LIBR 559M 'Social media for information professionals'
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LIBR 559M 'Social media for information professionals'

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A talk given on November 18th, 2009 to LIBR 500 students.

A talk given on November 18th, 2009 to LIBR 500 students.

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  • “ 100 conversations, lead to 20 collaborations, lead to 5 grants, lead to 1 invention or award”
  • “ 100 conversations, lead to 20 collaborations, lead to 5 grants, lead to 1 invention or award” Web 2.0 tools I use Blogs, photologs, podcasts, RSS feeds Collaboration GoogleDocs, Wetpaint, Wikispaces, Zoho Communication GoogleTalk, Meebo widget Social networking sites Facebook, Twitter & Yammer ( microblogging) Social search (Bloglines, delicious, flickr, technorati) Wikis - wikipedia
  • “ 100 conversations, lead to 20 collaborations, lead to 5 grants, lead to 1 invention or award”
  • "In the electric age we wear all mankind as our skin." - Marshall McLuhan "We shape our tools...and then our tools shape us" Marshall McLuhan (1965) What I liked about this video was the idea that technology is an extension of our senses; the wheel our feet; the book our eyes, and so on. I also appreciate McLuhan's comments about technological determinists 'living at the edge' (perhaps with more than a hint of bitterness). I can tell you as an early adopter of social media, I have had to deal with a lot of criticism from all quarters. Sometimes some rather mean-spirited stuff too. Keep in mind that to be a techno-evangelist in a new area such as social media can be a huge challenge professionally. Over the years, I have felt vindicated about the importance of social media in our work - but as you can tell it's a constant struggle to get one's peers to take social tools seriously. This is why affordances can be such a useful concept should we need to draw on it in our organizations. It helps us to organize our thoughts and arms us with a way to move beyond the reductionist arguments against technology.
  • The classic example is the telephone. The more people own telephones, the more valuable the network of telephones is to each owner.
  • Many people engage in collaborative endeavors everyday. Professionals depend on their colleagues to: provide specialized knowledge and skills, find new solutions to existing problems, provide support (mental and physical) and do on….
  • Many people engage in collaborative endeavors everyday. Professionals depend on their colleagues to: provide specialized knowledge and skills, find new solutions to existing problems, provide support (mental and physical) and do on….
  • The use of web 2.0 apps and tools on research workflow are from the beginning focussing more externally, to show the “ public”. Making science more visible and understandable. Or Science 2.0, or even Open Science, Opens up possibilities that are not always easy to create within work environment network. Reports on the subject in my Delicious. Available workflow tools are often limited, resticted, and do not offer functionality that many web 2.0 tools do Resources : more ways, flexibility, open compared to local networked tools offered Faster; new technologies, standards, developed on the web applied to scientific data & workflow, offer not only researchers themselves to do more, but also open up possibilites to let others share, check, control, analyse, open feedback It are these things that actually invite researchers. JISC L 'What is happening in the world is bypassing university libraries’ Professor Peter Murray-Rust ibraries of the Future Debate 2009, he also said the researchers are bypassing the library… he mentioned a scientist that was actually mainly using the offered space and tools by the publisher, and the web. And wasn’t been in the library for quite a time. Physicall or digitally The effect is not as strong in all areas of science. Roughly you could say that probably it is related to the percentage of electronically available content in the field. In science and medical science in particular the perception of the library. Information professionals How can archivists & librarians support researchers 2.0? Demonstrate tools to improve their workflow Evaluate social tools for efficiency, privacy Communicate, share, collaborate, disseminate research ideas Explain digital concepts Digital identity management Reputation to get recognition rewards The use of web 2.0 apps and tools on research workflow are from the beginning focussing more externally, to show the “ public”. Making science more visible and understandable. Or Science 2.0, or even Open Science, Opens up possibilities that are not always easy to create within work environment network. Reports on the subject in my Delicious. Available workflow tools are often limited, resticted, and do not offer functionality that many web 2.0 tools do Resources : more ways, flexibility, open compared to local networked tools offered Faster; new technologies, standards, developed on the web applied to scientific data & workflow, offer not only researchers themselves to do more, but also open up possibilites to let others share, check, control, analyse, open feedback
  • Guidelines for successful collaboration Multiple layers of participation. Develop trust and mutual respect; Stick to initially made commitments; Outline clear and attainable short and long-term goals Define needs/self-interest well Give reasons behind your thinking Combine online collaboration with face-to-face meetings to speed up the process Be concise, patient, and persistent Get everybody involved in the process Develop a clear process including self-reflexive loops
  •       The major challenge to social media use is to facilitate a social  environment for higher order learning…the negotiation of meaning and validation of knowledge among peers and instructors depends on a conducive sociocultural environment and adequate support. Do information professionals play roles in facilitating  social   presence  in their communities?

