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Giselle Aguiar
AZSocialMediaWiz.com | @AZSocialNetWiz

Beyond the Resume
Tuesday, October 8, 13
LinkedIn Is...
• World’s largest professional network
• Your virtual roll-o-dex
• 238+ million members in 200+ countries
•...
LinkedIn Demographics
• 65% Male / 35% Female
• Over 75% are college educated
• Majority between age 35 and 54
• Avg. hous...
Metrics
• Members did over 5.7 billion searches on
the platform in 2012
• Over 1.5 million unique publishers have a
“Share...
Buying Power

5
Tuesday, October 8, 13

© AZSocialMediaWiz.com | @AZSocialNetWiz
http://press.linkedin.com/about

© 2013 AZSocialMediaWiz.com | @AZSocialNetWiz
Tuesday, October 8, 13
LinkedIn Stats
•

Over 2.1 million groups*

•

81% of users belong to at least 1
group**

•

61% of users use LI as their ...
Website Traffic

Using WordPress JetPack
plug-in

AZSocialMediaWiz.com

© 2013 AZSocialMediaWiz.com | @AZSocialNetWiz
Tuesd...
It’s About Networking

LinkedIn Labs

© 2013 AZSocialMediaWiz.com | @AZSocialNetWiz
Tuesday, October 8, 13
The Power Formula
• For each Unique Relationship in your first level
• You will have approx. 100 additional number 2’s
• a...
It’s not about B2B or B2C.
It’s P2P: People to People

© 2012 AZSocialMediaWiz.com | @AZSocialNetWiz
Tuesday, October 8, 1...
Your Profile
• It’s more than just your resume
• It’s about what you can do for...
• an employer
• a client
• a colleague o...
Profile Strength
• The stronger it is...
• The higher you’ll come up in
searches!
© 2013 AZSocialMediaWiz.com | @AZSocialNe...
#1 Picture
• Professional-looking Headshot
• Crop it correctly
• Make sure your face is not too dark or small

© 2013 AZSo...
Strong Profile Elements
• Full name & location
• Headline - 1 sentence
• Position in Current Company (add URL)
• Summary - ...
Strong Profile Elements
• Education
• Recommendations
• Extras: publications, volunteer work,
certifications
• At least 50 ...
Custom URL

© 2013 AZSocialMediaWiz.com | @AZSocialNetWiz
Tuesday, October 8, 13
© 2013 AZSocialMediaWiz.com | @AZSocialNetWiz
Tuesday, October 8, 13
Headlines That Don’t Work
• “Market Manager”
• “Self-Employed”

• “Something from
Something”

• “Owner”

• “31% Left Brain...
Adding Your Website URL

© 2013 AZSocialMediaWiz.com | @AZSocialNetWiz
Tuesday, October 8, 13
Recommendations vs Endorsements
•

Endorsements don’t carry as much weight as a
recommendation

•

Recommendations - writt...
Recommendations Moved

• Edit profile
• Experience
• Recommendations
• Click on blue edit icon
© 2013 AZSocialMediaWiz.com...
Your Summary
• It’s not your life story!
• A brief summary of who you are and what you do
and what you’re looking for
• Hi...
Skills
• You can put up
to 50 skills
• These are
keywords that
help you come
up in searches
• Think of other
ways to say t...
Get Connected
• Find contacts using your email address book,
former employers, classmates, friends
• Upload a .csv file of...
Buttons for Your Site
https://developer.linkedin.com/
plugins/follow-company

© 2013 AZSocialMediaWiz.com | @AZSocialNetWi...
Connecting Rules
• You should know or have a relationship or something
in common with a person before you invite them to
c...
Searching
• Updates, People, Groups, Companies, Jobs
• Search by keywords or names
• Narrow down search by location & indu...
New on LinkedIn
• Facebook-like Updates
• Share, Like & Comment
• #hashtags
• New Navigation
• New Group Layout
• Tags
© 2...
Tag Connections

© 2013 AZSocialMediaWiz.com | @AZSocialNetWiz
Tuesday, October 8, 13
On Their Profile

© 2013 AZSocialMediaWiz.com | @AZSocialNetWiz
Tuesday, October 8, 13
Company Pages
• Company
information
• Website
• Products or
Services
• Updates
• Comments - new!
• Analytics - new!
© 2013...
646 x 220 pixels

© 2013 AZSocialMediaWiz.com | @AZSocialNetWiz
Tuesday, October 8, 13
Analytics

© 2013 AZSocialMediaWiz.com | @AZSocialNetWiz
Tuesday, October 8, 13
Insights
• Follower demographics
• position
• industry
• company size
• seniority
• function
© 2013 AZSocialMediaWiz.com |...
Insights
• Reach - the potential unique views
• Engagement - The number of interactions,
clicks, & followers acquired divi...
Groups
•

