Professionals + Professors
= Career Readiness

#jobready
4 out of 10 recent college graduates
say they are underemployed.
They are working in a job that doesn’t require a degree.
...
College degree: necessary but not
sufficient ?

#jobready
Source: Accenture 2013 College Graduate Employment Survey
Dr. Steve Kelly
DePaul University
Associate Professor of Marketing &
Co-Director of Kellstandt Marketing
Center

#jobready...
Problem: Academicians are too
academic

#jobready
How is DePaul approaching career
readiness?
What’s working / not working at
DePaul?
#jobready
Our Research

79
596 Practitioners
Students
129
Faculty

#jobready
Source: DePaul University / Arc Worldwide “Career Readi...
Questions for Faculty Members
How many times have you invited a practitioner into
your classroom in the past year? If not,...
Questions for Practitioners
In the past year, have you been invited to speak
in a college course?

Would you find value in...
Questions for Students
Would you find it valuable to hear from industry
professionals in the classroom? Why?
How did cours...
3

Things we Learned

✔ Faculty Buy-In
✔ Practitioner Buy-In

✔ Student Buy-in
Professors + Professionals = Career
Readine...
Faculty Feedback

#jobready
How many times have
you invited practitioners
to speak in past year?

How many times have
you done projects with
practitio...
Things Faculty Members Liked
+ Bringing in former students
+ Shaping practitioner presentations around course work or clas...
Things Faculty Members Didn’t Like
+ Unprepared speakers
- No content
- Irrelevant content
- Those who expect to “wing it”...
Could faculty members be doing
more?

#jobready
Practitioner Feedback

#jobready
In the past year, how many times have you
been invited to speak in a college course?
74% said NONE

When asked if these pr...
Of those practitioners who were invited to
speak one or more times,
+ 65% had 8+ years of experience in their
industry
+ 8...
In the past year, how many times have you
been invited to collaborate with a college
course where students work on a proje...
91% of practitioners said they would find
value in connecting with local universities
and students (to present, mentor or ...
Things Practitioners Liked
+ Working closely with the professor to understand:
- what level the students are at,
- what co...
Things Practitioners Didn’t Like
+ One-off projects that don’t produce results
+ Hands off professors and looking unprepar...
How do we engage more
practitioners?

#jobready
Student Feedback

#jobready
In the past year, how many times did your classes include
business professionals as speakers?
25% said four or more
16% sa...
In the past year, how many times did you work on course
projects in collaboration with an outside business?
12% said three...
How many internships have you had?

31% said two or more
34% said NONE

50% of students who had no project participation a...
Things Students Liked
+ Real world examples / first hand experience
+ Access to professionals in the field for inspiration...
Things Students Didn’t Like
+ Speakers over-selling their company
+ Speakers who did not offer any information that would ...
How can this feedback better prepare
professionals coming into the
classroom?

#jobready
What’s DePaul doing outside of the
classroom?

#jobready
#jobready
Source: CADMEF Okner Symposium February 2014
Okner Symposium Student Feedback

#jobready
Source: CADMEF Okner Symposium February 2014
Okner Symposium Student Feedback

#jobready
Source: CADMEF Okner Symposium February 2014
Why connect students with
practitioners?
+ Builds network…students and faculty

+ Students like/expect faculty to connect ...
Best Practices
+ Speakers good, projects better
+ Prepare speakers to ensure relevancy and
value to students
+ Consider yo...
Feedback and Questions

#jobready
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SXSW EDU: Professionals + Professors = Career Readiness

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Presented March 4. 2014 at SXSWEdu in Austin, TX
http://schedule.sxswedu.com/events/event_EDUP23627

#jobready

Today's college graduates are un- or under-employed at a time when employers are struggling to fill jobs. Reform is happening with help from various stakeholders, however, one stakeholder, the industry practitioner, could be collaborating with universities to educate and evangelize their careers. The benefits are two-fold, the practitioner gains confidence as a presenter and mentor, and students gain real-world career knowledge. Hear how practitioners have been partnering with DePaul University.

