Developing a Social Media Plan & Metrics / Girls Inc. of Greater Indianapolis
Developing a Social Media
Plan & Metrics
Gabrielle Benson, Director of Development
and Public Relations
Jennifer Baltz, Branding & Technology
Abri Hochstetler, AmeriCorps
VISTA: Public Relations
• Increase brand recognition and organizational
• Create engagement opportunities
• Maintain and cultivate relationships
• Engage new audiences
• Promote an image of Girls Inc. as tech-savvy,
Identifying Our Audience
Choosing the right networks
• Does the site help us meet our objectives?
• Does the site reach our audience?
• Is the site secure and risk manageable?
• Peer Reviews
• Data on each network (demographics of users)
Managing the Noise
• Consider staff resources, time, and voice
• Calendar planning for short and long term
• Continual evaluation of existing and new
Engaging in the Conversation
• Comment on and retweet posts about
community, sector, and topics of expertise
• Listen and respond
• Relationship building
• Fundraising is our last priority!