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Global Shopping Trends: Everything but the Norm
 

Global Shopping Trends: Everything but the Norm

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The path to purchase has changed drastically. People are shopping more often, in more places and across more channels. Take a look at global examples of how brands and retailers are working harder than ever to fight showrooming, convert shoppers based on their needs and ultimately earn their loyalty.

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    Global Shopping Trends: Everything but the Norm Global Shopping Trends: Everything but the Norm Presentation Transcript

    • Everything but the norm: Global Trends 2013 Molly Garris Tuesday, October 29, 13
    • Tuesday, October 29, 13
    • Tuesday, October 29, 13
    • Tuesday, October 29, 13
    • Ultimately, the path to purchase has changed. Tuesday, October 29, 13
    • People are shopping more often, in more places and across more channels. Tuesday, October 29, 13
    • inspiration value efficiency assurance Tuesday, October 29, 13 4 key shopping needs
    • efficiency Tuesday, October 29, 13
    • GET IN/ out quickly efficiency simply make A PURCHASE FIND SPECIFIC brand/product Habitual Sprinter Tuesday, October 29, 13
    • TRENDS efficiency ‣ Hybrid formats ‣ Alternative forms of check out and payment ‣ New ways to fulfill orders / pick up goods / deliver goods Tuesday, October 29, 13
    • Make Visits Faster and More Relevant Tuesday, October 29, 13
    • Get In and Out Quickly Tuesday, October 29, 13
    • Long Lines Disappear Tuesday, October 29, 13
    • Even Wallets are Going Away Tuesday, October 29, 13
    • 24/7 Access Tuesday, October 29, 13
    • Vending in Unexpected Places Tuesday, October 29, 13
    • Beat Showrooming: Buy Online, Pick Up in Store Tuesday, October 29, 13
    • Buy Online, Pick Up 24/ 7 Tuesday, October 29, 13
    • How about Same Day Delivery? Tuesday, October 29, 13
    • Auto-Delivery Tuesday, October 29, 13
    • assurance Tuesday, October 29, 13
    • UNBIASED advice assurance Weigh PROS/CONS EXPERT see, TOUCH, Quality Seeker Passionate Explorer Tuesday, October 29, 13 demo, TRY
    • TRENDS assurance ‣ Better understanding quality ‣ Research tools ‣ Social Shopping Tuesday, October 29, 13
    • Offer Transparency Tuesday, October 29, 13
    • Offer Traceability Tuesday, October 29, 13
    • Bring in the Tablets Tuesday, October 29, 13
    • Have the Experts On Hand Tuesday, October 29, 13
    • Let Shoppers Experience Tuesday, October 29, 13
    • Let them Snoop Tuesday, October 29, 13
    • Enable them to Poll Friends Tuesday, October 29, 13
    • Leverage Virtual Fitting Rooms Tuesday, October 29, 13
    • Provide Purchase Protection Tuesday, October 29, 13
    • Challenge the Competition Head On Tuesday, October 29, 13
    • value Tuesday, October 29, 13
    • WORTH of a product or service PRICE Special OFFERS PRICE Strategic Saver Tuesday, October 29, 13 Dollar Defaulter Opportunistic Adventurer value
    • TRENDS ‣ Discount Stores and Private Labels ‣ Deals and Pricing Strategies ‣ Going Beyond Price Tuesday, October 29, 13 value
    • Aldi and Lidl Gain Share Tuesday, October 29, 13
    • Dollar Stores Cash In 11,000 Stores! Tuesday, October 29, 13
    • Retailers are Forced to Price Match Tuesday, October 29, 13
    • Innovative Pricing Strategies are Being Explored Tuesday, October 29, 13
    • But isn’t enough ENOUGH? Tuesday, October 29, 13
    • Retailers Must Add Value in Fresh Ways Tuesday, October 29, 13
    • New site, KinderStuff, also Addresses Little Needs Tuesday, October 29, 13
    • New Amazon site, Aggregift, Aids in Group Gifting Tuesday, October 29, 13
    • The Brands (and Frats) are Catching On Tuesday, October 29, 13
    • Brands Let Consumers Weigh In Tuesday, October 29, 13
    • Brands are Flipping Gender Roles Tuesday, October 29, 13
    • The Ultimate Goal is not just to Push Sales but to Gain Loyalty Tuesday, October 29, 13
    • inspiration Tuesday, October 29, 13
    • EMOTIONAL needs a TREAT EXPERIENCE Passionate Explorer Tuesday, October 29, 13 inspiration
    • TRENDS ‣ Better and more interactive ways to learn about and select products ‣ A fun or more unique way to shop ‣ The “Wow” factor Tuesday, October 29, 13 inspiration
    • Open a World of Flavor Tuesday, October 29, 13
    • Relax and Recharge with the Family Tuesday, October 29, 13
    • Ease Fitting Room Frustrations Tuesday, October 29, 13
    • Have a Destination, not a Dressing Room Tuesday, October 29, 13
    • Dial up the Wow Tuesday, October 29, 13
    • Brands are Harnessing the Excitement too Tuesday, October 29, 13
    • Offer Personalization Tuesday, October 29, 13
    • Finding Means to Engage with Customers in Unforgettable Ways Tuesday, October 29, 13
    • Experiences Don’t Necessarily Mean Costly Executions Tuesday, October 29, 13
    • Or Just for the Tech Savvies Tuesday, October 29, 13
    • Have Fun, Be Memorable Tuesday, October 29, 13
    • There’s no silver bullet. In order to get ahead, start by: ‣ Better understanding your retailers priorities, shoppers priorities and ‣ Activate the right touch points ‣ Implement simple tests to gather actionable learnings Tuesday, October 29, 13
    • thank you Molly Garris DIGITAL STRATEGY DIRECTOR molly.garris@arcww.com Tuesday, October 29, 13
    • resources MediaPost.com: Online, Media, Marketing, Agency, Mobile, Social, Search, Email, Video, RTB, mCommerce, TV, Europe Popai.com: Global Association for Marketing at Retail ShopperMarketingMag.com: resources from the Path to Purchase Institute Supermarketnews.com or ChainStoreAge.com: retail verticals TechCrunch.com and Mashable.com: tech trends AdvertisingAge.com or AdWeek.com: agency campaigns Tuesday, October 29, 13
    • IRC behavioral currents Tuesday, October 29, 13
    • IRC category search Tuesday, October 29, 13
    • IRC keyword search Tuesday, October 29, 13
    • IRC databases Tuesday, October 29, 13