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API App-spiration
API App-spiration
API App-spiration
API App-spiration
API App-spiration
API App-spiration
API App-spiration
API App-spiration
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API App-spiration

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I presented this trend deck at Social Media Week Chicago 2013, which was themed open, connected and collaborative. I am a Digital Strategy Director at Leo Burnett and Arc Worldwide in …

I presented this trend deck at Social Media Week Chicago 2013, which was themed open, connected and collaborative. I am a Digital Strategy Director at Leo Burnett and Arc Worldwide in Chicago.

Videos can all be found at: http://www.youtube.com/playlist?list=PLHczb_3Wdh6ZTC1dKWUpDRVnH0JaH4WQB

Now that the dust has settled from the mobile app gold rush, we are now seeing some of the most useful apps releasing their technology for others to use. By opening up databases to developers, rich data can be pushed and pulled with the help of open API technology. The North Face’s Trailhead app has been pulling from EveryTrail.com for years. And while you may not always be checking in using the FourSquare app, FourSquare’s location data powers other top apps like Uber, Instagram and FoodSpotting.

Let’s take a look at companies and brands who have opened their APIs and the apps that they’ve powered, from shopping to fitness to wine pairings and more. Walk away with resources to solve problems and inspiration to build the next killer app.

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  • 1. API App-spiration #SMWOpenAPIs Photo: Paula Danielse Molly Garris Monday, October 7, 13
  • 2. I like to think of myself as an explorer and a connector. Photo: Yiu Yu Hoi #SMWOpenAPIs Monday, October 7, 13
  • 3. 3 Meet the Experts Monday, October 7, 13
  • 4. 4 What are APIs? #SMWOpenAPIs Photo: Brooke Pennington Monday, October 7, 13
  • 5. API = Application Programming Interface An API is a set of rules of how one computer system can talk to another to exchange data or access a site’s features Photo: Ajari Photo #SMWOpenAPIs Monday, October 7, 13
  • 6. + Easy sign up using data stored in Facebook Access to Facebook friend activity Integrated sharing to your Facebook Timeline Monday, October 7, 13
  • 7. + Access to TripAdvisor.com hotel reviews #SMWOpenAPIs Monday, October 7, 13
  • 8. + Ability to book a reservation on OpenTable.com #SMWOpenAPIs Monday, October 7, 13
  • 9. Quality auto components are the foundation for an innovative new car PayPal payments API allowed eBay to focus on building a better commerce site Diagram: Georg Rill #SMWOpenAPIs Monday, October 7, 13
  • 10. These companies have all been around for quite some time. Why have they opened or integrated now? #SMWOpenAPIs Monday, October 7, 13
  • 11. Sharing is a good for business 1 Photo: Cam-Fu #SMWOpenAPIs Monday, October 7, 13
  • 12. Travel booking sites are sharing their availability, pricing and reviews in exchange for lead generation #SMWOpenAPIs Monday, October 7, 13
  • 13. Netflix opened their API to allow streaming compatibility for more devices to extend distribution #SMWOpenAPIs Monday, October 7, 13
  • 14. + Nike allows start ups like FitCause to tap into their API to help drive demand #SMWOpenAPIs Monday, October 7, 13
  • 15. PayPal is now a payment option on many eComm sites, creating a massive revenue stream from each transaction fee #SMWOpenAPIs Monday, October 7, 13
  • 16. But not all products and services have opened their API yet. Imagine what we could do if they did ... #SMWOpenAPIs Monday, October 7, 13
  • 17. But not all products and services have opened their API yet. Imagine what we could do if they did ... #SMWOpenAPIs Monday, October 7, 13
  • 18. In addition to open APIs being good for business, they also push innovation. #SMWOpenAPIs Monday, October 7, 13
  • 19. In addition to open APIs being good for business, they also push innovation. #SMWOpenAPIs Monday, October 7, 13
  • 20. Today’s Consumers are More Social than Ever 2 Photo: dreadfuldan #SMWOpenAPIs Monday, October 7, 13
