Cochrane Social Media Workshop 2011
Upcoming SlideShare
Loading in...5
×
 

Cochrane Social Media Workshop 2011

on

  • 11,599 views

 

Statistics

Views

Total Views
11,599
Views on SlideShare
9,205
Embed Views
2,394

Actions

Likes
11
Downloads
117
Comments
2

46 Embeds 2,394

http://digital-medicine.blogspot.com 657
http://drneel.wordpress.com 418
http://etechlib.wordpress.com 193
http://orthopowerpoint.blogspot.com 164
http://orthopowerpoint.blogspot.in 148
http://madebymany.com 110
http://blog.openmedicine.ca 86
http://www.ivline.org 83
http://blogs.ubc.ca 74
http://scienceroll.com 62
http://llamadavirtual.wordpress.com 58
http://danielhooker.com 57
http://paper.li 51
http://www.ivline.info 50
http://www.franciscograjales.com 32
http://heidiallen.id.au 29
http://orthopowerpoint.blogspot.co.uk 15
http://feeds.feedburner.com 13
http://digital-medicine.blogspot.in 12
http://digital-medicine.blogspot.co.uk 8
http://orthopowerpoint.blogspot.com.es 8
https://worldclass.regis.edu 8
http://digital-medicine.blogspot.pt 7
http://digital-medicine.blogspot.com.au 5
http://orthopowerpoint.blogspot.kr 5
http://orthopowerpoint.blogspot.co.il 5
https://twitter.com 4
http://orthopowerpoint.blogspot.ae 4
http://orthopowerpoint.blogspot.com.au 3
http://orthopowerpoint.blogspot.it 3
http://digital-medicine.blogspot.ca 3
http://translate.googleusercontent.com 3
http://www.heidiallen.id.au 2
http://orthopowerpoint.blogspot.ca 2
http://orthopowerpoint.blogspot.ie 1
http://digital-medicine.blogspot.jp 1
http://digital-medicine.blogspot.ae 1
http://orthopowerpoint.blogspot.se 1
http://orthopowerpoint.blogspot.sg 1
http://www.tumblr.com 1
http://131.253.14.66 1
http://www.bnet.com 1
http://www.twylah.com 1
http://static.slideshare.net 1
http://www.cleverpeeps.com 1
https://drneel.wordpress.com 1
More...

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

12 of 2

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • A little bit more about us: I am a librarian at UBC, Cisco is a grad student and Daniel, who is also a librarian, is currently working as a Researcher at UBC’s ehealth strategy office where they look at information and communication technologies (e.g. web, cell phones, iPods) enable, enhance and fulfill education, research, knowledge translation and community engagement in health careWe’d also like to state emphatically that “WE HAVE NOT RECEIVED ANY FINANCIAL CONTRIBUTIONS” for the offering or presentation of this workshop
  • Transition from Dean about how blogs represent the starting point of social media.
  • RSS Feed (really simple sharing)  website or reader
  • First medical blogs. Dr. Ves Dimofff (Internist) Opportunities for learning
  • The same standards of authority apply to social media, as any Peer Reviewed Tool Fight the PhoniesSocial Media is Governed by the Creative Commons Approach, which takes away from the authority

Cochrane Social Media Workshop 2011 Cochrane Social Media Workshop 2011 Presentation Transcript

