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  • 1. GM / PACE Human Machine Interface (HMI) Interaction Project Partnering with Academia for Success November, 2008
  • 2. GM / PACE Human Machine Interface (HMI) Interaction Project
    • Global PACE Design Institutions to participate in designing a HMI concept for a small luxury vehicle that will alter the image of Cadillac for the year 2013. Concepts will focus on total user and vehicle experience.
      • Team may include the following disciplines: (Product designer, Visualization designer, Graphic designer, Ergonomist, Engineer)
    • Participants would be responsible for:
      • Human Machine Interface (HMI) research
      • Brand/Product/Customer research
      • Advanced technology research
      • Persona development
      • Sketches
      • Vehicle Environment
    • Project timeline: November 2008 – April 2009
      • Minimum 5 interfaces with GM Management Team
  • 3. GM / PACE Human Machine Interface (HMI) Project Overview
    • 10 Committed PACE institutions
      • Howard
      • I.T.E.S.M. Monterrey
      • BYU
      • NID
      • University of Cincinnati
      • CCS
      • MSU
      • Art Center
      • Monash
      • Hongik University
    • Maximum 2 teams per school
    • Timeline:
      • HMI project kickoff Nov 6, 2008 3:30pm-4:30pm
      • GM Steering Team available twice per month Nov.-Apr
      • Final Concept Reviews April 16 th & April 23 rd 2009
  • 4. Human Machine Interface (HMI) Interaction Definition
    • Human Machine Interface (HMI) Definition
      • User interaction with all points of contact, physical or cognitive, inside and outside a vehicle
      • Understanding of information management
      • Combination of visual and physical controls
      • Full sensory experience
    • Research and Persona Development
      • Identify target customers
      • Understand user behaviors and goals
      • Develop (3) “personas” around common goals and behaviors
      • Create “day in the life” case study of your selected personas that describes typical interfaces and scenarios
    • Develop a HMI concept based on the personas you have researched
      • Demonstrate how your concept meets user goals
        • Minimum flash animation
  • 5.
    • GM will provide:
      • Defined times for interaction with University Team
      • Individual and Team Mentorship for all disciplines
      • Steering Committee for Team Interaction:
        • Stuart Norris, Design Manager, HMI
        • Karyn Leland-Najjar, Design Manager, Visualization
        • Kathy Englehart, Digital Process and Training
        • Donna Burrows, Studio Design Engineering
        • Sheryl Garrett, Manager, Creative Resources
    General Motors Deliverables:
  • 6. 4/16/09 4/23/09 11/6/08 3:30pm-4:30pm est Final Concept Review to GM Global Leadership Team GM / PACE Human Machine Interface (HMI) Interaction Project 1/22/09 2/5/09 2/19/09 3/5/09 Kick-off Timeline: 1 st Event : Research Review Deliverables 2 nd Event: Concept Proposal Deliverables 3 rd Event : 1 st Check In Review Deliverables 4A Event: 2 nd Check In Review Deliverables 4B Event: 3 rd Check In Review Deliverables 5 th Event: Final Concept Review
      • Commitment (Institutions) = Dates students will interface with Design Center Steering Team
      • and date of final deliverable review for Leadership and materials to Design Center Steering
    • Team 2 days in advance of review
    12/18/08 1/8/09 11/20/08 12/4/08 3/19/09 4/2/09
  • 7. Event #1 - Research Review Deliverables
    • Customer Profile
      • Identify your three “personas”
      • Sociographic background
      • A “day in the life” scenarios
        • Identify key behaviors and user needs
    • Benchmarking
        • Automotive Trends
        • Consumer Electronic Trends
        • You Tube User Interface
    • Brand Research
      • Mood board generation
      • Identify trends within the boards
  • 8. Event #2 – Concept Proposal Deliverables
    • Visual Concepts – Big Picture
      • Show display and control ideas
      • Identify key components
        • E.g. key fob, cluster, center stack and shifter
      • Identify key information to be displayed based on vehicle concept
    • Use case scenarios
      • Identify typical interactive scenarios
        • Common interactions across different modes
  • 9. Event #3 – 1 st Check-In Review Deliverables
    • Three Concepts
      • 2D format
        • Linked to mood boards
        • Visual style established for each of the three concepts
      • Simple animations that expand upon 2D graphics
    • GM Team direction provided to student(s) for final single theme
  • 10. Event #4A – 2 nd Check-in Review Deliverables
    • Refined execution of single theme
      • 2D presentation that establishes graphic style
      • Storyboards that describe animation for final presentation
      • Several small animations to illustrate some critical concepts
    • GM leadership to confirm direction for final presentation
    • (GM to present examples of work for Event #5)
  • 11. Event #4B – 3 rd Check-in Review Deliverables (if needed)
    • A third check-in review will be available if institutions feel the need to meet with Design Center Steering Team again.
  • 12. Event #5 – Final Concept Review
    • To GM Leadership Team
      • “ Fully Fandangoed”
  • 13. Recognition Awards
      • Best Concept – 1 st and 2 nd Place
      • Most Innovative – 1 st and 2 nd Place
      • Best Ergonomic Research – 1 st and 2 nd Place
      • Best Design – 1 st and 2 nd Place
      • Best Research – 1 st and 2 nd Place
      • Best Animation – 1 st and 2 nd Place

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