Developing a Social Media
Plan & Metrics
Presented by:
Gabrielle Benson, Director of Development
and Public Relations
Jenn...
Setting Objectives
• Increase brand recognition and organizational
transparency
• Create engagement opportunities
• Mainta...
Identifying Our Audience
Volunteers
Non
ProfitsDonors
Young
Alums
Media
Social
Media
Influencers
Choosing the right networks
Evaluation Questions
• Does the site help us meet our objectives?
• Does the site reach our au...
Managing the Noise
• Consider staff resources, time, and voice
• Calendar planning for short and long term
• Continual eva...
Engaging in the Conversation
• Comment on and retweet posts about
community, sector, and topics of expertise
• Listen and ...
Our Strategy
Blog
Twitter
Website
Facebook
Measuring Effectiveness
• Weekly Activity Report
• Tools
– Twitalizer
– Hootsuite
– Google Analytics
– Facebook Insights
Measuring Effectiveness• Weekly Activity Report
Integration
Campaigns
Scholarship Campaign 2010
Keeping Up
Resources, blogs, twitter handles, SM networking
• Abri’s picks
– Events: IndySMB, Professional Groups
– Blogs:...
Thank You!
www.girlsincindy.org
@girlsincindy
Developing a Social Media Plan & Metrics / Girls Inc. of Greater Indianapolis
Developing a Social Media Plan & Metrics / Girls Inc. of Greater Indianapolis
Developing a Social Media Plan & Metrics / Girls Inc. of Greater Indianapolis
Developing a Social Media Plan & Metrics / Girls Inc. of Greater Indianapolis
Developing a Social Media Plan & Metrics / Girls Inc. of Greater Indianapolis
Developing a Social Media Plan & Metrics / Girls Inc. of Greater Indianapolis
Developing a Social Media Plan & Metrics / Girls Inc. of Greater Indianapolis
Developing a Social Media Plan & Metrics / Girls Inc. of Greater Indianapolis
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Developing a Social Media Plan & Metrics / Girls Inc. of Greater Indianapolis

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Presentation for Indiana AFP 10/28/10

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  • Developing a Social Media Plan & Metrics / Girls Inc. of Greater Indianapolis

    1. 1. Developing a Social Media Plan & Metrics Presented by: Gabrielle Benson, Director of Development and Public Relations Jennifer Baltz, Branding & Technology Coordinator Abri Hochstetler, AmeriCorps VISTA: Public Relations Specialist
    2. 2. Setting Objectives • Increase brand recognition and organizational transparency • Create engagement opportunities • Maintain and cultivate relationships • Engage new audiences • Promote an image of Girls Inc. as tech-savvy, modern, relevant
    3. 3. Identifying Our Audience Volunteers Non ProfitsDonors Young Alums Media Social Media Influencers
    4. 4. Choosing the right networks Evaluation Questions • Does the site help us meet our objectives? • Does the site reach our audience? • Is the site secure and risk manageable? Analysis • Peer Reviews • Data on each network (demographics of users)
    5. 5. Managing the Noise • Consider staff resources, time, and voice • Calendar planning for short and long term • Continual evaluation of existing and new platforms
    6. 6. Engaging in the Conversation • Comment on and retweet posts about community, sector, and topics of expertise • Listen and respond • Relationship building • Fundraising is our last priority!
    7. 7. Our Strategy Blog Twitter Website Facebook
    8. 8. Measuring Effectiveness • Weekly Activity Report • Tools – Twitalizer – Hootsuite – Google Analytics – Facebook Insights
    9. 9. Measuring Effectiveness• Weekly Activity Report
    10. 10. Integration
    11. 11. Campaigns Scholarship Campaign 2010
    12. 12. Keeping Up Resources, blogs, twitter handles, SM networking • Abri’s picks – Events: IndySMB, Professional Groups – Blogs: Katya Andresen, Kivi Leroux-Miller, Beth Kanter – Twitter: @ AmyStark, NancyMyrland, Jessica_Journey, roundpeg, rosettathurman, kyleplacy, edeckers • Jennifer’s picks – Events: NTEN’s Nonprofit Technology Conference – Blogs: Chris Brogan, Copyblogger, Nancy Schwartz • Gabie’s picks – Events: Blog Indiana Conference – Blogs: Mashable, NonProfit Tech 2.0, ProBlogger Blog – Twitter: @ nathan_hand, indymediaschool, jasonfalls, silversquare
    13. 13. Thank You! www.girlsincindy.org @girlsincindy

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