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Exploring new forms of fandom

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Transcript

  • 1. Glee fans invade Twitter by Giulia Marinelli
  • 2. FAN STUDIES 101
    • to the phenomena in our country.
    • The diffusion of network technologies has produced an extraordinary evolution of fandom, to the point of forcing the theoretical reflection to speed up in the search of comprehensive interpretative models.
    • In Italy, Fandom is a recent subject of scientific study, still subject to misunderstanding and downsizing.
    • Theories of Jenkins, Baym et al. guaranteed visibility
  • 3. WHO ARE FANS?
    • Fans are people who organize their everyday lives around a certain activity or a ‘special’ relationship with specific media genres or products.
    • They are readers who use popular texts and re-read them in a way that favors other interests.
    • They share information about their object of fandom, criticize it, and comment various aspects of media products.
  • 4.
    • Fandom is entering more and more in the everyday practices of individuals : today, fans don’t have the negative connotations they had during the first wave of fan studies, at the beginning of the Nineties.
    • Media companies see fans’ passion less as a threat and increasingly as an opportunity
  • 5.
    • Fans’ expressions are not anymore limited by the barriers of their communities, but exceed them, becoming an integral part of their lives .
    • Increasingly more people approach media products through social practices that once would have been branded as ‘fannish’ (typical of the fans), but are now part of the normal consumption behavior of nowadays audience .
  • 6. WHAT IS HAPPENING WITH GLEE ILLUSTRATES A NEW RELATIONSHIP BETWEEN MEDIA COMPANIES AND FANS.
  • 7. GLEE: A RECAP
    • The show is about the story of a group of boys and girls who have faced many difficulties to follow their passion .
    • Set at William McKinley High School in Lima, Ohio
    • New Directions is the school’s Glee club, back in vogue thanks to the efforts of professor Will Shuester.
  • 8. GLEE & TWITTER: A LOVE STORY
    • Twitter accounts for actors, producers and characters of the series .
  • 9. GLEE & TWITTER: A LOVE STORY
    • Twitter accounts for actors, producers and characters of the series .
  • 10. GLEE & TWITTER: A LOVE STORY
    • Twitter accounts for actors, producers and characters of the series .
  • 11. GLEE & TWITTER: A LOVE STORY
    • Twitter accounts for actors, producers and characters of the series .
  • 12. GLEE & TWITTER: A LOVE STORY
    • Twitter accounts for actors, producers and characters of the series .
  • 13. GLEE & TWITTER: A LOVE STORY
    • Tweet-peat during live broadcasting of the show
  • 14. GLEE & TWITTER: A LOVE STORY
    • The audience itself becomes protagonist during the airing of the episodes, flooding the platform with tweets tagged #Glee .
  • 15. GLEE & TWITTER: A LOVE STORY
    • Tens of thousands tweets sent during the vision of Glee.
    • Continuity over time.
  • 16. THANK YOU FOR YOUR ATTENTION