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  • Questionnaire (GM/PACE Project) S.R. No. 1 Date 26/01/2009 Name Dr S. Ghoshal Market Segment 9 Lacks Profession Professor (ergonomics) Age Group 46-50 Education PhD. M sc. Driving since last 10 years Self drive/Driver Mostly Self drive, Concerned when driver as he is doing something wrong. Hyundai Verna Present Cars {http://hyundaiverna.co.in/verna.as p?pagename=design_int} (1) Maruti 800 -- used for more than a lack KM, could not drive with out Time line of cars hand rest. (2) Verna -- Less Noise (being into my own area), soothing A/c, Hand rest Other family members usage Wife (Office), Outing on week ends with whole family Buying decision He and his wife Factors The Wow Factor, Petrol/diesel factor
  • SX 4 (Not fuel efficient, High blind level, but wow factor was better), Options Traded off Ford Icon, Accent(too old) others by while buying his wife: wagon R (it’s a box), swift (no wow feel) Verna because: fuel efficiency, Low blind level then SX4 Usage of car 45 Km/day Soon as you get Clutch, Neutral, release breaks, In? Right foot on break Listen to FM, Music(Don’t like to Stuck in Traffic? carry cd great if I can down load) What do you usually Driving? do in car? Break Down? call helpline, expect to get connected Waiting? music Which? Honda Civic When? After 4-5 years Next Car Why? Look and feel both outside and inside BMW 1 Mercedes 2 Cadillac 5 Brand Ranking Audi 2 Infinity 5 Acura 3 Lincoln 4
  • Problems faced dash board could have been better in terms of look and feel (1) noiseless environment, (2) look Features enjoyed and feel, (3) Perceived Strength and most ruggedness, (4) Turning angle, (5) Smooth Steering wow factor, beauty, sensuality, Ex. Define Luxury www.tynant.com News paper Music yes Things you need in car TV Official mail yes Car 4 Property 2 Priority of buying Jewelry 3 things Investment 1 Accessories 5 Other gadgets Shoes Nike/Addidas Two Brand Watch Rolex/Citizen Preferences Clothing Arrow/Zodiac Heard of Cadillac? Yes, Barrac Obama car, great brand Value
  • Rooms Personality Pictorial Question Phones Cars My Car talking to me & me talking to car : Go on 3 gear will save fuel Design suggestions on this road, Low air in Front left tire, Take left concession straight Small city chips into phone to get information about city, Product need in future communication and entertainment while on move Gesture and behaviour Enthusiastic, Talkative, Helpful. Bhaskar Dinoop Himanshu Team members Kartik feedback Pawan Girish Deepti Yashika
  • 2 3 26/01/2009 27/01/2009 Prof Bharat Saikumar Dr. Uppin Professor(Mechanical engineering)/Services to Bosch Doctor 46-50 51-55 Post Graduation, Pursuing PhD in Composite materials MBBS, MD 1974 1974 Self drive (I love driving), irritated by Traffic so driver in future, But Merc Self-drive will be self driven always Maruti 800, Mercedes Model 1989 (190 D) {http://en.wikipedia.org/wiki/ Mercedes E class C200 2008 model, File:W201.jpg} Chorrola (1)family jeep, (in dubai: (2) 1984 Mazda 929 Sedan, (3) TATA Elisi for 5 years, (4) Cherevole Caprio Classic, (5) Mistibushi 1960 Mercedes , Beetle, Gullent Royal) (In India: WolksWagon Golf (Also collector for (6) maruti 800 bikes) (7) Toyota ) (8) Camery (9)Chorrola for last 3-4 years (10) Merc Latest Model Wife: Maruti, Merc:Only Me, Merc. For long drive and going to college, On weekends.. Its part of my No one, Week end outing with personality. family on self drive I am the boss I decide, Family they choose color (1) Brand, Price & affordability, Value for money. (2) Power, as per taste comfort.
