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STEP TWO: GIRL/PHONE RELATIONSHIP                 GIRLAPPROVED PHONES
WHAT CULTURAL   SHIFTS ARECHANGING A GIRLS CELLPHONE USE?                 STEP TWO                                THE GIRL...
CONCLUSION ONE  GIRLS RELY ON THEIR PHONES FOR FREEDOMSTEP TWO: THE GIRL-PHONE RELATIONSHIP      GIRLAPPROVED CELLPHONES
GIRLS RELY ON THEIR PHONES FOR SOCIAL FREEDOM   For girls, phones are cornerstones of their independence. Phones give girl...
EMOTIONAL                                        TRUTH #01                                        HAVING A CELLPHONE      ...
EMOTIONAL                                        TRUTH #02                                        WHEN SOMETHING IS       ...
EMOTIONAL                                        TRUTH #03                                        MY PHONE MEANS I CAN    ...
EMOTIONAL                                        TRUTH #04                                        WE HAVE A HOUSE PHONE   ...
EMOTIONAL      TRUTH #05     GIRLS FROM DIVORCED     HOMES NEED THE PHONE     TO MANAGE TWO SETS     OF FAMILIES. TALKING ...
PERSONAL STORY                                        My parents are divorced, but my phone lets me keep a relationship wi...
EMOTIONAL                                        TRUTH #06                                        I EVEN SLEEP WITH THE   ...
SOCIAL FREEDOM                                        BIG LESSON                                        GIRLS RELATE TO TH...
CONCLUSION TWO  PHONES GIVE GIRLS PHYSICAL INDEPENDENCESTEP TWO: THE GIRL-PHONE RELATIONSHIP       GIRLAPPROVED CELLPHONES
GIRLS RELY ON THEIR PHONES FOR FREEDOM  Another type of independence is physical independence (safety). We can go places w...
EMOTIONAL                                        TRUTH #07                                        OUR YOUNGER SIBLINGS    ...
EMOTIONAL                                        TRUTH #08                                        GIRLS ARE MORE BRAVE    ...
EMOTIONAL                                        TRUTH #09                                        WHEN WE ARE ALONE       ...
EMOTIONAL  TRUTH #10 WHEN WE’VE GOT A PHONE WITH US, WE DON’T MIND GOING TO NEIGHBORHOODS OR CITIES WE WOULD NEVER HAVE GO...
PERSONAL STORY                                        “Sometimes when it’s late at night, and I’m driving back home,      ...
EMOTIONAL    TRUTH #11   WHEN WE DON’T HAVE   OUR PHONES WITH US, WE   FEEL VULNERABLE AND   LOST. WHEN OUR   BATTERY DIES...
EMOTIONAL                                        TRUTH #12                                        NOW WE DON’T HAVE TO    ...
PERSONAL STORY                                        “One time, I left my phone at home. I got into some car trouble     ...
PHYSICAL FREEDOM                                        BIG LESSON                                        CREATE A POWER  ...
CONCLUSION THREE  PHONES ARE NOW DEMANDING AND OUT OF CONTROLSTEP TWO: THE GIRL-PHONE RELATIONSHIP    GIRLAPPROVED CELLPHO...
PHONES ARE DEMANDING AND OUT OF CONTROL   At first all the phone gave were positive feelings of freedom, but that is changi...
SOCIAL MEDIA                                        TRUTH #01                                        OUR PHONE IS BECOMING...
SOCIAL MEDIA                                         TRUTH #02                                        FACEBOOK STATUSES AN...
SOCIAL MEDIA    TRUTH #03   “LOOK AT ME, LOOK AT   ME!” WE GET STRESSED   WHEN OUR PHONES ARE   ALWAYS MESSAGING US   ABOU...
SOCIAL MEDIA                                        TRUTH #04                                        SOMETIMES WE NEED A  ...
SOCIAL MEDIA                                        TRUTH #05                                        SOME GIRLS ARE STARTI...
SOCIAL MEDIA                                        TRUTH #06                                        WE CAN’T BE SHARING  ...
SOCIAL MEDIA TRUTH #07  I NEED A WAY TO SCALE  UP AND DOWN HOW  MUCH I WANT TO ENGAGE  IN MY PHONE, AND WHAT  I WANT TO LE...
SOCIAL MEDIA                                        BIG LESSON                                        WE DON’T LIVE TO SHA...
