LIBR 500 Social media workshop 2014
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LIBR 500 Social media workshop 2014



For Dr. Stephenson's class, March 19th, 2014

For Dr. Stephenson's class, March 19th, 2014



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  • Background of social mediaHistory
  • Today we are endlessly connected: constantly tweeting, texting or e-mailing. This may seem unprecedented, yet it is not. Throughout history, information has been spread through social networks, with far-reaching social and political effects. Writing on the Wall reveals how an elaborate network of letter exchanges forewarned of power shifts in Cicero's Rome, while the torrent of tracts circulating in sixteenth-century Germany triggered the Reformation. Standage traces the story of the rise, fall and rebirth of social media over the past 2,000 years offering an illuminating perspective on the history of media, and revealing that social networks do not merely connect us today - they also link us to the past.
  • summarises many of the key parental anxieties about the effects of the internet, from idiosyncratic pastimes to staying up late. Boyd explores these in chapters addressing the topics of identity, privacy, addiction, danger, bullying, inequality and literacy. Her tone throughout is sober and encouraging:
  • Facebook – social networking, friends / family2. Tumblr, stylized in its logo as tumblr., is a microblogging platform and social networking website founded by David Karp and owned by Yahoo! Inc. The service allows users to post multimedia and other content to a short-form blog. Users can follow other users' blogs, as well as make their blogs private.[4][5] Much of the website's features are accessed from the "dashboard" interface, where the option to post content and posts of followed blogs appear.As of March 3, 2014, Tumblr hosts over 174.2 million blogs.[2] The company's headquarters is in New York City.Yahoo! announced its intention to acquire Tumblr on May 20, 2013, for approximately $1.1 billion.[6][7][8][9] The deal closed on June 20, 2013.[10]Twitter –‘real-time’ social networking / ‘on the go’YouTube–video hosting / sharing, marketing Slideshare–hosting / sharing slide presentationsPinterest –a digital-virtual pinboard whose motto is Pin-itBlog – original web 2.0 tool to publish ideasSkype– instant messaging / VoIP callingWikis– collaborative writing / group authoringInstagram (owned by Facebook; role in selling illicit drugs)Social bibliography – social research management

LIBR 500 Social media workshop 2014 LIBR 500 Social media workshop 2014 Presentation Transcript

  • Social media in the digital age: finding its value for libraries & archives A workshop for students in LIBR500 at UBC’s iSchool Dean Giustini, UBC librarian | | LIBR 500 March 2014
  • Social media’s link to our past Standage says “today …we are endlessly connected: constantly tweeting, texting or e-mailing”. But S. says information has always been spread via intense social networks. He cites letter-sharing in Cicero’s time as a foretelling of power (social/political) shifts in govt …and how religious tracts in 16th c. Germany triggered the Reformation
  • Who is this guy? “The web is more a social creation than a technical one. I designed it for a social effect – to help people work together – and not as a technical toy.” – Weaving the web, 1989
  • Sir Tim Berners-Lee Sir Timothy John "Tim" Berners-Lee (1955 – ) British engineer, computer scientist and professor is credited with inventing the WWW. Currently, he is the director of the World Wide Web Consortium (W3C), an organization founded to create web standards and develop interoperable technologies (specifications, guidelines, software, a nd tools)…
  • Who is this mobile user?
  • danah boyd, PhD • danah boyd (November 24th, 1977 — ) blogger, social media ethnographer and researcher, known for her insights into social networking practices of youth (particularly teenage girls). • Her blog Apophenia, and the insights she shares with her readers, have gained her an international. boyd’s analysis of issues in our social media-saturated world has made her a go-to expert on social media & youth. boyd completed her PhD at the School of Information (iSchool), University of California, Berkeley, though doesn’t seem to identify as a librarian (some iSchool grads do). • Her research examines social media, youth practices, tensions between the public and private self, social networking sites, and intersections between technologies and our society in the 21st century.
  • danah spent 7 years examining online teen cultures; she interviewed 166 teenagers hanging out “…in physical spaces like schools, parks & fast-food restaurants… & observing teens through the traces they left online”.
  • 1. Twitter 2. tumblr 3. Facebook 4. YouTube 5. Slideshare 6. Pinterest 6. Skype 7. Wikipedia 8. Instagram 9. Reddit Ten (10) Popular Social Tools
  • Massive Open Online Courses
  • How the Khan Academy is changing the rules of education Wired, 2011 Mass participation reveals unmet needs
  • I. THINK What benefits are there to using social media? Write down one or two ideas (2-3 mins.) II. PAIR Discuss your idea(s) for about 5-7 mins. with your neighbour III. SHARE Share with class Pros/cons of social media
  •  Play & performance  Appropriation  Multi-tasking  Distributed cognition  Transmedia navigation Jenkins Henry. Confronting the challenges of participatory culture: media education for the 21st century What skills are needed to participate?
  • Is mobile important? what portable devices do you use? in pursuit of library & archival objectives
  • LISTEN – PARTICIPATE – ENGAGE …a model you can use to implement social media start at “listen” participate & finally engage others
  • The benefits of the social web • Encourage two-way interaction with user groups • Share information, ideas & knowledge • (Re)define libraries’ & archives; our mission & direction • Embed information professionals where users are “living” • ...Form communities (yes, even online) • Stake our claim to being social