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Maximizing Your Success With Social Media in Economic Development
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Maximizing Your Success With Social Media in Economic Development

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Economic developers around the nation understand the importance of integrating social media into their marketing plans. However many are still struggling to understand how to convince their board that …

Economic developers around the nation understand the importance of integrating social media into their marketing plans. However many are still struggling to understand how to convince their board that this social media can be a valuable tool, let alone master the best practices for success.

Arti Kuthiala, Marketing Director of GIS Planning, will address some of the key challenges facing economic developers in social media today, including how to set yourself up for (and measure) success, and what are the best practices in the industry today.

Published in: Technology, Education

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  • This website can be a useful resource to find out what started the financial crisis http://www.financialcrisis2009.org
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  • thank you all for your feedback and interest! please email me at akuthiala@gisplanning.com and I will be more than happy to send you the presentation. thanks, Arti
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  • My sentiments exactly. This is a fabulous presentation. I could use this to help with a meeting as well.
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  • This is a great preso & I enjoyed your webinar. Would you please add the 'Download' function to this deck? I'd like to print out your slides to give to the rest of my economic development team as a handout for our next staff meeting. Thanks!
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  • 1 http://www.grokdotcom.com/2008/11/07/understanding-and-aligning-the-value-of-social-media/
  • http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090618/FREE/906189994/1078/newsletter011 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110120
  • 4 out of 5 U.S. adults (18+) use social media >1x/month – Forrester
  • Twitter now has agreements with both Bing and Google to give them access to its full feed of public Tweets Bing’s Twitter search is already live, and it will soon add public Facebook updates to its search results as well
  • http://www.frogloop.com/social-network-calculator http://www.dragonsearchmarketing.com/social-media-roi-calculator.htm
  • http://www.frogloop.com/social-network-calculator
  • http://www.frogloop.com/social-network-calculator
  • http://budget.santacruzcityca.gov/
  • http://mashable.com/2008/11/02/reexamining-linkedin/
  • Transcript

