Social media for canadian health librarians 2012

Social media for health librarians : a workshop for OVHLA membersInstructors:Dean Giustini, Daniel Hooker Giustini, Hooker | #OVHLA | May 3rd 2012

SCHEDULE AGENDA SOCIAL MEDIA TOPICS 1:00-1:15 Welcome & introductions Overview of WebEx, presenters,(15 minutes) Daniel & Dean learning objects & agenda Definitions 1:15-1:30 Introduction to social media - DG (15 minutes) Social media tools used in health 1:30-1:55 Blogs & wikis – DG Blogs & wikis (creating) (25 minutes) 1:55-2:20 Information-sharing - DJH Twitter (exploring) (25 minutes) 2:20-2:45 Social networking - DJH Social networking (connecting) (25 minutes) QUESTION: how do blogs, wikis & Twitter work 2:45pm Coffee break (15 minutes) together & create a community??? 3:00-3:20 Mobile access (iPhone & iPad) Mobile devices & access issues – DJH (20 minutes) Make your library mobile-friendly The future 3:20-3:40 Building the “evidence base” (20 minutes) in social media – DG Adopting emerging technologies 3:40-4:00 Questions – DG Open microphone (20 minutes)Post-workshop Evaluation Questionnaire Giustini, Hooker | #OVHLA | May 3rd 2012 2

Learning objectives today:• To introduce social media including blogs, wikis, Twitter and Facebook and outline their use in health libraries in 2012• To provide examples of social media used by health librarians in Canada & US• To engage health librarians in discussion of advantages & disadvantages of social media; practical examples from health care & health libraries• To begin a discussion about best practice in using social media in health libraries Giustini, Hooker | #OVHLA | May 3rd 2012 3

What is social media?“…social media refers to tools that enable collaboration, two-way interactionand sharing – also known as web 2.0 services that contain text, images, audioand video… some popular tools are blogs, wikis, Twitter and …?” Is it possible to work towards an evidence-based use of social media? Image: http://bit.ly/c2Hbi0 Giustini, Hooker | #OVHLA | May 3rd 2012 4

How social media is used in health care, 2012 • Professional development and training • Inter-professional collaboration • Medical procedures & training simulations • Illness support groups; health advocacy • Development of interactive, self-management for chronic conditions (e.g. smoking cessations, weight loss, diabetes) • Raising public health awareness (e.g., vaccines, H1N1) • Infectious disease monitoring / i.e. flu tracking • Recruitment for clinical trials Giustini, Hooker | #OVHLA | May 3rd 2012 5

How social media is used in health libraries, 2012 • Professional development / lifelong learning • Library promotion / awareness • community engagement • Resource sharing & information channels • Networking • Professional & personal support (reducing isolation) • Establishing new forms of expertise for librarians Giustini, Hooker | #OVHLA | May 3rd 2012 6

What is a blog? …blog is short for “weblog” – a free, easy-to-publish website where bloggers post information & essays in sequential orderBlogs stimulatediscussion, open A recent (peer-reviewed) article surveying medical bloggers noted that:enquiry andlifelong learning “Medical bloggers are highly educated and devoted writers, faithful to their sources and readers. Sharing practical knowledge and skills as well as influencing how people think are major motivators for bloggers. [They] frequently pick up stories from the mainstream media… [and] influence medical and health policy” Journal of Medical Internet Research 2008 Image: Blogs Giustini, Hooker | #OVHLA | May 3rd 2012 7

Dr. Bertalan Mesko 2.0…blog is short for“weblog” – a free, easy-to-publish website wherebloggers post information& essays in sequentialorder http://scienceroll.com/ http://twitter.com/Berci http://reader.google.com Giustini, Hooker | #OVHLA | May 3rd 2012 8

Clinical Cases and Images blog http://bloglines.comhttp://www.medworm.com/ http://casesblog.blogspot.com http://twitter.com/drves Giustini, Hooker | #OVHLA | May 3rd 2012 9

Some health bloggers & librarians who blog Pat Anderson Nikki Dettmar Top Fifty (50) Health and Medical Bloggers http://hlwiki.slais.ubc.ca/index.php/Top_Health_%26_Medical_Bloggers Giustini, Hooker | #OVHLA | May 3rd 2012 10

Bloggers’ ethical & legal challenges http://www.hon.ch/HONcode/Conduct.html Giustini, Hooker | #OVHLA | May 3rd 2012 11

A wiki is……a communal website where content can be quickly & easily edited. Wikis supportcollaboration & information-sharing; feature multimedia such as video, slides, photographs & allow anyone to edit whereas others are password-protected…. WikiDoc The Living Textbook of Medicine The Original Medical Wiki / Encyclopedia http://medpedia.com Giustini, Hooker | #OVHLA | May 3rd 2012 12

Key features of wikis• Open Editing … in Wikipedia• Collaborative• Simple to use• A set of ‘living documents’• Evolving record of evidence Types of wiki softwareLocally-hosted: • Mediawiki • Twiki• Cloud-based: • Wikispaces http://www.wikimatrix.org/ • PBworks Giustini, Hooker | #OVHLA | May 3rd 2012 13

