LinkedIn for health care managers

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  • I’ve been a LinkedIn user for several years. I think of the LinkedIn functionalities as being similar to nature to Facebook but aimed at professionals and business people. It’s playing the networking/professional contacts game rather than keeping up with your family and friends…
  • So – why would you use LinkedIn rather than Facebook (700 million users globally) or any of the other tools on this page. Perhaps there are others you are interested in examining?
  • LinkedIn is the most commonly used specialized site for professional and business contacts with 65 million users and a global page ranking of 29. There are other less frequented sites focused on professional contacts such as Plaxo (15 million users, global page ranking 1,553), and Ryze (500,000 users), Spoke and Twitter, although Twitter is more accurately a microsharing platform.
  • Here are some examples of managers in health care in the Vancouver area. You can see if you share any connections with the individuals, where they work and other details such as which industry they work in.
  • Top Canadian industries where women are savvier online professional networkers than men 1. Alternative medicine 2. Think tanks 3. Shipbuilding 4. Writing and editing 5. Alternative dispute resolution
  • Here’s a profile . The experts at using this system say that you should fill out you profile like it’s an executive bio rather than only putting your current organization which severely limits your ability to connect with people. Fill in past employment, education, affiliations, and activities. These form the basis of your professional network. You can link to your profile as part of an email signature so that people see all of your credentials if they want. LinkedIn allows you to make your profile information available for search engines to index. To do this, create a public profile and select ‘full view’; instead of using the default URL, customize your URL to be your actual name. To strengthen the visibility of this page in search engines, use this link in various places on the web; for example, when you comment in a blog, include a link to your profile in your signature. (I don’t do this because I have other sites with information such as my blog, wiki and so on…)
  • Here is the section of the site that deals with contacts. Notice that you can also look at your list by organization, by location, by industry, and by recent activity. In health care most of us working at collaborative work across different sectors – this can help you organize those contacts. There is a tab here for “imported contacts” – you can import contacts from your outlook directory or other places and invite them to be connected in LinkedIn. There are “premium” features such as a profile organizer that allows to organize people into folders and make notes on their profile.
  • This area shows you the extent of your current network – and the numeric possibilities.
  • This area shows you the extent of your current network – and the numeric possibilities.
  • You can join groups or create a group. Within the group location you can post news, post jobs, start a discussion – the usual. APHA has a fairly active discussion site on LinkedIn. This will track discussions you’re following – and you can choose from any open groups within LinkedIn. Again this has much the same functionality of Facebook.
  • This section suggests jobs you might be interested in based on your profile – as you can see, it recommends I become a director of nursing even though I’m not a nurse – so the match is not that helpful yet. A premium service ($30 a month) will put your name at the top of the list as a “featured applicant” among other things.
  • There is a space to share your slides.
  • ..And a space to share your recommended books.
  • These applications are all added as LinkedIn applications. I don’t use many of them but they can be very helpful Why would you use LinkedIn (65 million users 18 years of age and older with global page ranking number 29) rather than Facebook(400 million users global page ranking number 2) LinkedIn is specialized for business and professional purposes. Here’s how the site works.
  • LinkedIn for health care managers

    1. 1. “ Facebook for Work”: using LinkedIn for professional networking Image: http://www.flickr.com/photos/vtalk/5037634239/ Dean Giustini, UBC librarian & CHCM instructor | [email_address] | Fall 2011
    2. 2. “… a social networking site (SNS) is a virtual community for people with common interests. Typically, people that join a social network create a profile with contact information, interests and pictures and communicate via instant messaging, blogging, video conferencing and photo sharing. SNSs are used around the world as a means of communicating … business people area using SNSs to explore how their features can benefit businesses and change traditional networking processes…” Which social networking site will you use? http:// www.spoke.com / Dean Giustini, UBC librarian & CHCM instructor | [email_address] | Fall 2011
    3. 3. Facebook? Perhaps e-mail is enough? Listservs? Which tool to choose? See also: 20 Social Networking Sites for Business Professionals Dean Giustini, UBC librarian & CHCM instructor | [email_address] | Fall 2011
    4. 4. Business platforms <ul><li>Professional networking sites </li></ul>Dean Giustini, UBC librarian & CHCM instructor | [email_address] | Fall 2011 9 200 million Twitter Site Users Alexa Rank LinkedIn 65 million 29 Plaxo 15 million 1,553 Ryze 500,000 users 19,839 Facebook 750 million 2
    5. 5. LinkedIn examples of HCMs Dean Giustini, UBC librarian & CHCM instructor | [email_address] | Fall 2011
    6. 6. LinkedIn – how to create a profile Borrow from the best Personalize Stand out from the crowd Elevator pitch Build your connections Explain your expertise & experience Dean Giustini, UBC librarian & CHCM instructor | [email_address] | Fall 2011
    7. 7. LinkedIn – savviness in Canada Dean Giustini, UBC librarian & CHCM instructor | [email_address] | Fall 2011
    8. 8. LinkedIn – create a profile Dean Giustini, UBC librarian & CHCM instructor | [email_address] | Fall 2011
    9. 9. LinkedIn – build your network Dean Giustini, UBC librarian & CHCM instructor | [email_address] | Fall 2011
    10. 10. Network statistics Dean Giustini, UBC librarian & CHCM instructor | [email_address] | Fall 2011
    11. 11. Network statistics Dean Giustini, UBC librarian & CHCM instructor | [email_address] | Fall 2011
    12. 12. Network with new groups Dean Giustini, UBC librarian & CHCM instructor | [email_address] | Fall 2011
    13. 13. Network with employers Dean Giustini, UBC librarian & CHCM instructor | [email_address] | Fall 2011
    14. 14. Share slides with your network Dean Giustini, UBC librarian & CHCM instructor | [email_address] | Fall 2011
    15. 15. Share books with your network Dean Giustini, UBC librarian & CHCM instructor | [email_address] | Fall 2011
    16. 16. Install applications

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