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Moneyball Economic Development
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Moneyball Economic Development



How do you beat competitors that have more money and big name talent? Billy Beane’s famous Moneyball data strategy lead the A’s baseball team to beat bigger and supposedly better teams. How can ...

How do you beat competitors that have more money and big name talent? Billy Beane’s famous Moneyball data strategy lead the A’s baseball team to beat bigger and supposedly better teams. How can you beat all of your competition with an economic development Moneyball strategy? And how do you help your local businesses make smarter decisions than their competitors? By breaking the rules, tossing out ineffective tradition, and using big data to set your organization on the path to taking your unfair competitive advantage to crush competitors. Learn how to play to win. More at http://www.GISplanning.com



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  • Things have changed a lot in the past few years but many Edpros haven’t been been able to pay attention. It’s not their fault because they are so busy with their day-to-day tasks that they have missed some of the global changes. Many Edpros think the cheese is still on their plate. But actually their competitors are already eating their lunch.
  • Less savvyEdpro though it was enough to provide property inventories, limited demographics, a list of major employers, and their stand-alone website would do the job. That’s is what Anatalio referred to as small data. But things have changed. Today’s successful EDOs practice big data.
  • `Let me ask you a question: Raise your hand if you like people selling you things? OK, now how many of you like buying things you want? So do you see the difference? The way to succeed is to get people to buy your community – not because you want to sell it to them – but because they have sold themselves. Everyone is happy. But to do this you have to give them the tools to convince themselves. Now, let’s look at how you use the most and best data to get businesses to convince themselves that they should invest in your community.
  • How many of you, because I said the word ‘smart phone’ are obsessing about checking yours right now? I can see some of you are starting to sweat because you don’t want anyone to see you check it because I brought it up but you really, really, really want to check your phone . OK. I’ll make a deal with you. If there is anyone here who is willing to give up their smart phone for the entire conference I’ll take you out to a fancy dinner. Any volunteers? None? Isn’t that amazing. A few years ago no one in this room owned one and now you can’t live without it. But at least that shows us how important they are to us.
  • How would you feel if, because you were using your smartphone, you only received ½ of your emails, or half of your search results, or half of your pictures? That’s completely unacceptable. People want the same quality of service on their phones as their desktop and tablet.
  • So we know that important work gets done on phones and people want a complete experience using them. (click) Well, your customers feel the same as you. So how do you help people get their work doe on their phones and do you give them the same quality on their phone as your website?
  • Russ, that was a great analysis of how EDOs can use their data to convince businesses to invest in their community. I’d like to share a different side to economic development moneyball and the value of data. I want to share how other people’s data impacts whether you have more opportunities to succeed.
  • The second place winner was ZoomProspector.com. According to the Department of Commerce, ZoomProspector.com is a website that provides a way for new and expanding businesses to find, compare and deeply analyze communities and available properties nationwide. This tool will be valuable for American companies looking to expand their operations inside the United States or companies choosing to bring jobs back from overseas.
  • The first place winner is SizeUp. In the words of the Department of Commerce, SizeUp “provides a comprehensive overview to small- and medium-sized  business about their competitiveness and where to find resources to improve. This will improve the success of small businesses so they can prosper and create new jobs.”

Moneyball Economic Development Moneyball Economic Development Presentation Transcript

