DFW Social Media MeetUp ~ 7.16.12   @dfwsocialmedia • #dfwsm          with your hosts@tonyfancorps & @gisanders
He’s got the right idea!
I Like to EAT and TELL
Can you hear me now?
Who’s hungry?
Ring Ring...
FORUMSBBS Social Evolution
100 MILLION LIKES
Hell Yes!
Listen Up!
Speak Up!
Lets Play!
Pay Up!
You’ve...  Engaged  MonitoredCommunicated  Gamified  RewardedWhat’s Next?
Word Of Mouth Marketing  is the most powerful form ofmarketing. It builds brands, drivessales and sparks conversations.Bot...
••    Founded in 2004    Currently 400 Members••    Quarterly Seminars & Events    Leading Companies such as    AT&T, Edel...
••    How to Measure Word of Mouth    How to get People Talking Offline••    How to Work with Influential Talkers    How to ...
The average consumer mentions specificbrands   90   times per week with theirfriends, family, and co-workers               ...
of online consumers are interested83%   in sharing information about      purchases with people they know                 ...
of online consumers90%   trust recommendations      from people they know                              (Econsultancy)
Traditional Advertising        Untrusted        Overlooked        Low impact        Quantity
Word of Mouth Marketing        Credible        Trusted        Personalized        Quality
Status Update Example fromOfficial Fancorps Facebook Page                 17K Likes
BrandAdvocacySolutions
AdvocateEndorser
Endorser SolutionSimple SharingShort TermCampaign DrivenFocus on Market ResearchPolls, Offers, Surveys
Advocate SolutionLong TermCapitalize on AffinityBuilds Loyalty & RelationshipsDeep EngagementContinuous Trusted Peerto Peer...
Word of Mouth MarketingYou must unlearn what you have learned
Multi-PlatformCustom BrandedCommunity EnvironmentDeep CommunicationCustomizable InitiativesQuantified Results & Impact
“Chilihead Nation” Launched Aug. 2011Over 6,000 Advocates IdentifiedAdvocates’ Combined “Social Reach” of over 1MAverage Ad...
Key Take AwaysWord of Mouth Marketingis the most powerful formof marketingThe First StepsEngage your Consumers 1. Monitor ...
DFW Social Media MeetUp ~ 7.16.12        @dfwsocialmedia          with your hosts@tonyfancorps & @gisanders
with your hosts@tonyfancorps & @gisanders
Word of Mouth Marketing - Past, Present & Future [DFW Social Media Meet Up 07.16.12]
Word of Mouth Marketing - Past, Present & Future [DFW Social Media Meet Up 07.16.12]
Word of Mouth Marketing - Past, Present & Future [DFW Social Media Meet Up 07.16.12]
Word of Mouth Marketing - Past, Present & Future [DFW Social Media Meet Up 07.16.12]
Word of Mouth Marketing - Past, Present & Future [DFW Social Media Meet Up 07.16.12]
Word of Mouth Marketing - Past, Present & Future [DFW Social Media Meet Up 07.16.12]
Word of Mouth Marketing - Past, Present & Future [DFW Social Media Meet Up 07.16.12]
Word of Mouth Marketing - Past, Present & Future [DFW Social Media Meet Up 07.16.12]
Word of Mouth Marketing - Past, Present & Future [DFW Social Media Meet Up 07.16.12]
Word of Mouth Marketing - Past, Present & Future [DFW Social Media Meet Up 07.16.12]
Word of Mouth Marketing - Past, Present & Future [DFW Social Media Meet Up 07.16.12]
Word of Mouth Marketing - Past, Present & Future [DFW Social Media Meet Up 07.16.12]
Word of Mouth Marketing - Past, Present & Future [DFW Social Media Meet Up 07.16.12]
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Word of Mouth Marketing - Past, Present & Future [DFW Social Media Meet Up 07.16.12]

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Word of Mouth Marketing - Past, Present & Future [DFW Social Media Meet Up 07.16.12]

  1. 1. DFW Social Media MeetUp ~ 7.16.12 @dfwsocialmedia • #dfwsm with your hosts@tonyfancorps & @gisanders
  2. 2. He’s got the right idea!
  3. 3. I Like to EAT and TELL
  4. 4. Can you hear me now?
  5. 5. Who’s hungry?
  6. 6. Ring Ring...
  7. 7. FORUMSBBS Social Evolution
  8. 8. 100 MILLION LIKES
  9. 9. Hell Yes!
  10. 10. Listen Up!
  11. 11. Speak Up!
  12. 12. Lets Play!
  13. 13. Pay Up!
  14. 14. You’ve... Engaged MonitoredCommunicated Gamified RewardedWhat’s Next?
  15. 15. Word Of Mouth Marketing is the most powerful form ofmarketing. It builds brands, drivessales and sparks conversations.Both consumer to consumer, and consumer to brand
  16. 16. •• Founded in 2004 Currently 400 Members•• Quarterly Seminars & Events Leading Companies such as AT&T, Edelman PR, American Express, Microsoft
  17. 17. •• How to Measure Word of Mouth How to get People Talking Offline•• How to Work with Influential Talkers How to Stay Ethical & Out of Trouble• Case Studies From: • Southwest Airlines • • Maker’s Mark Louisville Slugger • Costco
  18. 18. The average consumer mentions specificbrands 90 times per week with theirfriends, family, and co-workers (Keller Fay, WOMMA)
  19. 19. of online consumers are interested83% in sharing information about purchases with people they know (Manage Smarter)
  20. 20. of online consumers90% trust recommendations from people they know (Econsultancy)
  21. 21. Traditional Advertising Untrusted Overlooked Low impact Quantity
  22. 22. Word of Mouth Marketing Credible Trusted Personalized Quality
  23. 23. Status Update Example fromOfficial Fancorps Facebook Page 17K Likes
  24. 24. BrandAdvocacySolutions
  25. 25. AdvocateEndorser
  26. 26. Endorser SolutionSimple SharingShort TermCampaign DrivenFocus on Market ResearchPolls, Offers, Surveys
  27. 27. Advocate SolutionLong TermCapitalize on AffinityBuilds Loyalty & RelationshipsDeep EngagementContinuous Trusted Peerto Peer Recommendations
  28. 28. Word of Mouth MarketingYou must unlearn what you have learned
  29. 29. Multi-PlatformCustom BrandedCommunity EnvironmentDeep CommunicationCustomizable InitiativesQuantified Results & Impact
  30. 30. “Chilihead Nation” Launched Aug. 2011Over 6,000 Advocates IdentifiedAdvocates’ Combined “Social Reach” of over 1MAverage Advocate Has 465 Friends/FollowersAverage Klout Score of 234,500 Social Recommendations/Reviews CreatedTotal WOM Impressions: 2 Million
  31. 31. Key Take AwaysWord of Mouth Marketingis the most powerful formof marketingThe First StepsEngage your Consumers 1. Monitor 2. Communicate 3. Gamify 4. RewardTwo TypesBrand Advocacy 1. Endorsers 2. Advocates
  32. 32. DFW Social Media MeetUp ~ 7.16.12 @dfwsocialmedia with your hosts@tonyfancorps & @gisanders
  33. 33. with your hosts@tonyfancorps & @gisanders
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