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Service marketing


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  • 1. HUTCH
  • 2. 7 P’S of Service Marketing Mix… Product Price Promotion Place People Physical evidence Process
  • 3. Product
    • Company provides products like
    • Postpaid connections
    • Prepaid connections
    • Dialing cards
    • Hutch PCO
    • Hutch Handy phone
  • 4.
    • We must remember that Marketing is fundamentally about providing the correct bundle of benefits to the end user, hence the saying ‘Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer’
    Product decisions Branding Quality Features
  • 5. Price....
    • The prices are being charged in accordance with:
    • The charges vary from region to region.
    Roaming rates Services Talk plans Prices
  • 6. Pricing strategies…
    • Penetration
    • Skimming Competition
    • Product line
  • 7.
    • Pricing is the only mix which generates a turnover for the organization.
    • The remaining P’s are the variable cost for the organization.
    • Price must support these elements of the mix.
    • Pricing is difficult and must reflect supply and demand relationship.
  • 8. Promotion.... Promotion Advertisement Hoardings Personal selling Media Publicity Internet
  • 9. Promotion of product Two two talk plan VIP no’s Reducing rates Validity offer Easy recharge Promotion
  • 10. PLACE
    • The hutch outlets are being situated in various places in India which includes 16 states.
    • It has both postpaid outlets and prepaid outlets.
  • 11. Andhra Pradesh Punjab West Bengal Karnataka Maharashtra & Goa Tamil Nadu Rajasthan UP (E) UP (W) Kerala Delhi Mumbai Haryana
  • 12. Physical Evidence…. Sim cards Bills Before and After sale documents PHYSICAL EVIDENCE
  • 13. People
    • People are important because:
      • Providing a service, rather than selling a product.
      • Quality of personal relationships between company and clients becomes vital.
      • New staff needs thorough training and constant monitoring.
      • Staffing costs the highest cost
      • Recruiting specialist staff time consuming and expensive.
      • Strategies and tactics for recruiting, training and safeguarding relationships.
  • 14. People Include...
    • Others like:
    • Technicians
    • Dealers
    • Other Employees (BPO Employees)
    Higher managers Middle managers Lower managers
  • 15. Process
    • That “P” of marketing mix
    • which let customers get the best of the products
  • 16. Process of taking a postpaid connection
    • Go to Hutch Shop
    • Choose a product (Say Postpaid connection)
    • Pay the appropriate fees
    • Take the Respective product (Like SIM Card in this case)
    • Avail the facilities
    • Give the feedback
  • 17. Suggestions
    • The charges should be less
    • The outlets should be opened in the small towns also
    • No. of Hutch PCO should be raised
    • More schemes should be introduced
    • Customer satisfaction should be there
  • 18. THANK YOU