  • Merc was my childhood dream, great brand in India, the current model had the classic look and feel, The lights of classic car was brought back rather than square ones.(About to buy BMW 3 series model 320 but Wanted to buy merc, told that I will the model was relesed 4 years back buy it and I bought it. an new one was awaited in an year) Now 30-40 KM/day, An year erlier 70-80 KM/day Rear View adjust, A/c first, Music, start the car windows closed Intially use to loose patients, now Be Patient window closed, music. stability, Control, Security(Only Change music, Talke on phone concerned for head on collision) bluhooth connectivity in car Not experienced with current car, Once Mistibushi Gallent enjin jam in Repair my self if not then call midst of desert, Puncher myself Old music Push back relax, Music small sedan trade off chorolla for may be Liner-Zilo (look and feel), If Anther vesion of Mercedes had money will buy Merc. S class After a year In few days car is 4 years old so might start giving problems and bad services are available, will get good price now 3 2 5 1 2 3 4 4 6 6 7 7 1 5
  • Wing Mirror dosent fold automatically, right is convex but left is plane could not get wide look on left even complained merc., Hitting horn in panic situation by mistake hit control button on stearing which changes settings, Dickey dosent lock while driving, seat doesnt adjust as per user automatically, take key out window glass should auto close, fuel tank can Milage could have been better be open without key. A/c in summer, feeling of steering, (1)bluetooth phone (2)power, seating posture, visibility Torque, steering (3)Music various useful features car could Luxury estate(Willonair) all sports could offer facilty, open cosy relax yes yes yes yes 1 1 4 3 3 4 5 2 2 5 Initially lenevo palm top with phone but problems with battry all data vanishes if it goes dead, 1984 Bose Laptop, Not much gadget freak Speaker, Cameras old SLRs, Belline(Italy)/nike/reebok cleak/Puma Rado/Rolex omega custom made custom made Yes, brand is superio than Meci and BMW, no services in India, Not easy yes lived with it for 15 to maintain, if services launched in years(Fleakwood), low milage not india I will buy for india
  • Give depression to controls on steering, Attitute, Good host, Reserved.
  • Objectives: 1. Study the lifestyle of the car owners 2. Finding the customer needs and problems 3. Problems with usability of car (Car as a product) Ergonomics, Functionality, Technology 4. Perception about the luxury car. 5. Brand Preference and social status association (car as an emotional object) Aesthetics, Personality. 4 5 30/01/2009 29/01/2009 Mr. Sandip Sangaru Mr. Naveen Design Consultant Business Management 31-35 30 - 35 NID (Product Design) M.Com 10-11 Year Since 17 year old Self Drive : For Long Distance Driver : Self Drive When in traffic 1. World War 2 Jeep 2. Wangon R (Family Car) Skoda Laura 1. World War 2 Jeep 1. Maruti 800, 2. Tata Sierra, 3. Skoda 2. Wangon R (Family Car) Laura Brother : Wangon R Himself: Jeep: On Weekend long Drive His wife drive but she perfer driver Himself Himself look and feel of car and good comfort and 1. Serivce, 2. Mantaince Cost Safety issues
  • Looking for small segment Cars Between Fiesta, Civic : Likes European cars for its Wangon R and Santro engineering and value for money 260 kms/ m. for playing Golf Switch on my Bluetooth handset, check Start & GO emails, manual central lock Music, Shut window put on AC Check mails or sometimes listen to music Try to figure out best way to reach in time Usally try to fix himself or call helpline call service centre Ensure he is not sitting idle, checks mail Relax, read book or magazine or listen to music and listen to music Pajaro (SUV) High end SUV This year This year Good engineering, fuel effecience , but Like to Drive in Off road important is safety issues 1 2 3 3 5 4 2 1 7 5 6 6 4 7
