Social Media & Online Marketing Boot Camp 2014


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It is no longer a question of should be be on social media it is when are you going to get started. I outline the reasons you need to be there now and one reason for why you still aren't on board.

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Social Media & Online Marketing Boot Camp 2014

  1. 1. Social Media For Business Social Media and Online Marketing in 2014 and Beyond
  2. 2. People Are Spending Time Online
  3. 3. 8 Reasons For & 1 Against 8 Reasons for Social Media ...and 1 reason against.
  4. 4. Reason #1 For Find New Prospects Through social media, you can connect with potential customers or clients who may not have even known you existed
  5. 5. Factoid 23% of total Internet usage time is devoted to social networks or blogs
  6. 6. Reason #2 For Build Your Brand Interacting with people online gives you a bit of control over what people think of your business
  7. 7. Factoid For the first time, more than half (53%) of Americans 65 and older use the internet or email
  8. 8. Reason #3 For Keep Finger on Pulse of Market Knowing what potential customers are talking about gives you a huge advantage.
  9. 9. Factoid People are most likely to engage with branded content on social media that contains pictures (44%), status updates (40%) and videos (37%)
  10. 10. Reason #4 For Build a Community You create fans that trust you and are loyal... and the thing about communities is there are always new people wanting to join!
  11. 11. Factoid Pinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites
  12. 12. Reason #5 For Give Your Business a Personality People are always more likely to buy from someone they feel they know.
  13. 13. Factoid 50% of consumers worldwide trust email messages from companies they have signed up to receive
  14. 14. Reason #6 For Better Search Engine Ranking Search engines include how much your website and content is "shared" in ranking for websites
  15. 15. Factoid Facebook shares have the greatest influence on Google search rankings in the US, followed by the number of backlinks
  16. 16. Reason #7 For Network with Influencers Writers, Bloggers, and the Media are following social media and online content.
  17. 17. Factoid 81% of U.S. online consumers trust information and advice from blogs
  18. 18. Reason #8 For Stay Connected Interacting through social media acts as a reminder of what our customers want and are expecting.
  19. 19. Factoid 36.7% of U.S. mobile subscribers have accessed social networks or blogs with their devices
  20. 20. Reason #1 Against Your Business Doesn't Need New Customers If you have all the customers you will ever need and they will live for the entire life of your business...then by all means...DON'T.
  21. 21. Online Use • 84% Of U.S. Adults Now Use The Web Daily • 50% Own Smartphones • Tablet Ownership Doubled To 19% In 2012 • 43% of consumers now connect to the web with their TVs • 67% of online Adults use Social Networking
  22. 22. Online Purchases Nielsen of 67% of Online Adults using Social Media 80% Made Online Purchases • 38% Online Travel • 28% Retail Purchases • 18% Hotel/Motel Reservations
  23. 23. Now What?! Accounts • Blog • Facebook • YouTube • Google+ • Twitter • Pinterest • Email • Business Listings &
  24. 24. Blogging: Stats • 61% of U.S. online consumers have made a purchase based on recommendations from a blog • 81% of U.S. online consumers trust information and advice from blogs • Blogger is the leading blog site in the U.S., with 46MM unique monthly users • 23% of total Internet usage time is devoted to social networks or blogs
  25. 25. Blogging • Wordpress • Blogger • Tumblr
  26. 26. How Often Do I Need To Post? For Steady Readership Regularly At least once per week minimum, but for Search Engine Optimization 2-3 times per week is recommended
  27. 27. Facebook: Stats • The social network is now at 1.06 billion monthly active users. (Dec. 31,2012) • 618 million daily active users for December 2012 • 680 million mobile monthly active users as of December 31 • No data on how many daily active users on mobile, but did say that, for the first time, this number exceeded the number of people using it on desktops on a daily basis.
  28. 28. Facebook • Correctly Set Up • Accurate Information • New Graph Search • Cover Photo Rules • Contests New Rules • Advertising/Promoted
  29. 29. YouTube: Stats • Over 800 million unique users visit YouTube each month • Over 4 billion hours of video are watched each month • 72 hours of video are uploaded to YouTube every minute • In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth • Millions of subscriptions happen each day. Subscriptions allow you to connect with someone you're interested in — whether it's a friend, or the NBA — and keep up with their activity on the site
