Everything
but the norm:

Global Trends 2013
Molly Garris
Tuesday, October 29, 13
Tuesday, October 29, 13
Tuesday, October 29, 13
Tuesday, October 29, 13
Ultimately, the path

to

purchase has changed.

Tuesday, October 29, 13
People are shopping
more often,
in more places

and across more channels.
Tuesday, October 29, 13
inspiration

value

efficiency
assurance

Tuesday, October 29, 13

4
key

shopping

needs
efficiency

Tuesday, October 29, 13
GET IN/

out quickly

efficiency

simply make
A PURCHASE

FIND SPECIFIC

brand/product
Habitual
Sprinter

Tuesday, October...
TRENDS
efficiency

‣ Hybrid formats
‣ Alternative forms of check
out and payment
‣ New ways to fulfill orders /
pick up goo...
Make Visits Faster and More Relevant

Tuesday, October 29, 13
Get In and Out Quickly

Tuesday, October 29, 13
Long Lines
Disappear

Tuesday, October 29, 13
Even Wallets are Going Away

Tuesday, October 29, 13
24/7 Access

Tuesday, October 29, 13
Vending in
Unexpected
Places

Tuesday, October 29, 13
Beat Showrooming:
Buy Online, Pick Up in Store

Tuesday, October 29, 13
Buy Online,
Pick Up 24/ 7

Tuesday, October 29, 13
How about Same Day Delivery?
Tuesday, October 29, 13
Auto-Delivery

Tuesday, October 29, 13
assurance

Tuesday, October 29, 13
UNBIASED advice
assurance

Weigh
PROS/CONS

EXPERT

see, TOUCH,
Quality
Seeker

Passionate
Explorer

Tuesday, October 29, ...
TRENDS
assurance

‣ Better understanding quality
‣ Research tools
‣ Social Shopping

Tuesday, October 29, 13
Offer Transparency

Tuesday, October 29, 13
Offer Traceability

Tuesday, October 29, 13
Bring in the Tablets
Tuesday, October 29, 13
Have the Experts On Hand
Tuesday, October 29, 13
Let Shoppers Experience

Tuesday, October 29, 13
Let them Snoop

Tuesday, October 29, 13
Enable them to
Poll Friends

Tuesday, October 29, 13
Leverage Virtual
Fitting Rooms

Tuesday, October 29, 13
Provide Purchase Protection

Tuesday, October 29, 13
Challenge the
Competition
Head On

Tuesday, October 29, 13
value

Tuesday, October 29, 13
WORTH of
a product
or service

PRICE

Special OFFERS
PRICE

Strategic
Saver

Tuesday, October 29, 13

Dollar
Defaulter

Op...
TRENDS
‣ Discount Stores and Private Labels
‣ Deals and Pricing Strategies
‣ Going Beyond Price

Tuesday, October 29, 13

...
Aldi and Lidl Gain Share
Tuesday, October 29, 13
Dollar Stores
Cash In

11,000 Stores!
Tuesday, October 29, 13
Retailers are Forced to Price Match

Tuesday, October 29, 13
Innovative Pricing Strategies
are Being Explored

Tuesday, October 29, 13
But isn’t enough ENOUGH?

Tuesday, October 29, 13
Retailers Must Add
Value in Fresh Ways

Tuesday, October 29, 13
New site, KinderStuff, also Addresses Little Needs

Tuesday, October 29, 13
New Amazon site,
Aggregift, Aids in
Group Gifting

Tuesday, October 29, 13
The Brands (and Frats)
are Catching On

Tuesday, October 29, 13
Brands Let Consumers Weigh In

Tuesday, October 29, 13
Brands are Flipping
Gender Roles

Tuesday, October 29, 13
The Ultimate
Goal is not just to
Push Sales but
to Gain Loyalty

Tuesday, October 29, 13
inspiration

Tuesday, October 29, 13
EMOTIONAL needs

a TREAT
EXPERIENCE
Passionate
Explorer

Tuesday, October 29, 13

inspiration
TRENDS
‣ Better and more interactive ways
to learn about and select products
‣ A fun or more unique way to shop
‣ The “Wow...
Open a World of Flavor