  • Suspension in Wongan R, Plastic used is of very Interior aesthetics were sad, I didn't get bad qty. the value for money, Electronics is bad too 1. Power 2. Flamberyance look and feel and road presences Comfort : Give you serivces when it is required You don't look at value if you see Luxary, like Water in desert Luxary is comfort , Money doesn't matter Yes Yes Yes Yes 3 2 1 4 4 5 2 1 5 3 Camera : Nikon D200, D40 Catapillar Armani Omega Omega Hugo Boss : Because of style and Brand Value Yes : Cadillac as Car Yes
  • 3 1 4 2 2 4 3 1 Showoff, Thing of road presences, status, Technology oriented
  • Technology Aesthetics, 6 7 29/01/2009 30/01/2009 Mr. Rajeev Agarwal Mr. Mohit Mathur SUV (CAD $30,000) Senior Consultant (Software Development) Criminal Lawyer 41-45 36-40 LLB 1995 two decades Self drive Self drive Toyota Rav4 BMW 3 Series (1) Toyota Corona sedan- 1995-2001, in Kuwait (2) Toyota Rav4 SUV(2002- present), in Canada Ford Ikon, Honda City, BMW 3 Series Wife Self only collective decision with his wife city conditions (snowy weather, requiring off-roading capability), height considerations (better visibility), past it was his dream to own a beemer, gives experience with previous Toyota, him unparalled thrill; performance, affordability, brand image power,
  • Honda CRV was first choice daily daily turn on the music continue to enjoy music same as above never experienced music again No plan as of now not thought of will rank toyota first first choice
  • has problem in keeping track of speed vs speed limit in the current speedometer… would prefer a digital one as one can make out speed more easily and accurately; wishes music system was more equipped (mp3, USB) the drive, CD player, provision of things the feel of the steering wheel, the seat like seat-height adjustment, side-mirror with good lumbar support and elevation, adjustment etc. the drive itself- excellent shocker system utmost comfort'; when it comes to car- smooth, silent drive No No Yes Yes Yes (but should not be distracting) No No No 2 1 4 3 5 Laptop (Dell Latitude), Nokia (basic with camera and flip body) Laptop (HP), Nokia E71 Nike, Bata Roca, hash Puppy Casio, Romer Omega, Rolex GAP, Dakota Raymonds Yes… only seen it...is a big car; in Kuwait Yes- luxury, american, a long car doubts there was a saying 'from camel to whether it is suited for narrow Indian Cadillac!', roads!
  • GPS navigation
  • 8 9 10 31/01/2009 30/01/2009 30/01/2009 Mr. Vikas Gupta Mr. Arun Kumar Mr. O M Kaul Lawyer Executive Executive 41-45 51-55 46-50 LLB Post-Graduate Post-Graduate driving since 20 years, owning car 3 years since 15 years driver both driver Honda Civic Toyota Corolla, Ford Fusion Honda City Maruti 800, Fiat Palio, Honda Civic Opel Astra, Honda City self self service, road conditions; fuel drive, comfort, pick-up, space; efficiency, smooth engine and brand, popularity, beauty fully loaded & Toyota reputation gear box
  • daily 700 km per week read the newspaper put on the seat belts thank god listen to music listen to music music/newspaper read, listen to music same as above FM/CD hasn't happened so far Call service engineer Summer- put AC appropiately; listen to music Winter- stand out in the sun Ford Thunder after 2 years Like SUVs taste new technology 2 1 2 2 1 1 7 4 3 3 4 5 5 6 6 7
  • visibility from driver seat to wishes for leather seats which were bonnet end could have been not offered when he bought his car too much noise, rattle better impressive looks (status symbol), great comfort (great legroom), interiors smooth steering, no engine (styling, music system) AC, music system, spare wheel sound, good suspension others' envy Yes No Yes Yes Yes Yes Yes No Yes Yes No Yes 1 3 2 1 5 5 3 2 4 4 Laptop (HP), Blackberry, Nokia Laptop, cellphone laptop, cellphone Metro Ecco, Lloyd Adidas, Timberland Rolex, Rado Breitling, Rolex Omega, Cartier Raymonds, Wills Ralph Lauren, Boss Milano Ralph Lauren Polo, Docker (Levis) haven't seen just heard, is an expensive car; will have to offer more value (quality,pricing,features) to succeed over BMW, Audi; not sure if he would go for a Cadillac rather than a Merc which is an accepted Indian Yes… it is a car known for its style norm for luxury, status (gave example & speed… bit expensive… lacks of Mont Blanc pen) Grandfather's car… like a ship smooth shape and interiors
