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Social Media Workshop for health care managers in Canada:          … putting it together                                  ...
Agenda•   Review vocabulary from social media workshop•   Review purpose of Twitter, Facebook, LinkedIn & YouTube in healt...
“What is web, health & med 2.0?•   Web 2.0•   …web 2.0 is a major change in how we interact with each other & information,...
Twitter in health & medicineWhy use twitter?•   Ability to reach distributed audiences at low cost•   Foster innovative wa...
Facebook in health & medicineWhy use Facebook? •   Facebook is among most popular social tools for hospitals •   Most effe...
Linkedin in health & medicineWhy use Linkedin? •   Presence on social networks extends     healthcare agendas (Rooney, 200...
YouTube in health & medicineWhy use YouTube? •    Create a transparent health channel for current news      (Hackworth, 20...
Social Media Strategies / Policies    Do you have a communications expert who can guide this process for you?             ...
Social Media RiskTip: Affirm your intention not to engage online with anyone who    might damage your reputation (or your ...
Social Media ROI  Tip: ”...most ROI activities look at blogposts, tweets and "friends -- the standard  metrics in social m...
Social Media Policies         Essential elements for social media policy  Tip: No two social media policies should be the ...
Using social media in health care•   communicating, fundraising, public relations, marketing, networking• inter-profession...
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Social Media Workshop for Health Care Managers: Putting It Together

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Transcript of "Social Media Workshop for Health Care Managers: Putting It Together"

  1. 1. Social Media Workshop for health care managers in Canada: … putting it together … putting it all together Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
  2. 2. Agenda• Review vocabulary from social media workshop• Review purpose of Twitter, Facebook, LinkedIn & YouTube in health care• The importance of fitting your social media strategy organizationally• Social media ROI (return on investment) and risk mitigation• Concluding thoughts … putting it all together Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
  3. 3. “What is web, health & med 2.0?• Web 2.0• …web 2.0 is a major change in how we interact with each other & information, moving us from passive consumers to active creators on social media sites such as blogs, wikis, Twitter, Facebook etc.• Health 2.0• …a more patient-centred participatory model of health care emphasizing interactions between consumers, health providers and librarians using social media… an ability to share medical evidence, patient data & opinion to improve health outcomes on a global scale…• Medicine 2.0• …the use of social media in medicine to encourage more open & interactive communication… a new generation of social media users are able to interact with each other so that health information can be continually requested, consumed & reinterpreted… … putting it all together Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
  4. 4. Twitter in health & medicineWhy use twitter?• Ability to reach distributed audiences at low cost• Foster innovative ways of interacting professionally (Bacigalupe 2011)• Promote positive behaviours, disseminate information & use tools in real-time (Scanfeld et al., 2010)• Use Twitter /cell phones to organize, interact & share information (Bottles 2009) HCSM.ca Archives http://cyhealthcommunications.wordpress.com/hcsmca-2/ … putting it all together Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
  5. 5. Facebook in health & medicineWhy use Facebook? • Facebook is among most popular social tools for hospitals • Most effective in driving traffic to web sites (Cummins, 2010) • Increase internal networking & collaborative practices (Burrus, 2010) • Help public health officials reach out to consumers (Currie, 2009) • Extend digital presence to meet healthcare organizations agenda (Rooney, 2009) … putting it all together Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
  6. 6. Linkedin in health & medicineWhy use Linkedin? • Presence on social networks extends healthcare agendas (Rooney, 2009) • Word-of-mouth advertising creates impression of peer-determined credibility • Provides economy of scale that may elude traditional marketing efforts • Develop “professional legitimacy” by establishing a digital presence LinkedIn provides opportunities to shape public health policy … putting it all together Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
  7. 7. YouTube in health & medicineWhy use YouTube? • Create a transparent health channel for current news (Hackworth, 2010) • Increase awareness & traffic to your health website (Cummins, 2010) • Videos can be (re)posted on Facebook – or linked to messages on Twitter • Patients feel empowered to learn more about their health & to take control … putting it all together Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
  8. 8. Social Media Strategies / Policies Do you have a communications expert who can guide this process for you? … putting it all together Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
  9. 9. Social Media RiskTip: Affirm your intention not to engage online with anyone who might damage your reputation (or your organization’s)… … putting it all together Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
  10. 10. Social Media ROI Tip: ”...most ROI activities look at blogposts, tweets and "friends -- the standard metrics in social media. However, you should plan to monitor your social mediaengagement for up to 8 - 10 months before you can say whether you are going in the right direction. For example, if your goal is to increase followers by 100 or to get positive mentions or "retweets", you will need to follow these numbers.” Alternatively, you can appoint someone to follow them for you… … putting it all together Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
  11. 11. Social Media Policies Essential elements for social media policy Tip: No two social media policies should be the same ... … putting it all together Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
  12. 12. Using social media in health care• communicating, fundraising, public relations, marketing, networking• inter-professional communication / collaboration• medical education / virtual hospitals-patients / training• psychosocial support – health advocacy• identity & reputation management• public health alerting • clinical surveillance technologies & mashups • emergency 2.0 in crisis management … putting it all together Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
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