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Anyone can research: guerilla user research tips for design and development - Sheryl Cababa
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Anyone can research: guerilla user research tips for design and development - Sheryl Cababa

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  • 1. Anyone can research Guerilla user research tips for design and development Sheryl Cababa Experience Designer GGDMilano#15 – 4 marzo 2011Friday, 4 March 2011
  • 2. Friday, 4 March 2011
  • 3. Friday, 4 March 2011
  • 4. Adaptive Path experience design experience Consulting strategy 4,000 participants thought Events 20 countries leadership 8 books 50 c o n s u lta n c i e s R&D hundreds of articles thousands of readersFriday, 4 March 2011
  • 5. Qualitative design researchFriday, 4 March 2011
  • 6. Friday, 4 March 2011
  • 7. The perfect is the enemy of the good.Friday, 4 March 2011
  • 8. flickr.com/mirandala/ Step 1: Research objectivesFriday, 4 March 2011
  • 9. Example objectives 1 What are the most important criteria that people consider when buying a TV? 2 What steps do they take in the TV buying process?Friday, 4 March 2011
  • 10. Step 2: Recruitflickr.com/eziomanFriday, 4 March 2011
  • 11. Step 3: Interview and observeFriday, 4 March 2011
  • 12. Friday, 4 March 2011
  • 13. Notebooks are also a great way to collect diaries and annotated experiences.Friday, 4 March 2011
  • 14. Step 4: Analyze the dataFriday, 4 March 2011
  • 15. Talk to people Go explore Organize Activities into Groups Ta lk e d t o G o o n li ne f r ie n d s Arrange into conceptual groups based on: Ta lk e d t o Fr ie n d s G o t o H o te ls • Steps the users described • Similarity of activities and Ta lk e d t o motivations Fam il y Do this for each audience, if there are multiple audiences Compare results between Organize audiences and combine if appropriate O rg a n ize in o ne p lac eFriday, 4 March 2011
  • 16. Step 5: Design principles (i.e. The Thing You Use When Making Design Decisions and Developing Feature Lists)Friday, 4 March 2011
  • 17. Palm Pilot Design Principles ■ Fits in a shirt pocket ■ Syncs seamlessly with PC ■ Fast and easy sync ■ No more than $299Friday, 4 March 2011
  • 18. ■ Measurement: Track your activity ■ Analysis: Monitor your progress and understand your results ■ Motivation: Get encouraging feedbackFriday, 4 March 2011
  • 19. Quick steps for guerilla user research: 1 Write research objectives 2 Recruit participants 3 Interview and observe 4 Analyze the data 5 Create design principlesFriday, 4 March 2011
  • 20. Want to learn more? UX Intensive, Amsterdam April 18 - 21, 2011 Design Strategy Design Research Information Architecture Interaction Design http://adaptivepath.com/uxi 15% off registration code: FOSC sheryl@adaptivepath.com | twitter: @sherylcababaFriday, 4 March 2011