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Social Media Graphic Dimensions & Branding
Social Media Graphic Dimensions & Branding
Social Media Graphic Dimensions & Branding
Social Media Graphic Dimensions & Branding
Social Media Graphic Dimensions & Branding
Social Media Graphic Dimensions & Branding
Social Media Graphic Dimensions & Branding
Social Media Graphic Dimensions & Branding
Social Media Graphic Dimensions & Branding
Social Media Graphic Dimensions & Branding
Social Media Graphic Dimensions & Branding
Social Media Graphic Dimensions & Branding
Social Media Graphic Dimensions & Branding
Social Media Graphic Dimensions & Branding
Social Media Graphic Dimensions & Branding
Social Media Graphic Dimensions & Branding
Social Media Graphic Dimensions & Branding
Social Media Graphic Dimensions & Branding
Social Media Graphic Dimensions & Branding
Social Media Graphic Dimensions & Branding
Social Media Graphic Dimensions & Branding
Social Media Graphic Dimensions & Branding
Social Media Graphic Dimensions & Branding
Social Media Graphic Dimensions & Branding
Social Media Graphic Dimensions & Branding
Social Media Graphic Dimensions & Branding
Social Media Graphic Dimensions & Branding
Social Media Graphic Dimensions & Branding
Social Media Graphic Dimensions & Branding
Social Media Graphic Dimensions & Branding
Social Media Graphic Dimensions & Branding
Social Media Graphic Dimensions & Branding
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Social Media Graphic Dimensions & Branding

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Dimensions and sizes for social media cover graphics and logos. Facebook, Google+, LinkedIn, YouTube Channel Art, Pinterest, Twitter and an overview of the major social media networks.

Dimensions and sizes for social media cover graphics and logos. Facebook, Google+, LinkedIn, YouTube Channel Art, Pinterest, Twitter and an overview of the major social media networks.

