Cochrane Social Media Workshop 2011

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  • A little bit more about us: I am a librarian at UBC, Cisco is a grad student and Daniel, who is also a librarian, is currently working as a Researcher at UBC’s ehealth strategy office where they look at information and communication technologies (e.g. web, cell phones, iPods) enable, enhance and fulfill education, research, knowledge translation and community engagement in health careWe’d also like to state emphatically that “WE HAVE NOT RECEIVED ANY FINANCIAL CONTRIBUTIONS” for the offering or presentation of this workshop
  • Transition from Dean about how blogs represent the starting point of social media.
  • RSS Feed (really simple sharing)  website or reader
  • First medical blogs. Dr. Ves Dimofff (Internist) Opportunities for learning
  • The same standards of authority apply to social media, as any Peer Reviewed Tool Fight the PhoniesSocial Media is Governed by the Creative Commons Approach, which takes away from the authority
  • Cochrane Social Media Workshop 2011

    1. 1. Using Social Media to Promote Evidence-Based Practice:<br />A Primer on Blogs, Wikis & Twitter<br />Dean Giustini<br />Francisco J Grajales III<br />Daniel Hooker<br />Cochrane Canada Symposium Workshop | 16 February 2011, Vancouver BC<br />
    2. 2. Workshop by:<br />Dean Giustini<br />UBC Biomedical Branch Librarian<br />UBC Library <br />Francisco J Grajales III<br />Trainee, Western Regional Training Centre for Health Services Research UBC Graduate Student Researcher<br />UBC eHealth Strategy Office<br />Daniel Hooker<br />Researcher<br />UBC eHealth Strategy Office<br />We received no financial contributions for the planning, <br />development or presentation of this workshop<br />2<br />Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011<br />
    3. 3. Outline<br /><ul><li> Introduction
    4. 4. Learning materials
    5. 5. e.g., powerpoints, wiki, manual
    6. 6. Outline of activities
    7. 7. Group discussion
    8. 8. Q & A</li></ul>3<br />Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011<br />
    9. 9. Evidence-based medicine<br />"EBM is the conscientious, explicit and judicious use of current best evidence in making clinical decisions about the care of individual patients." (David Sackett) <br />A Pyramid of Evidence<br />4<br />Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011<br />
    10. 10. Evidence-based practice<br />The Power of “10”<br />… a documented, reproducible process of systematically locating reviewing, appraising & using clinical information (e.g. research) to aid in decision-making and optimum delivery of care<br />VirtualWorlds<br />Rating services<br />Location-based<br />media<br />Power of “10” Categories<br />Social media resources at the Cochrane Collaboration website<br />http://www.cochrane.org/about-us/evidence-based-health-care/webliography/web<br />5<br />Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011<br />
    11. 11. What is social media?<br />“…social media refers to tools that enable collaboration, two-way interaction<br />and sharing – also known as web 2.0 services that contain text, images, audio <br />and video… some popular tools are blogs, wikis, Twitter and …?”<br />Can we work towards evidence-based use of social media?<br />Image: http://bit.ly/c2Hbi0<br />6<br />Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011<br />
    12. 12. Ways social media is used in health<br /><ul><li> recruitment for clinical trials
    13. 13. inter-professional communication / collaboration
    14. 14. medical education / virtual training
    15. 15. illness support groups – health advocacy
    16. 16. to promote funding opportunities – fundraising
    17. 17. public health alerts
    18. 18. infectious disease monitoring – e.g., flu tracking, H1N1</li></ul>e.g., CDC Social Media Toolkit<br />Image: http://bit.ly/9YxYtV<br />7<br />Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011<br />
    19. 19. What is a blog?<br />…blog is short for “weblog” – a free, easy-to-publish website where bloggers post information & essays in sequential order<br />A recent (peer-reviewed) article surveying medical bloggers noted that:<br />Blogs stimulate discussion, open enquiry and lifelong learning<br />“Medical bloggers are highly educated and devoted writers, faithful to their sources and readers. Sharing practical knowledge and skills as well as influencing how people think are major motivators for bloggers. [They] frequently pick up stories from the mainstream media… [and] influence medical and health policy” <br />Kovic, JMIR 2008<br />Image: Blogs<br />8<br />Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011<br />
    20. 20. Nature.com blog<br />…blog is short for “weblog” – a free, easy-to-publish website where bloggers post information & essays in sequential order<br />http://blogs.nature.com/nm/spoonful/<br />9<br />Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011<br />
    21. 21. Better Health Blog<br />Better Health is an aggregator of other blogs…<br />http://www.getbetterhealth.com/<br />RSS feeds<br />http://hlwiki.slais.ubc.ca/index.php/RSS<br />10<br />Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011<br />
    22. 22. Google Reader<br />http://reader.google.com<br />Two examples of aggregators are Google Reader and Bloglines…<br />http://bloglines.com<br />11<br />Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011<br />
    23. 23. Clinical Cases and Images blog<br /><ul><li>An early medical blog
    24. 24. Dr. Ves Dimov, author
    25. 25. Cited by the Cochrane Collaboration, BMJ, Medscape, Nature & other sites</li></ul>http://casesblog.blogspot.com<br />http://twitter.com/drves<br />12<br />Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011<br />