A few medical wikisMedical education•Medpedia http://medpedia.com•MedSkills wiki project http://www.medskills.euCommunities of practice•WikiProject Medicine http://en.wikipedia.org/wiki/Wikipedia:WikiProject_Medicine•Wikisurgery http://wikisurgery.comMedical encyclopedias•AskDrWiki http://askdr.wiki.com/•Ganfyd http://www.ganfyd.org Giustini, Hooker | #OVHLA | May 3rd 2012 14

Twitter is…• A “microblogging” (“tiny” blog) service that allows networks of users to send short updates to each other in less than 140 characters.• A platform for information dissemination, social networking and real- time communication. Giustini, Hooker | #OVHLA | May 3rd 2012 15

Twitter is…• Tweets• Retweets• Mentions• Lists Giustini, Hooker | #OVHLA | May 3rd 2012 16

Twitter is…• Hashtags• Search• Conversation• Collaboration Giustini, Hooker | #OVHLA | May 3rd 2012 17

 Links (e.g. blog posts, reviews, research) Twitter uses Connection to other users Sharing of expertise Current and important events in real-time Giustini, Hooker | #OVHLA | May 3rd 2012 18

 Detail, debate, Twitter challenges nuance, sarcasm Value comes from being public Spam JAMA published a study in 2011 of physicians with 500 or more Twitter followers… while 38 of 5156 tweets represented potential privacy violations, the authors concluded that the occurrence was rare Giustini, Hooker | #OVHLA | May 3rd 2012 19

Pinterest at MD AndersonOther info-sharing tools …• Slideshare• YouTube• Tumblr• Pinterest• Instagram Giustini, Hooker | #OVHLA | May 3rd 2012 20

What is a social network?Social networksallow users to “A social networking service is an online platform that focuses on building social relations among people, who share interests,share ideas, backgrounds or activities. “events, andinterests withspecificcommunities Giustini, Hooker | #OVHLA | May 3rd 2012 21

Are you on Facebook? “…Facebook disclosed it has 901 million users in its network (Babad Globe & Mail, 2012). This number consolidates its place as the largest social media network in the world. ..the number is inching closer to 1 billion and should do so some time in 2012. Other eye-popping statistics are that Facebook users share 3.2 billion comments every day, and 300 million photos. There are 125 billion friendships but that is disputed…” • George DR. Friending Facebook? a minicourse on the use of social media by health professionals. J Contin Ed Health Professions. 2011;31(3): 215-9. • Witek D, Grettano T. Information literacy on Facebook: an analysis. Reference Services Review. 2012;40:2.Giustini, Hooker | #OVHLA | May 3rd 2012 22

Giustini, Hooker | #OVHLA | May 3rd 2012 23

www.patientslikeme.com/Not justFacebook … Health professionals Researchers http://sermo.com/ Patients & families http://www.cancerconnection.ca/ Giustini, Hooker | #OVHLA | May 3rd 2012 24

Mobile devices & social media • Nearly half or 48% of mobile phone users from 18 - 34 yrs have a smartphone… • Overall, one-third (33%) of mobile phone users have a smartphone… CWTAIn 2010, three-quarters(78%) of Canadian • 46% of American adults now own ahouseholds said they had smartphone of some kind…cell phones …up fromabout 74% in 2008 StatsCan • Smartphone owners now outnumber users of more basic phones Pew Giustini, Hooker | #OVHLA | May 3rd 2012 25

Mobile devices & social media …over two thirds (69%) [of Canadian smartphone users] use apps that link them to social networks, instant messaging services OR blogs... CWTA Giustini, Hooker | #OVHLA | May 3rd 2012 26

Match context oflearning aninformation tool withthe context of howthat tool will be used…e.g., Lassere et al. (2011) O’Dwyer & Kearns (2011) Giustini, Hooker | #OVHLA | May 3rd 2012 27

Map social media to your needs• Why use a blog, wiki or Twitter?• For networking … and to monitor information• Connect with people you trust• Conversations about evidence in real time• To engage in peer-to-peer chat and new scholarly practices Giustini, Hooker | #OVHLA | May 3rd 2012 28

Giustini, Grajales, Hooker - Cochrane Canada Symposium Workshop 2011 29Mapping social media Viewing (Passive) Wikis Blogs Social People Content Focus Networking Focus Contributing (Active) Donald H Taylor 2009 Giustini, Hooker | #OVHLA | May 3rd 2012 29

POST Method A four-step approach to devising a social media strategy P People …with whom do you want to communicate? O Objectives …what do you want to accomplish? S Strategy …how will you ensure your strategy will be successful? T Technology …which tool (or tools) will you try? POST is taken from “Groundswell: Winning in a World Transformed by Social Technologies” by Charlene Li and Josh Bernoff http://forrester.typepad.com/groundswell/2007/12/the-post-method.html Giustini, Hooker | #OVHLA | May 3rd 2012 30

Building the ‘evidence base’ in social media • What research or evidence exists that web 2.0 or social media tools are useful in medicine? • An evidence "base" is growing with a surge of interest in Facebook and Twitter Giustini, Hooker | #OVHLA | May 3rd 2012 31

Questions / follow-up – thank you! Dean Giustini • dean.giustini@ubc.ca Daniel Hooker • daniel.h@ubc.ca http://hlwiki.ca All materials in this workshop come under the Creative Commons Attribution 2.5 Canada Licence Giustini, Hooker | #OVHLA | May 3rd 2012 32

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Social media for canadian health librarians 2012

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