Social Media For Journalists
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Social Media For Journalists

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What you need to know about Twitter, Facebook and LinkedIn to help you build your brand, gather, publish and promote your stories.

What you need to know about Twitter, Facebook and LinkedIn to help you build your brand, gather, publish and promote your stories.

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Social Media For Journalists Social Media For Journalists Presentation Transcript

  • Social media for journalists
    • Future of Freelance | Staci Baird | June 2010
    What you need to know about Twitter, Facebook and blogs to help you build your brand , find stories and sources , and spread the word .
  • Secret to social media success
    • Use it!
    • Talk to other people about how they’re using it
    • Be yourself
    • Experiment
  • Soda - It’s all about branding
    • So what about your personal brand?
    • What makes you unique?
  • Designing your brand
    • 4 components:
      • Target audience (who do you want to reach?)
      • Brand essence (mantra, Disney = Fun Family Entertainment)
      • Brand promise (your unique background, experience, voice)
      • Brand personality (sarcastic, humorous, serious)
    Brand Aid | Brad VanAuken | BrandingStrategyInsider.com
  • 4 stages to digital news
    • Gathering
    • Producing
    • Publishing
    • Promoting
  • Promotion
    • Search Engine Optimization - You want people to find your content!
      • You need links to your content
      • Stand out above the noise and competition
      • Social media plays an important role
  • Twitter - is it for you?
    • Twitter population
      • 17 million Americans
      • 25% are African American
      • 55% female
      • 45% 18-34
      • Crowd is slightly more geeky
    • What is it?
        • Micro blogging short, frequent posts
        • Sharing links and info
        • Meeting people with similar interests from all over the world
        • Promote your content
    Twitter Usage In America: 2010 | Edison Research
  • Twitter cheat sheet
    • Download handout from girljournalist.com/social-media-for-journalists/
  • Twitter
    • Each post can have a max of 140 characters
    • Choose your words wisely
    • Establish a "voice" that supports your brand
    • Username/Bio
    • Design - Forget about it
  • Get started!
    • Setup
      • Username
      • Bio (160 characters)
    • Follow 10 people today, 100 this week
    • Spend 2 weeks listening, observing
    • Get in the habit of checking it (make it part of your process)
  • Twitter as a tool for news gathering
    • Search.Twitter.com
    • Trending topics (hash tags #FFRL)
    • Search for people (listen, observe)
    • Connect with people who have similar interests
    • Find sources (search names, look at their followers, who they’re following)
    • Get in contact (@ or DM)
    • Find story ideas - citizen journalists, trends/reports, interesting people
  • Facebook - is it for you?
    • Facebook population
      • 103 million Americans (400 million users worldwide)
      • 54% female
      • 29% 35-54 (35+ audience is growing)
    • What is it?
      • Share photos and video
      • Join groups
      • Play social games
      • Promote your content
    Facebook Demographics and Statistics Report 2010 | iStrategyabs
  • Personal profile vs personality (brand) page
      • Personal profiles
        • Connect with ind. friends
        • Privacy controls
      • Personality pages
        • Connect with fans
        • Less personal content, still important to have a voice
        • Interact with fans
  • Getting the most out of your profile
    • Profile info
    • The basics: Name, bio
    • Privacy settings : Custom controls
    • Decide how much you're comfortable sharing
    • What actions/content supports your brand image?
    • Link to your personality (brand) page
  • Getting the most out of personality pages
    • You have to have a profile in order to setup a page
    • Include a photo, description and additional info (think keywords)
    • Update often by posting to the wall
    • Add photos, video if appropriate
    • Use the Notes like a blog
    • Link to revenant content (doesn’t have to be just your content)
    • Send an invite to all your friends to “Like” your page
    • Interact with fans - if they comment, write back
  • Managing and monitoring Facebook
    • Getting tagged
      • Setup alerts so you know when you’ve been tagged and you can remove if necessary
    • Friend requests
      • Create groups for managing permissions
    • Spam (set ground rules for your page’s wall)
  • The Facebook news feed
    • Facebook News Feed Optimization (NFO)
      • Interaction is key
        • Write for the “Like”
        • Ask questions to encourage comments
      • Post frequent updates
      • Manage your own feed
        • Top News vs Most Recent
        • Hide (best feature ever!)
    Deconstructing Facebook’s EdgeRank | Chris Sietsema
  • Facebook as a tool for gathering
    • Facebook search tips
      • Basic search
      • Filter your search
    • Check friends for contacts
    • Don’t forget to search groups/pages
    • Search Facebook via Google (sometimes more successful)
  • Linkedin, social media for grown-ups
    • LinkedIn population
      • 32 million Americans (66 million members worldwide)
      • 37% 35-49, 31% 50+
      • 51% male
      • 50% are decision makers in their companies
    • What is it?
      • Resume/portfolio
      • Professional networking
      • References and recommendations
      • Advertising for you and your work
    Everything you wanted to know about LinkedIn - statistics and trends 2010 | Global Recruiting Roundtable
  • Linking LINKEDIN
    • Add your blog RSS feed
    • Add your Twitter feed
    • Embed slideshows using Slideshare
  • Linkedin groups
    • Search for a pub you'd like to work for. Do you have any connections?
    • Join a group
      • Post relevant links
      • Become an expert on a topic
  • Manage your social media profiles and still have a life? Yes you can! and still have a life? Yes you can!
    • You don't necessarily have to do it all
    • What makes sense for your brand?
    • Where is your audience?
    • What's your goal?
    • Make social media work for you!
    • Cross-post content “automagially”
    • Setup email alerts (for the most important updates)
    • Develop a routine
      • Spend 10-15 minutes reading
      • Spend 10-15 minutes posting