Harnessing web 2.0 in pathology

Harnessing Web 2.0 in Pathology Dean Giustini, MLS, MEd UBC biomedical branch librarian [email_address] All links in this presentation are available on my wiki: http://bit.ly/bzSL9r 2010 Annual Meeting of the ASCP in San Francisco California “ Your bridge to the future of pathology and laboratory medicine.”

“ Web 2.0”
Why am I here ?
I’m a biomed librarian at UBC, blogger, ‘early adopter’
I teach physicians how to find information
My aim: engage, interact with & hear from you ~ 45 mins
Share my experience with Web 2.0 and what it can do
stimulate your learning
time to discuss pros & cons-downside of Web 2.0 tools
Illustrate some innovative uses of web 2.0
Exchange ideas for a more collaborative pathology & lab medicine

“… the truth is that Web 2.0 is a difficult term to define …phrases like web as platform and architecture of participation are used to describe Web 2.0… [but] rather than the platform it's the spirit of open sharing and collaboration that is important …the more we use, share, and exchange information on the web in a continual loop of analysis and refinement, the more open and creative the platform becomes; hence, the more useful it is in our work.”
Reference: Giustini D. How web 2.0 is changing medicine: is a medical wikipedia the next step? BMJ 2006;333: 1283-84.
How Web 2.0 is Changing Medicine (2006)

Described as having these main features:
Social Networking
Participation
Collaboration
Apomediation ( ‘stand-by’ wisdom of crowds )
Openness
Reference: Eysenbach G. Medicine 2.0: Social Networking, Collaboration, Participation, Apomediation , and Openness. J Med Internet Res 2008;10(3):e22.
Medicine 2.0: is it for you? (2008)

Medicine 2.0: is it for you? (2008)

Schreiber – Giustini article looks at pathology from web 1.0 to 2.0
“… Web 2.0 applications have been available for some time. [but] there are legitimate concerns about how these information technologies will be used and whether they will benefit the pathology community. …how might Web 2.0 technology be used to enhance practice within our field? ”
Reference: Schreiber W, Giustini D. Pathology in an era of web 2.0. American Journal of Clinical Pathology. December 2009; 132: 824-829.
Pathology in an era of web 2.0 (2009)

Asklepios - http:// www.cma.ca/asklepios
CardioExchange - http:// cardioexchange.org /
Doc2Doc - http://doc2doc.bmj.com/
DoctorsHangout - http:// doctorshangout.com /
Meducation - http:// www.meducation.net /
Ozmosis - http://www.ozmosis.com/
Phyzoom - http:// phyzoom.com /
Webicina.com - http:// www.webicina.com /
Within3 - http://within3.com/
Social Networking I

Social Networking II (Lab Science)

PathXchange
http:// www.pathxchange.org /
… .is a vendor-neutral, not-for-profit professional networking portal for the global pathology community, promoting digital pathology and telepathology . Px brings the field of pathology into the digital age with Web 2.0 features designed to promote exchange of pathological cases, ideas, knowledge, information, products, and services. Cases and information can originate from anywhere, from any platform, and shared with the sub-groups of your choice.
PathXchange.org (Px) =
Pathology 2.0 with Web 2.0 features
Social Networking III

Social Networking IV (Lab Science)
BioCrowd - http:// www.biocrowd.com /
BioMedExperts - http:// www.biomedexperts.com /
Epernicus - http:// www.epernicus.com /
LabAction - http:// www.labaction.com /
LabMeeting - http:// www.labmeeting.com
Laboratree - http:// www.laboratree.org /
LabRoots - http:// www.labroots.com /
LabSpaces - http:// www.labspaces.net /
Medsphere - http:// medsphere.org /
ResearchGATE - https://www.researchgate.net/

Participation I (Webicina – Pathology)

Participation II (pubmed.gov)
Save your PubMed searches for periodic updates
Keep up with today’s literature using RSS feeds
Receive literature updates in your e-mail
Scan updates on iGoogle or other ‘RSS reader’

Participation III (Medscape.com – Pathology & Lab Medicine)

Participation IV (Facebook)

Participation Feldman, Giustini & Schreiber – American Society of Clinical Pathology (ASCP) 2010 Conference, San Francisco

Collaboration I (Group blogging) Keith Kaplan Kenneth Youens

Collaboration II (Twitter)

Google is not just a search engine in 2010
Google is a “web 2.0” company
Follows your online activities
Use a pseudonym or anonymizer
Google creates many Web 2.0 tools
blogs, wikis, calendars, media, writing tools,
YouTube, iGoogle, even more …
Google Books & Google Scholar
Search pathology and lab medicine literature
e.g., pathology AND web 2.0
Collaboration III (Google 2.0)

Apomediation I
A few examples of removing “medical intermediary”
HelloHealth http://hellohealth.com/physicians
MyDigitalHealth http:// www.mydigitalhealth.com

Apomediation II (Twitter Q& A) @giustini Send a tweet to ask a question

Openness I (Online Doctoring) Salter, C. “The Doctor of the Future” Fast Company 2009 Jay Parkinson MD MPH

Openness II (Surgical Tweets) @HenryFordNews

Openness I (Surgical Tweets)

Openness III (Ethics, professionalism) Does tweeting ‘live’ not contravene HIPAA regulations? There are 18 identifiers that must not be present about a case

‘ Harnessing Web 2.0’
Use Web 2.0 tools to connect / network globally with experts
Many medical and pathology sites now use web 2.0 tools for social engagement, education & collaboration
Web 2.0 + Pathology & Lab Medicine = Pathology 2.0
Mobiles, virtual & ‘immersive’ reality take us to web 3.0

http://blogs.ubc.ca	54
http://www.tissuepathology.typepad.com	37
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Harnessing web 2.0 in pathology

by Dean Giustini

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