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To share is to learn: Using social media to take libraries to learners
To share is to learn: Using social media to take libraries to learners
To share is to learn: Using social media to take libraries to learners
To share is to learn: Using social media to take libraries to learners
To share is to learn: Using social media to take libraries to learners
To share is to learn: Using social media to take libraries to learners
To share is to learn: Using social media to take libraries to learners
To share is to learn: Using social media to take libraries to learners
To share is to learn: Using social media to take libraries to learners
To share is to learn: Using social media to take libraries to learners
To share is to learn: Using social media to take libraries to learners
To share is to learn: Using social media to take libraries to learners
To share is to learn: Using social media to take libraries to learners
To share is to learn: Using social media to take libraries to learners
To share is to learn: Using social media to take libraries to learners
To share is to learn: Using social media to take libraries to learners
To share is to learn: Using social media to take libraries to learners
To share is to learn: Using social media to take libraries to learners
To share is to learn: Using social media to take libraries to learners
To share is to learn: Using social media to take libraries to learners
To share is to learn: Using social media to take libraries to learners
To share is to learn: Using social media to take libraries to learners
To share is to learn: Using social media to take libraries to learners
To share is to learn: Using social media to take libraries to learners
To share is to learn: Using social media to take libraries to learners
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To share is to learn: Using social media to take libraries to learners

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  • Not really specific, but I know the shift of the privacy bar, especially for the younger generation, seems to be a growing concern for libraries and librarians. The definition of privacy and what should or should not be considered private information is changing in a very interesting way, views seem to be quite different depending on your generation.
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  • Hi Roen,
    I think the CARL survey I am doing shows that many academic librarians are very concerned about the blurring of personal and private information in social media. Privacy is something we can protect, though, by not revealing the information in the first place.

    Are you thinking of anything specific?

    Cheers, and hope you are well in Kelowna
    Dean
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  • Great presentation guys! Anything come up about post-secondary institutions' concerns around privacy and how the privacy bar continues to move?
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  • 1.  ” To share is to learn: Using social media to take libraries to learners”   Amy Ashmore, MLIS student, SLAIS Dean Giustini, Biomedical branch library, UBC Daniel Hooker, Researcher, eHealth Strategy, UBC A presentation to the Health Libraries Association of BC (HLABC) October 21st, 2010
  • 2. Social media is defined as: "...the use of digital media (including internet and mobile) for collaborating with others to create user generated content and form self organizing communities.   Typical elements of social media include the ability to: 1) create a personal profile 2) “friend” or follow other members 3) create content (text, photos, audio, video) 4) share, tag, rate, comment or vote on content.   Blogs, forums, wikis, social networking sites, microblogging sites, social bookmarking sites, social voting sites, social review sites and virtual worlds are examples ... So are social sites built around photos, audio, videos, presentations, music, and games ...” Ashmore, Giustini, Hooker – HLABC 2010
  • 3. The ‘social contract’ / bettering health Ashmore, Giustini, Hooker – HLABC 2010 Vannevar Bush's 1945 report Science - the Endless Frontier sets framework for a "social contract" between biomedicine & government “… streams of new knowledge [are needed] to fire the engines of innovation … creating new knowledge relies on access to information ” Idea of direct rule by ‘citizens’ is from Rousseau, 18 th C: “… liberty is possible when [we have] direct rule by people … where popular rule is indivisible & inalienable. Citizens can choose the rules by which they live ”