    26. 26. Embed information in blogposts<br />13<br />Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011<br />
    27. 27. Ethical & authority issues for bloggers<br />http://www.hon.ch/HONcode/Conduct.html<br />14<br />Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011<br />
    28. 28. A Wiki is…<br />…a communal website where content can be quickly & easily edited. Wikis support <br />collaboration & information-sharing; feature multimedia such as video, slides,<br /> photographs & allow anyone to edit whereas others are password-protected…. <br />WikiDoc The Living Textbook of Medicine<br />The Original Medical Wiki / Encyclopedia<br />http://medpedia.com<br />15<br />Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011<br />
    29. 29. Wikifeatures<br />Open <br />Collaborative <br />Simple to use<br /> A set of ‘living documents’<br />Evolving record of evidence<br />Types of wiki software<br />Locally-hosted:<br />Mediawiki<br />Twiki<br />Cloud-based:<br />Wikispaces<br />PBworks<br />Editing … in Wikipedia<br />http://www.wikimatrix.org/<br />16<br />Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011<br />
    30. 30. Some Popular Medical Wikis<br />Medical encyclopedias<br /><ul><li>AskDrWiki http://askdr.wiki.com/
    31. 31. Ganfyd http://www.ganfyd.org</li></ul>Medical education<br /><ul><li>Medpedia http://medpedia.com
    32. 32. MedSkills wiki project http://www.medskills.eu</li></ul>Communities of practice<br /><ul><li>WikiProject Medicine http://en.wikipedia.org/wiki/Wikipedia:WikiProject_Medicine
    33. 33. Wikisurgery http://wikisurgery.com</li></ul>http://hlwiki.ca<br />17<br />Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011<br />
    34. 34. A “microblogging” (“tiny” blog) service that allows networks of users to send short updates to each other in less than 140 characters. <br />A platform for information dissemination, social networking and real-time communication.<br />Twitter is…<br />18<br />Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011<br />
    35. 35. Twitter is…<br /><ul><li>Tweets
    36. 36. Retweets
    37. 37. Mentions
    38. 38. Lists
    39. 39. Hashtags</li></ul>19<br />Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011<br />
    40. 40. Twitter uses<br /><ul><li>Links (e.g. blog posts, reviews, research)
    41. 41. Connection to other users
    42. 42. Sharing of expertise
    43. 43. Current and important events in real-time</li></ul>Example of physician tweet<br />20<br />Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011<br />
    44. 44. Twitter challenges<br /><ul><li>Detail, debate, nuance, sarcasm
    45. 45. Twitter ‘spam’
    46. 46. Value comes from being public</li></ul>JAMA published a study in 2011 of physicians with 500 or more Twitter followers… while 38 of 5156 tweets represented potential privacy violations, the authors concluded that the occurrence was rare<br />21<br />Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011<br />
    47. 47. Giustini, Grajales, Hooker - Cochrane Canada Symposium Workshop 2011<br />22<br />Viewing (Passive)<br />Social<br />Networking<br />e.g., Twitter & Facebook<br />Wikis<br />Blogs<br />People <br />Focus<br />Content<br />Focus<br />Contributing (Active)<br />Donald H Taylor 2009<br />Mapping social media<br />22<br />Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011<br />
    48. 48. Map social media to your needs<br /><ul><li>Why use a blog, wiki or Twitter?
    49. 49. For networking … and to monitor information
    50. 50. Connect with people you trust
    51. 51. To have conversations with peers about evidence in real time
    52. 52. To engage in new scholarly practices</li></ul>23<br />Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011<br />
    53. 53. YouTube Video<br />The Importance of Social Media in Medicine<br />…evidence-based medicine (EBM) does not always answer all the questions we have…. Dr. Scott Strayer<br />http://www.youtube.com/watch?v=T0w9yIc76zo<br />24<br />Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011<br />
    54. 54. Discuss – Record – Report back<br /><ul><li>What is your opinion of the video?
    55. 55. And, Dr. Stryer’s views of social media?
    56. 56. Can social media be used to boost productivity?
    57. 57. How might it support learning / build communities of practice?
    58. 58. What are the benefits and harms of social media use?
    59. 59. What concerns you most about using social media? </li></ul>See manual pg 13 for discussion questions<br />25<br />Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011<br />
    60. 60. POST Method<br />A four-step approach to devising a social media strategy<br />P People <br />…with whom do you want to communicate?<br />O Objectives<br />…what do you want to accomplish?<br />S Strategy <br />…how will you ensure your strategy will be successful?<br />T Technology <br />…which tool (or tools) will you try?<br />POST is taken from “Groundswell: Winning in a World Transformed by Social Technologies” by Charlene Li and Josh Bernoff http://forrester.typepad.com/groundswell/2007/12/the-post-method.html<br />26<br />Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011<br />
    61. 61. Questions?<br />All materials in this workshop come under the<br />Creative Commons Attribution 2.5 Canada Licence<br />27<br />Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011<br />
    62. 62. Contact Information <br />Dean Giustini<br /><ul><li>dean.giustini@ubc.ca</li></ul>Francisco Grajales<br /><ul><li>www.franciscograjales.com/contact/</li></ul>Daniel Hooker<br /><ul><li>daniel.h@ubc.ca</li></ul>Updates to materials used in this workshop can be found on our wiki:<br />http://hlwiki.slais.ubc.ca/index.php/Using_Social_Media_to_Promote_Evidence-Based_Practice<br />28<br />Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011<br />

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