Transcript of "Economic Development Websites at CALED 2002 Annual Conference"
Best Practices in WebSite EconomicDevelopment:Internet for effective business linkages,business attraction and workforcedevelopmentAnatalio UbaldeGIS PlanningCalifornia Association for Local Economic DevelopmentAnnual ConferenceSan Diego, CaliforniaApril 2002
•Over 300 Million on the Internet•1 million more each month•Social, cultural & economic change•Rapid ChangeState of the Internet
63% of Americans usethe Internet85% of collegegraduates use theInternetSource: Council for Excellence in Government, September 2000
79% of businesses have usedgovernment web sites,73% say the ability to findinformation or conducttransactions over the Internethas made it easier to dobusinessSource: Council for Excellence in Government, September 2000
87% of businesses say itshould be a priority forgovernment to invest inmaking more information andservices available over theInternet.Source: Council for Excellence in Government, September 2000
“As an information engine,the Internet is the future ofEconomic Development ”Wayne SchellCEO/PresidentCALED
Vincent Flandersco-author ofWeb Pages That Suck"Now, people look at a poorlydesigned site and ask, Do wewant to do business withthem?"
Presentation:Deanna Weeks &Jo Marie DiamondEast County EconomicDevelopment CouncilConnectory.com
Presentation:Linda WongLos Angeles CountyWorkforce Collaborativehttp://maps.laworkforce.org
Los Angeles Collaborative• A three-year (1998 - 2001) project toimprove content and delivery ofeducation and training services byaligning programs with needs of existing& emerging industries.
LA Collaborative Partners• Employment Development Department• L.A. Area Chamber of Commerce• L.A. County Department of Public Social Services• L.A. County Economic Development Corporation• L.A. County Office of Education• L.A. / Orange County Community Colleges Consortium• South Bay Workforce Investment Boardrepresenting L.A. County’s 8 WIBs• California Workers Assistance Program AFL-CIO
Context• Connect:– Business/Employers– Employees– Training Facilities• By Geography
Importance of theWeb for BusinessAttraction& Site Selection
Jeff FinkleCEO/PresidentInternational Economic Development CouncilApril 2001“Site Selectors are seekingever more detailed, updatedonline information"
• The importance of Web Marketing forEconomic Development increased two-fold in3 years (1996-1999)• The Web is predicted to have the largestgrowth of any economic developmentmarketing tool• An Economic Development Web Site is moreeffective than direct mail, advertising &telemarketingSource: 1999 Development Councellors International SurveyImportance of the ED Web Site
• 40% of all site-selection projects beginon the Internet• 84% of site-selectors access theInternet in the process• Top media for site selectors:“knowledge web sites”Site-Selection ConsultantsSource: Wadley-Donovan, Whittaker Associates, Trent Boozer, U.S. Sites & Development, IEDC Econ. Dev. Now
Site-Selection• 85% of Expansion & RelocationDecisions are made without the help ofa professional consultant.• The site selection research by thisgroup is performed after business hours& weekendsSource: Wadley-Donovan Group