  30. 30. YouTube • Create Your Channel • Create Playlists • Share Links via all Social sites • Be Creative • People Love How To's
  31. 31. Google+: Stats • Over 170 million active users. • Google+ attracted 20 million users within the first 3 weeks of its launch. • As of January 2012, American users spent an average of 3.3 minutes on Google+. • As of January 2012, Google+ accounted for .22% of referral traffic. • Websites using the +1 button generate 3.5x the Google+ visits than sites without the button. • Two of the biggest user groups on Google+ are college students and software developers • 63% of Google+ users are male.
  32. 32. Google+ • Create Business Page • Link to Website • Create or Join Communities • Create Hangouts • Post Events
  33. 33. Twitter: Stats • Twitter gets about 300,000 new visitors daily • 62% of Twitter users are in the age group 18-34 • Every second 750 tweets are being shared on Twitter • Twitter has 140 million active users and sees 340 million tweets per day • About half of the worlds Twitter users are from the US • 55% of Twitter users are female
  34. 34. Twitter • Find People To Follow • Create Lists • Join or Create Twitter Chats • Utilize Hashtags • Post Events
  35. 35. Pinterest: Stats • Attracts 1,090 visitors per minute. • Generates over 4x as much revenue per click (first touch) as Twitter and 27% more revenue per click than Facebook. • 47% of U.S. online consumers have made a purchase based on recommendations. • 81% of U.S. online consumers trust information and advice. • Drives sales directly from its website — of people with accounts, 21% have purchased an item after seeing it. • Generated more referral traffic for businesses than Google+, YouTube, & LinkedIn combined.
  36. 36. Pinterest • Create Business Account • Create Boards • Find Others to Follow • Verify Account • Pin Blog Posts, Videos, Photos etc.
  37. 37. Linkedin: Stats • More than 2.7 million companies have LinkedIn Company Pages. • As of the school year ending May 2012, there are over 20 million students and recent college graduates on LinkedIn. They are LinkedIn's fastest-growing demographic. • In the fourth quarter of 2012, an average of 27 percent of unique visiting members came through mobile apps, versus just 15 percent a year ago. • LinkedIn members are sharing insights and knowledge in more than 1.5 million LinkedIn Groups.
  38. 38. Linkedin • Add Business as Company • Fill out Completely w/Link to website • Share Updates, photos, videos etc. • Join Communities
  39. 39. Email: Stats • Roughly half of an email list will be active – either opening or clicking on emails • The retail apparel industry has the highest proportion of active members (39% opened or clicked an email within 3 months), followed by the business publishing/media general (34%), travel/hospitality travel services (31%), and retail general (30%) segments. • 64% of people say they open an email because of the subject line. • 14% of all opens and clicks on a mobile device occurred from 6 a.m. to 8 a.m. The second-biggest peak, at 12% share, between 6 p.m. and 8 p.m
  40. 40. Email • Have Sign Up Clearly visible on Website • Capture addresses whenever possible • Always ask current subscribers to share
  41. 41. Business Listing Sites/Mobile • Google • Yelp • TripAdvisor • Yahoo • Bing • Urbanspoon • Facebook • Linkedin • Foursquare
  42. 42. Listing Sites/Mobile Apps • Capture Ownership of all Listing so you have some control of content • Good, Bad, or Ugly: People are using these sites to leave reviews and you want to be able to respond publicly and quickly. • Stay ahead of your competition (or at least be there to be able to compete) • Links to website which is good for SEO • Opportunity to see who your frequent customers are to reward them
  43. 43. Management Multi-Platform • SproutSocial • Hootsuite • Sendible Specific • Reachli (Pinterest) • Google Analytics (Web Traffic) • Feedburner (Blog subscribers) • Link shorteners ( • Google Alerts or Mention (Brand monitor)
  44. 44. On Going Tasks Monthly: • Check all reporting sources for actions taken & where coming from • Evaluate last months ROI to decide where to focus for current month • Create marketing plan and focus of content for month Weekly: • Schedule recurring posts for events etc. and for weekends • Set reminders to remember to check messages at least 3 times a day and to remember to post minimum of 3 times per day
  45. 45. Thank You For Your Time Jamie Lynn Morgan 208-215-5152