  • 4. Who am I? Why do I use social media? <ul><ul><li>  </li></ul></ul><ul><ul><li>Dean Giustini, biomedical librarian at Vancouver hospital / UBC </li></ul></ul><ul><ul><li>Early adopter: blogger, live in &apos;perpetual beta&apos; (but NO cell phone) </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><ul><li>Firmly believe in collaboration </li></ul></ul><ul><ul><ul><ul><li>work with a team  </li></ul></ul></ul></ul><ul><ul><ul><ul><li>best way to learn </li></ul></ul></ul></ul><ul><li>  </li></ul><ul><ul><li>Change in our organizations &amp; in our field </li></ul></ul><ul><ul><ul><ul><li>demand for digital </li></ul></ul></ul></ul><ul><ul><ul><ul><li>fewer in-house visitors /increased research  </li></ul></ul></ul></ul><ul><ul><ul><ul><li>need to learn constantly </li></ul></ul></ul></ul>Ashmore, Giustini, Hooker – HLABC 2010
  • 5. Social media projects I am involved in <ul><ul><li>Social media research team (SMeRT) librarians http://smertlibrarians.wordpress.com </li></ul></ul><ul><ul><li>LIBR559M - Social media for info professionals </li></ul></ul><ul><li>  </li></ul><ul><ul><li>CARL / ABRC social media survey of academic librarians </li></ul></ul><ul><ul><ul><li>Environmental scan 2010 </li></ul></ul></ul><ul><li>  </li></ul><ul><ul><li>New web 2.0 in medicine course </li></ul></ul><ul><ul><li>HLWIKI Canada – social media topics, health libraries </li></ul></ul><ul><li>  </li></ul>Ashmore, Giustini, Hooker – HLABC 2010 http://hlwiki.ca
  • 6. Some benefits of social media <ul><li>Encourage collaboration between librarians &amp; researchers to generate ideas, to work on research &amp; teach students </li></ul><ul><li>Play role(s) in exchange of research-based information </li></ul><ul><li>Refine library mission, its services &amp; systems </li></ul><ul><ul><ul><li>Embed librarians in research processes online </li></ul></ul></ul>… 100 conversations, lead to 20 collaborations, lead to 5 grants, lead to 1 invention or award … Ashmore, Giustini, Hooker – HLABC 2010
  • 7. Personal learning practices Blogs Work spaces Social networking sites Web 2.0 tools Research spaces Social technologies mediate my Learning Aggregators Ashmore, Giustini, Hooker – HLABC 2010
  • 8. <ul><li>  </li></ul><ul><ul><li>Amy Ashmore </li></ul></ul><ul><ul><li>MLIS student at UBC </li></ul></ul><ul><ul><li>Research assistant </li></ul></ul><ul><ul><li>Experience in both public and academic libraries </li></ul></ul><ul><li>Social media projects I&apos;m involved in: </li></ul><ul><li>  </li></ul><ul><ul><li>CARL / ABRC social media survey of academic librarians </li></ul></ul><ul><ul><ul><li>Environmental scan </li></ul></ul></ul><ul><ul><ul><li>Phase II - interviews of random sample </li></ul></ul></ul><ul><ul><li>Social media research team (SMeRT) librarians </li></ul></ul>Who am I? Ashmore, Giustini, Hooker – HLABC 2010
  • 9. <ul><ul><li>Changes in our organizations &amp; in our field </li></ul></ul><ul><ul><ul><li>New methods of communication </li></ul></ul></ul><ul><ul><ul><li>New types of communities </li></ul></ul></ul><ul><ul><ul><li>New ways of disseminating knowledge &amp; learning from others </li></ul></ul></ul><ul><ul><li>Shift in how we provide services as well as how we develop and learn as professionals </li></ul></ul><ul><ul><li>Digital engagement without a lot of technical expertise </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>Why do I use social media? Ashmore, Giustini, Hooker – HLABC 2010
  • 10. CARL/ABRC Research - Environmental Scan <ul><li>What we found: </li></ul><ul><li>  </li></ul><ul><ul><li>Use of social media varies a lot from library to library </li></ul></ul><ul><ul><li>Most popular tools (in order): </li></ul></ul><ul><ul><ul><ul><li>RSS feeds </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Blogs </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Instant messaging </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Social networking sites (e.g., Facebook, Twitter) </li></ul></ul></ul></ul>Ashmore, Giustini, Hooker – HLABC 2010
