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Social media in health:history, movements & current practice(s)                      #hcsmForum  @giustini                ...
In ten (10) minutes   • Define terms such as social media & web 2.0   • Show examples of how patients use social media   •...
Turn to your neighbour, tell them what social media tool you use most often       On the count of three …
Social media terms or movements   A search at PubMed.gov reveals:   •     health 2.0                      —           29 c...
What is (social) media? AAP defines social media as “…any website that allows social interaction”    Web 2.0 refers to two...
What is health 2.0?   Try instead:   Van De Belt et al Definition of health 2.0 and medicine 2.0: a systematic review. JMI...
Health 2.0 milestones    1995      PubMed.gov    1998      Google, MedlinePlus.gov    2002      Web 2.0    2004      Faceb...
How Canadians use social media    •   21 million+ Canadians are on social networks    •   64% of Canadians have a profile ...
E-Patient movement          Host Susan Hunt, “e-Patient” Dave deBronkart             & Lygeia Ricciardi, eHealth Professio...
The empowered patient•   Participate in a social revolution•   Learn new skills, meet new people•   Develop new friends, s...
Challenges for patients    •   Conversation is not always two-way    •   Dr. Google (self-diagnosis)    •   Reliability of...
Opportunities for patients   •   Public health alerts   •   Monitoring flu outbreaks   •   Participate in clinical trials ...
In closing, as an e-patient  •   Be smart as you learn how to navigate  •   Be friendly online/offline with patients  •   ...
Using social media in health…       A two-way street
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Social media in health 2.0 ehealth 2013

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February 4th 2013 webcast powerpoints, Vancouver

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  • Social media aims to create an “interactive environment”Users communicate & discuss in two directions
  • “…Our local hospital has a Facebookpage where I can get health and wellness information to manage my care... they even list good patient websites to visit so I can see how I compare to other patients….”
  • Transcript of "Social media in health 2.0 ehealth 2013"

    1. 1. Social media in health:history, movements & current practice(s) #hcsmForum @giustini #hcsmca
    2. 2. In ten (10) minutes • Define terms such as social media & web 2.0 • Show examples of how patients use social media • Put social media into historical context • Touch on social media usage in Canada • Future of social media in health
    3. 3. Turn to your neighbour, tell them what social media tool you use most often On the count of three …
    4. 4. Social media terms or movements A search at PubMed.gov reveals: • health 2.0 — 29 citations, 2006-2013 • medicine 2.0 — 15 citations • web 2.0 — 313 citations • social media — 859 citations Boulos MN, Maramba I, Wheeler S. Wikis, blogs and podcasts: a new generation of web-based tools for virtual collaborative clinical practice and education. BMC Med Educ. 2006;5;6:41.
    5. 5. What is (social) media? AAP defines social media as “…any website that allows social interaction” Web 2.0 refers to two-way interactions on social media to encourage participation, collaboration and knowledge creation
    6. 6. What is health 2.0? Try instead: Van De Belt et al Definition of health 2.0 and medicine 2.0: a systematic review. JMIR. 2010.
    7. 7. Health 2.0 milestones 1995 PubMed.gov 1998 Google, MedlinePlus.gov 2002 Web 2.0 2004 Facebook 2005 – Health 2.0 Patients Like Me (‘04) Apple iPhone (‘07), CureTogether (‘08) 2006 Twitter 2007 Tumblr, HootSuite (‘08), Pinterest (’10) 2010-13 Quantified Self movement
    8. 8. How Canadians use social media • 21 million+ Canadians are on social networks • 64% of Canadians have a profile on a social network • 18.2 million are on Facebook • 32% of us spent more time on social media than year before… – Canadians watch 1 hr. day of video – 80% from YouTube – 79% of us won’t leave home without our mobile device
    9. 9. E-Patient movement Host Susan Hunt, “e-Patient” Dave deBronkart & Lygeia Ricciardi, eHealth Professional My Health Counts! e-Patients (1 min. video) http://www.youtube.com/watch?v=q8ZJ38pjJ0A
    10. 10. The empowered patient• Participate in a social revolution• Learn new skills, meet new people• Develop new friends, social bonds• Feel more informed …empowered• Follow health & wellness 2.0
    11. 11. Challenges for patients • Conversation is not always two-way • Dr. Google (self-diagnosis) • Reliability of information • Information overload • Other patients dispensing advice • Confidentiality, safety
    12. 12. Opportunities for patients • Public health alerts • Monitoring flu outbreaks • Participate in clinical trials • E-doctoring • Social & psychological support • Academic & clinical medicine research
    13. 13. In closing, as an e-patient • Be smart as you learn how to navigate • Be friendly online/offline with patients • Try one tool & proceed slowly • Attend public lectures & learn more • Talk to a medical librarian; ask your local public library • Follow Sun, Province, G&M, UBC eHealth Strategy Office http://hlwiki.ca/ http://ehealth.med.ubc.ca/
    14. 14. Using social media in health… A two-way street
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