Social Media Breakfast Dallas ~ 05.31.12                               @smbdallas #smbdallas                              ...
#smbdallas                       GOOD MORNING!Thursday, May 31, 12
#smbdallas                       He’s got the right idea!Thursday, May 31, 12
#smbdallas                       I Like to EAT and TELLThursday, May 31, 12
#smbdallas                       Can you hear me now?Thursday, May 31, 12
#smbdallas                       Who’s hungry?Thursday, May 31, 12
#smbdallas                       Ring Ring...Thursday, May 31, 12
#smbdallasThursday, May 31, 12
#smbdallasThursday, May 31, 12
#smbdallasThursday, May 31, 12
#smbdallasThursday, May 31, 12
#smbdallas                                 FORUMS                       BBS                        Social EvolutionThursda...
#smbdallasThursday, May 31, 12
#smbdallas                       100 MILLION LIKESThursday, May 31, 12
#smbdallas                       Hell Yes!Thursday, May 31, 12
#smbdallas                       Listen Up!Thursday, May 31, 12
#smbdallas                       Speak Up!Thursday, May 31, 12
#smbdallas                       Lets Play!Thursday, May 31, 12
#smbdallas                       Pay Up!Thursday, May 31, 12
#smbdallas                          You’ve...                         Engaged                         Monitored           ...
#smbdallas                         Word Of Mouth Marketing                         is the most powerful form of           ...
#smbdallas                   •                   •                       Founded in 2004                       Currently 4...
#smbdallas                 •                 •                       How to Measure Word of Mouth                       Ho...
#smbdallas               The average consumer mentions specific               brands   90   times per week with their      ...
#smbdallas                       of online consumers are interested              83%      in sharing information about    ...
#smbdallas                             of online consumers                       90%   trust recommendations              ...
#smbdallas                       Traditional Advertising                               Untrusted                          ...
#smbdallas                       Word of Mouth Marketing                               Credible                           ...
#smbdallasThursday, May 31, 12
#smbdallas                       Status Update Example from                       Official Fancorps Facebook Page          ...
#smbdallasThursday, May 31, 12
#smbdallasThursday, May 31, 12
#smbdallas                        Brand                       Advocacy                       SolutionsThursday, May 31, 12
#smbdallas                                  Advocate                       EndorserThursday, May 31, 12
#smbdallas                       Endorser Solution                       Simple Sharing                       Short Term  ...
#smbdallas                        Advocate Solution                       Long Term                       Capitalize on Af...
#smbdallasThursday, May 31, 12
#smbdallasThursday, May 31, 12
#smbdallas                       Word of Mouth Marketing                       You must unlearn what you have learnedThurs...
#smbdallas                       Multi-Platform                       Custom Branded                       Community Envir...
#smbdallasThursday, May 31, 12
#smbdallasThursday, May 31, 12
#smbdallas                       “Chilihead Nation” Launched Aug. 2011                       Over 6,000 Advocates Identifie...
#smbdallas                              Key Take Aways                       Word of Mouth Marketing                      ...
#smbdallasThursday, May 31, 12
Social Media Breakfast Dallas ~ 05.31.12                               @smbdallas #smbdallas                              ...
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Word of Mouth Marketing - Past, Present and Future @ SMB Dallas 05-31-12

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Social Media Breakfast brings together people who are interested in teaching, sharing and learning about trends, case studies and best practices in social media marketing.

Our topic, Word of Mouth Marketing - Past, Present and Future, is one we're very passionate for and have learned a lot about in recent years as we've developed Fancorps into what it is today. We were excited to present our experience and give our take on what it takes to successfully create and manage a word of mouth experience.

For a full recap of the event please visit our blog: http://fancorps.posterous.com/you-must-unlearn-what-you-have-learned-smb-da

More information on Fancorps can be found at our website http://www.fancorps.com

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Word of Mouth Marketing - Past, Present and Future @ SMB Dallas 05-31-12

