – Fields when creating an iGive page Make a difference ! Donate Online at www.GiveIndia.org Non-Editable iGive Page fields are: 1. Reason for raising funds 2. Selected NGO 3. Display list of donors on page 4. Amount you wish to raise Include the following details in your personal message: 1. Location of the project/beneficiaries 2. Who/how many people will benefit 3. The impact of the project 4. Approximate cost breakup

iGive – Edit an iGive page Step 1: Log into the GiveIndia site with the same email ID and password that you used to set up your iGive page Make a difference ! Donate Online at www.GiveIndia.org

iGive: Edit an iGive page Make a difference ! Donate Online at www.GiveIndia.org Step 2: Go to ‘Search for an iGive page’ from the top menu of the site How will you know you are logged in? You will be able to see these options

iGive: Edit an iGive page Make a difference ! Donate Online at www.GiveIndia.org Step 3: Fill in the name you have registered against the email ID OR your NGO’s name OR your iGive page name , against the appropriate field Then: Click on ‘Search’

iGive: Edit an iGive page Make a difference ! Donate Online at www.GiveIndia.org Step 4: Your iGive page will get displayed. Click on your iGive page in the ‘page name’ column.

iGive: Edit an iGive page Make a difference ! Donate Online at www.GiveIndia.org Step 5: You will get an ‘Edit Page’ button at the top, right hand corner of your page. Click on it.

iGive: Edit an iGive page Make a difference ! Donate Online at www.GiveIndia.org Step 6: You will reach your iGive page, where you will be able to make changes to the editable fields. Next: Make your desired changes. Then, click on preview at the bottom of the page. NOTE: On clicking ‘Reset’ at this point, you will lose all your previously filled in data too. Non-Editable iGive Page fields are: 1. Reason for raising funds 2. Selected NGO 3. Display list of donors on page 4. Amount you wish to raise

iGive – Edit an iGive page Make a difference ! Donate Online at www.GiveIndia.org Step 7 : You will reach the PREVIEW page. This is where you get to check the changes that you made. Your changes have NOT YET been saved at this point. Next: If you would still like to edit any field, please click the ‘back’ button. If you are happy with your changes click on ‘Create Pledge Page’ to save these changes to your page.

iGive – Edit an iGive page You will again reach the page that informs you of the URL of your iGive page. That’s when you know that your changes have been made. Make a difference ! Donate Online at www.GiveIndia.org

GiveIndia Donation Process: Donating through an iGive page Make a difference ! Donate Online at www.GiveIndia.org Step 1: Fill in the amount that you would like to donate; leave a message for the fundraiser. Then: Click on the green ‘Donate Now’ button

GiveIndia Donation Process: Donating through an iGive page Make a difference ! Donate Online at www.GiveIndia.org Step 2: You will be required to log into the site – if you already are a user OR sign up by providing a few details, if you are a first-time donor on GiveIndia.

GiveIndia Donation Process: Donating through an iGive page Make a difference ! Donate Online at www.GiveIndia.org Step 3: Once done, you will be taken to your donation cart, which will contain the iGive page donation option. Then: Click on ‘Checkout Now’ to complete your donation.

GiveIndia Donation Process: Donating through an iGive page Make a difference ! Donate Online at www.GiveIndia.org Step 4: Select how you would like to pay for your donation. Note: An additional 9.1% (GiveIndia’s donation) will be added to your cart at this point of time. It will be added for all selected modes of payment, except ‘My Account’.

GiveIndia Donation Process: Donating through an iGive page Make a difference ! Donate Online at www.GiveIndia.org If you select ‘Cheque’, you will reach a page with details of: - The cheque favouring details - The amount to be written on the cheque - The address to send the cheque in to

GiveIndia Donation Process: Donating through an iGive page Make a difference ! Donate Online at www.GiveIndia.org If you select ‘Net banking’, you will need to select the bank through which you wish to proceed If you select credit card, you will be taken to the credit card website, where you would need to fill in your card details directly on that site.

GiveIndia Donation Process: Donating through an iGive page Make a difference ! Donate Online at www.GiveIndia.org Step 1: Go to ‘Search for an iGive page’ from the top menu of the site

GiveIndia Donation Process: Donating through an iGive page Make a difference ! Donate Online at www.GiveIndia.org Step 2: Fill in atleast 1 of the search criteria provided on the next page

GiveIndia Donation Process: Donating through an iGive page Make a difference ! Donate Online at www.GiveIndia.org Step 3: Select the page that you wish to donate to, from the list that gets displayed, by clicking on the Page Name Types of Page Status: Expired – You can no longer make donations to the page Active – You can make donations to the page Inactive – You can make donations when the page becomes active

GiveIndia Donation Process: Donating through an iGive page Make a difference ! Donate Online at www.GiveIndia.org Step 4: Fill in the amount that you would like to donate; leave a message for the fundraiser. Then: Click on the green ‘Donate Now’ button

GiveIndia Donation Process: Donating through an GiveIndia Make a difference ! Donate Online at www.GiveIndia.org Step 5: You will be required to log into the site – if you already are a user OR sign up by providing a few details, if you are a first-time donor on GiveIndia.