Network with like-minded
people

•

Find your target market

•

Search groups

•

Private vs. Public groups

•

...
Sharing on LinkedIn
• Share your blog posts
• Share other articles of interest to your
target market
• Share to Updates
• ...
© 2013 AZSocialMediaWiz.com | @AZSocialNetWiz
Tuesday, October 8, 13
LinkedIn Don’ts
• Don’t ask for recommendations from folks who
don’t know you or your work
• Don’t SPAM people
• Don’t ove...
LinkedIn Dos
• Do share an occasional article, blog post or news item
with your groups - once or twice a week
• Respond to...
More Tips
• When posting, add a line or two
• Comment - contribute
• Think like your target market
• Stay away from indust...
Inbound Marketing

© 2013 AZSocialMediaWiz.com | @AZSocialNetWiz
Tuesday, October 8, 13
“New” Media Marketing

© 2013 AZSocialMediaWiz.com

44
Tuesday, October 8, 13
Plan & Learn Before Diving In
•

Analysis

•

Define your Target Market

•

Research

•

Strategic Plan

•

Tactical Plan
...
Questions?
Email: Giselle@AZSocialMediaWiz.com
LinkedIn.com/giselleaguiar
Twitter: @AZSocialNetWiz
Facebook.com/AZSocialMe...
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LinkedIn Beyond the Resume

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LinkedIn is a powerful professional business networking tool for both B2B and B2C marketers. There are dos and don'ts, opportunities to build brand awareness, get known as a expert in your field. Learn how to use LinkedIn properly to grow your business.

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Transcript of "LinkedIn Beyond the Resume"