CONCLUSION FOUR  WE’RE CONNECTING MORE, BUT WE’RE LOSING MEANINGSTEP TWO: THE GIRL-PHONE RELATIONSHIP      GIRLAPPROVED CE...
WE’RE CONNECTING MORE BUT LOSING MEANING   Today we have increasing ways to connect through an increasing range of network...
EXPRESSION                                        TRUTH #01                                        CELLPHONES ARE HELPING ...
EXPRESSION                                        TRUTH #02                                        CELLPHONES MAKE US     ...
EXPRESSION     TRUTH #03     WORD LENGTH IS ONE     FACTOR THAT IS JUST NOT     GIRLAPPROVED. WE HATE     THAT OUR THOUGHT...
EXPRESSION                                        TRUTH #04                                        GIRLS USE ABOUT THREE  ...
EXPRESSION                                        TRUTH #05                                        GUYS LIKE TO TEXT IN LI...
EXPRESSION                                        TRUTH #06                                        SOMETIMES I SPEND MORE ...
EXPRESSION                                        TRUTH #07                                        WE DON’T WANT TO LOOK  ...
EXPRESSION                                        TRUTH #08                                        BUT WE’RE LOSING THE   ...
EXPRESSION                                        TRUTH #09                                        TEXTURE CONSISTS OF    ...
EXPRESSION     TRUTH #10     WE HAVE DIFFERENT     MOODS IN DIFFERENT     SITUATIONS, SO IT WOULD     BE GREAT IF OUR     ...
EXPRESSION                                        TRUTH #11                                        WHEN MY VERIZON BILL   ...
EXPRESSION                                        BIG LESSON                                        QUALITY MATTERS TO GIR...
CONCLUSION FIVE  WE ARE LOSING THE MEMORIES THAT MAKE UP LIFESTEP TWO: THE GIRL-PHONE RELATIONSHIP        GIRLAPPROVED CEL...
WE ARE LOSING THE MEMORIES THAT MAKE UP LIFE   We love saving messages, pictures, videos, voicemails, and anything that is...
EXPRESSION                                        TRUTH #12                                        GIRLS ARE SENTIMENTAL. ...
EXPRESSION      TRUTH #13     WHEN WE GET A CUTE OR     SWEET NOTE WE LIKE TO     SAVE THEM. WITH THE     PHONE YOU CAN’T ...
EXPRESSION                                        TRUTH #14                                        IT BREAKS OUR HEARTS   ...
EXPRESSION     TRUTH #15    ALL THOSE FUNNY TEXTS,    ADORABLE IMAGES AND    THINGS WE FIND AND    SHARE NEED TO BE FILED ...
EXPRESSION                                        TRUTH #16                                        IT SUCKS WHEN WE GET   ...
MEMORYBIG LESSONJUST BECAUSE IT IS DIGITAL DOESNOT MEAN WE DON’T CHERISHIT.HELP GIRLS RECORD AND STORETHEIR COMMUNICATION ...
CONCLUSION SIX  THE LACK OF SOCIAL NORMS ARE CAUSING CONFLICTSTEP TWO: THE GIRL-PHONE RELATIONSHIP       GIRLAPPROVED CELL...
THE LACK OF SOCIAL NORMS ARE CAUSING CONFLICT   While phones become an increasingly important part of our lives, there see...
RELATIONSHIP                                        TRUTH #01                                        IT IS WONDERFUL TO HA...
RELATIONSHIP                                        TRUTH #02                                        NO ONE CREATED RULES ...
PERSONAL STORY                                        “Why are there no protocols for texting? BOYS GET MORE              ...
RELATIONSHIP                                        TRUTH #03                                        I LIKE TO BE RESPONSI...
RELATIONSHIP                                        TRUTH #04                                        WE FEEL SO MUCH MORE ...
RELATIONSHIP                                        TRUTH #05                                        WHEN PEOPLE DON’T    ...
RELATIONSHIP                                         TRUTH #06                                        EVEN IN CLASS, EVERY...
PERSONAL STORY                                        “Whenever I’m on a date with Mike, it’s like I’m also on a date     ...
RELATIONSHIP                                        TRUTH #07                                        BLACKBERRY ANNOUNCES ...
SOCIAL MEDIA                                        TRUTH #08                                        FRIENDS AND FAMILY GE...
EXAMPLE                                        My mom can tell when I’ve read her messages, and gets hurt                 ...
