Social media in health & medicine worksop

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For Dr. Kim Voll, IHHS 302

For Dr. Kim Voll, IHHS 302

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  • Facebook – 2004YouTube – 2005Twitter – 2006Posterous 2008Instagram (2010)

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  • 1. Social media in health & medicine: A workshop for students in IHHE302 – Dr. Kim VollDean Giustini, UBC biomed librarian IHHS 302 May 2012
  • 2. PREAMBLE on SOCIAL MEDIA• How/why use social media? • Health professionals need to know how to navigate the webs communication and collaboration ecosystems • Changes in use of scholarly texts • Keeping up to medical literature• What social media do I use in my work in biomedicine?• Why do I need all this media?• Digital reputation / building a digital identity "We shape our tools...and then our tools shape us” -- Marshall McLuhan (1965) Video: http://www.youtube.com/watch?v=K8J6uEUXlR0Dean Giustini, UBC biomed librarian IHHS 302 May 2012
  • 3. AGENDAIntroduction• "What is social media? Is it like/unlike other media?”• Definitions/ examples of social media usage in health/medicine• Discuss web 2.0 & social media; what is health 2.o? medicine 2.0?• Pros/cons of social media in health and medicine • digital communication; power of the network "Metcalfes law“ • privacy, confidentiality issues, ethical behaviours• FutureDean Giustini, UBC biomed librarian IHHS 302 May 2012
  • 4. CMA Journal quote from 2008:“….although troubling to many in public health …web 2.0 is here to stay…and it will almost certainly influence health behaviours in the future.Health is a logical area where people will seek opinions from others andcommunicate their experience … In the new era of social media, allpublic health officials will have to learn how to more effectively listen tothese messages and, simultaneously, develop more lively and engagingmessages to communicate with the public.” Kumanan Wilson, MD MSC & Jennifer Keelan, PhD Coping with Public Health 2.0, CMAJ http://www.cmaj.ca/cgi/content/full/180/10/1080 Dean Giustini, UBC biomed librarian IHHS 302 May 2012
  • 5. WHAT IS SOCIAL MEDIA? “…social media is an term that refers to new social technologies, especially those where multimedia, audio and text are used in combination with interactive elements ... the emphasis is on being social and on using the tools of the Internet to bring people together online to share things…” HLWIKI Canada – http://hlwiki.caDean Giustini, UBC biomed librarian IHHS 302 May 2012
  • 6. EARLY USES OF SOCIAL MEDIA IN MEDICINE• Wikipedia (2001)• BMJ article: How web 2.0 is changing medicine (2006)• Clinical Cases and Images blog, Dr. Ves Dimov• Google Health, patient record system (2006)• Facebook / Twitter• YouTube Cleveland Clinic• Other examples? Dean Giustini, UBC biomed librarian IHHS 302 May 2012
  • 7. Image: http://geekandpoke.typepad.com
  • 8. A DISCUSSION ABOUT SOCIAL MEDIAI. THINK ON YOUR OWN Take a few minutes. How do you use social media? What tools? Which are useful to you? Why? II. PAIR WITH YOUR NEIGHBOUR Share your thoughts with your neighbour Discuss the value of Facebook & TwitterIII. SHARE WITH YOUR CLASS Dean Giustini, UBC biomed librarian IHHS 302 May 2012
  • 9. TOP SOCIAL MEDIA TRENDSTrends mentioned by students: • Social media & the Arab Spring “participatory democracy” • Social media & Stanley Cup riots “crowdsourced policing” • Ubiquity of mobile devices & iPhones • Privacy issues / openness in organizations / personal lives • Using social media to reach disenfranchisedTools : • Twitter • Google+ • Pinterest • Posterous • Facebook • Twitter Dean Giustini, UBC biomed librarian IHHS 302 May 2012