  1. 1. Social Media Breakfast Dallas ~ 05.31.12 @smbdallas #smbdallas with your hosts @tonyfancorps & @gisandersThursday, May 31, 12
  2. 2. #smbdallas GOOD MORNING!Thursday, May 31, 12
  3. 3. #smbdallas He’s got the right idea!Thursday, May 31, 12
  4. 4. #smbdallas I Like to EAT and TELLThursday, May 31, 12
  5. 5. #smbdallas Can you hear me now?Thursday, May 31, 12
  6. 6. #smbdallas Who’s hungry?Thursday, May 31, 12
  7. 7. #smbdallas Ring Ring...Thursday, May 31, 12
  8. 8. #smbdallasThursday, May 31, 12
  9. 9. #smbdallasThursday, May 31, 12
  10. 10. #smbdallasThursday, May 31, 12
  11. 11. #smbdallasThursday, May 31, 12
  12. 12. #smbdallas FORUMS BBS Social EvolutionThursday, May 31, 12
  13. 13. #smbdallasThursday, May 31, 12
  14. 14. #smbdallas 100 MILLION LIKESThursday, May 31, 12
  15. 15. #smbdallas Hell Yes!Thursday, May 31, 12
  16. 16. #smbdallas Listen Up!Thursday, May 31, 12
  17. 17. #smbdallas Speak Up!Thursday, May 31, 12
  18. 18. #smbdallas Lets Play!Thursday, May 31, 12
  19. 19. #smbdallas Pay Up!Thursday, May 31, 12
  20. 20. #smbdallas You’ve... Engaged Monitored Communicated Gamified Rewarded What’s Next?Thursday, May 31, 12
  21. 21. #smbdallas Word Of Mouth Marketing is the most powerful form of marketing. It builds brands, drives sales and sparks conversations. Both consumer to consumer, and consumer to brandThursday, May 31, 12
  22. 22. #smbdallas • • Founded in 2004 Currently 400 Members • • Quarterly Seminars & Events Leading Companies such as AT&T, Edelman PR, American Express, MicrosoftThursday, May 31, 12
  23. 23. #smbdallas • • How to Measure Word of Mouth How to get People Talking Offline • • How to Work with Influential Talkers How to Stay Ethical & Out of Trouble • Case Studies From: • Southwest Airlines • • Maker’s Mark Louisville Slugger • CostcoThursday, May 31, 12
  24. 24. #smbdallas The average consumer mentions specific brands 90 times per week with their friends, family, and co-workers (Keller Fay, WOMMA)Thursday, May 31, 12
  25. 25. #smbdallas of online consumers are interested 83% in sharing information about purchases with people they know (Manage Smarter)Thursday, May 31, 12
  26. 26. #smbdallas of online consumers 90% trust recommendations from people they know (Econsultancy)Thursday, May 31, 12
  27. 27. #smbdallas Traditional Advertising Untrusted Overlooked Low impact QuantityThursday, May 31, 12
  28. 28. #smbdallas Word of Mouth Marketing Credible Trusted Personalized QualityThursday, May 31, 12
  29. 29. #smbdallasThursday, May 31, 12
  30. 30. #smbdallas Status Update Example from Official Fancorps Facebook Page 17K LikesThursday, May 31, 12
  31. 31. #smbdallasThursday, May 31, 12
  32. 32. #smbdallasThursday, May 31, 12
  33. 33. #smbdallas Brand Advocacy SolutionsThursday, May 31, 12
  34. 34. #smbdallas Advocate EndorserThursday, May 31, 12
  35. 35. #smbdallas Endorser Solution Simple Sharing Short Term Campaign Driven Focus on Market Research Polls, Offers, SurveysThursday, May 31, 12
  36. 36. #smbdallas Advocate Solution Long Term Capitalize on Affinity Builds Loyalty & Relationships Deep Engagement Continuous Trusted Peer to Peer RecommendationsThursday, May 31, 12
  37. 37. #smbdallasThursday, May 31, 12
  38. 38. #smbdallasThursday, May 31, 12
  39. 39. #smbdallas Word of Mouth Marketing You must unlearn what you have learnedThursday, May 31, 12
  40. 40. #smbdallas Multi-Platform Custom Branded Community Environment Deep Communication Customizable Initiatives Quantified Results & ImpactThursday, May 31, 12
  41. 41. #smbdallasThursday, May 31, 12
  42. 42. #smbdallasThursday, May 31, 12
  43. 43. #smbdallas “Chilihead Nation” Launched Aug. 2011 Over 6,000 Advocates Identified Advocates’ Combined “Social Reach” of over 1M Average Advocate Has 465 Friends/Followers Average Klout Score of 23 4,500 Social Recommendations/Reviews Created Total WOM Impressions: 2 MillionThursday, May 31, 12
  44. 44. #smbdallas Key Take Aways Word of Mouth Marketing is the most powerful form of marketing The First Steps Engage your Consumers 1. Monitor 2. Communicate 3. Gamify 4. Reward Two Types Brand Advocacy 1. Endorsers 2. AdvocatesThursday, May 31, 12
  45. 45. #smbdallasThursday, May 31, 12
  46. 46. Social Media Breakfast Dallas ~ 05.31.12 @smbdallas #smbdallas with your hosts @tonyfancorps & @gisandersThursday, May 31, 12

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