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Presentacion Omar Vigetti en el EcommerceDay2012
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Presentacion Omar Vigetti en el EcommerceDay2012

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  • 1. Omar G. Vigetti Gerente Corporativo de Comercio Electrónico Grupo Cañuelas El RETAIL & EL e-COMMERCE #Como pasar del Offline al Online 1eCommerce DAY Montevideo - 25 de Julio 2012.
  • 2. # 1- “We are All E-Commerce Companies Now” “ The day of e-commerce is finally here. Online sales of everyday items — soap, orange juice, toothpaste — more than doubled between 2006 and 2010, and are expected to double again by 2014. Nielsen estimates that online consumer packaged goods (CPG) sales in the US will reach 25 billion by 2014. A staggering figure, to be sure, but I believe this growth is grossly underestimated, because when it comes to CPGs, the e-commerce we are seeing today is not the e-commerce we were expecting just a few years ago………..” HBR – Mayo 03/2012 – Bonin Bough 2eCommerce DAY Montevideo - 25 de Julio 2012
  • 3. # 2- La Base del negocio Dominios Logística Hosting Medios de pago Plataforma 3eCommerce DAY Montevideo - 25 de Julio 2012
  • 4. # 3- Foco en el armado y actualización del catálogo 4eCommerce DAY Montevideo - 25 de Julio 2012
  • 5. # 4- CONTENIDO RELEVANTE Y USABILIDAD . 5eCommerce DAY Montevideo - 25 de Julio 2012
  • 6. # 5- MANEJO DE IMÁGENES & VIDEOS 6eCommerce DAY Montevideo - 25 de Julio 2012
  • 7. # 6 - ESTRATEGIAS DE MARKETING ON LINE & SOCIAL COMMERCE 7eCommerce DAY Montevideo - 25 de Julio 2012
  • 8. # 7- ESTABLECER ESTRATEGIAS MOVILES 8eCommerce DAY Montevideo - 25 de Julio 2012
  • 9. # 8- DESARROLLO DE ESTRATEGIAS MULTICANAL 9eCommerce DAY Montevideo - 25 de Julio 2012
  • 10. # 9 – MEDIR, AJUSTAR, MEJORAR, MEDIR Fuente: P.Jebsen & J.Odian, presentaciones e-commerceday. 10eCommerce DAY Montevideo - 25 de Julio 2012
  • 11. GRACIAS! Omar G. Vigetti Gerente Corporativo de Comercio electrónico-Grupo Cañuelas ovigetti@gmail.com Skype: omar.vigetti @ovigetti 11eCommerce DAY Montevideo - 25 de Julio 2012