  1. 1. Giselle Aguiar AZSocialMediaWiz.com | @AZSocialNetWiz Beyond the Resume Tuesday, October 8, 13
  2. 2. LinkedIn Is... • World’s largest professional network • Your virtual roll-o-dex • 238+ million members in 200+ countries • Facebook: 1+ billion • Twitter: 500+ million • Google+: 400+ million • Pinterest: 70+ million • Over 3 million company pages © 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13
  3. 3. LinkedIn Demographics • 65% Male / 35% Female • Over 75% are college educated • Majority between age 35 and 54 • Avg. household income over $110,000 © 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13
  4. 4. Metrics • Members did over 5.7 billion searches on the platform in 2012 • Over 1.5 million unique publishers have a “Share on LinkedIn” button on their content/website. • In Q2 of 2013, 33% members used mobile apps vs. 21% in 2012. • LinkedIn is available in 20 languages http://press.linkedin.com/about © 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13
  5. 5. Buying Power 5 Tuesday, October 8, 13 © AZSocialMediaWiz.com | @AZSocialNetWiz
  6. 6. http://press.linkedin.com/about © 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13
  7. 7. LinkedIn Stats • Over 2.1 million groups* • 81% of users belong to at least 1 group** • 61% of users use LI as their primary professional networking site** • 2 new members sign up every second** • LI is 277% more effective at generating leads than Facebook or Twitter*** • 77% of B2B marketers say they have acquired a customer through LI*** *http://press.linkedin.com/about **Website-monitoring.com ***Wishpond.com © 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13
  8. 8. Website Traffic Using WordPress JetPack plug-in AZSocialMediaWiz.com © 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13
  9. 9. It’s About Networking LinkedIn Labs © 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13
  10. 10. The Power Formula • For each Unique Relationship in your first level • You will have approx. 100 additional number 2’s • and 4,700 number 3’s Your Friends - #1s Your Friends’ Friends - #2s Your Friends’ Friends’ Friends #3s © 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13 You s
  11. 11. It’s not about B2B or B2C. It’s P2P: People to People © 2012 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13
  12. 12. Your Profile • It’s more than just your resume • It’s about what you can do for... • an employer • a client • a colleague or friend • Become known as an Expert in your field • Establish Credibility • Helps with Reputation Management & Google searches © 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13
  13. 13. Profile Strength • The stronger it is... • The higher you’ll come up in searches! © 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13
  14. 14. #1 Picture • Professional-looking Headshot • Crop it correctly • Make sure your face is not too dark or small © 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13
  15. 15. Strong Profile Elements • Full name & location • Headline - 1 sentence • Position in Current Company (add URL) • Summary - more than just one line • Experience (at least 2 past jobs) with descriptions • Skills & Expertise © 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13
  16. 16. Strong Profile Elements • Education • Recommendations • Extras: publications, volunteer work, certifications • At least 50 connections! • Custom URL © 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13
  17. 17. Custom URL © 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13
  18. 18. © 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13
  19. 19. Headlines That Don’t Work • “Market Manager” • “Self-Employed” • “Something from Something” • “Owner” • “31% Left Brain 69% Right Brain” • “Entrepreneur” • “I Am Here to Serve” • “at ABC Company” • “Entrepreneurial Juggernaut” • “XYZ Company” • “Store Manager” © 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13
  20. 20. Adding Your Website URL © 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13
  21. 21. Recommendations vs Endorsements • Endorsements don’t carry as much weight as a recommendation • Recommendations - written by someone who knows you or your work • Don’t ask people who don’t know you for a recommendation • Ask former colleagues or clients who know your work • Friends • If you can’t ask those, volunteer or do pro-bono work • Give to get © 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13
  22. 22. Recommendations Moved • Edit profile • Experience • Recommendations • Click on blue edit icon © 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13
  23. 23. Your Summary • It’s not your life story! • A brief summary of who you are and what you do and what you’re looking for • Highlights of accomplishments & what you do • A brief description of positive business relationships • Keywords © 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13
  24. 24. Skills • You can put up to 50 skills • These are keywords that help you come up in searches • Think of other ways to say the same thing © 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13
  25. 25. Get Connected • Find contacts using your email address book, former employers, classmates, friends • Upload a .csv file of your contacts from Outlook • Invite them to connect • Connect your Twitter account • Add links to your website & blog • Add a link to your profile from your website © 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13
  26. 26. Buttons for Your Site https://developer.linkedin.com/ plugins/follow-company © 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13
  27. 27. Connecting Rules • You should know or have a relationship or something in common with a person before you invite them to connect. • Did you work together? • Have you done business together? • Do you both belong to a group? • What do you have in common? • Do you have a mutual connection? • Remind people where you met. © 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13
  28. 28. Searching • Updates, People, Groups, Companies, Jobs • Search by keywords or names • Narrow down search by location & industry • Follow people & companies • People come up in order of connection • Use “Advanced Search” to find prospects © 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13
  29. 29. New on LinkedIn • Facebook-like Updates • Share, Like & Comment • #hashtags • New Navigation • New Group Layout • Tags © 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13
  30. 30. Tag Connections © 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13
  31. 31. On Their Profile © 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13
  32. 32. Company Pages • Company information • Website • Products or Services • Updates • Comments - new! • Analytics - new! © 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13
  33. 33. 646 x 220 pixels © 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13
  34. 34. Analytics © 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13
  35. 35. Insights • Follower demographics • position • industry • company size • seniority • function © 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13
  36. 36. Insights • Reach - the potential unique views • Engagement - The number of interactions, clicks, & followers acquired divided by the number of impressions. • Impressions - The number of times each update was shown to LinkedIn members. • Likes • Comments • Shares © 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13
  37. 37. Groups • Network with like-minded people • Find your target market • Search groups • Private vs. Public groups • Daily vs. Weekly digest emails • Participate & get known • Max - 51 groups • Don’t over post or over sell © 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13
  38. 38. Sharing on LinkedIn • Share your blog posts • Share other articles of interest to your target market • Share to Updates • Share to Twitter • Share to Groups • New: have to have a Subject Line © 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13
  39. 39. © 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13
  40. 40. LinkedIn Don’ts • Don’t ask for recommendations from folks who don’t know you or your work • Don’t SPAM people • Don’t over do sharing with groups • Don’t ask to connect to people just to grow your network • Don’t be SHY! © 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13
  41. 41. LinkedIn Dos • Do share an occasional article, blog post or news item with your groups - once or twice a week • Respond to invitations and messages in a timely manner • Report spammers • Do request recommendations from clients - the more the better • Ignore invitations to connect from people you don’t know or with whom you have nothing in common • Be honest © 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13
  42. 42. More Tips • When posting, add a line or two • Comment - contribute • Think like your target market • Stay away from industry jargon - KISS • Easy on the self-promotion • Check your inbox daily - at least 3 x a week • Respond in a timely manner • Upload photos, presentations & videos • Connect with peers & strategic partners © 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13
  43. 43. Inbound Marketing © 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13
  44. 44. “New” Media Marketing © 2013 AZSocialMediaWiz.com 44 Tuesday, October 8, 13
  45. 45. Plan & Learn Before Diving In • Analysis • Define your Target Market • Research • Strategic Plan • Tactical Plan • Set-up of WordPress blog & social pages • Training • Implementation - building a following • Create, curate & share content • Monitor & measure © 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13
  46. 46. Questions? Email: Giselle@AZSocialMediaWiz.com LinkedIn.com/giselleaguiar Twitter: @AZSocialNetWiz Facebook.com/AZSocialMediaWiz AZSocialMediaWiz.com 46 Tuesday, October 8, 13 © AZSocialMediaWiz.com | @AZSocialNetWiz
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