  • 11 12 31/01/2009 1/28/2009 Mr. Rajiv Goyal Mr Vinay Executive Network architect 51-55 31 Collage drop out by choice in B Graduate Com 18 years 1996 both but mostly driver Self drive - I like driving by myself Honda City, Hyundai Verna Civic (1) Maruti 800 (1991-1996) (2) Maruti Esteem (1996-2008) (3) Honda City (2005-present) (4) Hyundai Verna (2008-present) Civic- first and last choice self design ( use of teakwood, upholstery, wide-bodied, speedometer design), affordability, basic features on offer, after-sales service
  • Ford Fiesta, Maruti SX4, Toyota Corolla; Verna was more loaded daily 30-40 km look at how clean is the car Check mails on black berry Call and finish unfinished listen to music business listen to music Listen to music never experienced Not experienced listen to music Check missed calls not yet decided 5 2 1- prestigious brand, best looking car, safe, dependable 3 3 5 2 1 6 7 7 4 4 6
  • difficulty with cup-holder (at times the cup is too big to fit into) Everything is good except service. 1.Speed 2.Power 3.Interior (Dashboard gives speedometer, air-conditioning, soothing feeling , doesn’t tie you upholstery on long drives. in the context of cars it would be features like remote controls, reclinable backseat etc. Luxury is comfort Yes Luxury to companion Yes Yes Yes no Yes yes 2 1 1 2 3 5 4 3 5 4 Laptop (IBM), Nokia E71 made to order, Woodland (formal) Nike Alba, Titan (sleek & simple) Tag hugour Louis Phillipe, Raymonds sprint I know cadillac,I Have seen lot of Yes… very sturdy car, a status symbol caddilac stuff. Eg Pens , clocks etc
  • some room for personalization (gave example of cup-holder) The user likes his things customized, be it in his choice of shoes, apparel or his aspirations about how his ideal car should be
  • Persona 1 : Mr. Naveen S.R. No. 4 Date 30/01/2009 Name Mr. Sandip Sangaru Market Segment Profession Design Consultant Age Group 31-35 Education NID (Product Design) Driving since 10-11 Year Self drive/Driver Self Drive 1. World War 2 Jeep Present Cars 2. Wangon R (Family Car) Time line of cars 1. World War 2 Jeep 2. Wangon R (Family Car) Other family members Brother : Wangon R usage Himself: Jeep: On Weekend long Drive Buying decision Himself Factors 1. Serivce, 2. Mantaince Cost Options Traded off Looking for small segment Cars Between while buying Wangon R and Santro Usage of car Soon as you get In? Start & GO Stuck in Traffic? Music, Shut window put on AC What do you usually do in car? Driving? Break Down? Usally try to fix himself or call helpline
  • What do you usually do in car? Waiting? Relax, read book or magazine or listen to music Which? Pajaro (SUV) When? This year Next Car Why? Like to Drive in Off road BMW 1 Mercedes 3 Cadillac 5 Brand Ranking Audi 2 Infinity 7 Acura 6 Lincoln 4 Problems faced Suspension in Wongan R, Plastic used is of very bad qty. Features enjoyed most Define Luxury Comfort : Give you serivces when it is required like Water in desert News paper Music Yes Things you need in car TV Official mail Yes Car 3 Property 1 Priority of buying Jewelry 4 things Investment 2 Accessories 5 Other gadgets Camera : Nikon D200, D40 Shoes Catapillar Two Brand Watch Omega Preferences Clothing Heard of Cadillac? Yes : Cadillac as Car
  • Rooms 3 1 4 2 Personality Pictorial Question Phones Cars 2 4 3 1 Design suggestions Product need in future Gesture and behaviour Bhaskar Dinoop Himanshu Team members Kartik feedback Pawan Girish Deepti Yashika
