GIRLAPPROVED FOUNDER : HEIDI DANGELMAIER

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We are the world’s authority on females growing up with social media. GIrlapproved is uniquely qualified to help brands answer the core questions required to increase market share with this new female (see post88s).

Technology is not only changing culture, it is changing us as a people. Females are undergoing unprecedented advancements to their identity and power. As brands face a very new future, they must evolve to remain powerful. Girlapproved helps brands identify and design new growth opportunities through products, branding, technology and communication.

Girlapproved is a way forward. It gives brands economically substantiated permission to invent and advance. Girlapproved is not about trying to be new, cool or different; it was designed specifically to identify and address unmet needs and desires that are forming due to profound shifts in female culture. Girlapproved is the first-ever female invention and design methodology, producing the most authentic products and brands available.

http://girlapproved.us

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  • GIRLAPPROVED FOUNDER : HEIDI DANGELMAIER

    1. 1. HEIDI DANGELMAIER GIRLAPPROVED FOUNDER
    2. 2. COMPUTER SCIENTIST PIONEER SOCIAL MEDIA APPS PIONEER GIRL VIDEOGAMES PRINCETON PHD CANDIDATE PATENTED & PUBLISHED
    3. 3. HEIDI IS A TRAILBLAZING INVENTOR OF MASS MARKET PRODUCTS, BRANDS, AND TECHNOLOGY. HER CAREER AS FEMALE INVENTOR IS DEDICATED TO ANSWERING THE QUESTION: “WHAT’S SHE WANT THAT NO ONE’S MAKING?”
    4. 4. As one of the 9% of females who hold computer technology patents, Heidi’s proven inventions span industries as diverse as digital gaming, fashion and beverages to tampons. Her vision kick-started while pursuing a PhD, in Princeton’s computer and robotic engineering department. She watched chips being created to make video games she would never play. Inspired by her own vision of fun, she led Sega’s first initiative to create video games for females. She took female inventions online in 1995 pioneering social media tools for CBS, Metlife, Z100, AOL, Samsung, AT&T, Coca Cola, American Express and Tivo. (continued on next slide)
    5. 5. (Continued) By 2005, she realized the economic opportunities of female-driven innovation remained untapped in every industry. To precisely determine mass market unmet needs in the female market and engineer their solutions, Heidi designed an invention methodology called Girlapproved. Today she and her all-girl team work with brands ranging from Unilever, Varsity, Jones Apparel Group, J&J, Crayola, Abercrombie, Rubbermaid to Merck. She writes a column in BusinessWeek, and has judged / presented at the IDSA, AIGA, Webbys. ADC, ARF, Siggraph, GRAPHIS and the Computer Games Developer Association.
    6. 6. CONTACT GA 212.334.3477 CONTACT@GIRLAPPROVED.US W W W.G I R L A PPROVE D.US ©2010 GIRLAPPROVED

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