The Girlapproved Advantage

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We are the world’s authority on females growing up with social media. GIrlapproved is uniquely qualified to help brands answer the core questions required to increase market share with this new female (see post88s).

Technology is not only changing culture, it is changing us as a people. Females are undergoing unprecedented advancements to their identity and power. As brands face a very new future, they must evolve to remain powerful. Girlapproved helps brands identify and design new growth opportunities through products, branding, technology and communication.

Girlapproved is a way forward. It gives brands economically substantiated permission to invent and advance. Girlapproved is not about trying to be new, cool or different; it was designed specifically to identify and address unmet needs and desires that are forming due to profound shifts in female culture. Girlapproved is the first-ever female invention and design methodology, producing the most authentic products and brands available.

http://girlapproved.us

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  • The Girlapproved Advantage

    1. 1. THE GIRLAPPROVED ADVANTAGE
    2. 2. SO YOU WANNA BE THE BRAND OF CHOICE? WITH A PLETHORA OF AGENCIES, MARKET RESEARCH FIRMS, TREND GROUPS, INDUSTRIAL DESIGN FIRMS WHY CHOOSE GA TO GET THE JOB DONE?
    3. 3. THE SHORT ANSWER TECHNOLOGY CHANGED EVERYTHING TRADITIONAL METHODOLOGIES AND ORGANIZATIONS CAN’T DELIVER WHAT YOU NEED
    4. 4. THE SHORT ANSWER THE GOOD NEWS IS... GIRLAPPROVED CAN
    5. 5. WANNA LEAD? FOLLOW US! CLICK FORWARD AND LEARN WHY GA EXCELS WHERE NO ONE ELSE CAN
    6. 6. NEEDED NEW WE FIND YOU THE LARGEST UNTAPPED OPPORTUNITIES. Need based products = instant sales. We only create authentic products/brands, ones that speak to pre-existing desires that are not yet satisfied. Authenticity sells itself. You don’t need persuasion to convince someone of its worth.
    7. 7. SHE’S HERE GET READY ® WE’RE THE AUTHORITY ON THE EMERGING CONSUMER. We’re the authority on POST88s; the least understood, yet most influential market in driving a brand’s future. Our commitment and methodology mean we know who she is, what she wants, and how to create it, better than anyone.
    8. 8. COMPUTER SCIENTIST PIONEER SOCIAL MEDIA APPS PIONEER GIRL VIDEOGAMES PRINCETON PHD CANDIDATE PATENTED & PUBLISHED WE’RE THE AUTHORITY ON FEMALES AND TECHNOLOGY. Future Girl + Tech = Future Brand. Technology will steer the future, but its consumer value comes down to whether she loves it. GA’s legacy is in pioneering video games and social media apps that target girls and females.
    9. 9. MUST BE A POST88 OPEN & ABLE TO SELF-EXAMINE EMOTIONALLY INTELLIGENT RIGOROUSLY ANALYTICAL INVENTIVE & ARTICULATE GA IS THE ONLY POST88 INDIGENOUS TEAM. We are the only firm that is built exclusively from POST88 talent. The GA team are forerunners for this new generation of females. Working at the source goes faster, deeper and with more accuracy than working with PRE88s.
    10. 10. GIRLAPPROVED INVENTION METHODOLOGY SCIENTIFIC METHOD HIT MAKING COLLABORATIVE DESIGN GENDER STUDIES PSYCHOANALYSIS WE’VE CREATED THE FIRST EVER FEMALE DESIGN SYSTEM. In order to create products that are truly authentic to females, we’ve created an entirely new desgin process. It combines methods from various fields of study, ensuring that our creations are good for the girl, and profitable for the brand.
    11. 11. GA INVENTION METHODOLOGY EMOTIONAL IDENTIFICATION UNIVERSAL SHARED DEEP TRUTHS INTELLECTUAL IDENTIFICATION UNMET NEEDS FEMALES SHARE SENSUAL IDENTIFICATION LOVE AT FIRST SIGHT AUTHENTICITY & IDENTIFICATION GUARANTEED. Our methodology produces the most authentic products and brands in the market place. Our proprietary process was developed to create 360 degrees of identification. That’s why our designs are hits that have mass appeal.