See more at: http://schedule.sxswedu.com/events/event_EDUP23627#sthash.GQczZTma.dpuf

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SXSW EDU: Professionals + Professors = Career Readiness

  1. 1. Professionals + Professors = Career Readiness #jobready
  2. 2. 4 out of 10 recent college graduates say they are underemployed. They are working in a job that doesn’t require a degree. #jobready Source: Accenture 2013 College Graduate Employment Survey
  3. 3. College degree: necessary but not sufficient ? #jobready Source: Accenture 2013 College Graduate Employment Survey
  4. 4. Dr. Steve Kelly DePaul University Associate Professor of Marketing & Co-Director of Kellstandt Marketing Center #jobready Kate Stevenson Chicago Association of Direct Marketing Educational Foundation Executive Director Molly Garris Leo Burnett / Arc Worldwide Digital Strategy Director & Mobile Practice Lead
  5. 5. Problem: Academicians are too academic #jobready
  6. 6. How is DePaul approaching career readiness? What’s working / not working at DePaul? #jobready
  7. 7. Our Research 79 596 Practitioners Students 129 Faculty #jobready Source: DePaul University / Arc Worldwide “Career Readiness” Survey January 2014
  8. 8. Questions for Faculty Members How many times have you invited a practitioner into your classroom in the past year? If not, are you interested in doing so? Have you done any class projects that partner with practitioners? If not, would you? Have you collaborated with practitioners for your own research or publications? If you’ve brought in practitioners, what worked and what would you change? #jobready Source: DePaul University / Arc Worldwide “Career Readiness” Survey January 2014
  9. 9. Questions for Practitioners In the past year, have you been invited to speak in a college course? Would you find value in connecting with local universities and students? (to present, mentor or partner on projects)? If you haven't been invited to collaborate on a course project, would you be willing to? #jobready Source: DePaul University / Arc Worldwide “Career Readiness” Survey January 2014
  10. 10. Questions for Students Would you find it valuable to hear from industry professionals in the classroom? Why? How did courses with projects compare to courses without? If you want more information about a career path, where do you go? How of your classes included business professionals as speakers? How did courses with professional speakers compare to those that did not? #jobready Source: DePaul University / Arc Worldwide “Career Readiness” Survey January 2014
  11. 11. 3 Things we Learned ✔ Faculty Buy-In ✔ Practitioner Buy-In ✔ Student Buy-in Professors + Professionals = Career Readiness? Disconnects? #jobready
  12. 12. Faculty Feedback #jobready
  13. 13. How many times have you invited practitioners to speak in past year? How many times have you done projects with practitioners in past year? 18% 54% 22% 31% 32% 48% O times 1-2 times 3 or more #jobready Source: DePaul University / Arc Worldwide “Career Readiness” Survey January 2014 O times 1 to 2 times 3 or more times
  14. 14. Things Faculty Members Liked + Bringing in former students + Shaping practitioner presentations around course work or class project(s) + Practitioners who would ask students to solve a real-life problem or facilitate interactive exercises + Leaving time for Q&A -- less lecture, more interaction + Using Skype to access professors outside of smaller campuses #jobready Source: DePaul University / Arc Worldwide “Career Readiness” Survey January 2014
  15. 15. Things Faculty Members Didn’t Like + Unprepared speakers - No content - Irrelevant content - Those who expect to “wing it” + Last minute cancellations + Busy and changing schedules + Speakers who just talked about themselves or their expertise – as opposed to including job hunt tips, how to apply the knowledge or interactive exercises #jobready Source: DePaul University / Arc Worldwide “Career Readiness” Survey January 2014
  16. 16. Could faculty members be doing more? #jobready
  17. 17. Practitioner Feedback #jobready
  18. 18. In the past year, how many times have you been invited to speak in a college course? 74% said NONE When asked if these practitioners would be willing to speak if invited .. 65% said Probably or Definitely Yes #jobready Source: DePaul University / Arc Worldwide “Career Readiness” Survey January 2014
  19. 19. Of those practitioners who were invited to speak one or more times, + 65% had 8+ years of experience in their industry + 85% of their firms offer internships + 35% said they mentor students #jobready Source: DePaul University / Arc Worldwide “Career Readiness” Survey January 2014
  20. 20. In the past year, how many times have you been invited to collaborate with a college course where students work on a project? 80% said NONE When asked if these practitioners would be willing to collaborate on a project.. 72% said Probably or Definitely Yes #jobready Source: DePaul University / Arc Worldwide “Career Readiness” Survey January 2014