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  • 1. Social Media Graphics Dimensions & Branding Giselle Aguiar, Social Media Strategist & Trainer AZSocialMediaWiz.com | @AZSocialNetWiz Updated: 10/10/2014 1 © 2014 AZSocialMediaWiz.com 1
  • 2. Benefits of Social Media ✦ Establishes you / your company as an expert in your field ✦ Increases brand visibility ✦ Exposure - The New Word-of-Mouth ✦ Networking – social amplification ✦ Sharing knowledge & fostering innovation ✦ Lead generation ✦ Reduces marketing costs ✦ 1-on-1 relationships with your current & potential customers ✦ Customer service & support ✦ Aids in SEO & increases website traffic © 2014 AZSocialMediaWiz.com 2
  • 3. The Major Networks 3 © 2014 AZSocialMediaWiz.com
  • 4. Which Network? ✦ Must have a presence in the major ones ✦ Focus where your target market is and ✦ The ones that are bringing traffic to your website 4 © 2014 AZSocialMediaWiz.com
  • 5. Social Branding ✦ Branding should be consistent throughout the social networks. ✦ Cover graphics - Free billboard - different sizes ✦ Profile Graphic - the largest square graphic is Twitter at 400 x 400 pixels. You can use it for the others. You can go large to small, not small to large. ✦ If you have a rectangular logo, have it redesigned into a square or incorporate it into the cover graphic. ✦ When someone lands on your business page, they shouldn’t have to wonder what you do. ✦ It’s your online reputation - make sure they’re quality graphics 5 © 2014 AZSocialMediaWiz.com
  • 6. Google+ ✦ A social network run by Google ✦ 1.6 billion members / 540 million active users ✦ Public posts & links get indexed in Google search engine ★ If your business has 100 followers with active engagement, your Google search engine results position can improve by 14 spots. ✦ You must have a personal account (white pages) with a person’s name to create a business page (yellow pages). ✦ Hangouts: Free video conferencing & live streaming on YouTube 6 © 2014 AZSocialMediaWiz.com
  • 7. Google+ Local ✦ Google Places & maps became G+ Local ✦ G+ Local pages are indexed & integrated across Google search, maps & mobile. ✦ Customer Reviews ✦ Citations from Third Parties ✦ Proper website SEO ✦ Complete Listing 7 © 2014 AZSocialMediaWiz.com
  • 8. Google+ Branding Verified Local Business Verified Website Followers & Views 8 © 2014 AZSocialMediaWiz.com
  • 9. Google+ Branding Hi-def Cover: 2120 x 1192 pixels Square to round logo: 250 x 250 pixels 9 © 2014 AZSocialMediaWiz.com
  • 10. YouTube ✦ 2nd largest search engine ✦ 1 billion users a month ✦ 6+ billion hours watched per month ✦ 100 hours of video uploaded every minute ✦ YouTube reaches more US adults aged 18-34 than any cable network. (Nielsen) ✦ Owned by Google & connects to Google+ ✦ Most searched for term: “How to…” 10 © 2014 AZSocialMediaWiz.com
  • 11. YouTube Channel ✦ Defaults - general description with keywords ✦ Links to website & social ✦ In-video branding ✦ Free-use background music ✦ Channel Art - branding in hi-def that’s looks good on a mobile device or an HD TV 11 © 2014 AZSocialMediaWiz.com
  • 12. YouTube Channel Art Not actual size! YouTube is the most difficult. Have a graphic designer create it for you. 12 © 2014 AZSocialMediaWiz.com
  • 13. LinkedIn ✦ World’s largest professional network ✦ Over 313 million members ✦ Your virtual Rolodex ✦ 200+ countries & 23 languages ✦ 2 new members join every second ✦ Over 75% are college educated ✦ Majority between ages 35 and 54 ✦ Avg. household income over $110,000 ✦ Over 3 million company pages 13 © 2014 AZSocialMediaWiz.com
  • 14. The Power Formula ✦ For each Unique Relationship in your first level ✦ You will have approx. 100 additional number 2’s ✦ and 4,700 number 3’s Yosu Your Friends - #1s Your Friends’ Friends - #2s Your Friends’ Friends’ Friends #3s 14 © 2014 AZSocialMediaWiz.com
  • 15. LinkedIn Groups ✦ Best place to network! ✦ Search groups & find your target market ✦ Private vs. Public groups ✦ Daily vs. Weekly digest emails ✦ Participate & get known 15 © 2014 AZSocialMediaWiz.com
  • 16. LinkedIn Company Branding 16 ✦ 3 graphics ✦ Retangular logo ✦ 100 x 60 pixels ✦ Banner ✦ 624 x 220 ✦ Square thumbnail ✦ 100 x 100 ✦ Description © 2014 AZSocialMediaWiz.com
  • 17. Facebook ✦ 1.5+ billion members ✦ More B2C than B2B ✦ 43% of B2B businesses acquired new customers on FB (Source: QuickSprout) ✦ 77% of B2C companies acquired a customer from FB (Source: QuickSprout) 17 © 2014 AZSocialMediaWiz.com
  • 18. Facebook Branding 851 x 315 pixels 180 x 180 pixels 18 © 2014 AZSocialMediaWiz.com
  • 19. Twitter ✦ News no longer breaks, it tweets! ✦ A real-time platform ✦ 1+ billion members / 255 million active users ✦ You grow a following by following people, tweeting, retweeting & sharing ✦ Goal is to get folks to RT (retweet) your tweets to their followers ✦ Customer service - monitor your brand & respond to questions ✦ 140 characters - texting ✦ New layout uses old header unless you replace it with the correct size graphic and the old header looks distorted. 19 © 2014 AZSocialMediaWiz.com
  • 20. Twitter Branding New Header: 1500 x 500 px (your old header doesn’t fit) Bigger Square Logo (your old one looks fuzzy) 400 x 400 px 20 © 2014 AZSocialMediaWiz.com
  • 21. New Twitter Layout ✦ Showcased bio - easier to read ✦ 160 Characters - use them! ✦ With keywords & hashtags 21 © 2014 AZSocialMediaWiz.com
  • 22. Pinterest ✦ A Virtual Pinboard ✦ All Visual - pin pictures & videos ✦ Links back to the original source website ✦ Over 100 million active users ✦ 80% are women / 50% have kids ✦ 2.5 million monthly page views ✦ 5 million pins per day ✦ 500,000 business accounts ✦ Partnered with Foursquare to map pins ✦ Promoted pins - coming soon! 22 © 2014 AZSocialMediaWiz.com
  • 23. Pinterest Branding 23 ✦ Profile Picture: 250 x 250 ✦ Verify website ✦ Connect to Twitter ✦ Description: use keywords & hashtags ✦ Location © 2014 AZSocialMediaWiz.com
  • 24. Magic Numbers ✦ LinkedIn - 50 connections + complete profile = “All-Star” ✦ Facebook - 30 likes - Insights ✦ Twitter - 100 followers - get insights with SocialBro ✦ Google+ - 100 “active” followers - increased ranking 24 © 2014 AZSocialMediaWiz.com 24
  • 25. Know Thyself ! ✦ What’s you/your company’s Mission? ✦ What are your Goals & Objectives? ✦ What’s your Purpose? ✦ What’s your Brand? ✦ What’s your Niche? ✦ What makes you different, better, unique? ✦ Define everything clearly 25 © 2014 AZSocialMediaWiz.com
  • 26. Know Your Customer ✦ Determine & define your target market(s) ✦ Figure out which networks they use the most ✦ Research ✦ What are their interests, likes, pain points ✦ Think like your target market ✦ Put yourself in their shoes 26 © 2014 AZSocialMediaWiz.com
  • 27. Sweat Equity = ROI ✦ Analysis: How does it all fit in your Marketing Mix? ★ Lead generation, capture and conversion ✦ Create a Social Media Marketing Strategic & a Tactical Plan ✦ Research & find industry experts & influencers; follow & share their content ✦ Set-up accounts & profiles with consistent branding & interconnect all with your website & emails ✦ Learn how to properly use the tools ✦ Add social to your collateral material 27 © 2014 AZSocialMediaWiz.com
  • 28. Sweat Equity = ROI ✦ Start implementing & building relationships: Engage! ★ Building a following - 90 minutes a day ★ Maintaining a following - 30 minutes a day ✦ Blog at least once a week (3x is best), tweet & post several times a day ✦ Send out a Newsletter at least once a month with excerpts of the blog posts then “click here to read more…” ✦ Monitor your brand & measure traffic to your website ✦ Re-analyze & adjust your efforts based on site statistics 28 © 2014 AZSocialMediaWiz.com
  • 29. Building a Following Keep Feeding Them! 29 © 2014 AZSocialMediaWiz.com
  • 30. 10-4-1 Rule ✦ For every 15 posts... ★ 10 are other peoples’ content shared with your followers ★ 4 are your original content or tips ★ 1 is a direct sales post 30 © 2014 AZSocialMediaWiz.com
  • 31. 3 P’s of Inbound Marketing ✦ Persistance ✦ Perseverance ✦ Patience 31 © 2014 AZSocialMediaWiz.com
  • 32. Free Ebook! Free e-book: What is Inbound Marketing? AZSocialMediaWiz.com Contact us for a Free 30-Minute Phone Consultation & Analysis © 2014 AZSocialMediaWiz.com 32 Let’s Connect!

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