The diffusion of network technologies has produced an extraordinary evolution of fandom, to the point of forcing the theoretical reflection to speed up in the search of comprehensive interpretative models.
In Italy, Fandom is a recent subject of scientific study, still subject to misunderstanding and downsizing.
Theories of Jenkins, Baym et al. guaranteed visibility
Fandom is entering more and more in the everyday practices of individuals : today, fans don’t have the negative connotations they had during the first wave of fan studies, at the beginning of the Nineties.
Media companies see fans’ passion less as a threat and increasingly as an opportunity
Fans’ expressions are not anymore limited by the barriers of their communities, but exceed them, becoming an integral part of their lives .
Increasingly more people approach media products through social practices that once would have been branded as ‘fannish’ (typical of the fans), but are now part of the normal consumption behavior of nowadays audience .
WHAT IS HAPPENING WITH GLEE ILLUSTRATES A NEW RELATIONSHIP BETWEEN MEDIA COMPANIES AND FANS.