GiveIndia Donation Process: Donating through an iGive page Make a difference ! Donate Online at www.GiveIndia.org Step 6: Once done, you will be taken to your donation cart, which will contain the iGive page donation option. Then: Click on ‘Checkout Now’ to complete your donation.

GiveIndia Donation Process: Donating through an iGive page Make a difference ! Donate Online at www.GiveIndia.org Step 7: Select how you would like to pay for your donation. Note: An additional 9.1% (GiveIndia’s donation) will be added to your cart at this point of time. It will be added for all selected modes of payment, except ‘My Account’.

GiveIndia Donation Process: Donating through an iGive page Make a difference ! Donate Online at www.GiveIndia.org If you select ‘Cheque’, you will reach a page with details of: - The cheque favouring details - The amount to be written on the cheque - The address to send the cheque in to

GiveIndia Donation Process: Donating through an iGive page Make a difference ! Donate Online at www.GiveIndia.org If you select ‘Net banking’, you will need to select the bank through which you wish to proceed If you select credit card, you will be taken to the credit card website, where you would need to fill in your card details directly on that site.

iGive – Promoting your iGive page Make a difference ! Donate Online at www.GiveIndia.org
How to promote an iGive page?
Place the link to your iGive page on your website
Provide a link to your iGive page on your website where you carry all details of that particular project (for which you have set up the iGive page)

iGive – Promoting your iGive page Make a difference ! Donate Online at www.GiveIndia.org 2. Send an appeal letter to all your friends, family and supporters. Ensure that you carry your iGive page link in this letter.

iGive – Promoting your iGive page Make a difference ! Donate Online at www.GiveIndia.org 3. Maintain an excel sheet of your supporters and call them up , if they do not respond to your email. (Also: Thank all who do respond, for their support  )

iGive – Promoting your iGive page Make a difference ! Donate Online at www.GiveIndia.org 4. Dedicate an article in your NGO’s newsletter to the fundraising project you have set up the iGive page for; and add the iGive page link in it

iGive – Promoting your iGive page Make a difference ! Donate Online at www.GiveIndia.org 5. Post your iGive page link and a brief description of what you’re raising funds for on your Facebook or Orkut or whichever social networking site you use profile; encourage your employees to do the same

iGive – Promoting your iGive page Make a difference ! Donate Online at www.GiveIndia.org 6. Does your NGO/CEO have a blog ? Write some posts about your iGive page and your efforts to get to your target amount; encourage your employees to do the same

iGive – Promoting your iGive page Make a difference ! Donate Online at www.GiveIndia.org 7. Everyone at your NGO can update their email signatures with a link to your NGO’s iGive page

iGive – How your supporters can promote your/their iGive page Make a difference ! Donate Online at www.GiveIndia.org Please feel free to share this slide with supporters who set up iGive pages for you. You may also carry this information on your website. This is what you can tell your supporters to do -
Send a personalised appeal message/email to your networks, which contains the iGive page link. Tell all exactly how the money they give will be used and what impact it will have.
Post the iGive page link and a brief description of what you're raising funds for on whichever social networking site you use, such as Facebook or Orkut. Lots of people take the time to read what their friends are doing.
Do you have a blog? Write a post or two about your iGive page and your effort to get to the target amount. One idea is to write about why you support our cause.
Don't give up after the first mail; many of your friends may need a gentle reminder so send at least one follow-up mail.
Ask your spouse, siblings, parents and children to help you spread the word.
Still can't think of who to send the link to? How about your… cousins neighbours batchmates colleagues family friends club/gym friends
One last tip - after your page expires, don't forget to write to everyone who donated to you thanking them and telling them that they helped you succeed.

iGive – Feedback Make a difference ! Donate Online at www.GiveIndia.org
Additionally:
Though iGive donations do not ask for feedback reports, it is a good idea to email your donors with a feedback report from your end
Here is the feedback sent for iGive page: http://www.giveindia.org/give/pledgepage/HelpForIntestineTransplant

Part 1
Donation Options
Feedback Reports
Part 2
NGO Websites
iGive
Giving Challenges

Giving Challenges Make a difference ! Donate Online at www.GiveIndia.org
GiveIndia held 3 challenges last year - The India Giving Challenge, the US Tax Saving Challenge and the India Tax Saving Challenge
Concept : Highest fundraising NGO(s) are rewarded for their efforts through matching grants from GiveIndia
An Overview:
Challenge Number of NGOS Funds Raised and Matching Grants Number of Donors The India Giving Challenge Participating: 97 Winning: 39 Funds Raised: Rs. 91 lacs Matching Grant: 56 lacs No. of Donors: 5,000+ The US Tax Saving Challenge Participating: 87 Winning: 16 Funds Raised: $25,000+ Matching Grant: $10,000 No. of Donors: 75+ The India Tax Saving Challenge Participating: 100 Winning: 18 Funds Raised: Rs. 54 lacs Matching Grant: Rs. 24 lacs No. of Donors: 1,400+