RELATIONSHIP                                        BIG LESSON                                        NEW TECHNOLOGY IS   ...
CONCLUSION BONUS  RANDOM INSPIRATION FOR THE PERFECT GIRL PHONESTEP TWO: THE GIRL-PHONE RELATIONSHIP       GIRLAPPROVED CE...
CELL PHONE SIZE    TRUTH #01    OUR POCKETS ARE NOT    SHAPED TO CARRY PHONES.    THE PHONE-GIRL POCKET    RELATIONSHIP IS...
CELL PHONE SIZE                                        TRUTH #02                                        BUT MOST OF THE TI...
CELL PHONE SCHOOL                                        TRUTH #01                                        DURING SCHOOL I ...
CELL PHONE PLAYTRUTH #01MY PHONE IS THERE TOLOOK AT WHEN I AMBORED OR RESTLESS.IT ENTERTAINS MEWHEN I HAVE A FEWMINUTES ON...
CELL PHONE PLAY                                        TRUTH #02                                        I LIKE TO READ CEL...
CELL PHONE PLAY                                        TRUTH #03                                        THERE ARE NOT ENOU...
VOICE MAIL                                         TRUTH #01                                        I DON’T CHECK MY VOICE...
VOICE MAIL                                        TRUTH #02                                        YOU HAVE TO HAVE THE   ...
VOICE MAIL                                        TRUTH #03                                        I WANT TO BE ABLE TO   ...
POWER                                        TRUTH #01                                        WE HAVE A HARD TIME         ...
POWER                                        TRUTH #02                                        IT’S PRETTY HARD TO         ...
CAMERA                                        TRUTH #01                                        WE LOVE TAKING             ...
CAMERA  TRUTH #02   EVEN WHEN DO HAVE   THE PERFECT PICTURE,   SOME PHONE   COMPANIES MAKE IT   IMPOSSIBLE TO DO CROSS   P...
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  1. 1. STEP TWO: GIRL/PHONE RELATIONSHIP GIRLAPPROVED PHONES
  2. 2. WHAT CULTURAL SHIFTS ARECHANGING A GIRLS CELLPHONE USE? STEP TWO THE GIRL PHONE RELATIONSHIP WHAT ARE THE In this step we take a deep FUNCTIONS look at the relationship be-THE PHONE PLAYS tween a girl and her phone. IN A GIRLS LIFE? How does a modern girl 1 2 3 relate to her phone? How is 4 5 6 that relationship changing? 7 8 9 How are phones supporting * 0 # her new relationship and WHAT ARE THE where do they fall short? FEATURES SHE RELATES TO AND VALUES?
  3. 3. CONCLUSION ONE GIRLS RELY ON THEIR PHONES FOR FREEDOMSTEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  4. 4. GIRLS RELY ON THEIR PHONES FOR SOCIAL FREEDOM For girls, phones are cornerstones of their independence. Phones give girls social independence, and allows us to maintain relationships outside the people we interact with everyday. We like to deal with our feelings as soon as possible so we can get social support even when we are physically apart from important people. We don’t have to wait around to talk on the phone. We can talk for as long as want in places where people won’t hear us. We can physically be somewhere else, but still stay socially connected to our friends. When we’re obliged to do something we can still do the things that we want to do because our phones gives us the chance to. Otherwise we’d be cut off from all the happenings with our friends. The phone is not our link to only our friends. Many girls are from divorced families and the phone is the primary link to the other parent. They have to manage that parent relationship independently and the phone makes it more possible.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  5. 5. EMOTIONAL TRUTH #01 HAVING A CELLPHONE MEANS HAVING EMOTIONAL COMFORT. NOT JUST FROM FEELING SAFE WHEN I AM ALONE, BUT TALKING TO PEOPLE WHEN WE ARE UPSET.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  6. 6. EMOTIONAL TRUTH #02 WHEN SOMETHING IS TROUBLING US, WE NEED TO TALK ABOUT IT. PHONES ALLOW US TO RELIEVE THAT URGENCY INSTEAD OF LETTING IT STAY REPRESSED.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  7. 