LIBR 559M 'Social media for information professionals' LIBR 559M 'Social media for information professionals' Presentation Transcript

    • Why bother with social media and LIBR 559M?
    • A glance at social media for information professionals
    • LIBR500 – Student librarians
    • November 18 th , 2009
    • Dean Giustini, Adjunct faculty member
    • Overview of our discussion
    • New online course LIBR 559M
    • Discussion of information literacies not technologies
    • What are the effects of being social?
    • Librarians & archivists 2.0
        • some examples of online performance
        • digital identity formulation
    • What are the benefits?
    • Quantitative impact : Metcalfe's law or the ‘network effect’
    • Should librarians and archivists be ‘in the cloud’?
    • Future
    Giustini – LIBR500
    • Me 2.0
    • My use of social software since 1998
    • My (evolving) digital identity & reputation
    Giustini – LIBR500 ?
    • You 2.0
    • How has web 2.0 affected you?
    • What tools do you use?
    • Turn and tell your neighbour (3-4 mins)
    Giustini – LIBR500
    • Marshall McLuhan (1911-1980)
    • Canadian media critic
    • http:// www.marshallmcluhan.com /
    • “ All media is an extension of some human faculty…”
    • http:// www.youtube.com/watch?v =A7GvQdDQv8g
    Giustini – LIBR500
    • Obama 2009 – the 1 st social president?
    • Are you social?
    • The Social Media Revolution
    • http://www.youtube.com/watch?v=fVXKI506w-E
    Giustini – LIBR500
    • Start ‘in the cloud’ in 2010
        • Wikis/blogs
            • create new knowledge
            • share information & breaking research
            • organize documents
        • Calendars
            • Organize milestones & important dates
        • Bookmarking
            • Citations, knowledge objects, web resources
        • Network
            • Communicate, communicate, communicate
            • Synchronously & asynchronously
        • Document-writing
            • Create projects together
    Giustini – LIBR500
    • LIBR 559M bloggers – Social media for information professionals (Fall 2009)
    • Allan's Library blog (Allan Cho) - http:// www.allanslibrary.com /
    • America's Next Top Information Professional (Kelly McElroy) - https:// blogs.ubc.ca/mcelroy /
    • Grace Space (Deirdre Grace) - http:// blogs.ubc.ca /grace/
    • Internet Explorer (Rob Cosco) - http:// blogs.ubc.ca/rcosco /
    • N. McKay's Library blog (Nathan McKay) - https:// blogs.ubc.ca/mckay
    • Online Social (Alicia Yeo) - http:// blogs.ubc.ca/ayeo /
    • Roving Librarian (Erin Rickbeil) - http:// blogs.ubc.ca/erickbeil /
    • Social Librarian (Daniel Hooker) - http:// blog.danielhooker.com /
    • Social Media Butterfly (Roen Janyk) - http:// blogs.ubc.ca/roen /
    • (Two) 2.0 and Beyond (Bryan Carnes) - http:// blogs.ubc.ca/carnes
    • Virtually Libraries (Scott Marsden) - http:// blogs.ubc.ca/marsden /
    Giustini – LIBR500
    • Emerging Technologies Librarian (2008-present)
    • Implemented significant design changes to the library website to enhance usability
    • Maintained and updated library website
    • Designed and taught numerous information literacy and library instruction sessions
    • Trained staff in use of various types of emerging technologies
    • Increased the hours and prominence of instant message reference service
    • Organized events to increase visibility and social capital of the library
    Giustini – LIBR500 Andy Burkhardt Information Tyrannosaur blog
    • LIBR 559M student Fall 2009
    • LIBR 594 directed study student Fall 2009
    • Published article: “Social cataloguing” (with Allan Cho, UBC Program Services Librarian )
    • Speaking to UBC librarians about Twitter in December 2009
    Giustini – LIBR500 Daniel Hooker, MLIS candidate blog: Socialibrarian http://blog.danielhooker.com/
  • Cloud computing 2.0
    • The “2.0” element adds:
        • Distributed network
        • Computer platform
        • Global ‘cloud’
        • Asynchronous
        • Internet = cloud of data
        • PC = thin client
        • No data storage (backup?) http://bit.ly/7hL56
        • Connect to ‘cloud’
        • Collaboration happens ‘out there”
    Giustini – LIBR500
    • What are the social benefits ?
