Social media presentation for Indy IABC members 2.17.11Presentation Transcript
Developing a Social Media Plan & Metrics Presented by: Gabie Benson, Director of Development and Public Relations Jennifer Baltz, Branding & Technology Coordinator Abri Hochstetler, Public Relations Coordinator
Setting Objectives Increase brand recognition and organizational transparency Create engagement opportunities Maintain and cultivate relationships Engage new audiences Promote an image of Girls Inc. as tech-savvy, modern, relevant
Identifying Our Audience
Choosing the right networks Does the site help us meet our objectives? Does the site reach our audience? Is the site secure and can we manage risk?
Managing the Noise Consider staff resources, time, and voice Calendar planning Continual evaluation of existing and new platforms
Engaging in the Conversation Comment on and retweet posts about our community, sector, and topics of expertise Listen and respond Relationship building