7. EMOTIONAL TRUTH #03 MY PHONE MEANS I CAN ALWAYS WORK THROUGH MY FEELINGS WITH MY CLOSE FRIENDS, EVEN WHEN I AM STUCK AT HOME WITH MY PARENTS.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  8. 8. EMOTIONAL TRUTH #04 WE HAVE A HOUSE PHONE BUT THAT IS NOT SAFE. SOMEONE CAN LISTEN OR TELL ME TO GET OFF THE PHONE. MY CELLPHONE IS ALWAYS THERE AND IT IS ALSO PRIVATE.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  9. 9. EMOTIONAL TRUTH #05 GIRLS FROM DIVORCED HOMES NEED THE PHONE TO MANAGE TWO SETS OF FAMILIES. TALKING TO THE PARENT WE DON’T LIVE WITH MAKES IT LIKE THEY ARE IN OUR LIVES.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  10. 10. PERSONAL STORY My parents are divorced, but my phone lets me keep a relationship with my dad, even when I live with my mom. My parents do not get along well, so they are very awkward. Without my phone, it wouldn’t have been possible to keep talking with my dad and his family. Phones let me manage these relationships and avoid the extra stress and conflict.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  11. 11. EMOTIONAL TRUTH #06 I EVEN SLEEP WITH THE PHONE IN MY BED... PEOPLE ARE JUST A SECOND AWAY.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  12. 12. SOCIAL FREEDOM BIG LESSON GIRLS RELATE TO THE PHONE IN TERMS OF ITS SOCIAL IMPACT OVER ITS TECH ABILITIES IT’S NOT ALL ABOUT THE EXTRA FEATURES. A PHONE IS STILL MOST IMPORTANTLY A COMMUNICATION DEVICESTEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  13. 13. CONCLUSION TWO PHONES GIVE GIRLS PHYSICAL INDEPENDENCESTEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  14. 14. GIRLS RELY ON THEIR PHONES FOR FREEDOM Another type of independence is physical independence (safety). We can go places where we never could before. When we were younger, parents wouldn’t let us go to places like the mall, other neighborhoods or late night outings. Phones are providing girls with safety and they help us convince parents to let us go places that they would never let us go before. Without the phone, we wouldn’t be as brave as we are. We won’t be able to do so many life expanding things we do today. We would be limited in where we went and the time we went there.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  15. 15. EMOTIONAL TRUTH #07 OUR YOUNGER SIBLINGS WERE ABLE TO DO SO MANY MORE THINGS EARLIER BECAUSE THEY GOT THEIR PHONES BEFORE I DID.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  16. 16. EMOTIONAL TRUTH #08 GIRLS ARE MORE BRAVE NOW THAT THEY HAVE THEIR OWN PHONES. WE DON’T HAVE TO RELY ON FAMILY MEMBERS OR FRIENDS TO BE PHYSICALLY AROUND US TO FEEL SAFE.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  17. 17. EMOTIONAL TRUTH #09 WHEN WE ARE ALONE HAVING A PHONE IS COMFORTING. WE KNOW THAT WE’RE ONLY A CALL AWAY FROM HELP.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  18. 18. EMOTIONAL TRUTH #10 WHEN WE’VE GOT A PHONE WITH US, WE DON’T MIND GOING TO NEIGHBORHOODS OR CITIES WE WOULD NEVER HAVE GONE TO ALONE.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  19. 19. PERSONAL STORY “Sometimes when it’s late at night, and I’m driving back home, it can be a little scary. That’s when I whip out the phone and call my friends. When another human voice is with me, I feel a little bit safer. That’s why I always call my friends, and they call me.“STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  20. 20. EMOTIONAL TRUTH #11 WHEN WE DON’T HAVE OUR PHONES WITH US, WE FEEL VULNERABLE AND LOST. WHEN OUR BATTERY DIES WE FEEL INSTANTLY VULNERABLE.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  21. 21. EMOTIONAL TRUTH #12 NOW WE DON’T HAVE TO WORRY WHEN DRIVING OR GOING TO THE DELI OR GOING TO DANGEROUS LOCATIONS AT 10 PM.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  22. 22. PERSONAL STORY “One time, I left my phone at home. I got into some car trouble along the way, and where I was, there were no pay phones. Pay phones are slowly becoming obsolete and they’re being taken away. When things like this happen, it means we’re going to be stuck.”STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  23. 