Social media presentation for Indy IABC members 2.17.11
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Social media presentation for Indy IABC members 2.17.11

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Social media presentation for Indy IABC members 2.17.11 Social media presentation for Indy IABC members 2.17.11 Presentation Transcript

  • Developing a Social Media Plan & Metrics
    Presented by:
    Gabie Benson, Director of Development
    and Public Relations
    Jennifer Baltz, Branding & Technology
    Coordinator
    Abri Hochstetler, Public Relations Coordinator
  • Setting Objectives
    Increase brand recognition and organizational transparency
    Create engagement opportunities
    Maintain and cultivate relationships
    Engage new audiences
    Promote an image of Girls Inc. as tech-savvy, modern, relevant
  • Identifying Our Audience
    View slide
  • Choosing the right networks
    Does the site help us meet our objectives?
    Does the site reach our audience?
    Is the site secure and can we manage risk?
    View slide
  • Managing the Noise
    Consider staff resources, time, and voice
    Calendar planning
    Continual evaluation of existing and new platforms
  • Engaging in the Conversation
    Comment on and retweet posts about our community, sector, and topics of expertise
    Listen and respond
    Relationship building
  • Our Strategy
  • Measuring Effectiveness
    Bi-weekly Activity Report
    Tools
    Hootsuite
    Twitalizer
    Google Analytics
    Facebook Insights
  • Measuring Effectiveness
    Bi-weekly Activity Report
  • Growth Oct. Feb.__
    Twitter: 875 1,211
    Facebook: 290 362
  • Visits to Blog
  • Visits from Twitter
    Visits from Facebook
  • Integration
  • Campaigns
    Scholarship Campaign 2010
  • Keeping Up
    Resources, blogs, twitter handles, SM networking
    Abri’s picks
    Events: IndySM, Professional Groups
    Blogs: Katya Andresen, KiviLeroux-Miller, Beth Kanter
    Twitter: @ Amy Stark, Jessica_Journey, rosettathurman, roundpeg, kyleplacy, edeckers
    Jennifer’s picks
    Events: NTEN’s Nonprofit Technology Conference
    Blogs: Chris Brogan, Copyblogger, Nancy Schwartz
    Gabie’s picks
    Events: Blog Indiana Conference
    Blogs: Mashable, NonProfit Tech 2.0, ProBlogger Blog
    Twitter: @ nathan_hand, indymediaschool, jasonfalls
  • Thank You!www.girlsincindy.org @girlsincindy