  • 10. WHAT’S A BLOG?…a blog is an easy-to-publish free-to-use website where bloggers postinformation & essays in sequential order; the idea of a blog is to stimulatediscussion and debateA recent (peer-reviewed) article surveying medical bloggers noted that: “Medical bloggers are highly educated and devoted writers, faithful to their sources and readers. Sharing practical knowledge and skills as well as influencing how people think are major motivators for bloggers. [They] frequently pick up stories from the mainstream media… [and] influence medical and health policy” Journal of Medical Internet Research, 2008 Image: Blogs Dean Giustini, UBC biomed librarian IHHS 302 May 2012
  • 11. WEBMD GROUP BLOGGING http://exchanges.webmd.com/webmd-exchanges/blogsDean Giustini, UBC biomed librarian IHHS 302 May 2012
  • 12. CONCERNS ABOUT WEB 2.0 IN BIOMEDICINE• Health professionals do not have time to learn about web 2.0• Can compromise patient safety, confidentiality – and, is generally intrusive• Social networks rely on network effects & take time to build (no members…. = no network)• Scientists are not social as they work; they look for solutions not people• Social tools must help to solve existing (and pressing) problems; they must fit existing workflows• Must outperform existing tools; services should have 100% reliability & ROI• Unless social networks are useful, dont expect people to come to a wasteland; they won’t• Docs need to communicate with each other face-to-face not online• Too dependent on mobile devices, iPhone; go to the patient! Dean Giustini, UBC biomed librarian IHHS 302 May 2012
  • 13. DR. BERTALAN MESKO – SOCIAL MEDIA EXPERThttp://www.youtube.com/watch?v=Qh1mhKBUhfo Blog: http://scienceroll.com/ Twitter: http://twitter.com/BerciDean Giustini, UBC biomed librarian IHHS 302 May 2012
  • 14. WHAT’S A SOCIAL NETWORKING SITE?• How can we define it?• Its main features?• Purpose• Other benefits? Dean Giustini, UBC biomed librarian IHHS 302 May 2012
  • 15. USING HEALTH & MEDICINE 2.0 Reading for today’s class: Vandebelt et al. Definition of health 2.0 and medicine 2.0: a systematic review. J Med Internet Res. 2010 Jun 11;12(2):e18. http://www.ncbi.nlm.nih.gov/pubmed/20542857THINK – PAIR – SHARE EXERCISE• Reactions to the paper• Methods• Definitions• Does a coherent definition emerge?• Discussion Dean Giustini, UBC biomed librarian IHHS 302 May 2012
  • 16. ETHICS & SOCIAL MEDIA Health On The Net: http://www.hon.ch/HONcode/Conduct.htmlDean Giustini, UBC biomed librarian IHHS 302 May 2012
  • 17. HEALTH CARE & WEB 2.0: A CLASH IN VALUES?Dean Giustini, UBC biomed librarian IHHS 302 May 2012
  • 18. OTHER DIFFICULTIES WITH WEB 2.0“…web 2.0 facilitates both expert and general public communication of health-related knowledge, which can be particularly problematic for public healthauthorities. De facto, it juxtaposes vetted scientific opinion against informationfrom critics, crusaders and conspiracy theorists, which undermines the criticalfoundation of trust between public health officials and the public. This trust isnecessary for activities that sometimes require restrictions on individualliberties or impositions on individuals for the benefits of the population.” Kumanan Wilson, MD MSC & Jennifer Keelan, PhD Coping with Public Health 2.0, CMAJ http://www.cmaj.ca/cgi/content/full/180/10/1080
  • 19. HEALTHMAP – DISEASE ALERTING
  • 20. FACEBOOK HEALTH CAMPAIGNS
  • 21. SECOND LIFE – HEALTH & NUTRITION 2.0 Increases awareness about the health effects and consequences of eating fast food
  • 22. OVERCOMING DIFFICULTIES• Comply with confidentiality & privacy needs • HIPAA • Should patients be friends on Facebook with their doctors? • Think guidelines, policies & strategies• Establish authority online • Consult professional organization literature • Scholarly articles • Online certification• Teach evaluation skills to patients & general public• Current awareness • Get to know your IT staff & make friends Dean Giustini, UBC biomed librarian IHHS 302 May 2012
  • 23. THE FUTURE IS SOCIAL & MOBILE •Do health professionals need to be social? •How big a factor is Facebook, Twitter? Mobile devices? •Should we be concerned about too much visibility? •Is it important to use social tools on mobiles, ‘in the cloud’? • Closing remarksDean Giustini, UBC biomed librarian IHHS 302 May 2012