  • Moneyball Economic Development Your starting lineup:
  • Eric Simundza Anatalio Ubalde Russ Riblett Mark Hays Manager CEO Director Nat’l Executive esimundza@gisplanning.com ubalde@gisplanning.com rriblett@gisplanning.com mhays@sizeup.com Height: 6’-X” Weight: Bats: Avg.: 382 RBI: 12 Position: Product Manager College: Columbia Years in the pros: Twitter: @shemoonja Height: 5’-10” Weight: 175 Bats: Right Avg.: 369 RBI: 14 Position: General Manager College: UC Berkeley Years in the pros: 16 Twitter: @aubalde Height:5’10 Weight: 190 Bats:L Avg.: .250 RBI: 1 Position: Reliver College: U of Arizona Years in the pros:13 Twitter: @rriblett Height: 5’11” Weight: 190 (solid steel) Bats: Right Avg.: Far from Avg RBI: 0 Position: Waterboy College: APSU Years in the pros: 5 Twitter:
  • Who is this? Hint #1: He works a few miles from me. Hint #2: This guy plays him in the movies.
  • Billy Beane Analytical, evidence-based, metric approach to assembling a competitive baseball team, despite Oakland's disadvantaged revenue situation.
  • Moneyball concepts • Traditional wisdom of baseball insiders during the last century is subjective and often flawed. • Stolen bases, RBI, and batting averages are relics of 19th century statistics. • A’s would use better indicators to compete with big $ teams: On-base and slugging %. • 2002 A’s budget = $41M, Yankees = $125. • Staying ahead of the curve requires an outsider’s view and increasingly better data analysis. • Today, the Mets, Yankees, Padres, Cardinals, Red Sox, Nationals, Diamondbacks, Indians, and Blue Jays have have full-time data analysts.
  • • All successful sports teams use data to evaluate and project performance. • But that was actually small data: small data sets with basic math – addition, subtraction, multiplication, division. • Yesterday’s advantage is today’s new normal. Today, “Big Data” is the new competitive advantage. • What does today’s Moneyball look like?
  • Today’s Moneyball • Measure everything. • Which players match up? • Which play to use in each scenario depending on the time of game, who is in the game, etc. • The computer informs and guides the decisions of coaches and managers. • Pervasive: this will be everywhere in the next few years. Think the rich dads in Silicon Valley aren’t going to make this available for their kid’s soccer team?
  • Who is this? Nate Silver
  • Big Data Moneyball is for more than just sports. It’s for every industry. It’s for economic development. It’s for you. …that is, if you want to win.
  • The companies and EDOs that will succeed are those that embrace data. • And not just any data, but the MOST and BEST data. • The more data you have and use, the more you WIN.
  • Economic Development Geeks
  • I have to decide where I’m going to grow my company I have data that shows you why we’re a great location. Community A That’s just one aspect. Let me show you the BIG picture of data analysis that shows why you’ll succeed in our city Community B
  • How is this happening in economic development organizations? That’s what we’re going to explore together today.
  • Who moved the economic development cheese?
  • Old-style EDO Community A Modern EDO Community B
  • “Your community may be the best solution for a business, but if your online presence can’t prove it, you might as well be invisible.” - Anatalio Ubalde
  • Contact Made by Site Selectors by Stage 100% 90% 80% 33% advantage for EDO with required website content 70% 60% 50% Use an EDO website 40% Contact an EDO staff person 30% 20% When beginning an When developing a During After narrowing During To confirm Only if the company initial site selection long-list of possible evaluation/analysis options to a short- evaluation/analysis information I have or client specifically search for possible areas in which to of a long-list of list of a few finalists of a short-list of already gathered asked me to contact locations locate based on locations locations an EDO. restrictive-criteria Contact EDO '11 Visit EDO's website '11 Source: National Survey of Corporate Real Estate Professionals & Site Selection Consultants by GIS Planning, 2011 Never
  • User-defined search for sites and property based on location, use & size
  • Draw where you want to search on the map
  • Draw a radius on the map of where you want to search
  • Matching properties are shown in a comparison list & on the map
  • Drill down into individual property report to see the details
  • Property Reports with Customizable Property Report Variables
  • Encourage social media use to share information among your site visitors
  • View the area with Google Street View
  • Export to PDF, Word, or Excel format…
  • User-defined demographic market analysis reports provide business intelligence
  • Modify radius in miles…
  • Roll over “Chart” to see pie graph of demographics
  • Choose Business Reports
  • Competition & Synergies Identify Industry Clusters
  • Pick any category, like Construction
  • And only Construction businesses are displayed
  • Obtain more information by visiting the provided link