Tuesday, October 29, 13
Relax and Recharge
with the Family

Tuesday, October 29, 13
Ease Fitting Room Frustrations
Tuesday, October 29, 13
Have a Destination,
not a Dressing Room

Tuesday, October 29, 13
Dial up the Wow

Tuesday, October 29, 13
Brands are
Harnessing the
Excitement too

Tuesday, October 29, 13
Offer Personalization

Tuesday, October 29, 13
Finding Means
to Engage with
Customers in
Unforgettable
Ways

Tuesday, October 29, 13
Experiences
Don’t Necessarily
Mean Costly
Executions

Tuesday, October 29, 13
Or Just for the Tech Savvies

Tuesday, October 29, 13
Have Fun, Be Memorable

Tuesday, October 29, 13
There’s no silver bullet.
In order to get ahead, start by:
‣ Better understanding your retailers priorities,
shoppers prio...
thank you
Molly Garris

DIGITAL STRATEGY DIRECTOR

molly.garris@arcww.com

Tuesday, October 29, 13
resources
MediaPost.com: Online, Media, Marketing, Agency, Mobile, Social, Search, Email, Video,
RTB, mCommerce, TV, Europ...
IRC
behavioral
currents

Tuesday, October 29, 13
IRC category
search

Tuesday, October 29, 13
IRC keyword
search

Tuesday, October 29, 13
IRC
databases

Tuesday, October 29, 13
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Global Shopping Trends: Everything but the Norm

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The path to purchase has changed drastically. People are shopping more often, in more places and across more channels. Take a look at global examples of how brands and retailers are working harder than ever to fight showrooming, convert shoppers based on their needs and ultimately earn their loyalty.

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Global Shopping Trends: Everything but the Norm