  • veen 5 6 29/01/2009 29/01/2009 Mr. Naveen Mr. Rajeev Agarwal SUV (CAD $30,000) Senior Consultant (Software Business Management Development) 30 - 35 41-45 M.Com Since 17 year old 1995 Self Drive : For Long Distance Driver : When in traffic Self drive Skoda Laura Toyota Rav4 (1) Toyota Corona sedan- 1995-2001, in 1. Maruti 800, 2. Tata Sierra, 3. Skoda Kuwait (2) Toyota Rav4 SUV(2002- Laura present), in Canada His wife drive but she perfer driver Wife Himself collective decision with his wife city conditions (snowy weather, requiring off-roading capability), height considerations (better visibility), past look and feel of car and good comfort and experience with previous Toyota, Safety issues affordability, brand image Fiesta, Civic : Likes European cars for its engineering and value for money Honda CRV 260 kms/ m. for playing Golf daily Switch on my Bluetooth handset, check emails, manual central lock turn on the music Check mails or sometimes listen to music continue to enjoy music Try to figure out best way to reach in time same as above call service centre never experienced
  • Ensure he is not sitting idle, checks mail and listen to music music again High end SUV No plan as of now This year Good engineering, fuel effecience , but important is safety issues 2 will rank toyota first 3 4 1 5 6 7 has problem in keeping track of speed vs speed limit in the current speedometer… would prefer a digital one as one can make out speed more easily and Interior aesthetics were sad, I didn't get accurately; wishes music system was more the value for money, Electronics is bad too equipped (mp3, USB) the drive, CD player, provision of things 1. Power 2. Flamberyance look and feel like seat-height adjustment, side-mirror and road presences adjustment etc. You don't look at value if you see Luxary, utmost comfort'; when it comes to car- Luxary is comfort , Money doesn't matter smooth, silent drive No Yes Yes Yes (but should not be distracting) Yes No 2 2 4 1 5 4 1 3 3 5 Laptop (Dell Latitude), Nokia (basic with camera and flip body) Armani Nike, Bata Omega Casio, Romer Hugo Boss : Because of style and Brand Value GAP, Dakota Yes… only seen it...is a big car; in Kuwait there was a saying 'from camel to Yes Cadillac!',
  • Showoff, Thing of road presences, status, Technology oriented
  • 7 10 12 30/01/2009 30/01/2009 1/28/2009 Mr. Mohit Mathur Mr. O M Kaul Mr Vinay Criminal Lawyer Executive Network architect 36-40 46-50 31 Collage drop out by choice in B LLB Post-Graduate Com driving since 20 years, owning car two decades since 15 years 1996 Self drive driver Self drive - I like driving by myself BMW 3 Series Honda City Civic Ford Ikon, Honda City, BMW 3 Series Opel Astra, Honda City Civic- first and last choice Self only self it was his dream to own a beemer, gives service, road conditions; fuel him unparalled thrill; performance, efficiency, smooth engine and power, gear box was first choice daily 30-40 km thank god Check mails on black berry Call and finish unfinished music/newspaper business FM/CD Listen to music Call service engineer Not experienced
  • Summer- put AC appropiately; Winter- stand out in the sun Check missed calls not thought of after 2 years taste new technology first choice 2 2 1 3 4 5 3 1 5 7 6 4 7 6 visibility from driver seat to bonnet end could have been better Everything is good except service. 1.Speed 2.Power the feel of the steering wheel, the seat 3.Interior (Dashboard gives with good lumbar support and elevation, smooth steering, no engine soothing feeling , doesn’t tie you the drive itself- excellent shocker system sound, good suspension on long drives. Luxury is comfort No Yes Luxury to companion Yes Yes Yes No Yes no No Yes yes 3 1 1 2 5 5 2 3 4 4 Laptop (HP), Nokia E71 laptop, cellphone Roca, hash Puppy Adidas, Timberland Nike Omega, Rolex Omega, Cartier Tag hugour Raymonds Ralph Lauren Polo, Docker (Levis) sprint Yes- luxury, american, a long car doubts Yes… it is a car known for its style whether it is suited for narrow Indian & speed… bit expensive… lacks I know cadillac,I Have seen lot of roads! smooth shape and interiors caddilac stuff. Eg Pens , clocks etc
  • GPS navigation