23. PHYSICAL FREEDOM BIG LESSON CREATE A POWER MANAGEMENT SYSTEM THAT WON’T LEAVE GIRLS IN A STICKY SITUATION. ADD PHONE FEATURES THAT MAKE GIRLS FEEL DOUBLY SAFE.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  24. 24. CONCLUSION THREE PHONES ARE NOW DEMANDING AND OUT OF CONTROLSTEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  25. 25. PHONES ARE DEMANDING AND OUT OF CONTROL At first all the phone gave were positive feelings of freedom, but that is changing rapidly. The amount of pressure that a girl feels today to constantly network and communicate is overwhelming. Too many friends, too much sharing, too many apps, and too many social networks to be a part of (Flickr, YouTube, Twitter, Facebook, foursquare, yelp, etc.) Even on a personal level, people are expecting us to be accessible all of the time, on all of our networks. Trend groups always say that this is exactly what we want, that we love sharing and connecting all the time. But this is really not the case. We feel way too much pressure, and we are really unhappy about this situation. It’s frustrating when people have the expectation for us to be connected all the time. On top of all these connections coming to us, we also have to learn all these new platforms, we have the pressure to update our status all the time, learn how to download them, and fix them, and all kinds of other operations to keep up with these new technologies. All of this demand is going to cause a blacklash to social media.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  26. 26. SOCIAL MEDIA TRUTH #01 OUR PHONE IS BECOMING MORE AND MORE DEMANDING OF US. READ THIS, CHECK THAT, ANSWER NOW.. BLAH BLAH BLAHSTEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  27. 27. SOCIAL MEDIA TRUTH #02 FACEBOOK STATUSES AND TWITTER JUST MAKE EVERYTHING WAY MORE CRAZY. THERE IS CONSTANTLY STUFF BLASTING THROUGH MY PHONESTEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  28. 28. SOCIAL MEDIA TRUTH #03 “LOOK AT ME, LOOK AT ME!” WE GET STRESSED WHEN OUR PHONES ARE ALWAYS MESSAGING US ABOUT EVERY LITTLE THING.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  29. 29. SOCIAL MEDIA TRUTH #04 SOMETIMES WE NEED A LITTLE BIT OF PEACE AND QUIET. I TRY TO GO OUT WITH ONE FRIEND, AND ALL MY OTHER ONES ARE STILL TEXTING ME.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  30. 30. SOCIAL MEDIA TRUTH #05 SOME GIRLS ARE STARTING TO EXPERIMENT WITH TAKING FACEBOOK OFF THEIR PHONE: IT WAS JUST TOO MUCH COMMUNICATION TO HANDLE.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  31. 31. SOCIAL MEDIA TRUTH #06 WE CAN’T BE SHARING AND TALKING ALL THE TIME. I NEED TO HAVE A LIFE. I NEED TO BE LIVING AND DOING, SO I HAVE THINGS WORTH SHARING.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  32. 32. SOCIAL MEDIA TRUTH #07 I NEED A WAY TO SCALE UP AND DOWN HOW MUCH I WANT TO ENGAGE IN MY PHONE, AND WHAT I WANT TO LET THROUGH. TODAY IT IS FULL ON OR OFF.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  33. 33. SOCIAL MEDIA BIG LESSON WE DON’T LIVE TO SHARE, DON’T BELIEVE WHAT THEY SAY IN ALL THE TREND REPORS. CREATE TOOLS TO SUPPORT THE ISSUES CREATED WITH TO MUCH CONSTANT COMMUNICATIONSTEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  34. 34. CONCLUSION FOUR WE’RE CONNECTING MORE, BUT WE’RE LOSING MEANINGSTEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  35. 35. WE’RE CONNECTING MORE BUT LOSING MEANING Today we have increasing ways to connect through an increasing range of networks. These increases are incredible. The phone is at the center of all our relationships. One strange thing we have recently started to experience is that although we are connecting more, many of our communications are becoming meaningless. We love communication, but we also need to be intellectually stimulated by the things that people say. Why is this important? Why do we need to know exactly where you’re going or what you’re doing? With the amount of communication that is coming to us, people