  1. 1. Everything but the norm: Global Trends 2013 Molly Garris Tuesday, October 29, 13
  2. 2. Tuesday, October 29, 13
  3. 3. Tuesday, October 29, 13
  4. 4. Tuesday, October 29, 13
  5. 5. Ultimately, the path to purchase has changed. Tuesday, October 29, 13
  6. 6. People are shopping more often, in more places and across more channels. Tuesday, October 29, 13
  7. 7. inspiration value efficiency assurance Tuesday, October 29, 13 4 key shopping needs
  8. 8. efficiency Tuesday, October 29, 13
  9. 9. GET IN/ out quickly efficiency simply make A PURCHASE FIND SPECIFIC brand/product Habitual Sprinter Tuesday, October 29, 13
  10. 10. TRENDS efficiency ‣ Hybrid formats ‣ Alternative forms of check out and payment ‣ New ways to fulfill orders / pick up goods / deliver goods Tuesday, October 29, 13
  11. 11. Make Visits Faster and More Relevant Tuesday, October 29, 13
  12. 12. Get In and Out Quickly Tuesday, October 29, 13
  13. 13. Long Lines Disappear Tuesday, October 29, 13
  14. 14. Even Wallets are Going Away Tuesday, October 29, 13
  15. 15. 24/7 Access Tuesday, October 29, 13
  16. 16. Vending in Unexpected Places Tuesday, October 29, 13
  17. 17. Beat Showrooming: Buy Online, Pick Up in Store Tuesday, October 29, 13
  18. 18. Buy Online, Pick Up 24/ 7 Tuesday, October 29, 13
  19. 19. How about Same Day Delivery? Tuesday, October 29, 13
  20. 20. Auto-Delivery Tuesday, October 29, 13
  21. 21. assurance Tuesday, October 29, 13
  22. 22. UNBIASED advice assurance Weigh PROS/CONS EXPERT see, TOUCH, Quality Seeker Passionate Explorer Tuesday, October 29, 13 demo, TRY
  23. 23. TRENDS assurance ‣ Better understanding quality ‣ Research tools ‣ Social Shopping Tuesday, October 29, 13
  24. 24. Offer Transparency Tuesday, October 29, 13
  25. 25. Offer Traceability Tuesday, October 29, 13
  26. 26. Bring in the Tablets Tuesday, October 29, 13
  27. 27. Have the Experts On Hand Tuesday, October 29, 13
  28. 28. Let Shoppers Experience Tuesday, October 29, 13
  29. 29. Let them Snoop Tuesday, October 29, 13
  30. 30. Enable them to Poll Friends Tuesday, October 29, 13
  31. 31. Leverage Virtual Fitting Rooms Tuesday, October 29, 13
  32. 32. Provide Purchase Protection Tuesday, October 29, 13
  33. 33. Challenge the Competition Head On Tuesday, October 29, 13
  34. 34. value Tuesday, October 29, 13
  35. 35. WORTH of a product or service PRICE Special OFFERS PRICE Strategic Saver Tuesday, October 29, 13 Dollar Defaulter Opportunistic Adventurer value
  36. 36. TRENDS ‣ Discount Stores and Private Labels ‣ Deals and Pricing Strategies ‣ Going Beyond Price Tuesday, October 29, 13 value
  37. 37. Aldi and Lidl Gain Share Tuesday, October 29, 13
  38. 38. Dollar Stores Cash In 11,000 Stores! Tuesday, October 29, 13
  39. 39. Retailers are Forced to Price Match Tuesday, October 29, 13
  40. 40. Innovative Pricing Strategies are Being Explored Tuesday, October 29, 13
  41. 41. But isn’t enough ENOUGH? Tuesday, October 29, 13
  42. 42. Retailers Must Add Value in Fresh Ways Tuesday, October 29, 13
  43. 43. New site, KinderStuff, also Addresses Little Needs Tuesday, October 29, 13
  44. 44. New Amazon site, Aggregift, Aids in Group Gifting Tuesday, October 29, 13
  45. 45. The Brands (and Frats) are Catching On Tuesday, October 29, 13
  46. 46. Brands Let Consumers Weigh In Tuesday, October 29, 13
  47. 47. Brands are Flipping Gender Roles Tuesday, October 29, 13
  48. 48. The Ultimate Goal is not just to Push Sales but to Gain Loyalty Tuesday, October 29, 13
  49. 49. inspiration Tuesday, October 29, 13
  50. 50. EMOTIONAL needs a TREAT EXPERIENCE Passionate Explorer Tuesday, October 29, 13 inspiration
  51. 51. TRENDS ‣ Better and more interactive ways to learn about and select products ‣ A fun or more unique way to shop ‣ The “Wow” factor Tuesday, October 29, 13 inspiration
  52. 52. Open a World of Flavor Tuesday, October 29, 13
  53. 53. Relax and Recharge with the Family Tuesday, October 29, 13
  54. 54. Ease Fitting Room Frustrations Tuesday, October 29, 13
  55. 55. Have a Destination, not a Dressing Room Tuesday, October 29, 13
  56. 56. Dial up the Wow Tuesday, October 29, 13
  57. 57. Brands are Harnessing the Excitement too Tuesday, October 29, 13
  58. 58. Offer Personalization Tuesday, October 29, 13
  59. 59. Finding Means to Engage with Customers in Unforgettable Ways Tuesday, October 29, 13
  60. 60. Experiences Don’t Necessarily Mean Costly Executions Tuesday, October 29, 13
  61. 61. Or Just for the Tech Savvies Tuesday, October 29, 13
  62. 62. Have Fun, Be Memorable Tuesday, October 29, 13
  63. 63. There’s no silver bullet. In order to get ahead, start by: ‣ Better understanding your retailers priorities, shoppers priorities and ‣ Activate the right touch points ‣ Implement simple tests to gather actionable learnings Tuesday, October 29, 13
  64. 64. thank you Molly Garris DIGITAL STRATEGY DIRECTOR molly.garris@arcww.com Tuesday, October 29, 13
  65. 65. resources MediaPost.com: Online, Media, Marketing, Agency, Mobile, Social, Search, Email, Video, RTB, mCommerce, TV, Europe Popai.com: Global Association for Marketing at Retail ShopperMarketingMag.com: resources from the Path to Purchase Institute Supermarketnews.com or ChainStoreAge.com: retail verticals TechCrunch.com and Mashable.com: tech trends AdvertisingAge.com or AdWeek.com: agency campaigns Tuesday, October 29, 13
  66. 66. IRC behavioral currents Tuesday, October 29, 13
  67. 67. IRC category search Tuesday, October 29, 13
  68. 68. IRC keyword search Tuesday, October 29, 13
  69. 69. IRC databases Tuesday, October 29, 13

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