Cochrane Social Media Workshop 2011

Using Social Media to Promote Evidence-Based Practice:
A Primer on Blogs, Wikis & Twitter
Dean Giustini
Francisco J Grajales III
Daniel Hooker
Cochrane Canada Symposium Workshop | 16 February 2011, Vancouver BC

Workshop by:
Dean Giustini
UBC Biomedical Branch Librarian
UBC Library
Francisco J Grajales III
Trainee, Western Regional Training Centre for Health Services Research UBC Graduate Student Researcher
UBC eHealth Strategy Office
Daniel Hooker
Researcher
UBC eHealth Strategy Office
We received no financial contributions for the planning,
development or presentation of this workshop
2
Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011

Outline
Introduction
Learning materials
e.g., powerpoints, wiki, manual
Outline of activities
Group discussion
Q & A
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Evidence-based medicine
"EBM is the conscientious, explicit and judicious use of current best evidence in making clinical decisions about the care of individual patients." (David Sackett)
A Pyramid of Evidence
4

Evidence-based practice
The Power of “10”
… a documented, reproducible process of systematically locating reviewing, appraising & using clinical information (e.g. research) to aid in decision-making and optimum delivery of care
VirtualWorlds
Rating services
Location-based
media
Power of “10” Categories
Social media resources at the Cochrane Collaboration website
http://www.cochrane.org/about-us/evidence-based-health-care/webliography/web
5

What is social media?
“…social media refers to tools that enable collaboration, two-way interaction
and sharing – also known as web 2.0 services that contain text, images, audio
and video… some popular tools are blogs, wikis, Twitter and …?”
Can we work towards evidence-based use of social media?
Image: http://bit.ly/c2Hbi0
6

Ways social media is used in health
recruitment for clinical trials
inter-professional communication / collaboration
medical education / virtual training
illness support groups – health advocacy
to promote funding opportunities – fundraising
public health alerts
infectious disease monitoring – e.g., flu tracking, H1N1
e.g., CDC Social Media Toolkit
Image: http://bit.ly/9YxYtV
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What is a blog?
…blog is short for “weblog” – a free, easy-to-publish website where bloggers post information & essays in sequential order
A recent (peer-reviewed) article surveying medical bloggers noted that:
Blogs stimulate discussion, open enquiry and lifelong learning
“Medical bloggers are highly educated and devoted writers, faithful to their sources and readers. Sharing practical knowledge and skills as well as influencing how people think are major motivators for bloggers. [They] frequently pick up stories from the mainstream media… [and] influence medical and health policy”
Kovic, JMIR 2008
Image: Blogs
8

Nature.com blog
…blog is short for “weblog” – a free, easy-to-publish website where bloggers post information & essays in sequential order
http://blogs.nature.com/nm/spoonful/
9

Better Health Blog
Better Health is an aggregator of other blogs…
http://www.getbetterhealth.com/
RSS feeds
http://hlwiki.slais.ubc.ca/index.php/RSS
10

Google Reader
http://reader.google.com
Two examples of aggregators are Google Reader and Bloglines…
http://bloglines.com
11

Clinical Cases and Images blog
An early medical blog
Dr. Ves Dimov, author
Cited by the Cochrane Collaboration, BMJ, Medscape, Nature & other sites
http://casesblog.blogspot.com
http://twitter.com/drves
12

Embed information in blogposts
13

Ethical & authority issues for bloggers
http://www.hon.ch/HONcode/Conduct.html
14

A Wiki is…
…a communal website where content can be quickly & easily edited. Wikis support
collaboration & information-sharing; feature multimedia such as video, slides,
photographs & allow anyone to edit whereas others are password-protected….
WikiDoc The Living Textbook of Medicine
The Original Medical Wiki / Encyclopedia
http://medpedia.com
15

Wikifeatures
Open
Collaborative
Simple to use
A set of ‘living documents’
Evolving record of evidence
Types of wiki software
Locally-hosted:
Mediawiki
Twiki
Cloud-based:
Wikispaces
PBworks
Editing … in Wikipedia
http://www.wikimatrix.org/
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Some Popular Medical Wikis
Medical encyclopedias
AskDrWiki http://askdr.wiki.com/
Ganfyd http://www.ganfyd.org
Medical education
Medpedia http://medpedia.com
MedSkills wiki project http://www.medskills.eu
Communities of practice
WikiProject Medicine http://en.wikipedia.org/wiki/Wikipedia:WikiProject_Medicine
Wikisurgery http://wikisurgery.com
http://hlwiki.ca
17

