Health care in an era of web 2.0

Providing health care in an era of web 2.0 … an introduction for workshop participants Dean Giustini / UBC Biomedical Branch Librarian UBC Centre for Health Care Management, Fall 2011 [ surgical tweets -- made news in 2010 ]

Health care in an era of web 2.0
Learn what web 2.0 is and what it might offer managers
Identify some useful features of web 2.0 use
Find out how to connect with colleagues worldwide
Discuss where web 2.0 fits (if at all) into health care
social engagement, education & collaboration
What role do mobile devices play in web 2.0 ? Would you ‘tweet’ for help? Dean Giustini, UBC biomedical librarian | [email_address] | Fall 2011

What is web 2.0?
“… web 2.0 is commonly associated with web tools that facilitate sharing, interoperability, user-centred design … and collaboration on the web. These sites give users the free choice to interact or collaborate as consumers & creators of content in a virtual community … most websites are limited to viewing content only …some popular examples include social-networking sites, blogs, wikis, video-sharing, mashups & folksonomies …”
- Wikipedia, July 2011 What role might web 2.0 play in CANMEDS ? Dean Giustini, UBC biomedical librarian | [email_address] | Fall 2011

Two-way interactivity
hallmark of web 2.0 = interaction with others
Social networking
users post and share personal opinions, artistic creations and connect with others having similar interests
Decentralized knowledge production
a combination of experts and users generate content by uploading files, using online word processors & sharing online documents
Features of web 2.0 McGee JB, Begg M. What medical educators need to know about web 2.0. Med Teacher 2008;30:164-169 Dean Giustini, UBC biomedical librarian | [email_address] | Fall 2011

Syndication
subscribe to content which comes to you based on your needs
Software gets better as more people use it
users contribute & others review & organize it… as user base grows, so does quantity and quality of content
Other features ? Do you have any concerns ?
Features of web 2.0 (cont’d) McGee JB, Begg M. What medical educators need to know about web 2.0. Med Teacher 2008;30:164-169 Dean Giustini, UBC biomedical librarian | [email_address] | Fall 2011

Google is not just a search company
It’s a web 2.0 company
Follows your online activities
Use a pseudonym or anonymizer
Google creates many web 2.0 tools for use in the cloud
blogs, wikis, calendars, media, writing tools,
YouTube, iGoogle, even more …
Google Books & Google Scholar
Search for surgical literature
The “Google Factor” Dean Giustini, UBC biomedical librarian | [email_address] | Fall 2011

“… web 2.0 is difficult to define …the web as platform and architecture of participation are used to describe it [but] rather than the platform it's the spirit of open sharing and collaboration that is important…the more we share and exchange information… the more open and creative the platform becomes; hence, the more useful it is in our work.”
Giustini Dean. How web 2.0 is changing medicine. BMJ 2006;333: 1283-84.
How web 2.0 is changing medicine (BMJ, 2006) Dean Giustini, UBC biomedical librarian | [email_address] | Fall 2011

A few popular Web 2.0 technologies
Twitter (microblogging) http:// twitter.com
Facebook (social networking) http://facebook.com
Wikipedia (encyclopedia) http:// wikipedia.org
YouTube (video-sharing) http://youtube.com
LinkedIn (professional networking) http://linkedin.com
Dean Giustini, UBC biomedical librarian | [email_address] | Fall 2011

Openness I (Surgical Tweets) @HenryFordNews Dean Giustini, UBC biomedical librarian | [email_address] | Fall 2011

Openness I (Surgical Tweets)

Medical encyclopedias
AskDrWiki http:// askdr.wiki.com /
Ganfyd http://www.ganfyd.org
Medical education
Medpedia http://medpedia.com
Meducation http://www.meducation.net
Communities of practice
Asklepios http://www.cma.ca/asklepios
Wikisurgery http://wikisurgery.com
A few popular Web 2.0 tools in medicine Dean Giustini, UBC biomedical librarian | [email_address] | Fall 2011

AskDrWiki: a medical wiki http:// askdrwiki.com Dean Giustini, UBC biomedical librarian | [email_address] | Fall 2011

Medpedia – recent wiki project Dean Giustini, UBC biomedical librarian | [email_address] | Fall 2011

Described as having these main features:
Social Networking
Participation
Collaboration
Apomediation ( ‘stand-by’ wisdom of crowds )
Openness
Reference: Eysenbach G. Medicine 2.0: Social Networking, Collaboration, Participation, Apomediation , and Openness. J Med Internet Res 2008;10(3):e22.
Medicine 2.0 – Eysenbach et al (2008) Dean Giustini, UBC biomedical librarian | [email_address] | Fall 2011

Sarringhaus MM. The great divide: social media's role in bridging healthcare's generational shift. Journal of Healthcare Management. 2011; 56(4):235-244.
“… social media, a resource largely untapped in the healthcare field, presents opportunities and advantages and, if used properly, can innovate healthcare…”
Question to you :
How might web 2.0 technologies be used to enhance your management practices ?
Health care management in a web 2.0 era – of value? Dean Giustini, UBC biomedical librarian | [email_address] | Fall 2011

RSS Feeds (pubmed.gov)
Save PubMed searches for periodic updates
Keep up with today’s literature using RSS feeds
Receive literature updates in your e-mail
Scan updates on iGoogle or other ‘RSS readers’

RSS Feeds + Medscape.com http:// www.medscape.com/generalsurgery Dean Giustini, UBC biomedical librarian | [email_address] | Fall 2011

Participation (Facebook) Dean Giustini, UBC biomedical librarian | [email_address] | Fall 2011

Online Doctoring Salter, C. “The Doctor of the Future” Fast Company 2009 Jay Parkinson MD MPH Dean Giustini, UBC biomedical librarian | [email_address] | Fall 2011

Openness (Ethics, professionalism) Do ‘live tweets’ contravene HIPAA regulations? PIPEDA in Canada? There are 18 identifiers that must not be present about a case Dean Giustini, UBC biomedical librarian | [email_address] | Fall 2011

Using web 2.0 technologies
Use Web 2.0 tools to connect / network globally with colleagues / experts
Many medical websites use web 2.0 tools for social engagement, education & collaboration
Web 2.0 + health care management = Health care 2.0
Mobiles, virtual & ‘immersive’ reality take us to web 3.0

http://www.webicina.com	95
http://blogs.ubc.ca	35
http://ubcsocial.dev.korcontrol.com	1

Health care in an era of web 2.0

by Dean Giustini

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