A Space for us: Building an Online Alumni Community in a Web 2.0 World

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Notes on slide 1

Intros Find out about audience

How fast everything changes List from just two years ago Nobody had done anything with Twitter

This year’s list – give out candy

We often begin at the end What kind of thinker are you? Start with the tool – not with the problem. We have solutions looking for problems.

Even if you’re low on the pole, you can ask yourself questions about why you’re doing what you’re doing

Don’t use a screwdriver to drive a nail Don’t do something just because you can Gave this at Innovative Educators, grumpy man said I was audacious for suggesting that maybe we DON’T need to do it.

But, you need to pay attention…it’s not going away

Who still believes in old media? It’s still around, but evolving.

How do you keep up? Ever find it’s the hardest part? INTERACT: Suggestions on how to do it?

People say these connections are WEAK, why not meet people in person?

Stephanie at a Temple on the Road – series of shows where she would actually sign people up for myowlspace Coach them through it – put a face on it

Steph told me the story of this woman who found an old friend and sent her an instant note right then

INTERACT: What do you think it is?

Guess what? You can’t. Those days are gone. This is why most large universities can’t deal with social media – it depends transparency and authenticity

Can pretend to be someone, but you’ll soon be found out

Temple changed email for life with one month’s notice. People went crazy.

Walmarting across america – they did it because they SHOULD, but weren’t authentic and they got found out and slammed for their flog. You should only use the tools that

And don’t be dumb about it. Actually, it’s almost as bad to be the fake person spinning out only PR, self-promotional stuff

Finally I’ll show you what we did at Temple. This was the cluttered, Mr. Potato Head site before the redo and switch to new provider iMods Really no online community at all to speak of

New branding, still very cluttered, but I lost that battle Provider has many social media tools, but inside the community I’m not quite convinced that people will log in to yet another place to interact with people they know on the other soc med sites.

Favorites, Groups & Events

A Space for us: Building an Online Alumni Community in a Web 2.0 World - Presentation Transcript

A Space for Us: Building an Online Alumni Community in a Web 2.0 World Mary Beth Kurilko [email_address]
Who has? Read a blog Sent a text message Joined a listserv Posted photos online Posted a Facebook profile Made a myspace page Joined LinkedIn Started a blog Followed someone on Twitter Signed up for Twitter 2007 list
Who has? Written a blog Posted videos online Shared documents on Google Over 100 followers on Twitter Built a site on Ning Built a site on Squidoo Bought a web domain Become a Blip.fm DJ? A FriendFeed
Are you task-driven? Or strategy-driven?
Twitter - 1,111,991,000 tweets as of June 9, 12:58 pm Blogs – 133 million indexed by Technorati since 2002 Podcasts – 21.9 million users download 1+ per week myspace – 112 million active users monthly (2008) Facebook – 200 million active users LinkedIn – 35 million professionals from 150+ industries YouTube – 100 million videos viewed daily Think it’s a fad? http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
- Blogs are now used by 24% of Internet users up from 13% in 2006
- - Social networks are now used by 26% of Internet users up from 17% in 2006
- - Videocasts are now used by 11% of Internet users up from 6% in 2006
- Slower growers include:
- - RSS feeds: growing from 5% to 7%
- - Podcasts: growing from 5% to 7%
- - Business news sites: flat at 8%
http://www.flickr.com/photos/dbarefoot/1814873464/
The first question people ask about using social media in their marketing mix is…
How can we control the content?
- Talk Back
- Message Board scenario
- What would you do?
- Remove negative posts
- Respond with an official statement
- Ignore the posts
- Other options?
- So what’s the answer?
- Use only those tools that fit your institution.
- Be authentic and transparent.
- Share information generously.
- Ensure you can handle the workload.
- Have fun! Everyone likes fun people.