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Social media in health care in Canada
 

Social media in health care in Canada

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Some supplementary information for the UBC Centre for Health Care Management Workshop

Some supplementary information for the UBC Centre for Health Care Management Workshop

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    Social media in health care in Canada Social media in health care in Canada Presentation Transcript

    • Social media in health care in Canada
      Hashtag#hcsmca
      http://www.smich.ca
    • Social media in health care in Canada
      New Brunswick doctors told social media and medicine don’t mix, Vancouver Sun, June 2011
    • Social media in medicine because…
      http://www.youtube.com/watch?v=T0w9yIc76zo
      …evidence-based medicine (EBM) does not always answer all the questions we have…. Dr. Scott Strayer
      What do you think about Dr. Stryer’s view of social media?
      3
      Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011
    • Where are you on social media?
      http://www.flickr.com/photos/7855449@N02/2791563502/in/set-72157606844282993/
    • What social media/web 2.0 tools do you use?
    • Ways social media is used in health
      • recruitment for clinical trials
      • inter-professional communication / collaboration
      • medical education / virtual training
      • illness support groups – health advocacy
      • to promote funding opportunities – fundraising
      • public health alerts
      • infectious disease monitoring – e.g., flu tracking, H1N1
      e.g., CDC Social Media Toolkit
      Image: http://bit.ly/9YxYtV
      6
      Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011
    • Social media in health care in Canada
      “…social networks hold considerable potential value for health care organizations because they can be used to reach stakeholders, aggregate information and leverage collaboration …”
        Deloitte’sSocial Networks in Health Care
    • So… what is web 2.0?
      “‘Web 2.0’ describes a change in the way people interact with information online, moving from passive consumption to active creation of content.”
      Scanfeld, D., Scanfeld, V., Larson, E.L. “Dissemination of health information through social networks: Twitter and antibiotics.” American Journal of Infection Control. April 2010; 38(3),182-188. 
    • Major themes of web 2.0
    • What is web 2.0?
      Web 2.0 applications are called social media
      • Popular: Twitter had “1460% increase between June 2008 and June 2009
      • Open“space[s] for the informal sharing of health information and advice
      Social media provides a way to:
      • Connect to the public: Organizations are maximizing quick messages to get their news and info out to highly targeted audiences.
      • Correct inaccuracies: Twitter “demonstrate[s] the reach of this medium for dissemination of both valid and invalid information. It is important for health professionals to have some understanding of social media and the nature of health-related information shared on them.”
      Scanfeld, D., Scanfeld, V., Larson, E.L. “Dissemination of health information through social networks: Twitter and antibiotics.” American Journal of Infection Control. April 2010; 38(3),182-188. 
    • Social media…
      “….will almost certainly influence health behaviors.Health is a logical area in which individuals will want to seekopinions from others and communicate their experiences. In thisnew era, public health officials need to learn how to more effectivelylisten to these messages and, simultaneously, develop more livelyand engaging messages themselves to communicate with the public.”
      Wilson & Keelan. Coping with Public Health 2.0 http://www.cmaj.ca/cgi/content/full/180/10/1080
    • What is social media?
      “…social media refers to tools that enable collaboration, two-way interaction
      and sharing – also known as web 2.0 services that contain text, images, audio
      and video… some popular tools are blogs, wikis, Twitter and …?”
      How can we work towards an evidence-informed use of social media?
      Image: http://bit.ly/c2Hbi0
      12
      Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011
    • What’s a blog?
      …blog is short for “weblog” – a free, easy-to-publish website where bloggers post information & essays in sequential order
      A recent, peer-reviewed article surveying medical bloggers said:
      Blogs stimulate discussion, open enquiry and lifelong learning
      “Medical bloggers are highly educated and devoted writers, faithful to their sources and readers. Sharing practical knowledge and skills as well as influencing how people think are major motivators for bloggers. [They] frequently pick up stories from the mainstream media… [and] influence medical and health policy”
