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Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]
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Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12]

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Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12].

Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12].

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  • 1. Emerging Tech Conference ~ 06.24.12 #etcdallas with your hosts@tonyfancorps & @gisanders
  • 2. He’s got the right idea!
  • 3. I Like to EAT and TELL
  • 4. Can you hear me now?
  • 5. Who’s hungry?
  • 6. Ring Ring...
  • 7. FORUMSBBS Social Evolution
  • 8. 100 MILLION LIKES
  • 9. Hell Yes!
  • 10. Listen Up!
  • 11. Speak Up!
  • 12. Lets Play!
  • 13. Pay Up!
  • 14. You’ve... Engaged MonitoredCommunicated Gamified RewardedWhat’s Next?
  • 15. Word Of Mouth Marketing is the most powerful form ofmarketing. It builds brands, drivessales and sparks conversations.Both consumer to consumer, and consumer to brand
  • 16. •• Founded in 2004 Currently 400 Members•• Quarterly Seminars & Events Leading Companies such as AT&T, Edelman PR, American Express, Microsoft
  • 17. •• How to Measure Word of Mouth How to get People Talking Offline•• How to Work with Influential Talkers How to Stay Ethical & Out of Trouble• Case Studies From: • Southwest Airlines • • Maker’s Mark Louisville Slugger • Costco
  • 18. The average consumer mentions specificbrands 90 times per week with theirfriends, family, and co-workers (Keller Fay, WOMMA)
  • 19. of online consumers are interested83% in sharing information about purchases with people they know (Manage Smarter)
  • 20. of online consumers90% trust recommendations from people they know (Econsultancy)
  • 21. Traditional Advertising Untrusted Overlooked Low impact Quantity
  • 22. Word of Mouth Marketing Credible Trusted Personalized Quality
  • 23. Status Update Example fromOfficial Fancorps Facebook Page 17K Likes
  • 24. BrandAdvocacySolutions
  • 25. AdvocateEndorser
  • 26. Endorser SolutionSimple SharingShort TermCampaign DrivenFocus on Market ResearchPolls, Offers, Surveys
  • 27. Advocate SolutionLong TermCapitalize on AffinityBuilds Loyalty & RelationshipsDeep EngagementContinuous Trusted Peerto Peer Recommendations
  • 28. Word of Mouth MarketingYou must unlearn what you have learned
  • 29. Multi-PlatformCustom BrandedCommunity EnvironmentDeep CommunicationCustomizable InitiativesQuantified Results & Impact
  • 30. “Chilihead Nation” Launched Aug. 2011Over 6,000 Advocates IdentifiedAdvocates’ Combined “Social Reach” of over 1MAverage Advocate Has 465 Friends/FollowersAverage Klout Score of 234,500 Social Recommendations/Reviews CreatedTotal WOM Impressions: 2 Million
  • 31. Key Take AwaysWord of Mouth Marketingis the most powerful formof marketingThe First StepsEngage your Consumers 1. Monitor 2. Communicate 3. Gamify 4. RewardTwo TypesBrand Advocacy 1. Endorsers 2. Advocates
  • 32. Emerging Tech Conference ~ 06.24.12 #etcdallas with your hosts@tonyfancorps & @gisanders
  • 33. with your hosts@tonyfancorps & @gisanders

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