  • 11. CARL/ABRC Research - Environmental Scan <ul><li>What we found: </li></ul><ul><li>  </li></ul><ul><ul><li>Social media not always on upper-level web pages </li></ul></ul><ul><ul><ul><ul><li>Web searching needed to find social media usage </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Is there a relationship between use of social media &amp; prominence on library website? </li></ul></ul></ul></ul><ul><ul><li>Four libraries have ‘emerging technologies librarian’ </li></ul></ul><ul><ul><li>At least three have teams for social media, to provide training or leadership </li></ul></ul>Ashmore, Giustini, Hooker – HLABC 2010
  • 12.   Ashmore, Giustini, Hooker – HLABC 2010
  • 13. <ul><li>Further Exploration: </li></ul><ul><li>  </li></ul><ul><ul><li>Diffusion vs. centralization </li></ul></ul><ul><ul><ul><ul><li>May affect overall social media integration </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Feasibility depends on staff time/budget </li></ul></ul></ul></ul><ul><ul><li>Maintenance </li></ul></ul><ul><ul><ul><ul><li>Whose responsibility is this? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Related to engagement: must be a clear understanding of why it matters &amp; who it benefits </li></ul></ul></ul></ul>CARL/ABRC Research – Environmental Scan I Ashmore, Giustini, Hooker – HLABC 2010
  • 14. <ul><li>Further Exploration: </li></ul><ul><li>  </li></ul><ul><ul><li>  Integration </li></ul></ul><ul><ul><ul><ul><li>How visible is your social media? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Makes tools more useful </li></ul></ul></ul></ul><ul><ul><li>Tools change, communities remain </li></ul></ul><ul><ul><ul><ul><li>Don’t just use more tools </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Enhance services &amp; create connections </li></ul></ul></ul></ul>CARL/ABRC Research – Environmental Scan II Ashmore, Giustini, Hooker – HLABC 2010
  • 15. What&apos;s Next? <ul><ul><li>Social media is breaking down barriers between personal and professional spaces </li></ul></ul><ul><ul><li>Focus on training and policy development </li></ul></ul><ul><ul><li>Rethink what is included in core services </li></ul></ul><ul><ul><li>Exploration and community building </li></ul></ul>Ashmore, Giustini, Hooker – HLABC 2010
  • 16. Who am I? <ul><ul><li>  </li></ul></ul><ul><ul><li>Daniel Hooker, Researcher at UBC&apos;s eHealth Strategy Office </li></ul></ul><ul><ul><li>2010 SLAIS graduate, C. William Fraser award winner </li></ul></ul>Ashmore, Giustini, Hooker – HLABC 2010
  • 17. Social media projects I’m involved in <ul><ul><li>Directed study research (December 2009) </li></ul></ul><ul><ul><ul><li>Social media adoption, policy and development: exploring a way forward for academic libraries supervised by Dean Giustini </li></ul></ul></ul><ul><ul><li>Health libraries, medicine and the web . Personal blog and more </li></ul></ul><ul><ul><li>Social media research team (SMeRT) librarians </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><ul><li>@danhooker </li></ul></ul></ul><ul><ul><ul><li>@eHealthStrategy </li></ul></ul></ul>Ashmore, Giustini, Hooker – HLABC 2010
  • 18. Why do I use social media? <ul><ul><li>  </li></ul></ul><ul><ul><li>Change in our organizations &amp; in our field </li></ul></ul><ul><ul><ul><ul><li>Health care organizations are poised to take on an active role in communication </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Patient advocacy, medical education and health services all stand on the edge of potential change </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Health librarians and information professionals can help to lead that change </li></ul></ul></ul></ul><ul><ul><li>Social media are more than tools – they are a statement </li></ul></ul>Ashmore, Giustini, Hooker – HLABC 2010
  • 19. http://www.time.com/time/health/article/0,8599,1925430,00.html Ashmore, Giustini, Hooker – HLABC 2010
  • 20. http://articles.latimes.com/2010/aug/08/local/la-me-facebook-20100809 Ashmore, Giustini, Hooker – HLABC 2010
  • 21. &nbsp;
  • 22. Ashmore, Giustini, Hooker – HLABC 2010
  • 23. Takeaway <ul><li>Social media not just for techies anymore </li></ul><ul><li>Facilitates learning, encourages collaboration </li></ul><ul><li>Training, strategy, policy increasingly necessary </li></ul><ul><li>Need to start figuring out how to make the time </li></ul>Ashmore, Giustini, Hooker – HLABC 2010
  • 24. Questions / Comments? Ashmore, Giustini, Hooker – HLABC 2010
  • 25. See you online! Amy Ashmore – [email_address] Daniel Hooker – [email_address] Dean Giustini – [email_address]

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