Global Shopping Trends: Everything but the Norm

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The path to purchase has changed drastically. People are shopping more often, in more places and across more channels. Take a look at global examples of how brands and retailers are working harder than ever to fight showrooming, convert shoppers based on their needs and ultimately earn their loyalty.

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  • 1. Everything but the norm: Global Trends 2013 Molly Garris Tuesday, October 29, 13
  • 2. Tuesday, October 29, 13
  • 3. Tuesday, October 29, 13
  • 4. Tuesday, October 29, 13
  • 5. Ultimately, the path to purchase has changed. Tuesday, October 29, 13
  • 6. People are shopping more often, in more places and across more channels. Tuesday, October 29, 13
  • 7. inspiration value efficiency assurance Tuesday, October 29, 13 4 key shopping needs
  • 8. efficiency Tuesday, October 29, 13
  • 9. GET IN/ out quickly efficiency simply make A PURCHASE FIND SPECIFIC brand/product Habitual Sprinter Tuesday, October 29, 13
  • 10. TRENDS efficiency ‣ Hybrid formats ‣ Alternative forms of check out and payment ‣ New ways to fulfill orders / pick up goods / deliver goods Tuesday, October 29, 13
  • 11. Make Visits Faster and More Relevant Tuesday, October 29, 13
  • 12. Get In and Out Quickly Tuesday, October 29, 13
  • 13. Long Lines Disappear Tuesday, October 29, 13
  • 14. Even Wallets are Going Away Tuesday, October 29, 13
  • 15. 24/7 Access Tuesday, October 29, 13
  • 16. Vending in Unexpected Places Tuesday, October 29, 13
  • 17. Beat Showrooming: Buy Online, Pick Up in Store Tuesday, October 29, 13
  • 18. Buy Online, Pick Up 24/ 7 Tuesday, October 29, 13
  • 19. How about Same Day Delivery? Tuesday, October 29, 13
  • 20. Auto-Delivery Tuesday, October 29, 13
  • 21. assurance Tuesday, October 29, 13
  • 22. UNBIASED advice assurance Weigh PROS/CONS EXPERT see, TOUCH, Quality Seeker Passionate Explorer Tuesday, October 29, 13 demo, TRY
  • 23. TRENDS assurance ‣ Better understanding quality ‣ Research tools ‣ Social Shopping Tuesday, October 29, 13
  • 24. Offer Transparency Tuesday, October 29, 13
  • 25. Offer Traceability Tuesday, October 29, 13
  • 26. Bring in the Tablets Tuesday, October 29, 13
  • 27. Have the Experts On Hand Tuesday, October 29, 13
  • 28. Let Shoppers Experience Tuesday, October 29, 13
  • 29. Let them Snoop Tuesday, October 29, 13
  • 30. Enable them to Poll Friends Tuesday, October 29, 13
  • 31. Leverage Virtual Fitting Rooms Tuesday, October 29, 13
  • 32. Provide Purchase Protection Tuesday, October 29, 13
  • 33. Challenge the Competition Head On Tuesday, October 29, 13
  • 34. value Tuesday, October 29, 13
  • 35. WORTH of a product or service PRICE Special OFFERS PRICE Strategic Saver Tuesday, October 29, 13 Dollar Defaulter Opportunistic Adventurer value
  • 36. TRENDS ‣ Discount Stores and Private Labels ‣ Deals and Pricing Strategies ‣ Going Beyond Price Tuesday, October 29, 13 value
  • 37. Aldi and Lidl Gain Share Tuesday, October 29, 13
  • 38. Dollar Stores Cash In 11,000 Stores! Tuesday, October 29, 13
  • 39. Retailers are Forced to Price Match Tuesday, October 29, 13
  • 40. Innovative Pricing Strategies are Being Explored Tuesday, October 29, 13
  • 41. But isn’t enough ENOUGH? Tuesday, October 29, 13
  • 42. Retailers Must Add Value in Fresh Ways Tuesday, October 29, 13
  • 43. New site, KinderStuff, also Addresses Little Needs Tuesday, October 29, 13
  • 44. New Amazon site, Aggregift, Aids in Group Gifting Tuesday, October 29, 13
  • 45. The Brands (and Frats) are Catching On Tuesday, October 29, 13
  • 46. Brands Let Consumers Weigh In Tuesday, October 29, 13
  • 47. Brands are Flipping Gender Roles Tuesday, October 29, 13
  • 48. The Ultimate Goal is not just to Push Sales but to Gain Loyalty Tuesday, October 29, 13
  • 49. inspiration Tuesday, October 29, 13
  • 50. EMOTIONAL needs a TREAT EXPERIENCE Passionate Explorer Tuesday, October 29, 13 inspiration
  • 51. TRENDS ‣ Better and more interactive ways to learn about and select products ‣ A fun or more unique way to shop ‣ The “Wow” factor Tuesday, October 29, 13 inspiration
  • 52. Open a World of Flavor Tuesday, October 29, 13
  • 53. Relax and Recharge with the Family Tuesday, October 29, 13
  • 54. Ease Fitting Room Frustrations Tuesday, October 29, 13
  • 55. Have a Destination, not a Dressing Room Tuesday, October 29, 13
  • 56. Dial up the Wow Tuesday, October 29, 13
  • 57. Brands are Harnessing the Excitement too Tuesday, October 29, 13
  • 58. Offer Personalization Tuesday, October 29, 13
  • 59. Finding Means to Engage with Customers in Unforgettable Ways Tuesday, October 29, 13
  • 60. Experiences Don’t Necessarily Mean Costly Executions Tuesday, October 29, 13
  • 61. Or Just for the Tech Savvies Tuesday, October 29, 13
  • 62. Have Fun, Be Memorable Tuesday, October 29, 13
  • 63. There’s no silver bullet. In order to get ahead, start by: ‣ Better understanding your retailers priorities, shoppers priorities and ‣ Activate the right touch points ‣ Implement simple tests to gather actionable learnings Tuesday, October 29, 13
  • 64. thank you Molly Garris DIGITAL STRATEGY DIRECTOR molly.garris@arcww.com Tuesday, October 29, 13
  • 65. resources MediaPost.com: Online, Media, Marketing, Agency, Mobile, Social, Search, Email, Video, RTB, mCommerce, TV, Europe Popai.com: Global Association for Marketing at Retail ShopperMarketingMag.com: resources from the Path to Purchase Institute Supermarketnews.com or ChainStoreAge.com: retail verticals TechCrunch.com and Mashable.com: tech trends AdvertisingAge.com or AdWeek.com: agency campaigns Tuesday, October 29, 13
  • 66. IRC behavioral currents Tuesday, October 29, 13
  • 67. IRC category search Tuesday, October 29, 13
  • 68. IRC keyword search Tuesday, October 29, 13
  • 69. IRC databases Tuesday, October 29, 13