  • Compare Communities across the United States
  • Compare Results
  • Thematic Mapping of Demographic Variables
  • Local GIS Layers
  • Drive Times Legend
  • Show Colleges
  • Show Railroads
  • Interactive maps allow users to select information that matters most to them
  • Q: How many of you feel you could be successful doing your job without your smartphone?
  • Q: How many of you get work done on your smartphone? • asdfasfds
  • Q: How would you feel if, on a smartphone, you only got…
  • Give them what you want too.
  • If you are not delivering an exceptional smartphone experience, you have a problem. You are living in the pre-June 29, 2007 world. That makes you a digital dinosaur. Let’s look at how the modern EDO helps businesses invest in their community using smartphones.
  • ZPE Mobile Demo (as slides)
  • Can businesses considering an investment in your community do that on their smartphone?
  • Other companies’ data impacts whether you have more opportunities to succeed.
  • Businesses finding communities.
  • I want more job options We need more tax revenue How do we find the businesses that can solve our problems? I need more business customers I want a better paying job
  • We want more revenue growth We need better employees How do we find the communities that can solve our problems? We want better access to markets We need to be near the right businesses
  • We want more revenue growth I want more job options We need better employees We need more tax revenue I need more business customers We want better access to markets I want a better paying job We need to be near the right businesses
  • This is the point in the presentation where we showed a preview of the new version of ZoomProspector.com. If you would like to know more about the new version of ZoomProspector.com please contact us at info@zoomprospector.com
  • EDOs can sign up for a free Economic Development Directory Listing
  • Making the Connections That Matter Making the ConnectionsThat Matter Economic Development Professionals Site Selection Consultants & Corporate Real Estate Pros New, Expanding & Relocating Businesses
  • Before ZoomProspector.com
  • You
  • You Chasing Prospects
  • Prospects Chasing You
  • Many Prospects Chasing You
  • “Market research and analysis is critical for the success of any small business owner or entrepreneur. Tools like SizeUp deliver data right to the fingertips of business owners to help make smart decisions and have the greatest opportunity to start, grow, compete and succeed. In today’s challenging economic environment where small businesses create nearly all net new jobs in the U.S., help for small businesses is more important than ever before.” - Karen Mills, SBA Administrator
  • Back to the Moneyball Moneyball Economic Development is about knowing where the money is coming from.
  • Entrepreneurs are a top priority
  • Local Economy US Economy Big Small Business Business 50% 50% 60%
  • In your local economy Civic Economics Study Total Impact $68 Institute for Local Self Reliance Secondary Spending $45 $43 $14 Local Independent Chain Competitor Local Independent Big Box Chain Read about both studies at http://bit.ly/tTiv5s
  • SMB’s Create Most New Jobs Over recent 10 years small business created 93% of all net new jobs. Big Businesses, 7 % Small & Mediumsized Businesses (SMB), 93% Source: U.S. Small Business Authority 1996 - 2006 - http://www.sba.gov/advo/research/dyn_b_d8906.pdf
  • SMB’s Create Most New Jobs 8,000,000 7,000,000 Created 100% of net new jobs over 5 years 6,922,576 6,000,000 5,000,000 Last recession (2001) 4,000,000 3,000,000 2,000,000 1,000,000 0 Small and Medium Businesses Large Businesses – Big Businesses: 4 years of job losses – Small Businesses: 1 year of job losses – Smallest Businesses: 0 years of job losses -1,000,000 -2,000,000 -2,071,779 -3,000,000 Source: U.S. Small Business Authority 2001 - 2006 - http://www.sba.gov/advo/research/dyn_b_d8906.pdf
  • 12,000,000 Total Job Creation 10,000,000 8,000,000 Small Businesses 6,000,000 Big Businesses 4,000,000 2,000,000 0 1980 1985 1990 4,000,000 1995 2000 2005 2010 Net Job Creation 3,000,000 2,000,000 1,000,000 0 Small Businesses Big Businesses -1,000,000 -2,000,000 -3,000,000 -4,000,000 1980 1985 1990 1995 2000 2005 2010 Source: Census Business Dynamics Statistics
  • 250,000
  • Value of SizeUp LBI • Data you can’t get on SizeUp.com • Keep your visitors engaged • Brand loyalty through internal value
  • Google Maps Countless websites pay to license the Google Maps API to embed maps, even though those maps are freely available through Google.com.
  • Year 1: 1 State
  • Year 2: 3 States
  • Year 3: 4 States
  • Year 4: 8 States
  • Year 4: 8 States Month 4: 8 States
  • Sports and Economic Development • • • • Who lost the Super Bowl last year? Who lost the World Series last year? Who lost the NBA Finals last year? Who lost the Stanley Cup last year?
  • Eric Simundza Anatalio Ubalde Russ Riblett Mark Hays Manager CEO Director Nat’l Executive esimundza@gisplanning.com ubalde@gisplanning.com rriblett@gisplanning.com mhays@sizeup.com