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Word of Mouth Marketing - Past, Present and Future @ SMB Dallas 05-31-12
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Word of Mouth Marketing - Past, Present and Future @ SMB Dallas 05-31-12

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Social Media Breakfast brings together people who are interested in teaching, sharing and learning about trends, case studies and best practices in social media marketing. ...

Social Media Breakfast brings together people who are interested in teaching, sharing and learning about trends, case studies and best practices in social media marketing.

Our topic, Word of Mouth Marketing - Past, Present and Future, is one we're very passionate for and have learned a lot about in recent years as we've developed Fancorps into what it is today. We were excited to present our experience and give our take on what it takes to successfully create and manage a word of mouth experience.

For a full recap of the event please visit our blog: http://fancorps.posterous.com/you-must-unlearn-what-you-have-learned-smb-da

More information on Fancorps can be found at our website http://www.fancorps.com

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    Word of Mouth Marketing - Past, Present and Future @ SMB Dallas 05-31-12 Word of Mouth Marketing - Past, Present and Future @ SMB Dallas 05-31-12 Presentation Transcript

    • Social Media Breakfast Dallas ~ 05.31.12 @smbdallas #smbdallas with your hosts @tonyfancorps & @gisandersThursday, May 31, 12
    • #smbdallas GOOD MORNING!Thursday, May 31, 12
    • #smbdallas He’s got the right idea!Thursday, May 31, 12
    • #smbdallas I Like to EAT and TELLThursday, May 31, 12
    • #smbdallas Can you hear me now?Thursday, May 31, 12
    • #smbdallas Who’s hungry?Thursday, May 31, 12
    • #smbdallas Ring Ring...Thursday, May 31, 12
    • #smbdallasThursday, May 31, 12
    • #smbdallasThursday, May 31, 12
    • #smbdallasThursday, May 31, 12
    • #smbdallasThursday, May 31, 12
    • #smbdallas FORUMS BBS Social EvolutionThursday, May 31, 12
    • #smbdallasThursday, May 31, 12
    • #smbdallas 100 MILLION LIKESThursday, May 31, 12
    • #smbdallas Hell Yes!Thursday, May 31, 12
    • #smbdallas Listen Up!Thursday, May 31, 12
    • #smbdallas Speak Up!Thursday, May 31, 12
    • #smbdallas Lets Play!Thursday, May 31, 12
    • #smbdallas Pay Up!Thursday, May 31, 12
    • #smbdallas You’ve... Engaged Monitored Communicated Gamified Rewarded What’s Next?Thursday, May 31, 12
    • #smbdallas Word Of Mouth Marketing is the most powerful form of marketing. It builds brands, drives sales and sparks conversations. Both consumer to consumer, and consumer to brandThursday, May 31, 12
    • #smbdallas • • Founded in 2004 Currently 400 Members • • Quarterly Seminars & Events Leading Companies such as AT&T, Edelman PR, American Express, MicrosoftThursday, May 31, 12
    • #smbdallas • • How to Measure Word of Mouth How to get People Talking Offline • • How to Work with Influential Talkers How to Stay Ethical & Out of Trouble • Case Studies From: • Southwest Airlines • • Maker’s Mark Louisville Slugger • CostcoThursday, May 31, 12
    • #smbdallas The average consumer mentions specific brands 90 times per week with their friends, family, and co-workers (Keller Fay, WOMMA)Thursday, May 31, 12
    • #smbdallas of online consumers are interested 83% in sharing information about purchases with people they know (Manage Smarter)Thursday, May 31, 12
    • #smbdallas of online consumers 90% trust recommendations from people they know (Econsultancy)Thursday, May 31, 12
    • #smbdallas Traditional Advertising Untrusted Overlooked Low impact QuantityThursday, May 31, 12
    • #smbdallas Word of Mouth Marketing Credible Trusted Personalized QualityThursday, May 31, 12
    • #smbdallasThursday, May 31, 12
    • #smbdallas Status Update Example from Official Fancorps Facebook Page 17K LikesThursday, May 31, 12
    • #smbdallasThursday, May 31, 12
    • #smbdallasThursday, May 31, 12
    • #smbdallas Brand Advocacy SolutionsThursday, May 31, 12
    • #smbdallas Advocate EndorserThursday, May 31, 12
    • #smbdallas Endorser Solution Simple Sharing Short Term Campaign Driven Focus on Market Research Polls, Offers, SurveysThursday, May 31, 12
    • #smbdallas Advocate Solution Long Term Capitalize on Affinity Builds Loyalty & Relationships Deep Engagement Continuous Trusted Peer to Peer RecommendationsThursday, May 31, 12
    • #smbdallasThursday, May 31, 12
    • #smbdallasThursday, May 31, 12
    • #smbdallas Word of Mouth Marketing You must unlearn what you have learnedThursday, May 31, 12
    • #smbdallas Multi-Platform Custom Branded Community Environment Deep Communication Customizable Initiatives Quantified Results & ImpactThursday, May 31, 12
    • #smbdallasThursday, May 31, 12
    • #smbdallasThursday, May 31, 12
    • #smbdallas “Chilihead Nation” Launched Aug. 2011 Over 6,000 Advocates Identified Advocates’ Combined “Social Reach” of over 1M Average Advocate Has 465 Friends/Followers Average Klout Score of 23 4,500 Social Recommendations/Reviews Created Total WOM Impressions: 2 MillionThursday, May 31, 12
    • #smbdallas Key Take Aways Word of Mouth Marketing is the most powerful form of marketing The First Steps Engage your Consumers 1. Monitor 2. Communicate 3. Gamify 4. Reward Two Types Brand Advocacy 1. Endorsers 2. AdvocatesThursday, May 31, 12
    • #smbdallasThursday, May 31, 12
    • Social Media Breakfast Dallas ~ 05.31.12 @smbdallas #smbdallas with your hosts @tonyfancorps & @gisandersThursday, May 31, 12