  • Using Social Media to Promote Evidence-Based Practice:
    A Primer on Blogs, Wikis & Twitter
    Dean Giustini
    Francisco J Grajales III
    Daniel Hooker
    Cochrane Canada Symposium Workshop | 16 February 2011, Vancouver BC
  • Workshop by:
    Dean Giustini
    UBC Biomedical Branch Librarian
    UBC Library
    Francisco J Grajales III
    Trainee, Western Regional Training Centre for Health Services Research UBC Graduate Student Researcher
    UBC eHealth Strategy Office
    Daniel Hooker
    Researcher
    UBC eHealth Strategy Office
    We received no financial contributions for the planning,
    development or presentation of this workshop
    2
    Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011
  • Outline
    • Introduction
    • Learning materials
    • e.g., powerpoints, wiki, manual
    • Outline of activities
    • Group discussion
    • Q & A
    3
    Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011
  • Evidence-based medicine
    "EBM is the conscientious, explicit and judicious use of current best evidence in making clinical decisions about the care of individual patients." (David Sackett)
    A Pyramid of Evidence
    4
    Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011
  • Evidence-based practice
    The Power of “10”
    … a documented, reproducible process of systematically locating reviewing, appraising & using clinical information (e.g. research) to aid in decision-making and optimum delivery of care
    VirtualWorlds
    Rating services
    Location-based
    media
    Power of “10” Categories
    Social media resources at the Cochrane Collaboration website
    http://www.cochrane.org/about-us/evidence-based-health-care/webliography/web
    5
    Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011
  • What is social media?
    “…social media refers to tools that enable collaboration, two-way interaction
    and sharing – also known as web 2.0 services that contain text, images, audio
    and video… some popular tools are blogs, wikis, Twitter and …?”
    Can we work towards evidence-based use of social media?
    Image: http://bit.ly/c2Hbi0
    6
    Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011
  • Ways social media is used in health
    • recruitment for clinical trials
    • inter-professional communication / collaboration
    • medical education / virtual training
    • illness support groups – health advocacy
    • to promote funding opportunities – fundraising
    • public health alerts
    • infectious disease monitoring – e.g., flu tracking, H1N1
    e.g., CDC Social Media Toolkit
    Image: http://bit.ly/9YxYtV
    7
    Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011
  • What is a blog?
    …blog is short for “weblog” – a free, easy-to-publish website where bloggers post information & essays in sequential order
    A recent (peer-reviewed) article surveying medical bloggers noted that:
    Blogs stimulate discussion, open enquiry and lifelong learning
    “Medical bloggers are highly educated and devoted writers, faithful to their sources and readers. Sharing practical knowledge and skills as well as influencing how people think are major motivators for bloggers. [They] frequently pick up stories from the mainstream media… [and] influence medical and health policy”
    Kovic, JMIR 2008
    Image: Blogs
    8
    Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011
  • Nature.com blog
    …blog is short for “weblog” – a free, easy-to-publish website where bloggers post information & essays in sequential order
    http://blogs.nature.com/nm/spoonful/
    9
    Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011
  • Better Health Blog
    Better Health is an aggregator of other blogs…
    http://www.getbetterhealth.com/
    RSS feeds
    http://hlwiki.slais.ubc.ca/index.php/RSS
    10
    Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011
  • Google Reader
    http://reader.google.com
    Two examples of aggregators are Google Reader and Bloglines…
    http://bloglines.com
    11
    Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011
  • Clinical Cases and Images blog
    • An early medical blog
    • Dr. Ves Dimov, author
    • Cited by the Cochrane Collaboration, BMJ, Medscape, Nature & other sites
    http://casesblog.blogspot.com
    http://twitter.com/drves
    12
    Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011
  • Embed information in blogposts
    13
    Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011
  • Ethical & authority issues for bloggers
    http://www.hon.ch/HONcode/Conduct.html
    14
    Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011
  • A Wiki is…
    …a communal website where content can be quickly & easily edited. Wikis support
    collaboration & information-sharing; feature multimedia such as video, slides,
    photographs & allow anyone to edit whereas others are password-protected….
    WikiDoc The Living Textbook of Medicine
    The Original Medical Wiki / Encyclopedia
    http://medpedia.com
    15
    Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011
  • Wikifeatures
    Open
    Collaborative
    Simple to use
    A set of ‘living documents’
    Evolving record of evidence
    Types of wiki software
    Locally-hosted:
    Mediawiki
    Twiki
    Cloud-based:
    Wikispaces
    PBworks
    Editing … in Wikipedia
    http://www.wikimatrix.org/
    16
    Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011
  • Some Popular Medical Wikis
    Medical encyclopedias
    • AskDrWiki http://askdr.wiki.com/
    • Ganfyd http://www.ganfyd.org
    Medical education
    • Medpedia http://medpedia.com
    • MedSkills wiki project http://www.medskills.eu
    Communities of practice
    • WikiProject Medicine http://en.wikipedia.org/wiki/Wikipedia:WikiProject_Medicine
    • Wikisurgery http://wikisurgery.com
    http://hlwiki.ca
    17
    Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011
  • A “microblogging” (“tiny” blog) service that allows networks of users to send short updates to each other in less than 140 characters. 
    A platform for information dissemination, social networking and real-time communication.
    Twitter is…
    18
    Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011
  • Twitter is…
    • Tweets
    • Retweets
    • Mentions
    • Lists
    • Hashtags
    19
    Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011
  • Twitter uses
    • Links (e.g. blog posts, reviews, research)
    • Connection to other users
    • Sharing of expertise
    • Current and important events in real-time
    Example of physician tweet
    20
    Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011
  • Twitter challenges
    • Detail, debate, nuance, sarcasm
    • Twitter ‘spam’
    • Value comes from being public
    JAMA published a study in 2011 of physicians with 500 or more Twitter followers… while 38 of 5156 tweets represented potential privacy violations, the authors concluded that the occurrence was rare
    21
    Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011
  • Giustini, Grajales, Hooker - Cochrane Canada Symposium Workshop 2011
    22
    Viewing (Passive)
    Social
    Networking
    e.g., Twitter & Facebook
    Wikis
    Blogs
    People
    Focus
    Content
    Focus
    Contributing (Active)
    Donald H Taylor 2009
    Mapping social media
    22
    Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011
  • Map social media to your needs
    • Why use a blog, wiki or Twitter?
    • For networking … and to monitor information
    • Connect with people you trust
    • To have conversations with peers about evidence in real time
    • To engage in new scholarly practices
    23
    Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011
  • YouTube Video
    The Importance of Social Media in Medicine
    …evidence-based medicine (EBM) does not always answer all the questions we have…. Dr. Scott Strayer
    http://www.youtube.com/watch?v=T0w9yIc76zo
    24
    Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011
  • Discuss – Record – Report back
    • What is your opinion of the video?
    • And, Dr. Stryer’s views of social media?
    • Can social media be used to boost productivity?
    • How might it support learning / build communities of practice?
    • What are the benefits and harms of social media use?
    • What concerns you most about using social media?
    See manual pg 13 for discussion questions
    25
    Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011
  • POST Method
    A four-step approach to devising a social media strategy
    P People
    …with whom do you want to communicate?
    O Objectives
    …what do you want to accomplish?
    S Strategy
    …how will you ensure your strategy will be successful?
    T Technology
    …which tool (or tools) will you try?
    POST is taken from “Groundswell: Winning in a World Transformed by Social Technologies” by Charlene Li and Josh Bernoff http://forrester.typepad.com/groundswell/2007/12/the-post-method.html
    26
    Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011
  • Questions?
    All materials in this workshop come under the
    Creative Commons Attribution 2.5 Canada Licence
    27
    Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011
  • Contact Information
    Dean Giustini
    • dean.giustini@ubc.ca
    Francisco Grajales
    • www.franciscograjales.com/contact/
    Daniel Hooker
    • daniel.h@ubc.ca
    Updates to materials used in this workshop can be found on our wiki:
    http://hlwiki.slais.ubc.ca/index.php/Using_Social_Media_to_Promote_Evidence-Based_Practice
    28
    Giustini, Grajales III, Hooker | Cochrane Canada Symposium Workshop 2011