  21. 21. 91% of practitioners said they would find value in connecting with local universities and students (to present, mentor or partner on projects) #jobready Source: DePaul University / Arc Worldwide “Career Readiness” Survey January 2014
  22. 22. Things Practitioners Liked + Working closely with the professor to understand: - what level the students are at, - what content was recently covered / will be covered, - brands / companies being discussed – overall integration, - logistics (materials, set up) + Having direct interaction with the students and the flexibility to customize content based on students’ needs + Students and professors who had sent questions to them in advance, giving the practitioners the time to prepare answers #jobready “It’s personally been fulfilling to be able to share expertise and guidance in a way that’s been meaningful” Practitioner Source: DePaul University / Arc Worldwide “Career Readiness” Survey January 2014
  23. 23. Things Practitioners Didn’t Like + One-off projects that don’t produce results + Hands off professors and looking unprepared – collaboration is key! + Number of students reaching out afterwards for a job versus asking for feedback on a resume, cover letter or specifics “As a way to get my class participating, make my content be part of the curriculum so that students really pay attention. Often when outside speakers come in, students "tune out" knowing that they won't be responsible for that class’ content for their finals or papers.” - Practitioner #jobready Source: DePaul University / Arc Worldwide “Career Readiness” Survey January 2014
  24. 24. How do we engage more practitioners? #jobready
  25. 25. Student Feedback #jobready
  26. 26. In the past year, how many times did your classes include business professionals as speakers? 25% said four or more 16% said NONE How did courses featuring outside speakers compare to those that didn't? 75% said Better to Much Better #jobready Source: DePaul University / Arc Worldwide “Career Readiness” Survey January 2014
  27. 27. In the past year, how many times did you work on course projects in collaboration with an outside business? 12% said three or more 35% said NONE How did courses featuring outside projects compare to those that didn't? 76% said Better to Much Better #jobready Source: DePaul University / Arc Worldwide “Career Readiness” Survey January 2014
  28. 28. How many internships have you had? 31% said two or more 34% said NONE 50% of students who had no project participation also had not had an internship Where do you go to find more info on careers? 73% said Professors & Online Sources 67% said Family/Friends 45% said Career Center #jobready Source: DePaul University / Arc Worldwide “Career Readiness” Survey January 2014
  29. 29. Things Students Liked + Real world examples / first hand experience + Access to professionals in the field for inspiration, advice understanding of hiring trends and tips + Keeping current, getting insights you cannot find online or in a textbook + Younger industry professionals they can relate to + In person lectures and projects versus online interactions #jobready Source: DePaul University / Arc Worldwide “Career Readiness” Survey January 2014
  30. 30. Things Students Didn’t Like + Speakers over-selling their company + Speakers who did not offer any information that would be applicable to the context of undergrad students who are about to enter the industry + Presentations that lacked job connections. E.g. when learning about email campaigns: - what is a job title of someone working on these? - what are their day-to-day responsibilities? #jobready Source: DePaul University / Arc Worldwide “Career Readiness” Survey January 2014
  31. 31. How can this feedback better prepare professionals coming into the classroom? #jobready
  32. 32. What’s DePaul doing outside of the classroom? #jobready
  33. 33. #jobready Source: CADMEF Okner Symposium February 2014
  34. 34. Okner Symposium Student Feedback #jobready Source: CADMEF Okner Symposium February 2014
  35. 35. Okner Symposium Student Feedback #jobready Source: CADMEF Okner Symposium February 2014
  36. 36. Why connect students with practitioners? + Builds network…students and faculty + Students like/expect faculty to connect them + Helps students land internships, jobs, resources and more + Never eat alone! + Faculty stay relevant + College degree is necessary BUT not sufficient!!
  37. 37. Best Practices + Speakers good, projects better + Prepare speakers to ensure relevancy and value to students + Consider younger alumni + Look outside the classroom…..industry events, mixers, association lunches, networking events
  38. 38. Feedback and Questions #jobready

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