don’t take the time to really learn how to craft a message. We appreciate the effort that people put into expressing something. It’s the difference we feel when we open a letter and a text message. Girls love texture. Texture consists of all the details: the little imperfections in handwriting, font type, color, size, the adjectives we use to describe something, the way our message looks aesthetically, the types of emoticons that we use, and how well its looks match what we’re trying to say. All that is being taken away in favor of how many people we are talking to. How can we ever express ourselves with a 160 character limit?STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  36. 36. EXPRESSION TRUTH #01 CELLPHONES ARE HELPING US EXPRESS OURSELVES AT THE EXACT MOMENTS WE FEEL THINGS. THIS INSTANT EMOTIONAL OUTLET IS VERY GIRL FRIENDLYSTEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  37. 37. EXPRESSION TRUTH #02 CELLPHONES MAKE US FEEL CONNECTED WITH LOTS MORE PEOPLE AND EXPAND OUR NETWORK ACROSS THE WORLD. BUT ODDLY THINGS FEEL MORE EMPTY.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  38. 38. EXPRESSION TRUTH #03 WORD LENGTH IS ONE FACTOR THAT IS JUST NOT GIRLAPPROVED. WE HATE THAT OUR THOUGHTS ARE LIMITED BY THE 160 CHARACTER LIMIT.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  39. 39. EXPRESSION TRUTH #04 GIRLS USE ABOUT THREE TIMES AS MANY WORDS A DAY AS GUYS DO. WE NEED MORE TIME AND SPACE TO COMMUNICATE THAN BOYS DO.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  40. 40. EXPRESSION TRUTH #05 GUYS LIKE TO TEXT IN LIKE 25 CHARACTERS; THEY ARE PROBABLY HAPPY WITH THE LIMITS. WE ARE ALWAYS BEGGING GUYS TO EXPRESS MORE.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  41. 41. EXPRESSION TRUTH #06 SOMETIMES I SPEND MORE TIME TRYING TO FIT MY IDEAS INTO A 160 CHARACTER LIMIT THAN ON WHAT I ACTUALLY WANT TO SAY.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  42. 42. EXPRESSION TRUTH #07 WE DON’T WANT TO LOOK DESPERATE OR NEEDY, WHICH IS WHAT HAPPENS WHEN WE SEND ONE THOUGHT IN MULTIPLE TEXT MESSAGES.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  43. 43. EXPRESSION TRUTH #08 BUT WE’RE LOSING THE TEXTURE AND BEAUTY OF OUR MESSAGES IN FAVOR OF QUANTITY.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  44. 44. EXPRESSION TRUTH #09 TEXTURE CONSISTS OF ALL THE LITTLE THINGS: PERSONALITY, QUALITY OF WORDS, MEANINGFUL COMMUNICATION.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  45. 45. EXPRESSION TRUTH #10 WE HAVE DIFFERENT MOODS IN DIFFERENT SITUATIONS, SO IT WOULD BE GREAT IF OUR MESSAGES COULD REFLECT THAT.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  46. 46. EXPRESSION TRUTH #11 WHEN MY VERIZON BILL LOOKS EXACTLY LIKE MY BOYFRIEND’S FLIRTS, IT JUST DOESN’T FEEL RIGHT.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  47. 47. EXPRESSION BIG LESSON QUALITY MATTERS TO GIRLS, AS MUCH AS QUANTITY. ALLOW MESSAGES TO BE VISUALLY CUSTOMIZED. CHARACTER LIMITS ON A TEXT ARE NOT GIRLAPPROVED.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  48. 48. CONCLUSION FIVE WE ARE LOSING THE MEMORIES THAT MAKE UP LIFESTEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  49. 49. WE ARE LOSING THE MEMORIES THAT MAKE UP LIFE We love saving messages, pictures, videos, voicemails, and anything that is meaningful and important to us. Whenever extra time is available we love glancing through them and reliving all those moments. Digital technology and digital messaging makes us feel like our work is all disposable, but it is not Having limited space on our phones is something that makes us worry. When that limit is reached, it means that we have to either stop saving, or delete older things to make room. What happens to all the things that we cherish then? To us, it feels like we’re deleting our memories.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  50. 50. EXPRESSION TRUTH #12 GIRLS ARE SENTIMENTAL. WE LIKE TO KEEP THINGS THAT ARE MEANINGFUL AND LOOK AT THEM OVER AND OVER TO RELIVE THE EMOTION.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  51. 