    • Digital contact involves active ‘exchange of information’
        • Participation
        • Pervasive socializing & information-sharing
        • Augmented intelligence
        • Crowdsource, wisdom of the crowd
        • Smart mobs, smart crowds, swarm creativity
        • Collaborative Innovation Networks (COINs)
        • In the long history of humankind those who have learned
        • how to collaborate and improvise effectively have prevailed
        • --- Charles Darwin (1809 - 1882)
    Giustini – LIBR500
    • What is ‘Metcalfe’s Law’?
    • http:// en.wikipedia.org/wiki/Metcalfe's_law
    Also known as: The Network Effect – why is it important?
  • What is collaboration? Collaboration is: “… to work jointly with others or together especially in an intellectual endeavor” - Merriam-Webster Dictionary “… a working together: the act of working together with one or more people in order to achieve something” – Encarta Collective intelligence is: “ … .a shared or group intelligence that emerges from the collaboration and competition of many individuals.” Giustini – LIBR500
  • Where did the idea of social software originate?
    • Allen's 2004 essay ‘ Tracing the Evolution of Social Software ’
        • discusses"groupware" and "computer–supported collaborative work" and "social software"
    • What are the long-term benefits of collaboration?
    • Are there examples in history where this can be shown?
    • In the context of social media, collaboration across organizations, networks and time-space barriers cannot happen without open, transparent and egalitarian processes in place
    • Encourage collaboration between librarians & researchers to generate ideas, to work on research & teach students
    • Play role(s) in exchange of research-based information
    • Refine library mission, its services & systems
        • Visibility, Findability, Searchability, Accessibility
    • Embed librarians in research processes online
    • Collaborate, facilitate, participate, create, aggregate
    • See Collaborative Librarianship
    • http :// collaborativelibrarianship.org /
    Other benefits of being social Giustini – LIBR500
  • Discuss how archivists and librarians might be better able to collaborate Create a BLOGPOST, WIKI ENTRY, YouTube VIDEO Include : who, what, where, when why - how For inspiration, see http :// collaboration.wikia.com /wiki/Collaboration LIBR559M – Discussion forum topic Giustini – LIBR500
    • Short, Williams, and Christie (1976) defined ‘ social presence’ as
        • the salience of another person in a mediated environment
            • true online/in digital contexts
        • communicator’s sense of awareness of interaction partner
        • property of the medium
            • i.e., the degree of visual, physical contact it affords
        • degree of social influence
        • communicator’s perceptions, appreciation, participation
    • Short, J.A., Williams, E., & Christie, B. (1976).
    • The social psychology of telecommunications.
    • New York: John Wiley & Sons.
    Importance of social presence in telecommunications Giustini – LIBR500
    • Immersive, virtual spaces, ‘augmented’ collaboration may move us towards new levels of interaction
        • In situ virtual libraries, archives & museums (LAMs)
        • spatial relationships in virtual environments
            • if approximating the physical world, why have bricks-and-mortar libraries??
        • proximity to researchers is changing
            • librarians need to be where they are
        • communication synchronicity
        • other potential?
    Giustini – LIBR500
    • The future of social media in information professions
    • Will social media promote or inhibit interdisciplinary collaboration?
    • How will we measure social media’s ‘impact’?
        • our focus should be on collaborative partnerships
        • need to evaluate media best suited to information work
    • How will we evaluate new tools?
        • Do we create guidelines? policies, strategic plans
        • What do you think should change for optimal collaboration in libraries/archives
    • Case studies in information science
        • How can we move to research 2.0?
        • Information professionals should be embedded in research & teaching
    Giustini – LIBR500