    12. 12. UNIVERSAL UNMET GIRLAPPROVED TRUTHS NEEDS STANDARD MASS MARKET HITS GA IS MEASURABLE QUANTITATIVELY. Our methodology is measurable, proven and repeatable. Each step of the GA process produces deliverables that can be validated and measured. The outcome? Brands grow and become profitable, and the POST88s get what they love.
    13. 13. TRUTH TRUTH TRUTH UNMET UNMET GIRLAPPROVED #TRUTH #TRUTH #TRUTH 001 002 003 NEEDS UNMET NEEDS UNMET STANDARD GIRLAPPROVED # 001 # 002 # 003 NEEDS NEEDS STANDARD TRUTH TRUTH TRUTH UNMET UNMET GIRLAPPROVED #TRUTH #TRUTH #TRUTH 004 005 006 NEEDS STANDARD UNMET NEEDS UNMET GIRLAPPROVED # 004 # 005 # 006 NEEDS NEEDS STANDARD WE BRING 5 YEARS OF ACCUMULATED POST88 INTELLIGENCE. We can achieve in a week what takes others months (if at all). GA’s POST88 intelligence grows daily. Our pioneering research leads to immense cross-industry learnings that clients can leverage immediately.
    14. 14. PUBLIC CONSCIOUS PRIVATE CONSCIOUS UNCONSCIOUS MIND SUBCONSCIOUS MIND GA HAS THE DEPTH YOU NEED TO BE VISIONARY. Authentic Innovation requires gaining access to submerged, unspoken feelings, not conscious thought. Traditional research can’t do this. We access all levels of the brain to get to the game-changing insights that drive invention.
    15. 15. GIRL STANDARDS GIRL AESTHETICS = D E GIRL VALUES = M N GIRL PRIORITIES = A B WHO AM I? GIRL PRINCIPLES = X Y GIRL UTILITIES = J K GA’S DEVELOPED A CREATIVE BLUEPRINT FOR MARKET SUCCESS. Historically the preferences of females haven’t been established: from what is useful to us to what is sexy. Every day our GA Lab researches inherent female proclivities and translates them into practical design standards.
    16. 16. SPIRITUALITY HEALTH FRIENDS RECREATION SEXUALITY FAMILY BEAUTY ACADEMICS GET THE MOST COMPREHENSIVE RESEARCH AVAILABLE. Products don’t live in isolation. The more you see the full context of how POST88s experience things, the richer your inventions are. GA intelligence encompasses her whole life. We can discover untapped opportunities others can’t.
    17. 17. SELF OTHER EXAMINATION OBSERVATION OUR PROCESS REMOVES PERSONAL BIASES. True emotions cannot be accessed or understood through observation or interviews. Truth requires rigorous self examination. We use collaborative psychoanalysis to get to the authentic feelings, drives and desires of POST88s.
    18. 18. ME INDIVIDUAL UNIVERSAL TRUTHS TRUTHS GA UNVEILS UNIVERSAL TRUTHS. Mass appeal requires going below superficial divisions between females to find the deep feelings that they all share. GA identifies deep universal feelings that resonate with POST88s. The WE in the ME makes hits.
    19. 19. DEFER TO GIRL PURCHASES GUYS LET GIRLS GUIDE THEM IN BUYING GET THE GIRL PURCHASES GUYS MAKE TO ATTRACT GIRLS GIRL SIGNS OFF GUYS INVESTIGATE PRODUCT AND NEED GIRL APPROVAL TO PURCHASE GA IS EQUALLY BENEFICIAL FOR MALE BRANDS. GA builds stronger guy brands. Females strongly influence male purchases. GA eliminates the mystery of what females want. When guys and their brands know exactly what girls want, they both win her approval.
    20. 20. SUMMARY GA creates the most authentic products and brands in the marketplace today. GA is the difference between just inventing something new and having every one say - “It's so me”. Authenticity is not just a claim, our process was engineered to achieve 360˚ of instant identification: emotional, intellectual and sensual. GA is equally powerful to the growth of brands; it identifies the most economically significant untapped opportunities in any industry and results in products, brands and communications that have universal resonance. In other words, mass market hits.
    21. 21. CONTACT GA 212.334.3477 CONTACT@GIRLAPPROVED.US W W W.G I R L A PPROVE D.US ©2010 GIRLAPPROVED

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