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Social Media Workshop

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An intro to Twitter, Facebook and blogging. Presented to the 2011 Knight Fellows at Stanford Nov. 12, 2010.

An intro to Twitter, Facebook and blogging. Presented to the 2011 Knight Fellows at Stanford Nov. 12, 2010.

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  • Turn to the person next to you - ask them to Google you. What do they find?
  • “ The engagement of the Tumblr community is more valuable than the numbers. -Mark Coatney, former senior editor at Newsweek (now working for Tumblr)

Social Media Workshop Social Media Workshop Presentation Transcript

  • Staci Baird @girljournalist
    • Launched Nov 11, 2010
    Nov 12, 2010
  • Staci Baird @bigmacsmerlot
    • Launched Nov 11, 2010
    Nov 12, 2010
  • Agenda - Getting Started
    • Twitter 101: Setting up your account.
    • Twitter vocab - ie: What the heck is #FF? DM?
    • Finding people to follow and attracting followers.
    • Tweeting tips - anatomy of a "good" Tweet
    • Facebook pages - managing your brand via branded pages.
  • Twitter 101: Getting started
    • Setting up your account
      • Don’t be a noob.
        • Upload a picture! You mug is better than a generic image.
        • Write a keyword, relevant bio.
        • Link to something. Your blog, LinkedIn, Flickr, YouTube, etc.
  • Tools - There’ a better way to manage your Tweets
    • Twitter.com
    • Twitter client for Macs
    • Co-Tweet
    • HootSuite
    • TweetDeck
  • Everything you need to know you learned in kindergarden
    • Be sincere.
    • Be real.
    • Be nice.
    • Be patient.
  • Twitter vocab
    • I used Twitter to Tweet, which makes me a Twitterer who Tweeted.
    • What is a DM? Direct Message
    • What is a RT? Re-Tweet
  • Twitter vocab, cont.
    • What is bitly? An url shortener (You only get 140 chars. You don’t want 120 of them to be the url)
  • Twitter vocab, cont.
    • What is a hashtag? A way to create “groupings” on Twitter.
    • Events, conferences, major news topics, people, places, things.
      • #ONA10
      • #SanBrunoFire (capital letters are better when words are joined)
      • #quote
      • #themeword (memes)
    • Use sparingly.
    source: Twitter Fan Wiki http://twitter.pbworks.com/w/page/1779812/Hashtags
  • The 411 on hashtags
    • http://search.twitter.com
    • http://hashtags.org /
    • http://twemes.com /
    • Subscribe to hashtags
    • Follow hashtags in realtime:
      • http://twitterfall.com /
      • http://tweetgrid.com /
      • http://tweetchat.com/
      • Google search *New
  • Popular Twitter memes
    • #FollowFriday (recommended accounts)
    • #musicmonday (what are you listening to?)
    • #nopantstuesday (related to the no pants subway ride in NYC)
    • #caturday (cat + Saturday)
    source: Beyond #FollowFriday: 24 Daily Twitter Memes http://mashable.com/2009/04/24/daily-twitter-memes/
  • Finding people to follow & attracting followers
    • Don’t expect results overnight. If you do it right, you will become part of the community and part of the conversation . Here’s how:
      • Follow 100 people this week.
      • Watch. Listen.
      • Join the conversation. RT (and add a comment to the RT)
  • Anatomy of a “good” Tweet
    • Shortened url
    • Call to action
    • Hashtag
    • @ mention
    • Leave room for RT @YourUsername (*Advanced!)
  • Being clever doesn’t hurt
  • Facebook: Profiles vs pages
    • Personal profiles
      • Connect with individual friends
      • Privacy controls
    • Personality pagesConnect with fans
      • Less personal content, still important to have a voice
      • Interact with fans
      • Interact with fans
  • Setting up a personality page
    • You have to have a profile in order to setup a page.
    • Include a photo, description and additional info (think keywords).
    • Update often by posting to the wall.
    • Add photos, video if appropriate.
    • Use the Notes like a blog.
    • Link to revenant content (doesn’t have to be just your content)
    • Send an invite to all your friends to “Like” your page
    • Interact with fans - if they comment, write back
  • The Facebook news feed
    • Facebook News Feed Optimization (NFO)
      • Write for the “Like”
      • Ask questions to encourage comments
      • Post frequent updates (but not too frequent)
      • Interaction is key: That’s how you content gets shared. Avg Facebook user has 130 friends. If 100 people “Like” your post, there’s potential for 13,000 views
  • Strategy Development
    • Thinking holistically about the digital publishing process. How and where you can incorporate social media in your process.
    • Social media strategies: How to get started developing your strategy.
    • Things you can do with your social media feeds - ie: incorporating them into your blog.
    • Managing Twitter: tools, tips, tricks and your new best friend,Twitter lists!
    • New blogging systems - features they offer, how you can utilize them as a publishing tool.
  • Digital Publishing Life Cycle Repeat!
  • Social media strategies
    • No one-size fits all.
    • Look at what’s been successful, model your own strategies after these campaigns,
    • Establish (measurable) goals upfront.
  • “ If the news is important, it will find me. -Mark Zuckerberg
    • Facebook and Twitter are THE news source for many people. If you’re not there, how will people find your content?
    • Search Engine Optimization - You want people to find your content!You need links to your content
    • Stand out above the noise and competition (Demonstrate personality!)
  • What is promotion?
    • Add value to content/conversation
    • Acknowledge, recommend
    • Sharing is a two-way street
    • Social media
  • Sources
  • Can I still have a life?
    • Think about your audience. Prioritize where you need to be.
    • Make social media part of your routine. Cup of coffee+Twitter.
    • 30 minutes in the morning, 30 minutes at night.
    • Mobile. Mobile. Mobile. Use mobile tools.
    • Do what you’re comfortable doing.
  • Be everywhere
    • Include your Twitter username on business cards
    • Incorporate your Twitter feed on LinkedIn
    • Incorporate your Tweet feed on your blog (at least link to it)
    • Utilize Facebook, Flickr, YouTube, Tumblr, etc.
  • Tools for managing Twitter
    • Twitter.com
    • Twitter client for Macs
    • Co-Tweet
    • HootSuite
    • TweetDeck
  • Twitter Lists
    • Help manage who you’re following
    • Est. yourself as a resource
  • Yes, there’s WordPress...
    • But there’s also...
  • Tumblr
      • 6.6 million users, 1.5 billion page views
      • Mobile tools, bookmarklet, simple, yet customizable
      • Short posts, photos/video (1/2 of all Tumblr posts are photos)
      • It’s a community: And it’s all about the “reblog”
      • Examples:
        • NPR
        • Views from the Mecca (Hilltop Newspaper, Howard University)
        • Soup
        • Delbert Shoopman
    source: How to start using Tumblr http://www.socialmediatoday.com/ericaschrag/157467/how-start-using-tumblr
  • SquareSpace
      • $12/month
      • Post via email
      • Core modules include: blog, photo gallery, forum, analytics, podcasts, WYSIWYG
      • Examples:
        • Bob Woodruff Reports
        • The Portland Roundball Society
        • Inside Twit TV (Leo Laporte - TechTV)
  • Posterous
    • It’s all about posting via email
    • Simple photo galleries, embedded audio/video player iTunes-ready podcast feed
    • Autopost to about a million different sites automagically
    • Import your old site
    • Examples:
      • Jennifer Van Grove (Mashable)
      • Chris Anderson (TED talk curator)
      • Girljournalist