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Developing a Social Media Plan & Metrics / Girls Inc. of Greater Indianapolis

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Presentation for Indiana AFP 10/28/10

Presentation for Indiana AFP 10/28/10

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Developing a Social Media Plan & Metrics / Girls Inc. of Greater Indianapolis Developing a Social Media Plan & Metrics / Girls Inc. of Greater Indianapolis Presentation Transcript

  • Developing a Social Media Plan & Metrics
    Presented by:
    Gabrielle Benson, Director of Development
    and Public Relations
    Jennifer Baltz, Branding & Technology
    Coordinator
    Abri Hochstetler, AmeriCorps VISTA: Public Relations Specialist
  • Setting Objectives
    Increase brand recognition and organizational transparency
    Create engagement opportunities
    Maintain and cultivate relationships
    Engage new audiences
    Promote an image of Girls Inc. as tech-savvy, modern, relevant
  • Identifying Our Audience
  • Choosing the right networks
    Evaluation Questions
    Does the site help us meet our objectives?
    Does the site reach our audience?
    Is the site secure and risk manageable?
    Analysis
    Peer Reviews
    Data on each network (demographics of users)
  • Managing the Noise
    Consider staff resources, time, and voice
    Calendar planning for short and long term
    Continual evaluation of existing and new platforms
  • Engaging in the Conversation
    Comment on and retweet posts about community, sector, and topics of expertise
    Listen and respond
    Relationship building
    Fundraising is our last priority!
  • Our Strategy
  • Measuring Effectiveness
    Weekly Activity Report
    Tools
    Twitalizer
    Hootsuite
    Google Analytics
    Facebook Insights
  • Measuring Effectiveness
    Weekly Activity Report
  • Integration
  • Campaigns
    Scholarship Campaign 2010
  • Keeping Up
    Resources, blogs, twitter handles, SM networking
    Abri’s picks
    Events: IndySMB, Professional Groups
    Blogs: Katya Andresen, KiviLeroux-Miller, Beth Kanter
    Twitter: @ AmyStark, NancyMyrland, Jessica_Journey, roundpeg, rosettathurman, kyleplacy, edeckers
    Jennifer’s picks
    Events: NTEN’s Nonprofit Technology Conference
    Blogs: Chris Brogan, Copyblogger, Nancy Schwartz
    Gabie’s picks
    Events: Blog Indiana Conference
    Blogs: Mashable, NonProfit Tech 2.0, ProBlogger Blog
    Twitter: @ nathan_hand, indymediaschool, jasonfalls, silversquare
  • Thank You!www.girlsincindy.org @girlsincindy