      Kovic, JMIR 2008
      Image: Blogs
      13
      Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011
    • WebMD Blogs
      http://exchanges.webmd.com/webmd-exchanges/blogs
    • Diabetes Mine
      http://www.diabetesmine.com/
    • A wiki is…
      …a communal website where content can be quickly & easily edited. Wikis support
      collaboration & information-sharing; feature multimedia such as video, slides,
      photographs & allow anyone to edit whereas others are password-protected….
    • Medpedia
      http://www.medpedia.com/
    • Google docs
    • Dropbox
    • Review sites
      Definition
      • Opinions/comments posted by users
      • Variety of topics: places of interest (ie: restaurants, shopping) and people (ie: doctors, lawyers)
    • Rate MDs.com
      http://www.ratemds.com/
    • Google Mashup shows spread of H1N1
    • Find others with your symptoms
      http://whoissick.org/sickness/
    • Twitter is…
      • Tweets
      • Retweets
      • Mentions
      • Lists
      • Hashtags
      25
      Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011
    • Microblogs
      Clients
      • Twitter
      • FriendFeed
      • Identica
      Health Examples
      • Twitter Health
      • Duke Global Health Institute
      • UNC Institute for Global Health Infectious Disease
      • Intrahealth
    • Twitter health
      http://twitter.com/health
    • Microblogging on Mobile Devices
    • Presentation Sharing
    • Nova 1918 Flu
      http://www.pbs.org/wgbh/nova/sciencenow/3318/02.html
    • Health & medicine on YouTube
      http://www.youtube.com/watch?v=DWL67xOeQ-E
      http://www.youtube.com/watch?v=M_fo6ytlmD0&feature=related
    • Social Bookmarking
      Definition
      • System for storing, organizing, searching, & managing online bookmarks
      • Publicly accessible
      • Tag-based classification
      • Like favorites on your pc, translated to the cloud
    • Social Bookmarking
    • Social Bookmarking - Diigo
    • Social Networking
      Definition
      • Online communities of people with similar interests
      • Communities of practice
      Platforms
      • Facebook
      • MySpace
      • Google Buzz
      • Ning
    • Social Networking
    • http://healthcareandthesocialweb.ning.com/
      http://triangleglobalhealth.ning.com/
    • Professional Networking
    • Virtual Worlds
      Definition
      • Computer-simulated environments
      • Interaction via avatars
      • Communication is typically textual
      • Everything is user generated
    • Centers for Disease Control in SL
    • Dieting in Second Life
      Increases awareness about the health effects and consequences of eating fast food
    • Difficulties with web 2.0
      “Web 2.0 facilitates both expert and general public communicationof health-related knowledge, which can be particularly problematicfor public health authorities. …it juxtaposes vettedscientific opinion against information from critics, crusadersand conspiracy theorists, which undermines the critical foundationof trust between public health officials and the public. Thistrust is necessary for activities that sometimes require restrictionson individual liberties …for thebenefits of the population.”
      Kumanan Wilson, MD MSC and Jennifer Keelan, PhD. Coping with Public Health 2.0, http://www.cmaj.ca/cgi/content/full/180/10/1080
    • Barriers To Using Social Media
      • Confidentiality & medical ethics
      • Should patients friend their doctors on Facebook?
      • Make policies for what info will be shared
      • Establish authority online
      • Consult professional organization literature
      • Scholarly articles
      • Online certification
      • Teach evaluation skills
      • Current awareness
      • Get to know IT staff for knowledge and firewalls
    • POST Method
      A four-step approach to devising a social media strategy
      P People
      …with whom do you want to communicate?
      O Objectives
      …what do you want to accomplish?
      S Strategy
      …how will you ensure your strategy will be successful?
      T Technology
      …which tool (or tools) will you try?
      POST is taken from “Groundswell: Winning in a World Transformed by Social Technologies”
      by Li and Bernoff http://forrester.typepad.com/groundswell/2007/12/the-post-method.html
      45
      Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011
    • What is most important to you?
       
      • Accuracy
      • Currency
      • Relevancy
      • Bias 
      • Intended Audience
      • Credibility
      • Source
    • Activity: Sign up for an account
      • Increasing your online presence
      Will you use Facebook, Twitter … or another tool?
      PatientsLikeMe, Revolution Health?
      • What?
      Create an account
      Will you do so anonymously?
      Form communities
      Start using accounts to manage, promote, discover, etc.