  • Questionnaire (GM/PACE Project) S.R. No. 1 Date 26/01/2009 Name Dr S. Ghoshal Market Segment 9 Lacks Profession Professor (ergonomics) Age Group 46-50 Education PhD. M sc. Driving since last 10 years Self drive/Driver Mostly Self drive, Concerned when driver as he is doing something wrong. Hyundai Verna Present Cars {http://hyundaiverna.co.in/verna.as p?pagename=design_int} (1) Maruti 800 -- used for more than a lack KM, could not drive with out Time line of cars hand rest. (2) Verna -- Less Noise (being into my own area), soothing A/c, Hand rest Other family members usage Wife (Office), Outing on week ends with whole family Buying decision He and his wife Factors The Wow Factor, Petrol/diesel factor
  • SX 4 (Not fuel efficient, High blind level, but wow factor was better), Options Traded off Ford Icon, Accent(too old) others by while buying his wife: wagon R (it’s a box), swift (no wow feel) Verna because: fuel efficiency, Low blind level then SX4 Usage of car 45 Km/day Soon as you get Clutch, Neutral, release breaks, In? Right foot on break Listen to FM, Music(Don’t like to Stuck in Traffic? carry cd great if I can down load) What do you usually Driving? do in car? Break Down? call helpline, expect to get connected Waiting? music Which? Honda Civic When? After 4-5 years Next Car Why? Look and feel both outside and inside BMW 1 Mercedes 2 Cadillac 5 Brand Ranking Audi 2 Infinity 5 Acura 3 Lincoln 4
  • Problems faced dash board could have been better in terms of look and feel (1) noiseless environment, (2) look Features enjoyed and feel, (3) Perceived Strength and most ruggedness, (4) Turning angle, (5) Smooth Steering wow factor, beauty, sensuality, Ex. Define Luxury www.tynant.com News paper Music yes Things you need in car TV Official mail yes Car 4 Property 2 Priority of buying Jewelry 3 things Investment 1 Accessories 5 Other gadgets Shoes Nike/Addidas Two Brand Watch Rolex/Citizen Preferences Clothing Arrow/Zodiac Heard of Cadillac? Yes, Barrac Obama car, great brand Value Rooms Pictorial Question
  • Personality Pictorial Question Phones Cars My Car talking to me & me talking to car : Go on 3 gear will save fuel Design suggestions on this road, Low air in Front left tire, Take left concession straight Small city chips into phone to get information about city, Product need in future communication and entertainment while on move Gesture and behaviour Enthusiastic, Talkative, Helpful. Bhaskar Dinoop Himanshu Team members Kartik feedback Pawan Girish Deepti Yashika
  • 2 3 9 26/01/2009 27/01/2009 30/01/2009 Prof Bharat Saikumar Dr. Uppin Mr. Arun Kumar Professor(Mechanical engineering)/Services to Bosch Doctor Executive 46-50 51-55 51-55 Post Graduation, Pursuing PhD in Composite materials MBBS, MD Post-Graduate 1974 1974 3 years Self drive (I love driving), irritated by Traffic so driver in future, But Merc Self-drive will be self driven always both Maruti 800, Mercedes Model 1989 (190 D) {http://en.wikipedia.org/wiki/ Mercedes E class C200 2008 model, File:W201.jpg} Chorrola Toyota Corolla, Ford Fusion (1)family jeep, (in dubai: (2) 1984 Mazda 929 Sedan, (3) TATA Elisi for 5 years, (4) Cherevole Caprio Classic, (5) Mistibushi 1960 Mercedes , Beetle, Gullent Royal) (In India: WolksWagon Golf (Also collector for (6) maruti 800 bikes) (7) Toyota ) (8) Camery (9)Chorrola for last 3-4 years (10) Merc Latest Model Wife: Maruti, Merc:Only Me, Merc. For long drive and going to college, On weekends.. Its part of my No one, Week end outing with personality. family on self drive I am the boss I decide, Family they choose color self (1) Brand, Price & affordability, Value for money. (2) Power, drive, comfort, pick-up, space; as per taste comfort. fully loaded & Toyota reputation
