[Eng] The use of consumer insight in Advertising: from classic Advertising to Social network
by giulio bonini, Web marketing analyst at InTarget Intelligence on May 07, 2009
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This is the English version of my thesis in Advertising. ...
This is the English version of my thesis in Advertising.
I point out the role of consumer research in creating advertising and marketing communication.
I give a definition of consumer insight, its 4 properties and applications in many media.
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