Exult Conference - Intro so Social Media

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A presentation introducing social media to community groups attending the Tonic Conference in Tauranga, New Zealand in November 2009.

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  • Old way – I’ve got something to say. You’ll listen and that’s that. If you want to particpate and respond you will call our customer service team (hours we dictate), you’ll respond to a survey (we control) etc
  • New way – two way conversation – on your terms in your own time You get to ask questions. Recommendations from others – about 17% of people trust ads and about 70% will take a recommendation from a stranger. Story – planning my trip to mexico using trip advisor and expedia.
  • http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=related
  • The over 50 age bracket is the fastest growing user of Facebook
  • The same old practices won’t work You will be left behind You will waste precious resources trying to retain interest Your reason for being will be questioned Individuals will take their own action and replace you
  • Watch tinkles video – http://www.youtube.com/watch?v=YZih9T_QlrE&feature=related
  • Iran elections
  • Use sheets to plan how you are going to start. What do you need. How often will you use these things. Can you blog, facebook, flickr, tweet etc. How will you measure and listen? Give sheets to work on and take away. If want to start now, lets do it! Remember if you don’t have a website, you don’t need to pay for one.
  • Exult Conference - Intro so Social Media

    1. 1. Social Media Workshop
    2. 2. Plan for today <ul><li>What is social media ? </li></ul><ul><li>Why is it relevant to your organisation ? </li></ul><ul><li>How can we use social media for good ? </li></ul><ul><li>Getting started with social media. </li></ul><ul><ul><li>Defining your conversation </li></ul></ul><ul><ul><li>Action plan and tool kit </li></ul></ul>
    3. 3. What is social media? <ul><ul><li>Umbrella term for social activity online </li></ul></ul><ul><ul><li>It is conversation – happening online </li></ul></ul><ul><ul><li>Offline world now merges with online world </li></ul></ul>
    4. 4. <ul><ul><ul><li>‘ Content is the new democracy and we the people, are ensuring that </li></ul></ul></ul><ul><ul><ul><li>our voices are heard.’ </li></ul></ul></ul><ul><ul><li>Brian Solis – The Social Media Manifesto </li></ul></ul>
    5. 6. <ul><ul><ul><li>It’s a fundamental shift in how we communicate…. </li></ul></ul></ul>
    6. 7. Credit: www.gapingvoid.com
    7. 9. There was a video here! Social Media Revolution by Socialnomics09 http:// www.youtube.com/watch?v=sIFYPQjYhv8&feature=related
    8. 10. It is not going away…. <ul><ul><li>13 million articles </li></ul></ul><ul><li> 3,000,000,000 photos (June 2009) </li></ul><ul><li>13 hours of video uploaded per minute </li></ul><ul><li>2 nd most popular choice for searching </li></ul><ul><li>1382% growth Jan – Feb 2009 </li></ul><ul><li>1,000,000,000 photos & links shared each day </li></ul>
    9. 11. 2/3 of the online population visit social networks Social sites are the 4 th most popular online activity. Ahead of email. Participating in social sites is growing 3x the overall internet growth rate Source: Nielsen Global Faces & Networked Places 2009
    10. 12. We are not alone.… “ they ” are out there and they are talking about you , what you care about and they want you to join in.
    11. 13. But aren’t “they” all teenagers or geeks and American?
    12. 14. Kiwi’s are in boots and all Source: Nielsen Online – Market Intelligence Demographics. April 2009 Social Media Consumed Percentage Social network site 48% Internet Banking 81% Contribute to blog, forum, message board 30% Viewed video 45% News & publications 79% Search engines 81% Read consumer reviews 29%
    13. 15. And, its not just spotty teens Source: Draft FCB Orion and Comscore data. October 2008 to February 2009. Social Media use is prevalent across all ages in New Zealand.
    14. 16. <ul><li>What conversations do you want to have: </li></ul><ul><li>What is your main message? Your reason for being. </li></ul><ul><li>Who do you want to talk with? Create an outline persona for them. </li></ul><ul><li>What are 3 stories you could tell? How can you tell them, images, video or written? </li></ul><ul><li>What would you like these new friends to do? Give money, sign a petition, volunteer, work for you, buy from you? </li></ul>Activity Session
    15. 17. So what, why should we care?
    16. 18. www.gapingvoid.com
    17. 19. The good news! <ul><li>Just starting and trying is simple </li></ul><ul><li>It’s costs you time but you don’t need to spend lots of cash </li></ul><ul><li>There is lots of help </li></ul><ul><li>You do have things to share (yes you do) </li></ul><ul><li>You’ll learn as you go </li></ul><ul><li>You gain a group who will speak for you </li></ul>
    18. 20. Social Media For Good Happy as Larry Cat Presents: New Zealand’s Next Top Cat Model
    19. 27. Citizens take their own action <ul><li>In support of traditional charities </li></ul><ul><ul><li>www.12for12k.org </li></ul></ul><ul><li>By bypassing normal channels </li></ul><ul><ul><li>Using their networks to </li></ul></ul><ul><ul><li>help directly </li></ul></ul>
    20. 28. One day to raise to raise $1,000. First business to reopen in the tsunami hit region.
    21. 29. Social Media for Change <ul><li>Greenpeace’s Sign On campaign </li></ul><ul><ul><li>www.signon.org.nz </li></ul></ul><ul><li>Choclovers.org </li></ul>
    22. 30. Social Media to Crowdfund <ul><li>The Big Idea for the price of a cup of coffee </li></ul><ul><li>Obama Campaign </li></ul><ul><li>Kickstarter.com </li></ul>
    23. 32. Social Media for Big Business
    24. 33. Social Media for Community
    25. 34. So many, so where to start…. <ul><li>Potential donors, volunteers or advocates read or view stories . </li></ul><ul><li>Donations made, volunteer offers and advocates take action. </li></ul><ul><li>These actions are recorded and progress shared with all. </li></ul><ul><li>Review, learn, change and repeat… </li></ul>
    26. 35. Listening & Keeping Track
    27. 36. Your action plan & tool kit Reader Alerts Twitter Search Google Blog Search Technorati
    28. 37. Where to find me and more info! Me (Lee Hales): [email_address] www.twitter.com/leehales www.linkedin.com/leehales Givealittle: www.givealittle.com www.twitter.com/givealittle www.facebook.com/givealittle www.flickr.com/photos/give-a-little www.youtube.com/givealittlenz Where to find the websites I’ve referred to today and a few more! http://delicious.com/lee_givealittle/
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