  • Merc was my childhood dream, great brand in India, the current model had the classic look and feel, The lights of classic car was brought back rather than square ones.(About to buy BMW 3 series model 320 but Wanted to buy merc, told that I will the model was relesed 4 years back buy it and I bought it. an new one was awaited in an year) Now 30-40 KM/day, An year erlier 70-80 KM/day 700 km per week Rear View adjust, A/c first, Music, start the car windows closed put on the seat belts Intially use to loose patients, now Be Patient window closed, music. listen to music stability, Control, Security(Only Change music, Talke on phone concerned for head on collision) bluhooth connectivity in car same as above Not experienced with current car, Once Mistibushi Gallent enjin jam in Repair my self if not then call midst of desert, Puncher myself hasn't happened so far Old music Push back relax, Music listen to music small sedan trade off chorolla for may be Liner-Zilo (look and feel), If Anther vesion of Mercedes had money will buy Merc. S class Ford Thunder After a year In few days car is 4 years old so might start giving problems and bad services are available, will get good price now Like SUVs 3 2 1 5 1 2 2 3 7 4 4 3 6 6 4 7 7 5 1 5 6
  • Wing Mirror dosent fold automatically, right is convex but left is plane could not get wide look on left even complained merc., Hitting horn in panic situation by mistake hit control button on stearing which changes settings, Dickey dosent lock while driving, seat doesnt adjust as per user automatically, take key out window glass should auto close, fuel tank can Milage could have been better be open without key. too much noise, rattle A/c in summer, feeling of steering, (1)bluetooth phone (2)power, seating posture, visibility Torque, steering (3)Music AC, music system, spare wheel various useful features car could Luxury estate(Willonair) all sports could offer facilty, open cosy relax others' envy No yes yes Yes yes No yes No 1 1 1 4 3 2 3 4 5 5 2 3 2 5 4 Initially lenevo palm top with phone but problems with battry all data vanishes if it goes dead, 1984 Bose Laptop, Not much gadget freak Speaker, Cameras old SLRs, Laptop, cellphone Belline(Italy)/nike/reebok cleak/Puma Ecco, Lloyd Rado/Rolex omega Breitling, Rolex custom made custom made Ralph Lauren, Boss Milano Yes, brand is superio than Meci and BMW, no services in India, Not easy yes lived with it for 15 to maintain, if services launched in years(Fleakwood), low milage not india I will buy for india Grandfather's car… like a ship
  • Give depression to controls on steering, Attitute, Good host, Reserved.
  • 10 11 30/01/2009 31/01/2009 Mr. O M Kaul Mr. Rajiv Goyal Executive Executive 46-50 51-55 Post-Graduate Graduate driving since 20 years, owning car since 15 years 18 years driver both but mostly driver Honda City Honda City, Hyundai Verna (1) Maruti 800 (1991-1996) (2) Maruti Esteem (1996-2008) (3) Honda City (2005-present) (4) Opel Astra, Honda City Hyundai Verna (2008-present) self self design ( use of teakwood, upholstery, service, road conditions; fuel wide-bodied, speedometer design), efficiency, smooth engine and affordability, basic features on offer, gear box after-sales service
  • Ford Fiesta, Maruti SX4, Toyota Corolla; Verna was more loaded daily thank god look at how clean is the car music/newspaper listen to music FM/CD listen to music Call service engineer never experienced Summer- put AC appropiately; Winter- stand out in the sun listen to music not yet decided after 2 years taste new technology 2 5 1- prestigious brand, best looking 1 car, safe, dependable 4 3 3 2 5 6 6 7 7 4
  • visibility from driver seat to bonnet end could have been difficulty with cup-holder (at times better the cup is too big to fit into) smooth steering, no engine speedometer, air-conditioning, sound, good suspension upholstery in the context of cars it would be features like remote controls, reclinable backseat etc. Yes Yes Yes Yes Yes Yes Yes Yes 3 2 1 1 5 3 2 4 4 5 laptop, cellphone Laptop (IBM), Nokia E71 Adidas, Timberland made to order, Woodland (formal) Omega, Cartier Alba, Titan (sleek & simple) Ralph Lauren Polo, Docker (Levis) Louis Phillipe, Raymonds Yes… it is a car known for its style & speed… bit expensive… lacks smooth shape and interiors Yes… very sturdy car, a status symbol
  • some room for personalization (gave example of cup-holder) The user likes his things customized, be it in his choice of shoes, apparel or his aspirations about how his ideal car should be