A “microblogging” (“tiny” blog) service that allows networks of users to send short updates to each other in less than 140 characters.
A platform for information dissemination, social networking and real-time communication.
Twitter is…
18

Twitter is…
Tweets
Retweets
Mentions
Lists
Hashtags
19

Twitter uses
Links (e.g. blog posts, reviews, research)
Connection to other users
Sharing of expertise
Current and important events in real-time
Example of physician tweet
20

Twitter challenges
Detail, debate, nuance, sarcasm
Twitter ‘spam’
Value comes from being public
JAMA published a study in 2011 of physicians with 500 or more Twitter followers… while 38 of 5156 tweets represented potential privacy violations, the authors concluded that the occurrence was rare
21

Giustini, Grajales, Hooker - Cochrane Canada Symposium Workshop 2011
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Viewing (Passive)
Social
Networking
e.g., Twitter & Facebook
Wikis
Blogs
People
Focus
Content
Focus
Contributing (Active)
Donald H Taylor 2009
Mapping social media
22

Map social media to your needs
Why use a blog, wiki or Twitter?
For networking … and to monitor information
Connect with people you trust
To have conversations with peers about evidence in real time
To engage in new scholarly practices
23

YouTube Video
The Importance of Social Media in Medicine
…evidence-based medicine (EBM) does not always answer all the questions we have…. Dr. Scott Strayer
http://www.youtube.com/watch?v=T0w9yIc76zo
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Discuss – Record – Report back
What is your opinion of the video?
And, Dr. Stryer’s views of social media?
Can social media be used to boost productivity?
How might it support learning / build communities of practice?
What are the benefits and harms of social media use?
What concerns you most about using social media?
See manual pg 13 for discussion questions
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POST Method
A four-step approach to devising a social media strategy
P People
…with whom do you want to communicate?
O Objectives
…what do you want to accomplish?
S Strategy
…how will you ensure your strategy will be successful?
T Technology
…which tool (or tools) will you try?
POST is taken from “Groundswell: Winning in a World Transformed by Social Technologies” by Charlene Li and Josh Bernoff http://forrester.typepad.com/groundswell/2007/12/the-post-method.html
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Questions?
All materials in this workshop come under the
Creative Commons Attribution 2.5 Canada Licence
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Contact Information
Dean Giustini
dean.giustini@ubc.ca
Francisco Grajales
www.franciscograjales.com/contact/
Daniel Hooker
daniel.h@ubc.ca
Updates to materials used in this workshop can be found on our wiki:
http://hlwiki.slais.ubc.ca/index.php/Using_Social_Media_to_Promote_Evidence-Based_Practice
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http://digital-medicine.blogspot.com	656
http://drneel.wordpress.com	256
http://etechlib.wordpress.com	173
http://madebymany.com	107
http://blog.openmedicine.ca	86
http://orthopowerpoint.blogspot.in	78
http://blogs.ubc.ca	73
http://orthopowerpoint.blogspot.com	69
http://llamadavirtual.wordpress.com	55
http://paper.li	51
http://danielhooker.com	49
http://www.ivline.info	47
http://scienceroll.com	47
http://www.franciscograjales.com	31
http://heidiallen.id.au	28
http://feeds.feedburner.com	13
http://digital-medicine.blogspot.in	11
https://worldclass.regis.edu	8
http://digital-medicine.blogspot.co.uk	7
http://digital-medicine.blogspot.pt	7
http://digital-medicine.blogspot.com.au	5
http://orthopowerpoint.blogspot.co.uk	4
https://twitter.com	4
http://translate.googleusercontent.com	3
http://www.twylah.com	1
http://orthopowerpoint.blogspot.ae	1
http://orthopowerpoint.blogspot.com.au	1
http://orthopowerpoint.blogspot.kr	1
http://orthopowerpoint.blogspot.sg	1
http://www.heidiallen.id.au	1
http://orthopowerpoint.blogspot.it	1
http://static.slideshare.net	1
http://www.tumblr.com	1
http://131.253.14.66	1
http://digital-medicine.blogspot.ca	1
http://www.cleverpeeps.com	1
http://www.bnet.com	1
http://orthopowerpoint.blogspot.co.il	1

Cochrane Social Media Workshop 2011

by Dean Giustini

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