51. EXPRESSION TRUTH #13 WHEN WE GET A CUTE OR SWEET NOTE WE LIKE TO SAVE THEM. WITH THE PHONE YOU CAN’T DO THAT. OUR PRECIOUS THINGS ALL VANISH AWAY.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  52. 52. EXPRESSION TRUTH #14 IT BREAKS OUR HEARTS WHEN WE HAVE TO DELETE SOMETHING THAT WE SAVED A LONG TIME AGO TO MAKE ROOM FOR THE NEW.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  53. 53. EXPRESSION TRUTH #15 ALL THOSE FUNNY TEXTS, ADORABLE IMAGES AND THINGS WE FIND AND SHARE NEED TO BE FILED AWAY AND PROTECTED.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  54. 54. EXPRESSION TRUTH #16 IT SUCKS WHEN WE GET SOMETHING NEW AND WE DON’T HAVE MEMORY ON OUR PHONE TO STORE IT.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  55. 55. MEMORYBIG LESSONJUST BECAUSE IT IS DIGITAL DOESNOT MEAN WE DON’T CHERISHIT.HELP GIRLS RECORD AND STORETHEIR COMMUNICATION HISTORYSTEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  56. 56. CONCLUSION SIX THE LACK OF SOCIAL NORMS ARE CAUSING CONFLICTSTEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  57. 57. THE LACK OF SOCIAL NORMS ARE CAUSING CONFLICT While phones become an increasingly important part of our lives, there seems to be no social etiquette that tells us when and where we should use them. The result is that whenever we’re in an important meeting, or on a date, or in class, we see people texting and chatting online. Because girls are much more emotional, they feel much more responsible for messages than males do. When somebody sends us messages, and we ignore them, we feel accountable and guilty if we don’t give a response. This is why we feel so uncomfortable when nobody understands what is rude anymore. Everyone has their own standards of use, and when you don’t know someone else’s rules, you have to make up a context. Girls are more likely than boys to try and understand other peoples feelings. This means we are more confused when we send a message and have to read into a long delay. This creates more tension than it would otherwise if we were boys. We ask ourselves, are they busy? Are they angry? Are they sad? Are they in trouble? Should we call, and ask if everything is okay? Are they just proving to you that you’re not important? Dating just got more complicated.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  58. 58. RELATIONSHIP TRUTH #01 IT IS WONDERFUL TO HAVE SO MANY WAYS TO INTERACT WITH PEOPLE. WE LOVE THAT WE CAN CHOOSE AN IMAGE, A VOICE MAIL, TEXT, ETC.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  59. 59. RELATIONSHIP TRUTH #02 NO ONE CREATED RULES OF HOW AND WHEN TO COMMUNICATE. THE PHONE COMPANIES ASSUMED 24/7 AND THIS IS SUPER MESSY SOCIALLY.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  60. 60. PERSONAL STORY “Why are there no protocols for texting? BOYS GET MORE COMPLICATED. How many texts are healthy? Clingy? Playful? When I send a message and get no reply, I start thinking up scenarios in my head. Is she angry, or just busy? Is he with another girl? Is he being eaten by a lion? We need date rules.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  61. 61. RELATIONSHIP TRUTH #03 I LIKE TO BE RESPONSIBLE WITH MY FRIENDS, BUT WHAT DOES THAT MEAN? DOES THAT MEAN IGNORE WHO I AM OUT WITH TO CONTACT THE ONES I AM NOT WITH. IT’S MESSY!STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  62. 62. RELATIONSHIP TRUTH #04 WE FEEL SO MUCH MORE RESPONSIBILITY AND OBLIGATION TO REPLY THAN BOYS DO. WE FEEL UNCOMFORTABLE WHEN WE DON’T.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  63. 63. RELATIONSHIP TRUTH #05 WHEN PEOPLE DON’T RESPOND WHEN I CALL OR TEXT, I WORRY ABOUT WHAT’S GOING ON IN THEIR HEADS. WHAT’S GOING ON?STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  64. 64. RELATIONSHIP TRUTH #06 EVEN IN CLASS, EVERYONE IS TEXTING AND THE PROFESSORS JUST IGNORE IT. DOES THAT MEAN IT IS OK? LACK OF RULES MAKES EVERYTHING MESSY.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  65. 