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Determining cost structure & revenue streams
Determining cost structure & revenue streams
Determining cost structure & revenue streams
Determining cost structure & revenue streams
Determining cost structure & revenue streams
Determining cost structure & revenue streams
Determining cost structure & revenue streams
Determining cost structure & revenue streams
Determining cost structure & revenue streams
Determining cost structure & revenue streams
Determining cost structure & revenue streams
Determining cost structure & revenue streams
Determining cost structure & revenue streams
Determining cost structure & revenue streams
Determining cost structure & revenue streams
Determining cost structure & revenue streams
Determining cost structure & revenue streams
Determining cost structure & revenue streams
Determining cost structure & revenue streams
Determining cost structure & revenue streams
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Determining cost structure & revenue streams

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Determining cost structure & revenue streams

Determining cost structure & revenue streams

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  • 1. Startup Dhaka
  • 2. Revenue Streams > Cost Structure
  • 3. Business Model Canvas
  • 4. Customer Segments Who Are Our Most Important Customers? For Whom Are We Creating Value? DiagramfromAlexOsterwalder,BusinessModelGeneration
  • 5. Value Propositions • Value to Customers? • Problems Solved? • What Bundle of Products & Services to Customers? DiagramfromAlexOsterwalder,BusinessModelGeneration
  • 6. Channels • How to Reach Customers? • Which Channels Work Best? • Which are Most Cost-Efficient? • How are Channels Integrated with Each Other and With Customer Routines? DiagramfromAlexOsterwalder,BusinessModelGeneration
  • 7. Customer Relationships • What Type of Relationship Do Customers Expect? • How Expensive Are They to Maintain? • Integration With Rest of Business Model? DiagramfromAlexOsterwalder,BusinessModelGeneration
  • 8. Revenue Streams • For What Value Are Customers Willing to Pay? • How Much Willing to Pay? • How Do They Want to Pay? DiagramfromAlexOsterwalder,BusinessModelGeneration
  • 9. Key Resources What Key Resources Are Required to Deliver Value Proposition? Distribution Channels? Customer Relationships? Revenue Streams? DiagramfromAlexOsterwalder,BusinessModelGeneration
  • 10. Key Activities What Key Activities Do Value Propositions Require? Distributions Channels? Customer Relationships? Revenue Streams? DiagramfromAlexOsterwalder,BusinessModelGeneration
  • 11. Key Partners Who Are Key Partners? Key Suppliers? Which Key Resources Are Partners Providing? Key Activities? DiagramfromAlexOsterwalder,BusinessModelGeneration
  • 12. Cost Structure Most Important Costs? Which Key Resources and Activities are Most Expensive? DiagramfromAlexOsterwalder,BusinessModelGeneration
  • 13. Revenue Models • Straight Sales • Subscription • Time and Materials • Consumables: Razor Blades, Printer Ink • Leasing/Renting • Service Contracts • Freemium • Pay per Use • License • Advertising Sales • Intermediation Fee How you generate cash from customer segments – How do customers want to buy from you?
  • 14. User ≠ Decision Maker/Payer • Advertising • Medical Devices Multi-Sided Markets
  • 15. Pricing and Quantity • Cost Plus • Competitive Pricing • Value Based • Volume Pricing • Economies of Scale • Offset Fixed Costs
  • 16. MammOptics Pricing Strategy Equipment Lease model Per-use model Consumable Cost of the device Service per year Per-use fee Consumable $50,000 $3,000 0 0 $5,000 $10,000 0 0 $5,000 0 $50 0 $25,000 0 0 $20
  • 17. MammOptics Pricing Strategy Equipment Lease model Per-use model Consumable Cost of the device Service per year Per-use fee Consumable $50,000 $3,000 0 0 $5,000 $10,000 0 0 $5,000 0 $50 0 $25,000 0 0 $20
  • 18. Payment Flow Diagram Distributor Monomer manufacturer Surfactant formulator Surfactant user Consumer facing company Consumer Market Pull (Sustainability agenda) Biomass supplier Biomass 15 c/lb Biomass Range 5-20c/lb Monomer 80 c/lb Detergent alcohols 80c/lb Formulation 90 c/lb Formulated Surfactant 90c/lb Surfactant 100 c/lb Formulated Detergent 100c/lb Detergent 200 c/lb 10% Surfactant in Detergent Product Decision Makers Disposal WasteRegulations
  • 19. Cost Metrics That Matter • Customer Relationships • Customer Acquisition Costs • Conversion Rates • Lifetime Value • Channel • Margins • Promotion • Partners • Partner Margins • Key Activities • Key Resources • Income Statement v Cash Flow • Burn Rate
  • 20. Beginning Period 1 Period 2 Period 3 Period 4 Period 5 ETC. Price $ - $ - $ - $ - $ - Units Sold $ - $ - $ - $ - $ - Sales Forecast $ - $ - $ - $ - $ - Income Statement Sales Revenue $ - $ - $ - $ - $ - less: Cost of Goods Sold $ - $ - $ - $ - $ - GROSS PROFIT $ - $ - $ - $ - $ - less: Selling Expenses $ - $ - $ - $ - $ - General and Administrative Expenses $ - $ - $ - $ - $ - Depreciation Expense (assumption: straight line 5 years) $ - $ - $ - $ - $ - R&D Expenses $ - $ - $ - $ - $ - Total Operating Expenses $ - $ - $ - $ - $ - OPERATING PROFIT $ - $ - $ - $ - $ - less: Interest and Other Expenses $ - $ - $ - $ - $ - plus: Interest and Other Revenues $ - $ - $ - $ - $ - PRE-TAX INCOME $ - $ - $ - $ - $ - Income Tax (assumption: 35%, non-adjusted) $ - $ - $ - $ - $ - NET INCOME $ - $ - $ - $ - $ - Integrated Financial Statement

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