  • 21. Web 1.0 Web 2.0 Web 3.0 Company Focus Community Focus Individual Focus Home Pages Blogs / Wikis Lifestreams / Waves Owning Content Sharing Content Consolidating Content Web Forms Web Applications Smart Apps The Digital Ecosystem has Evolved Adapted from a chart by: Dr. Dan A. McDougall #SMWOpenAPIs Monday, October 7, 13
  • 22. 20 Social Shopping has Become the Norm #SMWOpenAPIs Monday, October 7, 13
  • 23. By social networks opening up their APIs, we better enable socialization. #SMWOpenAPIs Monday, October 7, 13
  • 24. By social networks opening up their APIs, we better enable socialization. #SMWOpenAPIs Monday, October 7, 13
  • 25. By social networks opening up their APIs, we better enable socialization. #SMWOpenAPIs Monday, October 7, 13
  • 26. By social networks opening up their APIs, we better enable socialization. #SMWOpenAPIs Monday, October 7, 13
  • 27. Personalization is Expected 3 Photo: Kate Hiscock #SMWOpenAPIs Monday, October 7, 13
  • 28. 24 People <3 Data ... but Expect a One-Stop Shop #SMWOpenAPIs Monday, October 7, 13
  • 29. + <code-a-thon> #SMWOpenAPIs Monday, October 7, 13
  • 30. + <code-a-thon> #SMWOpenAPIs Monday, October 7, 13
  • 31. + <code-a-thon> #SMWOpenAPIs Monday, October 7, 13
  • 32. APIs will continue to allow us to build and create better, more personalized experiences. #SMWOpenAPIs Monday, October 7, 13
  • 33. APIs will continue to allow us to build and create better, more personalized experiences. #SMWOpenAPIs Monday, October 7, 13
  • 34. APIs will continue to allow us to build and create better, more personalized experiences. #SMWOpenAPIs Monday, October 7, 13
  • 35. APIs will continue to allow us to build and create better, more personalized experiences. #SMWOpenAPIs Monday, October 7, 13
  • 36. 4 People like the Freedom to be Mobile Photo: OscarW #SMWOpenAPIs Monday, October 7, 13
  • 37. Creating a great mobile experience is like writing on a Post-It Note with a Sharpie pen or what #SMWOpenAPIs Monday, October 7, 13
  • 38. Equity is small and the window for engagement is even smaller #SMWOpenAPIs Monday, October 7, 13
  • 39. + + #SMWOpenAPIs Monday, October 7, 13
  • 40. + #SMWOpenAPIs Monday, October 7, 13
  • 41. + #SMWOpenAPIs Monday, October 7, 13
  • 42. + #SMWOpenAPIs Monday, October 7, 13
  • 43. APIs Inspire Smarter Mobile Apps #SMWOpenAPIs Monday, October 7, 13
  • 44. APIs Inspire Smarter Mobile Apps #SMWOpenAPIs Monday, October 7, 13
  • 45. 5 Photo: Ibai Acevedo #SMWOpenAPIs People like having Control of their own Data Monday, October 7, 13
  • 46. + + + #SMWOpenAPIs Monday, October 7, 13
  • 47. APIs Inspire Smarter Mobile Apps #SMWOpenAPIs Monday, October 7, 13
  • 48. APIs Inspire Smarter Mobile Apps #SMWOpenAPIs Monday, October 7, 13
  • 49. APIs Inspire Smarter Mobile Apps #SMWOpenAPIs Monday, October 7, 13
  • 50. APIs Inspire Smarter Mobile Apps #SMWOpenAPIs Monday, October 7, 13
  • 51. Watch Outs in the World of Open APIs Photo: Benoit Paille #SMWOpenAPIs Monday, October 7, 13
  • 52. Investigate the API before Relying on It #SMWOpenAPIs Monday, October 7, 13
  • 53. Investigate the API before Relying on It #SMWOpenAPIs Monday, October 7, 13
  • 54. Tips and Resources to Learn About or Build APIs Photo: Bachmont #SMWOpenAPIs Monday, October 7, 13
  • 55. Online Resources #SMWOpenAPIs Monday, October 7, 13
  • 56. Importance of Documentation #SMWOpenAPIs Monday, October 7, 13
  • 57. Importance of Documentation #SMWOpenAPIs Monday, October 7, 13
  • 58. Jump In and Learn #SMWOpenAPIs Monday, October 7, 13
  • 59. Jump In and Learn #SMWOpenAPIs Monday, October 7, 13
  • 60. Parting Thoughts Photo: Mio Cade #SMWOpenAPIs Monday, October 7, 13
  • 61. Creatives ... Partner with Developers to Bring Ideas to Life #SMWOpenAPIs Monday, October 7, 13
  • 62. Creatives ... Partner with Developers to Bring Ideas to Life #SMWOpenAPIs Monday, October 7, 13
  • 63. Brands, Retailers, Agencies .. think Platforms #SMWOpenAPIs Monday, October 7, 13
  • 64. Brands, Retailers, Agencies .. think Platforms #SMWOpenAPIs Monday, October 7, 13
  • 65. thank you Molly Garris Digital Strategy Director molly.garris@arcww.com #SMWOpenAPIs @mollygarris Monday, October 7, 13

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