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3B_1_An investigation of the users involved in vgi
 

3B_1_An investigation of the users involved in vgi

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  • http://www.usergenerateddesign.co.uk Christopher J. Parker

3B_1_An investigation of the users involved in vgi 3B_1_An investigation of the users involved in vgi Presentation Transcript

  • An Exploration of VGI Stakeholders Christopher J. Parker GISRUK - 15 th April 2010 Volunteered Geographic Information I
  • 1 Introduction
      • V olunteered G eographic I nformation
        • The creation of geographic information by largely untrained volunteers
    Day 0 Day 10
  • 2 Research Aims
    • The nature of VGI users:
      • Who is producing VGI?
      • What are the relationships between stakeholders?
      • What data flow exists between stakeholders?
    • The value of VGI to users:
      • What perceptual benefits may be received from the use of VGI?
      • What concerns or tensions are felt by users of VGI which may affect the user experience of VGI systems?
      • How do different types of users perceive the information they are producing/ utilising?
      • How do the theories of consumer value associate with user perceptions of VGI?
    • Consumers
      • “ A Person who make a decision to use a product or service for personal use”
    • Special Interest Mapping Groups
      • “ Individuals who come together to collaboratively achieve some shared mapping goal”
    • Local Communities
      • “ Local people who have a common desire to protect and improve their local area”
    • Professionals
      • “ Stakeholders who are employed by organisations that use geographic data to perform their business activities, whether to analyse, report, navigate or otherwise maintain systems.”
    4 Different Forms of Stakeholder
  • 3 Methodology
    • 15 respondents
      • OpenStreetMap
      • Google Maps
      • GI Professionals
    • Semi structured interviews
      • Focused on Personal Value
      • ‘ snowball’ non-probability sampling
    • In depth analysis with NVivo 8
      • Thematic analysis ; 208 salient themes
      • Compared stakeholder groups against one another
      • Creation of a Rich Picture from results
  • 5 Data Analysis and Results
    • Consumers select their map product to best fit their circumstances with little loyalty to the brand:
      • Apart from using it like everybody does in terms of looking for places and directions, I’ve used Google My Maps, at the moment mainly for my own use... I’ve used it in a work context because I was trying to organise a meeting.
    5 Data Analysis and Results
    • Special Interest Mapping Groups (SIMGs), contributors (SIMGCs) and professionals are particularly vested in the use of their groups’ map:
      • I’ll often check out to see if the local CTC has a website [same map project involved in] to see what’s on there. And being able to find where the tea places are in the locality is quite useful.
    5 Data Analysis and Results
    • SIMGCs produce data for group members and external parties to use their data:
      • It’s mainly just a project to collect data... we hope other people will use it for whatever they feel free to use it for.
    5 Data Analysis and Results
    • SIMGCs are less concerned about inaccuracies as they have a vested interest in improving the data - seeing gaps as opportunities:
      • It has its faults but there are no glaring errors... It’s very much if you don’t like it you can fix it yourself which appeals to my, well, sense of working I suppose.
    5 Data Analysis and Results
    • SIMGs and professionals can be in constant tension with each other as their agendas and ideologies do not necessarily fit with each other.
      • It kind of annoys me that Google are potentially using the same kind of idea. [OpenStreetMap SIMGC]
    5 Data Analysis and Results
    • Between professional bodies, business rivalry may exist but they work alongside each other.
      • I will be chatting to my opposite number at Microsoft, and my opposite number at Google... we shouldn't even be friendly for Christ's sake according to the old fashioned rules of how you do business, and those old fashioned rules don't really apply any more.
    5 Data Analysis and Results
  • 6 Conclusion
    • The main stakeholder groups are identified
      • Consumers, Special Interest Mapping Groups, Local Communities and Professionals
    • The Rich Picture effectively provided context to the research outcomes and represented stakeholder relationships in an easily accessible fashion.
    • Different stakeholders will perceive elements of VGI very differently, based on which stakeholder group they may be identified with.
    • If considering value as the improvement to a stakeholder’s condition through utilising VGI, a salient increase in stakeholder value can be observed in all functional and work related perceptions
    • The implication of this work should be to provide a framework of VGI stakeholders to be utilised within future user-centred VGI research
  • 7 www.UserGeneratedDesign.co.uk