What’s in it for you?
Challenges are a good opportunity for you to connect with your donors
It is your most effective fundraising event because you can get a multiple of what you raise
Infact, your donors (individuals/corporates) who wish to do more for your NGO can participate in these challenges too by reaching out to their networks

… During a Challenge:
Sending out mails is not enough; follow-up calls to donors are necessary
With the ‘Number of Unique Donors’ category, reaching out donors who can give small amounts will be helpful too
Don’t give up! Remember, there are daily and weekly prizes to be won.
… After a Challenge:
Thank donors whose their donations helped you win a matching grant
Keep donors updated on how you used the funds raised as well as the matching grant
Share stories of your fund raising strategies and experiences of the challenge with GiveIndia – we will try and do some publicity on this front using these
What do you do…
… Before a Challenge:
Be prepared: in terms of people, a fundraising plan, a project with demonstrable impact, which will appeal to your donors
Get your corporates involved! [If a GiveIndia corporate has selected your NGO, we will connect you to them. Be prepared to do a presentation of the work you do, to them.]

Part 1
Donation Options
Feedback Reports
Part 2
NGO Websites
iGive
Giving Challenges

Comments Feature on GiveIndia Make a difference ! Donate Online at www.GiveIndia.org Why has GiveIndia introduced this feature? This feature helps donors/visitors to the GiveIndia site to connect better with NGOs by expressing questions, doubts and other comments that they may have What do I need to do? - Visit the GiveIndia site regularly and respond to queries posted on your NGO pages - Give an appropriate response to negative/accusatory queries too – providing links to your site, where necessary - Get back to donors who express a wish wishing to volunteer/further support your organisation with specific details

Comments Feature on GiveIndia – How to post/reply to a comment? Make a difference ! Donate Online at www.GiveIndia.org A B A- Reply to a previous comment B - Leave a comment

Comments Feature on GiveIndia – How to post/reply to a comment? Make a difference ! Donate Online at www.GiveIndia.org 1 2 3 1. Select a Profile to log into 2. Facebook is just one example 3. On clicking on the button, the login box will appear

Comments Feature on GiveIndia – How to post/reply to a comment? Make a difference ! Donate Online at www.GiveIndia.org 1 2 3 5. Type your comment 4. Once logged in, the ‘Submit Comment’ button becomes clickable 6. On clicking ‘Submit comment’, the comment appears on the page 4 5 6

Part 1
Donation Options
Feedback Reports
Part 2
NGO Websites
iGive
Giving Challenges

Payroll Giving Make a difference ! Donate Online at www.GiveIndia.org What is Payroll Giving? - A voluntary programme for corporate employees - Employees may set aside as little as Rs. 50 from their salaries in a charity account on GiveIndia and donate it at a later date to a GiveIndia NGO of their choice How can my NGO benefit from Payroll Giving? If you are a tier I NGO, payroll givers are already donating to you  Additionally, if you have any tieups with PRG companies, aim to encourage these payroll givers to donate to your NGO How can I promote Payroll Giving? - Encourage corporates who support your NGO to join the programme. Their employees will be able to support your NGO on a regular basis (PLEASE NOTE that GiveIndia cannot provide any assurance that they will actually support your NGO) - Help set up a meeting for us to meet the corporate’s HR head and we will take it forward

Donation Options
Feedback Reports
NGO Websites
iGive
Giving Challenges

Standing Instructions Make a difference ! Donate Online at www.GiveIndia.org
What is Standing Instructions? - A voluntary donation service for ICICI Bank net banking customers
It allows them to set aside as little as Rs.100 from their bank accounts every month into a charity account on GiveIndia and donate it at a later date to a GiveIndia NGO of their choice
Enables people to donate to charity without feeling the pinch
How can I promote Standing Instructions? - Carry this information on your website so that visitors to your website can learn of it and in turn set up a standing instruction (PLEASE NOTE that GiveIndia cannot provide any assurance that they will actually support your NGO) - Share step-by-step process with interested NGOs How can my NGO benefit from Standing Instructions? If you are a tier I NGO, Standing Instruction customers are already donating to you 

How to communicate with donors Make a difference ! Donate Online at www.GiveIndia.org
Tips to improve email communications:
Personalized mailings work better than mass mailings (Use mail merge and send out mails, when mailing lists are large)
Keep content in body of mail itself, not as an attached word document
Newsletters should preferably be in HTML format, not PDFs as very few people will take the effort of opening them; as PDFs, they take long to open too
Keep emails short and to the point
The call-to-action should be upfront and clear in all communication
Give important details, such as tax receipt, payment gateways etc. upfront
Ensure that the photos used in mailings are not vey heavy

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Fundraising with GiveIndia

by GiveIndia on May 27, 2010

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Fundraising with GiveIndia Presentation Transcript