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AMAZON

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Interesting

Interesting

Published in: Education, Technology
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Transcript

  • 1.  
  • 2.
    • Presented by :
            • Geeta Ramwani 7218
  • 3. Company Profile
    • Founded 1994.
    • Head Quarters United States , Washington
    • Key People
      • Jeff Bezos Founder president
      • Tom Szkutak, Senior VP/CFO
      • Werner Vogels, VP/CTO
    • The company began as an online bookstore named "Cadabra.com
    • Bezos renamed the company "Amazon" after the world's biggest river
  • 4. Company Profile
    • Amazon's logotype is an arrow leading from A to Z, representing the desire to sell many products.
    • One of the first major companies to sell goods by internet, Started as an on-line bookstore, but soon diversified to different product lines.
    • To avoid copyright violations, Amazon.com does not return the computer-readable text of the book but… A picture of the matching page, disables printing and puts limits on the number of pages in a book a single user can access.
  • 5. Concerns:
    • People were skeptical about concept of Online Book store:
    • Is online book store is right for me ?
    • How come one can select a book without browsing it?
    • How could book buyer decide whether they might like the book?
    • Without Friendly knowledgeable staff how can I buy ?
  • 6. AMAZON – Everything Virtual .....
  • 7. Addressing Concerns:
    • Offering Book Review:
      • Allowing users to write book reviews
      • Any reader can write book reviews
      • Built-in Ranking system will help reader decide which book is appropriate
      • Reader enjoyed sharing their views, they feel like they are creating a followers
    Friendly knowledgeable staff
  • 8. AMAZON – Extra ordinary Search .....
  • 9. Addressing Concerns : How can I buy book without browsing
    • 2003 onwards
      • Allowing users to write book reviews
      • Any reader can write book reviews
      • Built-in Ranking system will help reader decide which book is appropriate
        • Reader enjoyed sharing their views, they feel like they are creating a followers
  • 10. AMAZON – Let us Check .....
  • 11. AMAZON – Let us Check .....
  • 12.
    • Focusing Customer Delight
      • Personalized approach, Book reviews
      • Recommendation of Book, CD, video
    • Multiple product choices
      • New Books, used books
      • free delivery > $25 value
      • Sales from this used books was less but encourages customer to keep coming
    • No fear of Retailer
      • Tie up with TARGET, Toys “R” US, NORDSTROM ( Overall sales up by 33%)
    AMAZON – Value proposition
  • 13.
    • AMAZON: Its not
    • “ Buying wholesale and selling in Retail”
    • But its all about
    • “ Creating a Retail Service Channel to connect Sellers to Customer”
  • 14. Evolution: From Retailer to Retail Platform Amazon.com launches as a book store Amazon powers ToysRUs.com More than 30 million items shipped during the 2000 holiday season Target extends Amazon’s contract to operate Target.com through 2008 Music and Video Stores launch Apparel Store launches Announced Amazon Services, Inc 3 rd Party Selling launches In-store pickup at Circuit City launches 1995 2000 1996 1997 1998 1999 2001 2002 2003
  • 15. AMAZON – Think Large Be Large .....
  • 16. Key Success Factors
    • Customer is the Key :
      • Customer buy Benefits
      • Customer Delight is the Goal
      • Customer Feel Personalized
      • Focus on Customer engagement
  • 17. Vulnerability of Amazon
    • Vulnerable to security flaws
    • Ensure Copy rights
  • 18. Improvement Suggestion
    • Focus on Repeat Business
      • Provide Royalty option like Amazon Card
      • Award Reward points
      • Incentive for repeat customer
    • Encourage referral buying
  • 19. Thank you
    • Let us Surf and Search

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