Social media in the digital age:
a discussion of benefits & value of the social web
for libraries & archives
A 2 hr. workshop for students in LIBR500 at UBC’s iSchool
Dean Giustini, UBC librarian | email@example.com | LIBR 500 November 2014
“…social media is the social interaction among people in which they create,
share or exchange information, ideas, and pictures/videos in virtual
communities and networks. ….also "a group of Internet-based applications
that build on the ideological and technological foundations of Web 2.0, and
that allow the creation and exchange of user-generated content."
[social media is also connected to] the emerging field of technoself studies…”
~ Wikipedia entry “Social Media”
What is social media?
DISCUSS WITH ME:
What social media do you use?
For what reason/purpose?
What does it mean “to be social” in the online sense???
Ten (10) Popular Social Tools
BEING SOCIAL LINKS TO THE PAST
Standage says “today …we are endlessly connected: constantly tweeting, texting or
e-mailing”. But S. says information has always been spread via intense social
networks. He cites letter-sharing in Cicero’s time as a foretelling of power
(social/political) shifts in govt …and how religious tracts in 16th c. Germany
triggered the Reformation
Who is this guy?
“The web is more a social creation than a technical one. I designed it for a social effect –
to help people work together – and not as a technical toy.” – Weaving the web, 1989
Sir Tim Berners-Lee
Sir Timothy John "Tim" Berners-Lee
(1955 – ) British engineer, computer
scientist and professor is credited with
inventing the WWW.
Currently, he is the director of the
World Wide Web Consortium (W3C),
an organization founded to create web
standards and develop interoperable
guidelines, software, and tools)…
danah boyd, PhD • danah boyd (November 24th, 1977 — )
blogger, social media ethnographer and
researcher, known for her insights into social
networking practices of youth (particularly
• On her blog Apophenia boyd analyzes issues
in our social media-saturated world has made
her a go-to expert on social media & youth.
• boyd completed her PhD at the School of
Information (iSchool), University of California,
Berkeley, though doesn’t seem to identify as
a librarian (some iSchool grads do).
• Her research examines social media, youth
practices, tensions between the public and
private self, social networking sites, and
intersections between technologies and our
society in the 21st century.
danah spent 7 years examining online teen cultures; she interviewed 166
teenagers hanging out “…in physical spaces like schools, parks & fast-food
restaurants… & observing teens through the traces they left online”.
Massive Open Online Courses
Mass participation reveals unmet needs
How the Khan Academy changes the
rules of education
Pros/cons of social media
What benefits are there to using social media?
Write down one or two ideas (2-3 mins.)
Discuss your idea(s) for about 5-7 mins. with your neighbour
Share with class
What skills are needed to participate?
Play & performance
Jenkins Henry. Confronting the challenges of participatory
culture: media education for the 21st century
Is mobile important?
what portable devices do you use?
in pursuit of library & archival objectives
LISTEN – PARTICIPATE – ENGAGE
…a model you can use to
implement social media
start at “listen”
& finally engage others
The benefits of the social web
• Encourage two-way interaction with user groups
• Share information, ideas & knowledge
• (Re)define libraries’ & archives; our mission & direction
• Embed information professionals where users are “living”
• ...Form communities (yes, even online)
• Stake our claim to being social