LIBR 559M 'Social media for information professionals'

Why bother with social media and LIBR 559M?
A glance at social media for information professionals
LIBR500 – Student librarians
November 18 th , 2009
Dean Giustini, Adjunct faculty member

Overview of our discussion
New online course LIBR 559M
Discussion of information literacies not technologies
What are the effects of being social?
Librarians & archivists 2.0
some examples of online performance
digital identity formulation
What are the benefits?
Quantitative impact : Metcalfe's law or the ‘network effect’
Should librarians and archivists be ‘in the cloud’?
Future
Giustini – LIBR500

Me 2.0
My use of social software since 1998
My (evolving) digital identity & reputation
Giustini – LIBR500 ?

You 2.0
How has web 2.0 affected you?
What tools do you use?
Turn and tell your neighbour (3-4 mins)

Marshall McLuhan (1911-1980)
Canadian media critic
http:// www.marshallmcluhan.com /
“ All media is an extension of some human faculty…”
http:// www.youtube.com/watch?v =A7GvQdDQv8g

Obama 2009 – the 1 st social president?
Are you social?
The Social Media Revolution
http://www.youtube.com/watch?v=fVXKI506w-E

Start ‘in the cloud’ in 2010
Wikis/blogs
create new knowledge
share information & breaking research
organize documents
Calendars
Organize milestones & important dates
Bookmarking
Citations, knowledge objects, web resources
Network
Communicate, communicate, communicate
Synchronously & asynchronously
Document-writing
Create projects together

LIBR 559M bloggers – Social media for information professionals (Fall 2009)
Allan's Library blog (Allan Cho) - http:// www.allanslibrary.com /
America's Next Top Information Professional (Kelly McElroy) - https:// blogs.ubc.ca/mcelroy /
Grace Space (Deirdre Grace) - http:// blogs.ubc.ca /grace/
Internet Explorer (Rob Cosco) - http:// blogs.ubc.ca/rcosco /
N. McKay's Library blog (Nathan McKay) - https:// blogs.ubc.ca/mckay
Online Social (Alicia Yeo) - http:// blogs.ubc.ca/ayeo /
Roving Librarian (Erin Rickbeil) - http:// blogs.ubc.ca/erickbeil /
Social Librarian (Daniel Hooker) - http:// blog.danielhooker.com /
Social Media Butterfly (Roen Janyk) - http:// blogs.ubc.ca/roen /
(Two) 2.0 and Beyond (Bryan Carnes) - http:// blogs.ubc.ca/carnes
Virtually Libraries (Scott Marsden) - http:// blogs.ubc.ca/marsden /

Emerging Technologies Librarian (2008-present)
Implemented significant design changes to the library website to enhance usability
Maintained and updated library website
Designed and taught numerous information literacy and library instruction sessions
Trained staff in use of various types of emerging technologies
Increased the hours and prominence of instant message reference service
Organized events to increase visibility and social capital of the library
Giustini – LIBR500 Andy Burkhardt Information Tyrannosaur blog

LIBR 559M student Fall 2009
LIBR 594 directed study student Fall 2009
Published article: “Social cataloguing” (with Allan Cho, UBC Program Services Librarian )
Speaking to UBC librarians about Twitter in December 2009
Giustini – LIBR500 Daniel Hooker, MLIS candidate blog: Socialibrarian http://blog.danielhooker.com/

Cloud computing 2.0
The “2.0” element adds:
Distributed network
Computer platform
Global ‘cloud’
Asynchronous
Internet = cloud of data
PC = thin client
No data storage (backup?) http://bit.ly/7hL56
Connect to ‘cloud’
Collaboration happens ‘out there”

What are the social benefits ?
Digital contact involves active ‘exchange of information’
Participation
Pervasive socializing & information-sharing
Augmented intelligence
Crowdsource, wisdom of the crowd
Smart mobs, smart crowds, swarm creativity
Collaborative Innovation Networks (COINs)
In the long history of humankind those who have learned
how to collaborate and improvise effectively have prevailed
--- Charles Darwin (1809 - 1882)

What is ‘Metcalfe’s Law’?
http:// en.wikipedia.org/wiki/Metcalfe's_law
Also known as: The Network Effect – why is it important?

What is collaboration? Collaboration is: “… to work jointly with others or together especially in an intellectual endeavor” - Merriam-Webster Dictionary “… a working together: the act of working together with one or more people in order to achieve something” – Encarta Collective intelligence is: “ … .a shared or group intelligence that emerges from the collaboration and competition of many individuals.” Giustini – LIBR500

Where did the idea of social software originate?
Allen's 2004 essay ‘ Tracing the Evolution of Social Software ’
discusses"groupware" and "computer–supported collaborative work" and "social software"
What are the long-term benefits of collaboration?
Are there examples in history where this can be shown?
In the context of social media, collaboration across organizations, networks and time-space barriers cannot happen without open, transparent and egalitarian processes in place

Encourage collaboration between librarians & researchers to generate ideas, to work on research & teach students
Play role(s) in exchange of research-based information
Refine library mission, its services & systems
Visibility, Findability, Searchability, Accessibility
Embed librarians in research processes online
Collaborate, facilitate, participate, create, aggregate
See Collaborative Librarianship
http :// collaborativelibrarianship.org /
Other benefits of being social Giustini – LIBR500

Discuss how archivists and librarians might be better able to collaborate Create a BLOGPOST, WIKI ENTRY, YouTube VIDEO Include : who, what, where, when why - how For inspiration, see http :// collaboration.wikia.com /wiki/Collaboration LIBR559M – Discussion forum topic Giustini – LIBR500

Short, Williams, and Christie (1976) defined ‘ social presence’ as
the salience of another person in a mediated environment
true online/in digital contexts
communicator’s sense of awareness of interaction partner
property of the medium
i.e., the degree of visual, physical contact it affords
degree of social influence
communicator’s perceptions, appreciation, participation
Short, J.A., Williams, E., & Christie, B. (1976).
The social psychology of telecommunications.
New York: John Wiley & Sons.
Importance of social presence in telecommunications Giustini – LIBR500

Immersive, virtual spaces, ‘augmented’ collaboration may move us towards new levels of interaction
In situ virtual libraries, archives & museums (LAMs)
spatial relationships in virtual environments
if approximating the physical world, why have bricks-and-mortar libraries??
proximity to researchers is changing
librarians need to be where they are
communication synchronicity
other potential?

The future of social media in information professions
Will social media promote or inhibit interdisciplinary collaboration?
How will we measure social media’s ‘impact’?
our focus should be on collaborative partnerships
need to evaluate media best suited to information work
How will we evaluate new tools?
Do we create guidelines? policies, strategic plans
What do you think should change for optimal collaboration in libraries/archives
Case studies in information science
How can we move to research 2.0?
Information professionals should be embedded in research & teaching

LIBR 559M 'Social media for information professionals'

by Dean Giustini on Nov 16, 2009

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