65. PERSONAL STORY “Whenever I’m on a date with Mike, it’s like I’m also on a date with his mom, his friends, his roommate, his best friend, his ex- girlfriend, and his brother. Geez, Mike, why are we even bothering with this date thing?”STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  66. 66. RELATIONSHIP TRUTH #07 BLACKBERRY ANNOUNCES WHEN YOU READ MESSAGES. THIS CREATES ISSUES. PEOPLE ASSUME THAT IF YOU CHECK A MESSAGE AND DON’T ANSWER, THERE ARE PROBLEMS.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  67. 67. SOCIAL MEDIA TRUTH #08 FRIENDS AND FAMILY GET UPSET IF THEY THINK YOU ARE PURPOSELY IGNORING THEM. BECAUSE OF THIS FEATURE, I HAVE TO ALWAYS RESPOND IN FULL, ASAP. (MORE PRESSURE)STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  68. 68. EXAMPLE My mom can tell when I’ve read her messages, and gets hurt and confused when I don’t respond immediately. Now that I’m in college, my schedule is packed and I need my privacy: I can’t have my mom calling and worrying about why I haven’t gotten back to her when I’m studying and cant reply!STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  69. 69. RELATIONSHIP BIG LESSON NEW TECHNOLOGY IS DISRUPTING SOCIAL CUSTOMS. RELATIONSHIPS NEED NEW SUPPORT BECAUSE OF PHONE TECHNOLOGY MESSAGE NOTIFICATIONS NEED TO BE QUALIFIEDSTEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  70. 70. CONCLUSION BONUS RANDOM INSPIRATION FOR THE PERFECT GIRL PHONESTEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  71. 71. CELL PHONE SIZE TRUTH #01 OUR POCKETS ARE NOT SHAPED TO CARRY PHONES. THE PHONE-GIRL POCKET RELATIONSHIP IS A LITTLE TENSE.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  72. 72. CELL PHONE SIZE TRUTH #02 BUT MOST OF THE TIME, WE TRY TO SHOVE IT IN ANYWAY. SO THEY END UP FALLING OUT AND BREAKING.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  73. 73. CELL PHONE SCHOOL TRUTH #01 DURING SCHOOL I HAVE DOWN TIME I NEED TO USE TO STUDY, BUT I DON’T WANT TO ALWAYS CARRY A BOOK WITH ME; THEY ARE BIG AND HEAVY.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  74. 74. CELL PHONE PLAYTRUTH #01MY PHONE IS THERE TOLOOK AT WHEN I AMBORED OR RESTLESS.IT ENTERTAINS MEWHEN I HAVE A FEWMINUTES ON MY HANDS.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  75. 75. CELL PHONE PLAY TRUTH #02 I LIKE TO READ CELEBRITY GOSSIP TWEETS ON MY PHONE, BUT I DON’T WANT ALL THE OTHER NOISE.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  76. 76. CELL PHONE PLAY TRUTH #03 THERE ARE NOT ENOUGH GIRL ENTERTAINMENT APPS ON OUR PHONES TO HELP US KILL SOME TIME.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  77. 77. VOICE MAIL TRUTH #01 I DON’T CHECK MY VOICE MAIL BECAUSE IT FEELS LIKE WORK, I USE TO LOVE CHECKING MESSAGES ON THE HOME ANSWERING MACHINE.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  78. 78. VOICE MAIL TRUTH #02 YOU HAVE TO HAVE THE PHONE TO YOUR EAR, WHICH MAKES IT LESS SHAREABLE BECAUSE THE SPEAKERPHONE FUNCTION IS NOT GOOD QUALITY.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  79. 79. VOICE MAIL TRUTH #03 I WANT TO BE ABLE TO USE MY PHONE HANDS- FREE, OR IN MY LAP. BUT THE SPEAKERPHONE MAKES IT DIFFICULT TO HEAR AND BE HEARD.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  80. 80. POWER TRUTH #01 WE HAVE A HARD TIME MANAGING THE POWER BECAUSE MOST OF THE TIME, WE’RE NOT NEAR AN OUTLET AND WE’RE RUNNING AROUND ALL OVER CAMPUS.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  81. 81. POWER TRUTH #02 IT’S PRETTY HARD TO FIND AN OUTLET WHERE WE CAN SIT BY AND LET OUR PHONES CHARGE. WHEN THERE IS AN OUTLET SOMEWHERE, STUDENTS FIGHT OVER IT.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  82. 82. CAMERA TRUTH #01 WE LOVE TAKING PICTURES, BUT WE CARE A LOT ABOUT DETAILS. SOMETIMES THE ZOOM IN OUR CAMERAS DON’T ALLOW US TO CAPTURE WHAT WE REALLY WANT.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
  83. 83. CAMERA TRUTH #02 EVEN WHEN DO HAVE THE PERFECT PICTURE, SOME PHONE COMPANIES MAKE IT IMPOSSIBLE TO DO CROSS PHONE PICTURE SHARING.STEP TWO: THE GIRL-PHONE RELATIONSHIP GIRLAPPROVED CELLPHONES
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