app nationPrepared by: Molly GarrisPrepared for: Leo Burnett USAMarch 30, 2011                  1
1 in 4 adults now use mobile appsSource : Pew Research Center’s Internet & American Life Project May 2010   2
state of app downloads       Top App Stores       Apps Available                              350,000     100,000   10,000...
most downloaded appSource : Facebook           4
designing for iphone  67,575,749 monthly active users67,575,749 monthly active users Source : Facebook iPhone App       5
designing for androidSource : Facebook Android App   6
designing for blackberry31,149,002 monthly active usersSource : Facebook Blackberry App   7
intro to mobile apps • Software Downloaded to Phone • Taps Into Native Phone Features • Integrated User Experience        ...
how facebook apps integrate with native featuresSource : Facebook iPhone App                             9
Apple iOS Apple iPhone 4 Apple iPhone 3 Apple iPad 2 Apple iPad Google Android     Motorola Droid     HTC Evo     Samsung ...
touchSource : http://www.lukew.com/touch/   11
tapSource : iTunes Tap Tap Revenge App   12
tapSource : iTunes Simon Says App   13
dragSource : Playzgame.com and iTunes Bejeweled 2 App   14
dragSource : PhoneDog.com and iTunes Angry Birds App   15
flickSource : iTunes Paper Toss App   16
flickSource : iTunes Fruit Ninja App   17
pinch / spreadSource : iTunes In Bed Tagger App   18
Apple iOS Apple iPhone 4 Apple iPhone 3 Apple iPad 2 Apple iPad Google Android     Motorola Droid     HTC Evo     Samsung ...
videoSource : iTunes Vintage Video Maker App   20
cameraSource : Gadget Tech Blog   21
forward-facing cameraSource : iTunes Incredibooth App   22
voiceSource : iTunes I am T-Pain App   23
voiceSource : http://www.syfy.com/beinghuman/shazam/   24
gpsSource : iTunes Seek n Spell   25
gpsSource : iTunes Slurpee App   26
compassSource : iTunes Planets App   27
gyroscopeSource : iTunes Eliminate: Gun Range   28
gyroscopeSource : iTunes Rubik’s Cube   29
accelerometerSource : iTunes Doodle Jump   30
accelerometerSource : iTunes Labyrinth 2 App   31
app development            • Select site content and features based on what would provide value to users on- Define       ...
considerationsGetting featuredSearch termsApp icon, name, description and contentApp load screen                          ...
app resources• Appy Awards – shows recent award finalists and submissions• Mobile Awesomeness Blog – design blog around mo...
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App Nation: a Creative Look at the Design, Gestures and Native Features used by Apps

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App Nation: a Creative Look at the Design, Gestures and Native Features used by Apps

  1. 1. app nationPrepared by: Molly GarrisPrepared for: Leo Burnett USAMarch 30, 2011 1
  2. 2. 1 in 4 adults now use mobile appsSource : Pew Research Center’s Internet & American Life Project May 2010 2
  3. 3. state of app downloads Top App Stores Apps Available 350,000 100,000 10,000 Average No. of Apps 40 25 14Sources: Apple, Engadget, Mashable, Into Mobile and O’Reilly 3
  4. 4. most downloaded appSource : Facebook 4
  5. 5. designing for iphone 67,575,749 monthly active users67,575,749 monthly active users Source : Facebook iPhone App 5
  6. 6. designing for androidSource : Facebook Android App 6
  7. 7. designing for blackberry31,149,002 monthly active usersSource : Facebook Blackberry App 7
  8. 8. intro to mobile apps • Software Downloaded to Phone • Taps Into Native Phone Features • Integrated User Experience 8
  9. 9. how facebook apps integrate with native featuresSource : Facebook iPhone App 9
  10. 10. Apple iOS Apple iPhone 4 Apple iPhone 3 Apple iPad 2 Apple iPad Google Android Motorola Droid HTC Evo Samsung Galaxy S Samsung Galaxy Tab*Includes tapping, swiping, flicking, scrolling, dragging, panning, zooming, rotating and pinching 10Source(s): http://cell-phones.toptenreviews.com/touch-screen/index.htm
  11. 11. touchSource : http://www.lukew.com/touch/ 11
  12. 12. tapSource : iTunes Tap Tap Revenge App 12
  13. 13. tapSource : iTunes Simon Says App 13
  14. 14. dragSource : Playzgame.com and iTunes Bejeweled 2 App 14
  15. 15. dragSource : PhoneDog.com and iTunes Angry Birds App 15
  16. 16. flickSource : iTunes Paper Toss App 16
  17. 17. flickSource : iTunes Fruit Ninja App 17
  18. 18. pinch / spreadSource : iTunes In Bed Tagger App 18
  19. 19. Apple iOS Apple iPhone 4 Apple iPhone 3 Apple iPad 2 Apple iPad Google Android Motorola Droid HTC Evo Samsung Galaxy S Samsung Galaxy Tab*Includes tapping, swiping, flicking, scrolling, dragging, panning, zooming, rotating and pinching 19Source(s): http://cell-phones.toptenreviews.com/touch-screen/index.htm
  20. 20. videoSource : iTunes Vintage Video Maker App 20
  21. 21. cameraSource : Gadget Tech Blog 21
  22. 22. forward-facing cameraSource : iTunes Incredibooth App 22
  23. 23. voiceSource : iTunes I am T-Pain App 23
  24. 24. voiceSource : http://www.syfy.com/beinghuman/shazam/ 24
  25. 25. gpsSource : iTunes Seek n Spell 25
  26. 26. gpsSource : iTunes Slurpee App 26
  27. 27. compassSource : iTunes Planets App 27
  28. 28. gyroscopeSource : iTunes Eliminate: Gun Range 28
  29. 29. gyroscopeSource : iTunes Rubik’s Cube 29
  30. 30. accelerometerSource : iTunes Doodle Jump 30
  31. 31. accelerometerSource : iTunes Labyrinth 2 App 31
  32. 32. app development • Select site content and features based on what would provide value to users on- Define the-go, and by considering what phone’s features to tap intoFeatures • Determine the Technical Profile of your intended audienceDetermine • Select platforms to build on Breadth • Create Designs and User Experiences for each of the selected platforms Design • The app is built using a SDK (software development kit) for each selected platform • Apps require rigorous testing to avoid unnecessary app updatesCode on SDK • Apple iTunes requires app approval — typically a 3-10 week process Submit • Blackberry App Exchange also requires app approval — typically a 1-2 week For processApproval 32
  33. 33. considerationsGetting featuredSearch termsApp icon, name, description and contentApp load screen 33App publisher – brand, dev team, etc.
  34. 34. app resources• Appy Awards – shows recent award finalists and submissions• Mobile Awesomeness Blog – design blog around mobile-optimized websites but ideas can be applied to apps• Mobile Marketer – excellent source for all things mobile• The FWA – design blog with innovative mobile work• App Store SDKs – Software development kits typically have design resources and guidelines 34

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