    • 1. © GIS Planning www.GISPlanning.com www.ZoomProspector.com
    • 2. Agenda © GIS Planning www.GISPlanning.com www.ZoomProspector.com
    • 3. What Exactly Does Social Media Mean? One Way Old Media Social Media Web 2.0 Web 3.0
      • the evolution of media
      © GIS Planning www.GISPlanning.com www.ZoomProspector.com
    • 4. Why Social Media Matters to You
        • It’s simple. This is where your customers are.
        • and they want you to join the conversation.
      © GIS Planning www.GISPlanning.com www.ZoomProspector.com
    • 5. Why Social Media Matters to You © GIS Planning www.GISPlanning.com www.ZoomProspector.com
    • 6. The Value Proposition for You © GIS Planning www.GISPlanning.com www.ZoomProspector.com
    • 7. Why Social Media Matters to You
      • The search universe just got bigger
        • Your impact on search results just increased.
      • Google Social Search
        • improving search relevance by showing public content from your social network
      © GIS Planning www.GISPlanning.com www.ZoomProspector.com http://www.bing.com/twitter
    • 8. Is This For Real? © GIS Planning www.GISPlanning.com www.ZoomProspector.com Sonoma County Tourism Bureau
    • 9. Engagement, check. How do we get started? © GIS Planning www.GISPlanning.com www.ZoomProspector.com
    • 10. The Social Media Bandwagon Creators Critics Collectors Joiners Spectators “ Nesters” Forrester Social Technographics® © GIS Planning www.GISPlanning.com www.ZoomProspector.com Monitor & Listen Generate Buzz Participate Share Content Seed & Build Communities Create Original Content
    • 11. The Four Step Plan to Becoming a Social Media Jedi © GIS Planning www.GISPlanning.com www.ZoomProspector.com
    • 12. Step 1: Start by Listening © GIS Planning www.GISPlanning.com www.ZoomProspector.com
    • 13. Listening Tools
      • http://search.twitter.com
        • Look for mentions of your community, relevant keywords, industry leaders
      © GIS Planning www.GISPlanning.com www.ZoomProspector.com
    • 14. Listening Tools
      • Twendz.com
        • Evaluates up to 70 tweets at a time to provide real-time sentiment analysis
      © GIS Planning www.GISPlanning.com www.ZoomProspector.com
    • 15. Step 2: Define Your Goals © GIS Planning www.GISPlanning.com www.ZoomProspector.com
    • 16. Step 3: Join In On the Conversation © GIS Planning www.GISPlanning.com www.ZoomProspector.com
    • 17. Step 4: Measure Progress via Changes in KCIs © GIS Planning www.GISPlanning.com www.ZoomProspector.com
    • 18. Step 4: Measure Progress via Changes in KCIs © GIS Planning www.GISPlanning.com www.ZoomProspector.com
    • 19. Step 4: Measure Progress via Changes in KCIs © GIS Planning www.GISPlanning.com www.ZoomProspector.com
    • 20. Best Practices © GIS Planning www.GISPlanning.com www.ZoomProspector.com
    • 21. Government in Social Media
      • Open Government
        •  slideshare presentations
      • Santa Cruz City’s Interactive Social Media Strategy
       Engaging residents in resolving the City’s budget crisis. © GIS Planning www.GISPlanning.com www.ZoomProspector.com
    • 22. Twitter
      • Give your brand a human voice
      • Generate social capital via “retweets”
      © GIS Planning www.GISPlanning.com www.ZoomProspector.com
    • 23. Twitter
      • Join the conversation with your local SMBs
      © GIS Planning www.GISPlanning.com www.ZoomProspector.com
    • 24. LinkedIn
      • Introductions, group discussions, recommendations
      © GIS Planning www.GISPlanning.com www.ZoomProspector.com
    • 25. Facebook
      • Facebook fan pages to communicate directly with local community
      © GIS Planning www.GISPlanning.com www.ZoomProspector.com
    • 26. © GIS Planning www.GISPlanning.com www.ZoomProspector.com
    • 27. Facebook © GIS Planning www.GISPlanning.com www.ZoomProspector.com "On Facebook, we can ask our customers what's the next location they want... It's an amazing way to communicate with our fans." - Charles Nelson, President, Sprinkles Cupcakes, the Beverly Hills baker to the stars
    • 28. Directly Integrate Social Media Into Your GIS Website © GIS Planning www.GISPlanning.com www.ZoomProspector.com
    • 29. Directly Integrate Social Media Into Your GIS Website © GIS Planning www.GISPlanning.com www.ZoomProspector.com
    • 30. Directly Integrate Social Media Into Your GIS Website © GIS Planning www.GISPlanning.com www.ZoomProspector.com
    • 31. Create a Community Connection Page © GIS Planning www.GISPlanning.com www.ZoomProspector.com
      • Automatically updates all your important content into one place
      • A one-stop-shop for your constituents to get all your social media updates - for free!
      • Show available jobs, your tweets, youtube content, contact info
      • Aggregate all your social media properties into a personalized “calling card” to showcase your community.
      • The Social Network for EDOs
    • 32.  
    • 33. Takeaways © GIS Planning www.GISPlanning.com www.ZoomProspector.com
    • 34. Takeaways © GIS Planning www.GISPlanning.com www.ZoomProspector.com
    • 35. Q&A @artikuthiala © GIS Planning www.GISPlanning.com www.ZoomProspector.com Arti Kuthiala Marketing Director GIS Planning [email_address] (415) 225-1678 @zoomprospector
    • 36. Sources & Additional Resources
      • Twitter’s 1,928 Percent Growth and Other Notable Social Media Stats
      • http://www.boston.com/ae/food/restaurants/articles/2009/06/29/restaurants_finding_twitter_a_cheap_effective_marketing_tool/
      • Tweetable Eats: What Street Vendors Can Teach Businesses About Twitter
      • http://www.businessweek.com/magazine/content/09_24/b4135000618911.htm?chan=top+news_top+news+index+-+temp_news+%2B+analysis
      • http://blog.360i.com/social-media/playbook
      • http://brainstormtech.blogs.fortune.cnn.com/2009/07/22/5-twitter-tips-for-your-company/
      • h ttp://www.zdnetasia.com/techguide/smb/0,3800010798,62056471,00.htm
      • http://econsultancy.com/blog/4327-20-+-mind-blowing-social-media-statistics
      • http://www.facebook.com/press/info.php?statistics
      • http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110120
      • http://press.linkedin.com/about
      • http://www.interactiveinsightsgroup.com/blog1/how-to-sell-social-media-to-cynics-skeptics-luddites-tips-resources-advice/
      • Social Media Marketing Spend to Hit $3.1 Billion by 2014
      • http://www.web-strategist.com/blog/2009/02/08/for-the-professional-how-to-get-started-on-twitter/
      • How Twitter Can Make You A Better (and Happier) Person
      • http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/
      • 7 Secrets to Tweeting Your Corporate Culture
      • http://www.grokdotcom.com/2008/11/07/understanding-and-aligning-the-value-of-social-media/
      • http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090618/FREE/906189994/1078/newsletter011
      • http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110120
      • http://thebuzz101.blogspot.com/2009/06/growth-of-social-media.html
      • http://www.frogloop.com/social-network-calculator
      • http://www.dragonsearchmarketing.com/social-media-roi-calculator.htm
      • http://mashable.com/2008/11/02/reexamining-linkedin/
      © GIS Planning www.GISPlanning.com www.ZoomProspector.com